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GARY RHODES Star Gazing - Mayfair Times

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52<br />

property<br />

When, last year, the Tory leader David<br />

Cameron secured planning permission to install a<br />

wind turbine on the roof of his home to generate<br />

“green energy”, it kick-started an eco movement<br />

that has swept throughout the nation. No matter<br />

that a wind turbine generates less energy than it<br />

takes to make – sustainability is now a buzzword<br />

for success, happiness and warm fuzzy feelings,<br />

while failing to recycle your wine bottles, not<br />

buying organic and driving a 4x4 are all seen as<br />

being the work of the devil.<br />

These days, living green is big business.<br />

Developers who ignore the eco-movement do so<br />

at their peril – not only are consumers far more<br />

ethically conscious than they used to be, but the<br />

government is cracking down, with targets to<br />

reduce the carbon emissions of new homes and<br />

the inclusion of a compulsory energy<br />

performance certificate in the Home Information<br />

Packs it is desperately hoping to salvage.<br />

But just how easy is it to have an eco-friendly<br />

home – especially in an ancient and muchprotected<br />

area such as <strong>Mayfair</strong>?<br />

The answer is, not easy – or at least not if you<br />

AS KERMIT THE FROG ONCE SAID, IT’S<br />

NOT EASY BEING GREEN. BUT EVEN IN<br />

MAYFAIR, IT’S POSSIBLE. LUCY DENYER<br />

SHOWS YOU HOW<br />

Living<br />

the green<br />

dream<br />

want to do things on a grand or flamboyant<br />

scale, á la David Cameron (who, incidentally, was<br />

forced to remove his turbine after it was<br />

discovered it had breached planning law).<br />

“You have to do what you can within the<br />

planning environment,” says Andrew Murray,<br />

director of Morpheus developments (tagline:<br />

“sustainable luxury” – the company is currently<br />

investigating the possibility of installing<br />

geothermal boreholes in one of their <strong>Mayfair</strong><br />

projects). “It’s not easy to do in <strong>Mayfair</strong> as<br />

everything’s so built up,” he adds diplomatically.<br />

Tim Fulstow, another <strong>Mayfair</strong> developer, who<br />

is currently working on a multi-million pound<br />

project in Culross Street, is less tactful. “The<br />

green thing is all PR ... there’s dichotomies all<br />

over the place,” he says.<br />

Westminster Council, which boasts proudly<br />

that its council homes are the most energyefficient<br />

social housing in the UK, is nevertheless<br />

reticent on the matter of wind turbines and solar<br />

panels.<br />

“Although we are keen to encourage<br />

sustainable energy sources, the council has a

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