MARKET OVERVIEW

MARKETING OPPORTUNITIES
UK/Europe New Product Workshop, February 2011
This workshop has proved a popular and over subscribed event. In its 4 th year the event will run
with the objective of increasing awareness of Australia’s new product and continued development
and strengthening of Australia’s key travel experiences and highlighting the diversity of Australia’s
tourism experiences. The mission will facilitate business opportunities for participating delegates
and provide a forum that is conducive to establishing new contacts and potential business.
Applications have closed for 2011, however this event is planned to be repeated annually.
Corroboree Europe, Darwin, May 2011
This annual retail training and mega famil event will be hosted in Darwin on 3-5 June 2011
(workshop dates) following on from Melbourne’s successful hosting of the event in May 2010.
Corroboree includes a 3-day training workshop followed by a series of famils across Australia.
This event allows participating Australian sellers to train over 300 Aussie Specialists from across
Europe in one location during one event. Agents from the German-speaking regions are involved
in Corroboree.
Tourism Victoria will host a total of 4 famils from Europe and South Africa post the 2011
workshops to showcase Melbourne and regional Victoria product/regions.
Australian Tourism Exchange (ATE), Sydney, April 2011
ATE remains the prime forum to showcase Victorian product. This is a key event and product
should continue to be “seen” and contract with operators.
Regional Sales Mission, September/October 2011
The Melbourne and Regional Victoria Sales Mission is planned to run again in September 2011.
The formula is based on key market relevant regions attending, which allows the opportunity to
access and train a wider mix of retailers, ASPs, and key wholesalers regardless of their preferred
individual product choice. It is anticipated that the 2011 mission will incorporate cities within the
UK and Germany and also include countries not visited in 2010, for example The Netherlands, the
Nordic Region and Italy. A strong product manager meeting schedule will also be incorporated
into this event.
DERTOUR Laenderspecial, May 2011
Together with DERTOUR and South Australia, Tourism Victoria is planning a training event in
Victoria for 100 travel agents from the DERTOUR group. A workshop will be held in Melbourne
with famil options to different regions. The visit will take place from 1 – 17 May 2011, and
represents an excellent opportunity for Victorian product to be showcased to a large number of
influential German travel agents from the country’s biggest wholesaler. Please advise Tourism
Victoria’s Melbourne office (Diana Morgan) if you are interested in supporting this event.
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Germany 2010