Boot Camp

Planning Your Work
website? (Often newest technologies/modules overwhelm audiences when not
needed)
• Has client gathered audience feedback for current materials? If so, how long ago?
What is the feedback?
• What are the key reasons why the target audience chooses/should choose the clients
products/services over competitors? (cost, service, value)
• Use a few adjectives to describe how the audience should perceive the website.
(Examples: prestigious, friendly, corporate, fun, forward thinking, innovative, cutting
edge.)
Brainstorm Concepts & Needs
• Client should share examples of materials (ads, brochures, publications, etc.) or
websites s/he finds compelling.
• What visual elements or content should be utilized from client’s current materials
or website site (logo, color scheme, navigation, naming conventions, etc).
• Does client have a brand/identity in place? Specific color palettes & fonts to use?
Is client open to completely new concepts and colors?
• Will website require specific technologies (Flash, DHTML, JavaScript, Real Audio,
e-commerce, database-driven, logins, etc.)? If so, how should they enhance
and clarify your audience’s experience? Please describe in detail.
Resources
• Does website have / need a domain name? A server to host? Ability to update inhouse?
• If this is a website redesign, are there specific tools/languages the client requires
be used? (Like Dreamweaver, FrontPage, VS2005, php, etc.)
• Who will provide the website content (text, logo, images)? Is all the provided
content the legal property of the client? (If not, do NOT use)
• Does client need graphics/graphs/charts created by designer, or purchased from
stock photo houses? Does client have appropriate approvals / content/image use
contracts in place?
• How will client maintain the website?
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