notes to the financial statements - Pphg.com

A BRAND
36 new era
OPERATiOns
OVERViEW
Growing from strength to strength
2010 presented Pan Pacific Hotels Group
with opportunities to strengthen its
portfolio and intensify its expansion
efforts.
Continuing on its growth strategy, the
Group concluded two landmark hotel
management agreements: the first for
an integrated resort in Bali, and the
second, for two properties in Ningbo,
China. It also commenced its expansion
in Oceania, beginning with three hotels
in Australia.
Cementing its international presence,
the Group made seven brand-defining
additions to its “Pan Pacific” and
“PARKROYAL” portfolios. These included:
Pan Pacific Suzhou, Pan Pacific Serviced
Suites Bangkok, Pan Pacific Nirwana Bali
Resort, PARKROYAL Serviced Suites
Kuala Lumpur, PARKROYAL Darling
EXISTING CONFIRMED PIPELINE
NO. OF HOTELS NO. OF ROOMS NO. OF HOTELS NO. OF ROOMS
BY BRANDS
Pan Pacific 16 5,111 3 964
PARKROYAL 10 2,990 5 1,348
Others 2 595 – –
TOTAL 28 * 8,696 8 2,312
BY OwNERSHIP TYPE
Owned 13 4,265 3 823
Managed 15 4,431 5 1,489
TOTAL 28 8,696 8 2,312
* As at 31/1/2011
pan paCifiC hOteLs GrOup LiMited
18
17
16
Harbour, Sydney, PARKROYAL Parramatta
and in January 2011, Pan Pacific Perth.
During the year, the Group made further
headway with its brands refreshment
work to engage its customers. Its work
with international brand agency The
Brand Union resulted in rejuvenated
brand strategies for “Pan Pacific” and
“PARKROYAL”, executed through
new visual and verbal identities in
multiple channels and enhanced guest
experiences.
The Group currently manages and/
or owns over 30 hotels, resorts and
serviced suites in 12 countries. Including
pipeline developments, the “Pan Pacific”
portfolio comprises 19 hotels, resorts
and serviced suites in Asia, Oceania and
North America, while “PARKROYAL” is
represented by 15 hotels, resorts and
serviced suites in Asia Pacific.
1 sinGAPORE
the plaza
parKrOYaL on Beach road
parKrOYaL on Kitchener road
parKrOYaL serviced suites singapore
pan pacific singapore
pan pacific Orchard
pan pacific serviced suites singapore
2 KUALA LUmPUR
parKrOYaL Kuala Lumpur
pan pacific Kuala Lumpur
international airport
parKrOYaL serviced suites
Kuala Lumpur
3 PEnAnG
parKrOYaL penang resort
4 BAnGKOK
pan pacific serviced suites Bangkok
5 BALi
pan pacific nirwana Bali resort
6 JAKARTA
sari pan pacific Jakarta
9 11 13 12
10 4 3
7 mAniLA
pan pacific Manila
6 5
8 HO cHi minH ciTy
parKrOYaL saigon
sofitel saigon plaza
9 HAnOi
sofitel plaza hanoi
10 yAnGOn
parKrOYaL Yangon
11 dHAKA
pan pacific sonargaon dhaka
12 sUzHOU
pan pacific suzhou
13 xiAmEn
pan pacific xiamen
14 PERTH
pan pacific perth
15 sydnEy
LEGEnd
37
investment property Owned
by the Group
properties Owned and Managed
by the Group
properties Owned by the Group and
Managed by third parties
properties Owned by third parties and
Managed by the Group
ANNUAL REPORT 2010
8
7
2
1
14
parKrOYaL darling harbour, sydney
parKrOYaL parramatta
16 sEATTLE
pan pacific seattle
17 VAncOUVER
pan pacific Vancouver
18 WHisTLER
15
pan pacific whistler Mountainside
pan pacific whistler Village Centre