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Media Report

Media Portal Report - Alfred Intensive Care Unit

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ECMO AutoPulse <strong>Media</strong> <strong>Report</strong><br />

Data Summary<br />

Total media types<br />

4<br />

Total items<br />

30<br />

Total audience<br />

3,841,870<br />

Total ASR (in AUD)<br />

$662,121<br />

Analysis Commentary<br />

Public Affairs generated a number of positive media mentions on the release of Professor Stephan Bernard’s research, the CHEER<br />

study.<br />

An Analysis of coverage produced in the 14 days between 08 May 2013 and 21 May 2013 found 30 media items. This media<br />

coverage reached a cumulative audience of 3,841,870 and when compared to equivalent advertising space achieved advertising<br />

space rate of AUD $662,121.<br />

* TV had the highest volume of coverage (15 items or 50% of the total volume of coverage)<br />

* TV reached the highest cumulative audience (2,921,000 items or 76% of the cumulative audience)<br />

* TV had the highest advertising space rate (AUD $523,503 or 79% of the total advertising space rate)<br />

<strong>Media</strong> Type Volume Audience ASR (in AUD)<br />

TV<br />

AM Radio<br />

FM Radio<br />

Press<br />

15 2,921,000 $523,503<br />

8 311,200 $102,510<br />

2 29,000 $1,457<br />

5 580,670 $34,651<br />

COPYRIGHT This report and its contents are for the use of iSentia's subscribers only and may not be provided to any third party<br />

for any purpose whatsoever without the express written permission of iSentia.<br />

DISCLAIMER The material contained in this report is for general information purposes only. Any figures in this report are an<br />

estimation and should not be taken as definitive statistics. Subscribers should refer to the original article before making any<br />

financial decisions or forming any opinions. iSentia makes no representations and, to the extent permitted by law, excludes all<br />

warranties in relation to the information contained in the report and is not liable to you or to any third party for any losses, costs or<br />

expenses, resulting from any use or misuse.

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