MKT 571 Week 6 Quiz/Uoptutorial

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8. A--------------------is a comprehensive, systematic, independent, and periodic examination of a company’s or buisness unit’s marketing environment, objectives, and activities, with a view to determining problem areas and oppurtunities and recommending a plan of action to improve the company’s marketing performance. 9. ------------------------is the process by which firms assess the effects of their marketing activities and programs and make necessary changes and adjustments. 10. Your firm has decided to enter the international with your product called Trema, a combination of a pocket organizer and cell phone. Even though the product has been a huge success in the home country, market research suggests some changes amy be required before it can be intruduced in Europe. Your CMO is of the opinion that the product requires certain extra features and the product will also have to be marketed differntly. Your CMO is advocating 11. The purpose of strategic control is to 12. The purpose of profitability control is to 13. -------------------is an obligation to act in a way expected of a resonable person. 14. Rising customer expectaions, evolving employee goals and ambitions, and tighter government legislation and pressure are driving companies to 15. A Cucci bag sells for $120 in italy and $240 in the United States due to the differnces in the costs of distributing the product in the two countries. This phenomenon is called a(n) 16. Marketing effectiveness rating instruments and marketing audits are approches to
17. Cadbury’s “Sports for Schools” promotion offered sports and fitness equipment for schools in exchange for vouchers. The problem was that the public and media saw a preverse incentive for children to eat more chocolate, a product associated with obsity. Which of the following best summarizes Cadbury’s problem? 18. Which of the following refers to the ability to meet humanity’s needs harming future generations? 19. Which of the following is an example of a distributiin metric used for measuring the performance of marketing plans? 20. Which characteristic of a marketing audit is described by the methodical evaluation of the macro- and micromarketing environments, objectives and strategies, and activities? 21. To protect a creative work from being published in any other manner, a company or author would--------------- the material.
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MKT 571 Week 6 Quiz/Uoptutorial

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