Media Report

Channel 9 (Melbourne)
Nine News 4:30 Edition - 13/05/2013 4:51 PM
Amelia Adams
39 yo Colin Fidler, Victorian man was revived 40 minutes after dying from a
heart attack. Fidler was lucky enough to receive the lifesaving treatment. It
has been almost 12 months since Fidler had his heart attack. Fiedler sat
down once he finished work when he started getting chest pains and his wife
called an ambulance, and chose the Alfred Hospital. Fidler was clinically for
40 minutes and during that time doctors at the hospital used some amazing
technology and involved bringing Fidler back to life. Prof Stephen Bernard,
The Alfred Hospital says this machine brings the patient to the Alfred with
CPR in progress and that will supply a little bit of blood to the brain but not
enough to go on for many hours. If a artificial heart/lung machine is
connected they can keep the patient alive while the cardiologist tries to fix the
heart. Seven cardiac arrest patients have been treated with the auto pulse
machine and three have been successfully revived. Doctors are hoping to
expand the life saving system to other hospital.
Audience
Male 16+: 200,000
Female 16+: 244,000
All People: 475,000
Advertising Space Rate
AUD: 75,874
Interviewees: Colin Fiedler, Patient; Prof Stephen Bernard, The Alfred
Hospital
Duration: 1.55
Summary ID: M00053180037
This program or part thereof is syndicated to the following 36 station(s):-
Channel 9 (Adelaide), Channel 9 (Brisbane), Channel 9 (Perth), Channel 9
(Sydney), Channel 9 Darwin (Darwin), Channel 9 Gold Coast (Gold Coast
North), Imparja Alice Springs (Alice Springs), Imparja Longreach
(Longreach), Imparja Mt Isa (Mt Isa), NBN Central Coast (Gosford), NBN
Coffs Harbour (Coffs Harbour), NBN Gold Coast (Gold Coast), NBN Lismore
(Lismore), NBN Moree (Upper Namoi), NBN Newcastle Hunter (Newcastle),
NBN Tamworth (Tamworth), NBN Taree (Taree), WIN Albury (Albury), WIN
Ballarat (Ballarat), WIN Bendigo (Bendigo), WIN Cairns (Cairns), WIN
Canberra (Canberra), WIN Dubbo (Dubbo), WIN Gippsland (Sale), WIN
Hobart (Hobart), WIN Mackay (Mackay), WIN Mildura (Mildura), WIN Orange
(Orange), WIN Rockhampton (Rockhampton), WIN Shepparton
(Shepparton), WIN Sunshine Coast (Sunshine Coast), WIN Toowoomba
(Toowoomba), WIN Townsville (Townsville), WIN Western Australia (Perth),
WIN Wide Bay (Bundaberg), WIN Wollongong (Wollongong)
© iSentia
4BC (Brisbane)
Drive - 13/05/2013 5:37 PM
Gary Hardgrave
Hardgrave is joined by Associate Professor Bruce Corben from Monash
University's Accident Research Centre who spoke at the QUT Cars
Queensland seminar last week about pedestrian and road safety. Corben
highlights the greatest risks pedestrians face. Corben calls for a shift in
thinking when it comes to road safety and he says the community needs a
system of forgiving and lower travel speed. Corben explains how the Monash
University's Accident Research Centre iPhone and iPad app for rating the
safety of crossings works and he mentions they did it together with Alfred
Health. Hardgrave says the Walk This Way app uses Google Maps.
Audience
Male 16+: 4,000
Female 16+: 4,000
All People: 8,000
Advertising Space Rate
AUD: 3,290
Interviewees: Bruce Corben, Associate Professor, Monash University
Duration: 11.45
Summary ID: W00053180487
© iSentia
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