Boot Camp

Web Authoring Boot Camp
• Project logistics
• Project requirements and business needs
• Website audience details
• Concept needs
• Resources needed
Meeting with your client is the best way to discuss these things. Here is a simplified Client
Survey I use that might give you some ideas for your own preparation.
Project Preparation
• Who is the client’s primary contact and decision maker? Get name, title, email addresses,
& phone numbers.
• What is intended launch date for website, and why?
• What is the budget range already established for this project. Can project be divided
into phases to accommodate budget / timing constraints?
Project Purpose
• Why does client want/need a web project at this time?
• Is this a new website concept or a redesign of an existing website?
• What is the client’s primary business objectives/value proposition with the new
materials? Secondary? (Examples include increased sales, marketing/branding
awareness, and fewer customer service calls.)
• What is the main business problem the client needs to solve with new materials –
what key message must get through?
• What specific areas of current client materials are successful? Why?
• What shortcomings exist with current client materials, and what 3 things should
change?
Website Audience
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• Who does the client believe is the audience for the website? (general profiling,
more than one audience type?)
• What is the primary “action” the website visitor should take? (make a purchase,
become a member, search for information)?
• Has audience been considered before selecting the technologies/extras for this