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LAKELAND COLLEGE

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14<br />

• The Marketing and Enrolment<br />

Management department continued<br />

working with representatives from<br />

Noel-Levitz to improve enrolment<br />

management practices at Lakeland.<br />

Students, graduates, prospects,<br />

parents, high school guidance<br />

counsellors, faculty and staff were<br />

surveyed during the year. One<br />

hundred former university studies<br />

students were surveyed about<br />

their Lakeland experience, further<br />

education and transfer outcomes.<br />

Lakeland’s communications<br />

department began developing<br />

marketing messages based on<br />

information from the surveys.<br />

• Lakeland created an Academic<br />

Excellence Scholarship program to<br />

attract more students into business<br />

programs and university studies.<br />

Students with an average of 85 to<br />

100 per cent automatically qualify for<br />

a scholarship ranging from $1,500 to<br />

$3,500.<br />

• To encourage prospective students to<br />

visit Lakeland, tuition credits are now<br />

provided to people who travel more<br />

than 100 km one way from their<br />

home to Lakeland.<br />

• A number of internal seminars and<br />

workshops were held to enhance<br />

student recruitment. About 250<br />

administrative and support staff<br />

participated in a seminar on providing<br />

quality service to students and 72<br />

faculty attended a workshop about<br />

the role of faculty in recruitment<br />

and student success. More than<br />

100 employees attended one of two<br />

workshops to learn about millennial<br />

students and their attitudes,<br />

expectations and communication<br />

styles.<br />

• Each student in an agricultural<br />

sciences, environmental sciences<br />

or human services program was<br />

assigned an academic mentor.<br />

• Agricultural sciences formalized a<br />

retention strategy that includes early<br />

identification of struggling students.<br />

Renewal and evaluation<br />

We will excel at developing the College<br />

and improving performance through<br />

program review, process review and<br />

personnel review.<br />

Highlights<br />

• Office administration, disability<br />

studies, financial services and<br />

bachelor of applied financial services<br />

were comprehensively reviewed.<br />

Enrolment targets were set for three<br />

of the four programs and disability<br />

studies will utilize the open studies<br />

concept for growth. With open<br />

studies, students can develop skills<br />

useful to their profession, upgrade<br />

their post-secondary qualifications,<br />

and/or take credit courses strictly for<br />

personal interest.<br />

• Every program is internally reviewed<br />

annually.<br />

Advocacy and<br />

government relations<br />

We will excel at managing government<br />

relations and general advocacy.<br />

Highlights<br />

• Number of visits with MLAs, mayors<br />

or other senior government officials:<br />

Board Chairman Doug Elliott – about<br />

22; President Glenn Charlesworth<br />

- about 33. They, as well as board<br />

members and College executive team<br />

members, also attended events such<br />

as Chamber of Commerce luncheons,<br />

service club meetings, and golf<br />

tournaments where they could meet<br />

with community and provincial<br />

influencers.<br />

Human resource processes<br />

We will excel at HR processes that<br />

create an environment that will enable<br />

Lakeland College to attract, recruit<br />

and retain the best talent available. We<br />

will excel at creating and maintaining<br />

a comprehensive human resource<br />

strategy.<br />

Highlights<br />

• Alberta Colleges and Institutes<br />

Faculties Association (ACIFA)<br />

conducts a survey annually of its<br />

members to obtain their views on<br />

working conditions and attitudes<br />

within their institutions. Respondents<br />

were asked to rate their level of<br />

agreement with 13 statements on<br />

a scale of 1 to 5 with 5 indicating<br />

strong agreement. The level<br />

of agreement among Lakeland<br />

respondents was higher than the<br />

ACIFA provincial average in all 13 of<br />

the statements as compared to 12 of<br />

the 13 statements the previous year.<br />

• A staff climate survey is conducted<br />

regularly to measure progress on<br />

this objective. The next survey is<br />

expected to be done in 2008-09.<br />

Resource allocation<br />

We will excel at strategic resource<br />

allocation.<br />

• Nothing to report at this time.<br />

Shared vision and alignment<br />

We are united in our support of the<br />

vision, mission, values and strategy of<br />

Lakeland College.<br />

ANNUAL REPORT 2007-08<br />

<strong>LAKELAND</strong> <strong>COLLEGE</strong>

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