notes to the financial statements - Pphg.com

A BRAND
4 new era
miLEsTOnEs
2010/11
smOOTH sTRidEs
January
inTO sUzHOU
The opening of Pan Pacific Suzhou
marked our second hotel in China.
Fusing traditional landscapes and
ancient aesthetics with modern
comforts and luxury, this 481-room
hotel welcomed its first guests with
premier facilities and unrivalled
personalised service.
cEmEnTinG cOnnEcTiOns
in cHinA
To reinforce our China presence
and deliver on our global expansion
strategy, our seventh Global Sales
Office was established in Shanghai.
pan paCifiC hOteLs GrOup LiMited
February may
RidinG WAVEs cOmmOn PLATFORm FOR
in BALi sEAmLEss inTEGRATiOn
A hotel management agreement for an integrated resort,
to be rebranded Pan Pacific Nirwana Bali Resort, was
inked. Featuring 278 luxurious suites and villas, world-class
amenities and an award-winning golf course designed
by Greg Norman, this 103-ha development in Tanah
Lot overlooks Bali’s magnificent coast and the island’s
spectacular volcanic mountains.
On 1 April, the rebranded Pan Pacific Nirwana Bali Resort
was launched amidst champagne celebrations and colourful
ceremonies. As part of our Vision to create memorable
hotel experiences, the resort is undergoing enhancements
to improve its integrated and holistic appeal.
march
BUiLdinG OUR BRAnd
in BAnGKOK
Setting industry standards
in Thailand with round-theclock
personal assistance
is the newly opened Pan
Pacific Serviced Suites
Bangkok. The 148-suite
luxury accommodation
offers easy access to the
city’s business district and
trendiest nightspots while
providing all the comforts
of home.
SAP was adopted Group-wide as the enterprise
resource-planning solution across our owned
hotels. A common platform for our operating
June
sETTinG OUR
siGHTs On ninGBO
The signing of a hotel management agreement
for the 430-room Pan Pacific Ningbo and the
200-room Pan Pacific Serviced Suites Ningbo
was a highlight for our expansion in China. The
A PARTnERsHiP
ABOVE PAR
The Group teamed up
with Asian Tour as
official hotel partner for
its highly anticipated
golf tournaments in the
region. Collaboration with
Asia’s official sanctioning
body for professional
golf underscores our
mission to reach out to
new customer segments
across Asia.
mEmBERsHiP HAs
iTs PRiViLEGEs
and accounting systems enables quicker and
more efficient decisions as we streamline
business processes.
brand-defining additions, coupled with their
location in Ningbo’s up and coming industrial and
economic zone, are important stepping-stones
towards our growth in Greater Shanghai.
“Pan Pacific” and “PARKROYAL” launched
a new guest loyalty programme, GHA
Discovery, founded on the Global Hotel
Alliance platform, the world’s largest
alliance of 12 independent upscale and
luxury hotel brands. Rewarding members
with ‘Amazing Local Experiences’ unique
to wherever they travel, the programme
extends more benefits for loyal guests
and customers of “Pan Pacific” and
“PARKROYAL”, thus enhancing their
appeal to customers.
5
ANNUAL REPORT 2010