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E-cigarettes an evidence update A report commissioned by Public Health England

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E-<strong>cigarettes</strong>: <strong>an</strong> <strong>evidence</strong> <strong>update</strong>Summary of Chapter 7: Reasons for use <strong>an</strong>d discontinuationA number of surveys in different populations provide <strong>evidence</strong> that reducing the harmfrom smoking (such as through cutting down on their cigarette consumption or helpingwith withdrawal during temporary abstinence) <strong>an</strong>d the desire to quit smoking <strong>cigarettes</strong>are the most import<strong>an</strong>t reasons for using EC. Curiosity appears to play a major role inexperimentation. Most trial of EC does not lead to regular use <strong>an</strong>d while there is less<strong>evidence</strong> on why trial does not become regular use, it appears that trial due to curiosityis less likely to lead to regular use th<strong>an</strong> trial for reasons such as stopping smoking orreducing harm. Dissatisfaction with products <strong>an</strong>d safety concerns may deter continuedEC use.Policy implicationsoSmokers frequently state that they are using EC to give up smoking. They shouldtherefore be provided with advice <strong>an</strong>d support to encourage them to quit smokingcompletely.o Other reasons for use include reducing the harm from smoking <strong>an</strong>d such effortsshould be supported but with a long-term goal of stopping smoking completely.Summary of Chapter 8: Harm perceptionsAlthough the majority of adults <strong>an</strong>d youth still correctly perceive EC to be less harmfulth<strong>an</strong> tobacco <strong>cigarettes</strong>, there has been <strong>an</strong> overall shift towards the inaccurateperception of EC being at least as harmful as <strong>cigarettes</strong> over the last year, for bothgroups. Intriguingly, there is also some <strong>evidence</strong> that people believe EC to be lessharmful th<strong>an</strong> medicinal nicotine replacement therapy (NRT).Policy implicationsooClear <strong>an</strong>d accurate information on relative harm of nicotine, EC <strong>an</strong>d tobacco<strong>cigarettes</strong> is needed urgently (see also Chapter 10).Research is needed to explore how health perceptions of EC are developed, inrelation to tobacco <strong>cigarettes</strong> <strong>an</strong>d NRT, <strong>an</strong>d how they c<strong>an</strong> be influenced.Summary of Chapter 9: E-<strong>cigarettes</strong>, nicotine content <strong>an</strong>d deliveryThe accuracy of labelling of nicotine content currently raises no major concerns. Poorlylabelled e-liquid <strong>an</strong>d e-cartridges mostly contained less nicotine th<strong>an</strong> declared. EC used11

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