PAII newsletter September 2015.pdf

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PAII Innkeeping Conference & Hospitality Marketing Summit and Trade Show That lengthy moniker gives you a glimpse of what is waiting for you in Austin TX, January 10th through the 14th. PAII Innkeeping Conference: Planning a conference – which so many of you have been involved in – is like putting together a puzzle – the frame is the first task. These pieces are fit together now, with a new venue and the conference schedule of events and education sessions. It’s a first for PAII to hold the Innkeeping Conference at a convention property (not a hotel) and in reviewing our options, we found this to have advantages with more space for a bigger trade show and more rooms for educational sessions. And, the pricing structure is permitting us to offer great conference registration rates! The Palmer Events Center, located in the heart of Austin, is a unique & beautiful convention center, with views of the downtown skyline. We are especially pleased that this convention center option provides you, as attendees - whether innkeepers, aspiring, interim, or exhibitors - an opportunity to support and enjoy our own industry by staying at the local B&Bs and Inns! We've invited the Austin B&B Inns to feature their property on the lodging list, which will also include the 3 hotels within walking distance and other options. We’ve included a list and are working on a interactive Google map for your reference, and we'll be posting the list on our website with updates. Come meet with us – innkeepers and industry partners - for special events, mixers, and cutting-edge education, tailored to aspiring to novice to master innkeepers. Your PAII conference will provide insight and perspective on our vibrant, challenging, and ever changing industry. You’ll learn new ways to drive your business forward, refine your services and exceed your business goals at over 40 live sessions. We’ll be announcing which presenters are at which sessions as we finalize them (filling in the puzzle) – and we’ll keep you up-to-date. Hospitality Marketing Summit (HMS) PAII is very excited to announce the first stop of the HMS On-The-Road Tour is at the PAII Innkeeping Show in Austin! The HMS portion of the conference is included with the rate you pay for conference attendance and is a huge perk for you! You get all the expertise of HMS without any additional costs. HMS at PAII: Monday January 10, 1:30-4:40: Tuesday January 11, 8 am – 11:30, and 3:30 – 5:45. Here’s an overview from HMS: We will be presenting nearly 2 days of nothing but the best speakers and the most up to date marketing content, advice and presentations. We will be featuring expert panels, audience participation with Q and A’s, and professional reviews of your marketing. Quite simply – nothing you have experienced at a conference before! Come see what you missed from our first conference: “Hanging out with and hearing from people who are serious about hospitality marketing was both fun and productive. This conference was excellent in every way: location, speakers, schedule, and participants.” “The overall quality and learning was “Over the top”! It was the best conference I have ever attended and the hosts did an amazing job in planning and presenting to the hospitality industry.”
“This was the Best Conference Ever in terms of the amount of pertinent information and amount of actionable material. All the speakers were knowledgeable in their areas of expertise. I got something (often a lot!) out of each session I attended.” Speakers: Featured speakers will be top experts from White Stone Marketing and Acorn Internet Services and a host of other professionals who specialize in our unique lodging niche. Sessions will be comprehensive, informative with plenty of action items to immediately put in place. We will be serving up the following content: Working with the OTA’s, Taking advantage of Airbnb, Live Website Reviews, Live Marketing Analysis Panels, Yield and Revenue Management, the Rise of Facebook Search and what Google is doing about it, and Round Table Discussions across a variety of subjects so you are able to interface with other innkeepers and experts. Trade Show More ‘firsts’ here, too! Our Trade Show is open for a total of 12 hours – what an opportunity to engage all of your senses! You'll shop and consult face-to-face with industry professionals who are experts in their field of inn management, marketing, and guest amenities. We’ll see you in Austin! PAII Innkeeping Conference & Hospitality Marketing Summit and Trade Show Schedule January 10, SUNDAY: Aspiring Innkeeper Seminar Association Leaders' Seminar January 11, MONDAY GRAND OPENING – GENERAL SESSION Vendor Intensive: Think Reservations Vendor Intensive: Cloudbeds 1:30 - 4:30 Hospitality Marketing Summit (HMS) 1:30 - 4:15 Break Out Sessions 3:00 TRADE SHOW OPENS 5:30 - 7:00 TRADE SHOW Welcome Reception January 12, TUESDAY 8:00 - 8:30 General Session 8:30 - 11:30 Hospitality Marketing Summit (HMS) 8:30 - 11:30 Break Out Sessions 11:30 - 3:30 TRADE SHOW & LUNCH 3:30 - 5:45 Hospitality Marketing Summit (HMS) 6:30 - ? Dinner on your own OR Hosted Party January 13, WEDNESDAY 8:00 - 10:00 General Session 10:15 - 11:30 Break Out Sessions 11:30 - 3:30 TRADE SHOW & LUNCH (Trade Show closes after 3:30) 3:30 - 5:45 Break Out Sessions 6:30 - ? Dinner on your own OR Hosted Party January 14, THURSDAY 8:00 - 10:00 General Session 10:15 - 11:30 Break Out Sessions ADJOURN ... Explore Austin!
Page 1 and 2: Executive Director‘s Welcome Sept
Page 3 and 4: Your PAII can give you the training
Page 5: Association Corner Recommended Read
Page 9 and 10: The Argument for Loyalty Programs c
Page 11 and 12: EMV/Chip Card Information EMV or ch
Page 13: 10 Marketing Tips to Boost Profitab
Page 17 and 18: Upcoming Webinars (more dates and t
Page 19: PAII Innkeeping Show - January 10-1

PAII newsletter September 2015.pdf

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