MKT 571 Week 2 Quiz/Uoptutorial
When purchasing, in which state does the consumer set a minimum acceptable cutoff level for each attribute and then makes a buying decision? 2. Which of the following would consumers associate closely with a brand? 3. Which of the following is used to determine a competitive frame of reference for brands to compete against other brands due to their closeness as substitutes? 4. Which other dimension is the VALS classification system based on besides consumer motivation? 5. What other dimension helps market segments be measurable, substantial, accessible, and differentiable? 6. Which offer factor does an organization’s marketing strategy focus on: segmentation, targeting, and 7. How many primary groups does VALS classify U.S. adults into based on personality traits and key demographics? 8. In behavioral segmentation, a product or service is grouped by which other dimension besides knowledge of, attitude toward, and use of? 9. Which of the following do marketers use to give consumers a special reason for them to purchase a product or service? 10. Which market is known as the market segment? 11. Which of the following marketing strategies does not concentrate on recognizing differences in customer’s needs in the organization? 12. Which other criteria helps make up the three criteria for a successful brand mantra: inspire, simplify, and 13. When searching for a supplier, which of the following provides the broadest reach of possible suppliers in today’s competitive market environment? 14. Which of the following is known in marketing as attributes of a product or service that may not be unique to the product or service? 15. Which term describes the diverse needs of many ethnic market segments? 16. Which of the following is known as the process of creating a segment storyboard to test the attractiveness of each segment? 17. Which of the following tools do marketers use to visually illustrate how consumers view products or services on multivariables? 18. Which group is experiencing the fastest population growth today? 19. What is the second stage of the consumer buying process? 20. Which of the following do brand mantras attempt to define? 21. Which of the following is a tool company uses to position its attributes in the minds of those in the organization?
When purchasing, in which state does the consumer set a minimum acceptable cutoff level for each attribute and then makes a buying decision?
2. Which of the following would consumers associate closely with a brand?
3. Which of the following is used to determine a competitive frame of reference for brands to compete against other brands due to their closeness as substitutes?
4. Which other dimension is the VALS classification system based on besides consumer motivation?
5. What other dimension helps market segments be measurable, substantial, accessible, and differentiable?
6. Which offer factor does an organization’s marketing strategy focus on: segmentation, targeting, and
7. How many primary groups does VALS classify U.S. adults into based on personality traits and key demographics?
8. In behavioral segmentation, a product or service is grouped by which other dimension besides knowledge of, attitude toward, and use of?
9. Which of the following do marketers use to give consumers a special reason for them to purchase a product or service?
10. Which market is known as the market segment?
11. Which of the following marketing strategies does not concentrate on recognizing differences in customer’s needs in the organization?
12. Which other criteria helps make up the three criteria for a successful brand mantra: inspire, simplify, and
13. When searching for a supplier, which of the following provides the broadest reach of possible suppliers in today’s competitive market environment?
14. Which of the following is known in marketing as attributes of a product or service that may not be unique to the product or service?
15. Which term describes the diverse needs of many ethnic market segments?
16. Which of the following is known as the process of creating a segment storyboard to test the attractiveness of each segment?
17. Which of the following tools do marketers use to visually illustrate how consumers view products or services on multivariables?
18. Which group is experiencing the fastest population growth today?
19. What is the second stage of the consumer buying process?
20. Which of the following do brand mantras attempt to define?
21. Which of the following is a tool company uses to position its attributes in the minds of those in the organization?
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<strong>MKT</strong> <strong>571</strong> <strong>Week</strong> 2 <strong>Quiz</strong><br />
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. When purchasing, in which state does the consumer set a minimum acceptable cutoff level for<br />
each attribute and then makes a buying decision?<br />
2. Which of the following would consumers associate closely with a brand?<br />
3. Which of the following is used to determine a competitive frame of reference for brands to<br />
compete against other brands due to their closeness as substitutes?<br />
4. Which other dimension is the VALS classification system based on besides consumer<br />
motivation?<br />
5. What other dimension helps market segments be measurable, substantial, accessible, and<br />
differentiable?<br />
6. Which offer factor does an organization’s marketing strategy focus on: segmentation,<br />
targeting, and
7. How many primary groups does VALS classify U.S. adults into based on personality traits and<br />
key demographics?<br />
8. In behavioral segmentation, a product or service is grouped by which other dimension besides<br />
knowledge of, attitude toward, and use of?<br />
9. Which of the following do marketers use to give consumers a special reason for them to<br />
purchase a product or service?<br />
10. Which market is known as the market segment?<br />
11. Which of the following marketing strategies does not concentrate on recognizing differences in<br />
customer’s needs in the organization?<br />
12. Which other criteria helps make up the three criteria for a successful brand mantra: inspire,<br />
simplify, and<br />
13. When searching for a supplier, which of the following provides the broadest reach of possible<br />
suppliers in today’s competitive market environment?<br />
14. Which of the following is known in marketing as attributes of a product or service that may not<br />
be unique to the product or service?<br />
15. Which term describes the diverse needs of many ethnic market segments?<br />
16. Which of the following is known as the process of creating a segment storyboard to test the<br />
attractiveness of each segment?
17. Which of the following tools do marketers use to visually illustrate how consumers view<br />
products or services on multivariables?<br />
18. Which group is experiencing the fastest population growth today?<br />
19. What is the second stage of the consumer buying process?<br />
20. Which of the following do brand mantras attempt to define?<br />
21. Which of the following is a tool company uses to position its attributes in the minds of those in<br />
the organization?
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