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3<br />
Summary: SMAC 3.0: Digital is Here<br />
Digital growth in India has shown a significant increase among<br />
organizations and has considerably affected the consumer as<br />
well as the services market. Our annual Enterprise IT Trends<br />
and Investments Survey titled “SMAC 3.0: Digital is Here”<br />
covers the journey of the Social Media, Analytics and Cloud<br />
(SMAC), areas that have been the latest buzzwords among<br />
IT strategists. <strong>The</strong> survey, which was aimed to capture key IT<br />
priorities and initiatives taken by organizations across various<br />
sectors, provided meaningful insights from the 267 CIO’s who<br />
responded. <strong>The</strong> results clearly highlight that the direction of<br />
the respondents’ current and future plans align with the “Digital<br />
India” story.<br />
Cyber security<br />
petrol pump<br />
IDS<br />
AES<br />
2010<br />
Social data mining<br />
Journey to<br />
SMAC 3.0<br />
2013<br />
Start<br />
Social<br />
1.0<br />
BYOD<br />
IT<br />
IT<br />
Mobility<br />
1.0<br />
Analytics<br />
Analytics<br />
1.0<br />
Virtualization<br />
ERP<br />
Managed services / Outsourcing<br />
RULES<br />
Whichever<br />
sector<br />
you belong to.<br />
SMAC will<br />
impact you<br />
Trojan<br />
Cloud<br />
1.0<br />
One wrong throw<br />
of the die<br />
can take you off your<br />
planned route<br />
Information<br />
breach<br />
Cyber-<br />
Warfare<br />
Private cloud<br />
Cloud<br />
2.0<br />
Big data<br />
Enterprise<br />
mobility<br />
Analytics<br />
2.0<br />
Monetary<br />
loss<br />
Brand<br />
damage<br />
Legal<br />
expense<br />
Insider<br />
Attack<br />
You are<br />
here<br />
$$$<br />
Impact of Cyber Breach<br />
18 | <strong>The</strong> <strong>retailer</strong>
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