GARY RHODES Star Gazing - Mayfair Times
GARY RHODES Star Gazing - Mayfair Times
GARY RHODES Star Gazing - Mayfair Times
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52<br />
property<br />
When, last year, the Tory leader David<br />
Cameron secured planning permission to install a<br />
wind turbine on the roof of his home to generate<br />
“green energy”, it kick-started an eco movement<br />
that has swept throughout the nation. No matter<br />
that a wind turbine generates less energy than it<br />
takes to make – sustainability is now a buzzword<br />
for success, happiness and warm fuzzy feelings,<br />
while failing to recycle your wine bottles, not<br />
buying organic and driving a 4x4 are all seen as<br />
being the work of the devil.<br />
These days, living green is big business.<br />
Developers who ignore the eco-movement do so<br />
at their peril – not only are consumers far more<br />
ethically conscious than they used to be, but the<br />
government is cracking down, with targets to<br />
reduce the carbon emissions of new homes and<br />
the inclusion of a compulsory energy<br />
performance certificate in the Home Information<br />
Packs it is desperately hoping to salvage.<br />
But just how easy is it to have an eco-friendly<br />
home – especially in an ancient and muchprotected<br />
area such as <strong>Mayfair</strong>?<br />
The answer is, not easy – or at least not if you<br />
AS KERMIT THE FROG ONCE SAID, IT’S<br />
NOT EASY BEING GREEN. BUT EVEN IN<br />
MAYFAIR, IT’S POSSIBLE. LUCY DENYER<br />
SHOWS YOU HOW<br />
Living<br />
the green<br />
dream<br />
want to do things on a grand or flamboyant<br />
scale, á la David Cameron (who, incidentally, was<br />
forced to remove his turbine after it was<br />
discovered it had breached planning law).<br />
“You have to do what you can within the<br />
planning environment,” says Andrew Murray,<br />
director of Morpheus developments (tagline:<br />
“sustainable luxury” – the company is currently<br />
investigating the possibility of installing<br />
geothermal boreholes in one of their <strong>Mayfair</strong><br />
projects). “It’s not easy to do in <strong>Mayfair</strong> as<br />
everything’s so built up,” he adds diplomatically.<br />
Tim Fulstow, another <strong>Mayfair</strong> developer, who<br />
is currently working on a multi-million pound<br />
project in Culross Street, is less tactful. “The<br />
green thing is all PR ... there’s dichotomies all<br />
over the place,” he says.<br />
Westminster Council, which boasts proudly<br />
that its council homes are the most energyefficient<br />
social housing in the UK, is nevertheless<br />
reticent on the matter of wind turbines and solar<br />
panels.<br />
“Although we are keen to encourage<br />
sustainable energy sources, the council has a