Media Report
Media Portal Report - Alfred Intensive Care Unit
Media Portal Report - Alfred Intensive Care Unit
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ECMO AutoPulse <strong>Media</strong> <strong>Report</strong><br />
Data Summary<br />
Total media types<br />
4<br />
Total items<br />
30<br />
Total audience<br />
3,841,870<br />
Total ASR (in AUD)<br />
$662,121<br />
Analysis Commentary<br />
Public Affairs generated a number of positive media mentions on the release of Professor Stephan Bernard’s research, the CHEER<br />
study.<br />
An Analysis of coverage produced in the 14 days between 08 May 2013 and 21 May 2013 found 30 media items. This media<br />
coverage reached a cumulative audience of 3,841,870 and when compared to equivalent advertising space achieved advertising<br />
space rate of AUD $662,121.<br />
* TV had the highest volume of coverage (15 items or 50% of the total volume of coverage)<br />
* TV reached the highest cumulative audience (2,921,000 items or 76% of the cumulative audience)<br />
* TV had the highest advertising space rate (AUD $523,503 or 79% of the total advertising space rate)<br />
<strong>Media</strong> Type Volume Audience ASR (in AUD)<br />
TV<br />
AM Radio<br />
FM Radio<br />
Press<br />
15 2,921,000 $523,503<br />
8 311,200 $102,510<br />
2 29,000 $1,457<br />
5 580,670 $34,651<br />
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for any purpose whatsoever without the express written permission of iSentia.<br />
DISCLAIMER The material contained in this report is for general information purposes only. Any figures in this report are an<br />
estimation and should not be taken as definitive statistics. Subscribers should refer to the original article before making any<br />
financial decisions or forming any opinions. iSentia makes no representations and, to the extent permitted by law, excludes all<br />
warranties in relation to the information contained in the report and is not liable to you or to any third party for any losses, costs or<br />
expenses, resulting from any use or misuse.