A LIFESTYLE COMPANY

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DISTRIBUTION CHANNELS catalogs and e-commerce CATALOGS Gaiam serves all segments of the LOHAS industry through a comprehensive collection of quality catalogs, each of which fulfills a unique segment of our overall vision. Through our sub-brands such as Gaiam Harmony, Gaiam Living Arts, Gaiam InnerBalance, Gaiam Real Goods and Gaiam Jade Mountain, we reach a large audience every year. We are proud to provide an exceptional assortment of healthy, natural solutions that enhance the lives of our customers and promote a sustainable future for the planet. We recently launched a magazine/catalog called Gaiam Lifestyle, complete with articles and products that support all segments of LOHAS. 12
E-COMMERCE Gaiam.com offers a full range of LOHAS information, products and services. Our high average order size and gross profit margin that has increased above 55% created an attractive business model in 2000. To help consumers make informed buying decisions, Gaiam.com also includes a section called ”Learn,” a library of original articles and features on the latest health, wellness and ecological living issues updated regularly to ensure accuracy and relevancy. Our hope is to demonstrate to our customers that their buying decisions really do “make a difference.” “It is our collective and individual responsibility to protect and nurture the global family, to support its weaker members and to preserve and tend to the environment in which we all live.” –His Holiness the 14th Dalai Lama
Page 1 and 2: ® A LIFESTYLE COMPANY
Page 3: GAIAM was created as a multi-channe
Page 6 and 7: LETTER TO THE SHAREHOLDERS We recog
Page 8 and 9: LOHAS INDUSTRY l ifestyle o f h eal
Page 10 and 11: DISTRIBUTION CHANNELS media
Page 12 and 13: DISTRIBUTION CHANNELS retailers and
Page 16 and 17: CENTRAL OPERATIONS infrastructure O
Page 18 and 19: NEW ADDITIONS expansion
Page 20 and 21: PEOPLE corporate culture and commun
Page 22 and 23: ® A LIFESTYLE COMPANY
Page 24 and 25: ITEM 1. BUSINESS GAIAM Gaiam is a m
Page 26 and 27: OUR COMPETITIVE STRENGTHS We believ
Page 28 and 29: • Offer Quality, Convenience and
Page 30 and 31: SEASONALITY See the Quarterly and S
Page 32 and 33: ITEM 5. MARKET FOR REGISTRANT’S C
Page 34 and 35: ITEM 7. MANAGEMENT’S DISCUSSION A
Page 36 and 37: QUARTERLY AND SEASONAL FLUCTUATIONS
Page 38 and 39: ITEM 8. FINANCIAL STATEMENTS AND SU
Page 40 and 41: GAIAM, INC. CONSOLIDATED STATEMENTS
Page 42 and 43: GAIAM, INC. CONSOLIDATED STATEMENTS
Page 44 and 45: Goodwill, Net Goodwill, net represe
Page 46 and 47: On June 30, 2000, Gaiam, Inc. and W
Page 48 and 49: 7. INCOME TAXES The provision for i
Page 50 and 51: A summary of stock options outstand
Page 52 and 53: ITEM 10. DIRECTORS AND EXECUTIVE OF
Page 54 and 55: “In our every deliberation we mus
Page 56: “Never doubt that a small group o

A LIFESTYLE COMPANY

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