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2 Franchising opportunities in alternate therapy healthcare services - perspectives Introduction India is more than a trillion dollar economy and has been one of the fastest growing economies over the last five years. One of the key factors in India’s remarkable growth story is the emergence of a middle class as the largest consuming segment, which propelled domestic consumption. With the economy opening up, new avenues of earning high levels of income have opened up for the educated and young middle class. This has led to this key consumer segment to have high levels of disposable income and purchasing parity. Wellness is a prominent industry, which has benefitted from increased consumer spends on wellness products and services. The wellness market in India is estimated to be around US$12– 15 billion in 2013 and growing at a CAGR of around 15%. The wellness offerings in the Indian market can be segmented along hygiene, curative and enhancement needs of the consumer. Curative needs are aligned to prevent diseases, cure ailments and maintain a healthy lifestyle. Alternate therapy products and services intend to satisfy the curative/preventive needs of the consumer and account for approximately 20% of the wellness market in India. Overview: Alternate therapy market in India The alternate therapy market in India is estimated at US$2.5 billion in 2013. Reduced cost of alternate therapy treatments and consumers’ perception of alternate medicine causing fewer side effects than allopathic medicine have generated widespread acceptance of alternate therapies among the large cross-section of the population. Ayurveda is the most widely accepted form of alternate therapy today among Ayurveda, Yoga and Naturopathy, Unani, Siddha and Homeopathy (AYUSH) segments. Alternate therapy product space is more evolved and organized than services currently. The service delivery market in alternate therapy is fragmented. Retail clinic health care services are riding high on acceptance particularly in Ayurveda. However, presence of trustworthy brands delivering high quality yet costeffective consumer experience is limited in the Indian market. Therefore, there is a significant opportunity in the alternate therapy services space given rising consumer awareness on the side effects of allopathic medicine and growing propensity to shift from curative to preventive health care. Alternate therapy market size (value) in 2013 2% 1% 25% Ayurveda Homepathy Unani Others 72% 12 | The retailer
Alternate therapy services: significant growth options exist Types of alternate therapy service offerings Basic offering Alternate therapy clinics offering various services are present across the country, except the eastern region where the concentration of such clinics is low. Consultation + counselling Product retail Some of the players offering such services include: Illustrative list of players with pan-India presence: Patanjali, Himalaya, Ayurvita Healthcare, Dr. Batra’s, Jiva Ayurveda etc. Illustrative list of players with local presence: Baidyanath, Dabur, Zandu, Star Homeopathy, Charak etc. Diagnostics Value-added offering Wellness services Jammu & Kashmir Himachal Pradesh Punjab Haryana Uttarakhand Delhi Rajasthan Uttar Pradesh Bihar Gujarat Madhya Pradesh Jharkhand West Bengal Chhattisgarh Odisha Maharashtra Andhra Pradesh Goa Karnataka Kerala Tamil Nadu Assam NE states Alternate therapy clinic penetration Low Medium High Patanjali is the leading organized player in alternate therapy services with close to 1,000 clinics across India. It is followed by players such as Himalaya and Dr. Batra’s in terms of penetration. Additionally, there are a large number of unorganized clinics in the South, particularly in Kerala. Players engaged in alternate therapy clinics are increasingly moving toward value-added service offerings to charge a premium. Wellness services based on regimental therapies is a growing offering segment in clinics helpful in attracting SEC A and B consumers. Case study for a player focused on value added offerings 1 Jiva Ayurveda is a Haryana-based company, which provides ayurvedic treatment for chronic and lifestyle diseases through 25 Centers across India. • It focuses on chronic diseases such as joint pain, stomach problems, diabetes, mental disorders, liver and skin diseases and infertility. • It can be differentiated by its focus on treatments offered and custom-made medicines for each patient at a price point of INR1,000–1,200 per month. • It reaches out to more than 25,000 patients every month through its tele-medicine center and clinics. • There are more than 300 Ayurvedic doctors and consultants providing telephonic consultations to patients across 1,200 cities and towns across the country. 1 Company news reports The retailer | 13
Page 1 and 2: The retailer EY’s publication in
Page 3 and 4: Contents ABC of GST and the key bus
Page 5 and 6: GST is a need of the hour The need
Page 7 and 8: Overall impact of GST is anticipate
Page 9 and 10: Impact of GST implementation in var
Page 11: Nitesh Mehrotra Director Nitesh is
Page 15 and 16: Strategies to develop a successful
Page 17 and 18: Ravi Kapoor Director Krishnaprasad
Page 19 and 20: This year’s survey brings good ti
Page 21 and 22: Analytics: stretching your customer
Page 23 and 24: Nitin Mehta Director Sneha Gandhi S
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Page 27 and 28: Our offices Ahmedabad 2 nd floor, S

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