Popovic, wife of Peter Popovic. It’s funny how times change. Open from May to September, these days The Clam Bar can boast a wait almost every night of the week with people lining up to get their dinners, the same ones they used to have to give away. Although people now line up to get a table at The Clam Bar, and the restaurant has expanded to include space once occupied by a bait shop and a motor repair shop (in the marina), not much else has changed. In fact, The Clam Bar can be considered a throwback to a simpler, no frills time. A cash only establishment, the BYOB restaurant doesn’t have a web page, a Facebook page, or even air conditioning. And they don’t accept reservations, hence the notorious wait. They got popular the old fashioned way—word out mouth—and it’s what keeps people coming back. “Date night: tandem ride to Smitty’s counter for flounder sandwiches and fries! And of course clam chowder too!” said customer and local resident Patti Bowdler. Customer Christine Perro agrees, saying, “My husband and I used to go every year for our anniversary...baseball gets in the way now. We miss it...great memories.” It’s not just the customers that keep coming back. Patrice Popovic started out as a waitress at The Clam Bar. Now married to Peter Popovic—they’ve been married 36 years—she continues to work the front of house while Peter cooks. Angelo DeRosa began working as a dishwasher. He is now one of the cooks, and along with the Popovics and their nephew, fellow cook, Todd Simpson, is a partner in the restaurant. Illustration by Paul Lovett © Atlantic City Nostalgic Art some mother-daughter teams,” explained Patrice Popovic. Peter Popovic and Dennis Deniston (who passed away nine years ago), could never have foreseen how a little clam shack would turn into one of our county’s hidden gems when they opened four decades ago. Yet that’s exactly what happened. With customers who eagerly anticipate May to come back to their favorite restaurant, The Clam Bar has stood the test of time, changing demographics, and an economic recession all without a web presence or much in the way of advertising. It’s not fancy. It’s not polished. It’s just good food at a great price. As customer Becky Benson jokes, “It’s great seafood, for not a lot of clams!” From the clam strips, to the crab imperial to the ‘half and half’ chowder—a combo of Manhattan and New England Clam Chowders mixed together—everyone has a favorite. Patrice Popovic recommends the scallops dijon, any of their homemade specialty soups made fresh each day, the tuna wasabi and the seafood salad. And if you’re coming in on a Thursday, the potato skins stuffed with lobster, shrimp and crab must be tried! The Clam Bar is open for lunch on weekends starting Memorial Day weekend, and open daily for lunch in mid- June when local schools get out. Dinners are served nightly until 9:30, and until 10:00 on weekends. The official opening night is on Friday, May 10th, but rumor has it that The Clam Bar might just be open for business on Thursday, May 9th. It’s worth driving over to find out. “We have a great staff, and so many have been with us for so long. Some who started at 14 and are now in their early 40s...now their kids are working here too. We have The Boardwalk Journal | May 2013 | 29
17th ANNUAL MAY 21 – 22, 2013 BOARDWALK HALL • ATLANTIC CITY <strong>IN</strong> COMB<strong>IN</strong>ATION WITH <strong>THE</strong> ATLANTIC CITY HOSPITALITY TRADE SHOW Scott Butera Mitchell Etess Jeffrey Hartmann Gary Loveman Larry Mullin Tony Rodio Keith Smith Timothy J. Wilmott TO EXHIBIT OR <strong>IN</strong>FORMATION: WWW.ECGC.US Approved for 4.8 general CLE credits in New Jersey • 4 general CLE credits in Pennsylvania Organized Organized and and Produced Produced by by 30 | The Boardwalk Journal | May 2013