The retailer

4
Innovation board
1
Amazon tie-ups
with kiranas
Amazon India has been looking at new ways
to bring kirana stores online. Now, the
company has launched a new platform called
Kirana Now. The new platform will let kirana
stores upload their catalogs online. The
deliveries are expected to take an hour or
two, and will be taken care of by Amazon, the
kirana owners and other third-party logistical
companies roped in for this initiative. This
initiative is expected to cater to the customer
need of speedy delivery of grocery products.
http://www.tehelka.com/amazon-tie-ups-with-kiranastores/,
Link accessed on: 29May 2015
2
P&G’s open
innovation strategy
“Connect + Develop” the new initiative of P&G, collaborates with
individuals and companies around the world to develop innovative
ideas and products. Open innovation at P&G works both ways (inbound
and outbound), it includes considerably more than technology, i.e.,
from trademarks to packaging, marketing models to engineering, and
business services to design. There is a global business development
team dedicated to empowering this initiative, searching for innovations,
working with prospective partners and directing innovations through
the company and into the market. Recently it partnered with MonoSol
of Indiana to revolutionize the laundry category by launching Tide Pods.
This partnership was done with the objective of better product offering
for customers, now the cleaning solution dissolves completely with no
residue in a range of water temperatures, from hot to cold.
http://www.pgconnectdevelop.com/home/pg_open_innovation.html Link assessed on: 15
May 2015
3
Cadbury invests in real-time
multi-channel advertising
Cadbury invested £7.5 million in a campaign to launch its new Cadbury Dairy Milk Ritz and Lu products. As part of the
“Moment of Joy” drive of the confectionary department of Cadbury, a seven-week campaign was launched focusing on
driving the awareness and understanding of new snacking products. Majority spends and activity was focused during the
afternoon time, i.e., “tea break moment” with a television advertisement and its digital version on YouTube and its Facebook
page. The two product launches have proved to be of significant success, with a hit value of £500 million at the end of last
year, and reported a great response to its real-time marketing. The company plans to continue its investment in real time
marketing in television, digital and social media space.
http://www.thedrum.com/news/2014/02/27/cadbury-invests-75-million-ad-campaign-biggest-innovation-2014 Link accessed on: 15 May 2015`
“Automobile, logistics companies to reap
rich GST dividend,” http://www.businessstandard.com/article/economy-policy/
automobile-logistics-companies-to-reaprich-gst-dividend-114121800921_1.html,
accessed on 11 May 2015
“An Empirical Note on the Comparative
Macroeconomic Effects of the GST in
Australia, Canada and New Zealand,
by Tom Bolton and Brian Dollery,”
http://www.une.edu.au/__data/assets/
pdf_file/0006/67947/econ-2004-17.pdf,
accessed on 11 May 2015
Other references
“Reaping the GST opportunities,” http://www.sclc.in/pdf/india-after-gst-presentation/Godrej-Consumer-Products.
pdf, accessed on 11 May 2015
“India’s Goods and Services Tax – A Primer,” http://www.stcipd.com/UserFiles/File/Indias%20Goods%20and%20
Services%20Tax%20%20A%20Primer.pdf, accessed on 11 May 2015
“Towards the GST, An Approach Paper, April 2013,” http://www.ficci.com/spdocument/20238/Towards-the-GST-
Approach-Paper-Apri-2013.pdf, accessed on 11 May 2015
“Officials race against time to roll out Goods and Service Tax Network,” http://articles.economictimes.indiatimes.
com/2015-03-13/news/60086016_1_gstn-services-tax-network-tax-regime, accessed on 11 May 2015
“The brand value of GST,” http://www.livemint.com/Opinion/X0vBTWlmE8rbeKJcizQWrI/The-brand-value-of-GST.
html, accessed on 11 May 2015
24 | The retailer