Boot Camp

QuickLook
Links
Linking Images
One good way to make sure a visitor can find your website’s home page from wherever
s/he happens to be in your site is to link the logo to the home page. Your logo is usually
in the banner/identifier segment of every page, and you can wrap the logo image inside a
link:
Link Output
So, you have links. Where do the linked items open? On the Web, you’ve seen pages
open in place of the page with the link you just clicked. In other cases, it opens in a new
window or tab.
Output forms include:
• Self: When a visitor clicks a link without a target attribute, the new page will open
over the page s/he is on. If s/he starts looking at that new website, s//he might not
hit the browser’s back button and return to your website – a lost visitor.
• Window: When a visitor clicks a link with a target attribute, the link usually
opens in a new window, so that two windows are now open – your website and
the linked page. This can help you keep visitors in the vicinity of your website,
unless they get frustrated with too many open windows.
• Tab: If a visitor has a browser set to ‘open new tabs’, or chooses to do that from
a right-click context menu on the link, the new page will open in a new tab in the
same window. This is efficient but many browsers just default to new windows.
Target
The target attribute is currently supported in all major browsers, and is used to tell the
link where the linked page should open. Sites are using target=”_blank” for links to make
sure they will open the link in a new window and keep the visitor on the site, rather than
potentially losing the visitor if s/he doesn’t use the browser’s back button to return.
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