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Feedback May 2005 - Broadcast Education Association

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CALL FOR PAPERS:INNOVATION AND MEDIA: MANAGING CHANGES INTECHNOLOGY, PRODUCTS, AND PROCESSESPapers are being sought for presentation at an international workshop to be held inStockholm, Sweden, November 11-12, 2005. The workshop is sponsored by the MediaManagement and Transformation Centre at Jönköping International Business School(Jönköping University), Europe’s premier centre on media business issues.The main objective of the workshop is to promote discussions on how media companiesare currently embracing innovation, the levels at which they are doing so, and howtheir development needs can be best met in the future. The workshop will evaluatethe importance and the role of innovation within the media sector and help identifyand evaluate the drivers of innovation. Papers should demonstrate and build upon anunderstanding of the issues and strategies that bind media firms to new processes andtechnologies and offer clear guidelines on how media companies can accelerate growththrough effective internal and external collaboration.The management of innovations has implications for the organizational development,human resource management, marketing and financing of media companies. TheMedia Management and Transformation Centre at Jönköping International BusinessSchool is hosting the workshop in order to gather contributions covering relevant issuesthat influence company strategies, organizational structures, media content managementand public interest.Papers are solicited on issues including:• Defining and understanding innovation within the different sectors of the mediaindustry• Technologies enabling innovations within media firms (CRM, editorial managementsystems, advertising systems)• Co-operation activities enhancing innovation within the media industry such asstrategic alliances, joint ventures and merger and acquisition• Convergence of media, telecommunication and Information technology as enablerof innovation• New media firms as drivers of innovation• Interactivity and online communities as drivers of innovation• Human resource management tasks for supporting development and implementationof media firm innovations• Innovation and leadership, change and resistance management within leading mediacompanies• Processes and development of content innovations• Marketing and sales as innovative activities for media companies• Environmental monitoring as condition to detect and enable innovation• Creativity and innovation• Knowledge management and innovation• Innovation and rights management

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