MARKET OVERVIEW

Nights ('000)
Y/E June 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 AAG % change
Complete 09/10
Australia 3,904 3,830 4,123 3,814 4,257 4,066 4,266 4,562 5,352 4,688 6,320 5,517 6,490 6,672 6,770 7,482 7,115 4% -5%
New South Wales 1,044 1,055 1,095 1,354 1,091 1,139 1,183 1,346 1,543 1,590 1,746 1,413 1,807 1,967 1,993 2,009 2,170 5% 8%
Queensland 1,118 976 970 953 1,117 949 967 974 1,219 1,097 1,627 1,548 1,793 1,886 1,839 2,237 2,174 4% -3%
Victoria 471 648 863 414 632 800 617 598 1,074 658 1,220 924 1,168 1,052 902 1,216 969 5% -20%
Victoria Mkt Share 12% 17% 21% 11% 15% 20% 14% 13% 20% 14% 19% 17% 18% 16% 13% 16% 14%
Source: International Visitor Survey 1994-2010, Tourism Research Australia
Nights
8,000
25%
7,000
6,000
20%
Nights ('000)
5,000
4,000
3,000
15%
10%
Market Share
2,000
5%
1,000
0
0%
1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
Year Ending June
Australia New South Wales Queensland Victoria Victoria Mkt Share
Main Reason for Trip
Visitors (%) Nights (%)
Aus Vic Aus Vic
Holiday 64% 72% 63% 54%
Visiting friends and relatives 14% 6% 7% 5%
Business 10% 11% 4% 9%
Education 6% 6% 16% 23%
Employment 2% 2% 5% 7%
Other reason 4% 2% 5% 1%
Source: International Visitor Survey - Year ending June 10, Tourism Research Australia
Note: The figures which appear in red are subject to sampling variability that is too high for practical purposes and should be used with caution, as they have a large margin of error.
Prepared by Tourism Victoria Research Unit
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Germany 2010