Unimog
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Anniversary<br />
Château Calisanne near Lancon-de-Provence (Bouche du Rhône), a place<br />
greatly respected among gourmets for its olive oil and sun-soaked<br />
Provençal wine, was chosen as the ideal venue for a very special event<br />
held on November 5 and 6, 2003: 55 years of the <strong>Unimog</strong> and – a welcome<br />
coincidence – the sale of the first <strong>Unimog</strong> in France took place 50 years ago.<br />
<strong>Unimog</strong> Sales, France, has felt it owed<br />
something to its customers, friends and<br />
the interested public ever since June 2001,<br />
the date when at our German production<br />
location in Gaggenau the “50 Years of Mercedes-Benz<br />
<strong>Unimog</strong>” anniversary was in full<br />
swing. In France itself, this event went unnoticed.<br />
It was high-time to make good on<br />
our negligence by organizing the “<strong>Unimog</strong><br />
55 ans” event. At Château Calisanne, two full<br />
days were dedicated to the <strong>Unimog</strong>, its customers<br />
and friends; and the press was of<br />
course also invited.<br />
On both days an interesting “anniversary<br />
show” was organized, presenting historic<br />
and contemporary <strong>Unimog</strong> vehicles, including<br />
the U 500 which will participate in the<br />
26th Paris – Dakar Rally in January 2004,<br />
and the latest off-road forest firefighting<br />
vehicles from the 437 series. In the information<br />
section Jean-Emile Martin, <strong>Unimog</strong><br />
Sales Manager at DaimlerChrysler France,<br />
and Didier Baille-Barelle, the Product Marketing<br />
Manager, presented the U 300/U 400/<br />
U 500 off-road implement carriers as well as<br />
the U 3000 / U 4000 / U 5000 models suitable<br />
for severe off-road travel in their relevant<br />
market segments and explained in<br />
some detail the latest technical innovations<br />
and details directly at the vehicles.<br />
Didier Baille-Barelle<br />
(above right) hosted the<br />
<strong>Unimog</strong> demonstration<br />
runs at Château<br />
Calissane<br />
Tree branch cutter and<br />
mower demonstrated on<br />
an all-terrain model<br />
All the guests were unanimous that the<br />
off-road driving demonstration was the<br />
event’s genuine highlight. The rocky landscape<br />
of Lançon-de-Provence not only provided<br />
magnificent scenery but also unique<br />
levels of challenge, giving passengers in var-<br />
<strong>Unimog</strong> 2|2003 7