MARKET OVERVIEW

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ARRIVALS TO VICTORIA & AUSTRALIA UK Visitors Y/E June 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 AAG % change Complete 09/10 Australia 309,038 344,602 327,076 352,156 419,525 466,256 534,418 577,192 589,999 605,908 644,456 652,283 660,685 684,722 643,046 618,847 614,624 4% -1% New South Wales 188,090 229,988 208,787 236,407 270,133 296,444 356,662 371,279 386,401 398,824 409,624 423,077 425,505 440,051 393,969 374,541 366,636 4% -2% Queensland 134,779 150,832 130,811 156,313 179,365 206,177 264,772 249,051 274,326 261,267 280,218 279,222 285,461 289,418 256,370 250,288 240,362 4% -4% Victoria 95,206 105,907 92,345 104,281 124,114 147,458 161,977 184,693 201,095 206,787 211,926 203,107 213,129 237,459 209,529 199,958 197,296 5% -1% Victoria Mkt Share 31% 31% 28% 30% 30% 32% 30% 32% 34% 34% 33% 31% 32% 35% 33% 32% 32% Source: International Visitor Survey 1994-2010, Tourism Research Australia Visitors 700,000 650,000 600,000 550,000 500,000 450,000 400,000 350,000 300,000 250,000 200,000 150,000 100,000 50,000 0 Visitors 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 Year Ending June Australia New South Wales Queensland Victoria Victoria Mkt Share 40% 35% 30% 25% 20% 15% 10% 5% 0% Market Share Visitor Forecasts 2019 Places Visited - Overnight Visit or Daytrip (% of all Visitors to Victoria) Australia 747,838 Great Ocean Road 39% Victoria 240,889 Phillip Island, penguin parade 20% Yarra Valley 17% Source: Tourism Forecasting Committee, Mornington Peninsula 16% Forecast 2010 Issue 1, Tourism Research Dandenongs, Puffing Billy, Healesville 16% Australia, Canberra. Ballarat, Sovereign Hill 11% (Tourism Victoria estimates for Visitor Bendigo 5% Forecasts 2019 based on Year Ending December 2009 International Visitor Survey Daylesford, Hepburn Springs, Mt. Macedon 3% data). Source: International Visitor Survey, Tourism Research Australia (year ending December 2009) Prepared by Tourism Victoria Research Unit 20 UK & Ireland 2010
Nights ('000) Y/E June 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 AAG % change Complete 09/10 Australia 12,538 15,771 13,701 12,975 15,357 17,029 19,713 24,697 22,131 22,497 26,602 21,556 21,950 22,826 20,681 22,104 22,445 4% 2% New South Wales 4,433 6,202 5,457 5,099 5,382 5,846 7,050 9,699 8,083 7,977 8,673 7,047 7,411 7,767 6,673 7,170 7,159 3% 0% Queensland 3,064 3,377 2,825 2,693 3,533 4,120 4,707 5,682 4,780 5,103 5,772 5,382 5,006 5,386 4,783 5,386 5,485 4% 2% Victoria 1,385 1,917 1,941 1,759 2,255 2,447 2,539 2,704 3,367 3,734 5,831 3,521 3,654 3,932 3,539 3,436 3,895 7% 13% Victoria Mkt Share 11% 12% 14% 14% 15% 14% 13% 11% 15% 17% 22% 16% 17% 17% 17% 16% 17% Source: International Visitor Survey 1994-2010, Tourism Research Australia Nights 30% 25,000 25% 20,000 20% Nights ('000) 15,000 15% Market Share 10,000 10% 5,000 5% 0 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 Year Ending June 0% Australia New South Wales Queensland Victoria Victoria Mkt Share Main Reason for Trip Visitors (%) Nights (%) Aus Vic Aus Vic Holiday 46% 56% 54% 48% Visiting friends and relatives 40% 32% 29% 31% Business 8% 8% 4% 6% Education 1% 1% 2% 3% Employment 3% 3% 9% 11% Other reason 2% 1% 1% 1% Source: International Visitor Survey - Year ending June 10, Tourism Research Australia Note: Figures in red are subject to sampling variability and should be used with caution. Prepared by Tourism Victoria Research Unit 21 UK & Ireland 2010
Page 1 and 2: MARKET OVERVIEW United Kingdom & Ir
Page 3 and 4: ECONOMIC & FINANCIAL OVERVIEW UNITE
Page 5 and 6: Population Structure The UK and Ire
Page 7 and 8: Source: TNS UK Passenger Conversion
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Page 37 and 38: COMPANY HEAD OFFICE COMPANY OVERVIE
Page 61: COMPANY HEAD OFFICE COMPANY OVERVIE

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