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Camellia our newest waterfront suburb
REDEVELOPMENT
By Geoff Lee
State M ember for Parramatta
CAMELLIA is set to become the newest
waterfront suburb in Sydney.
The NSW Government has released
Stage 1 of the Camellia redevelopment
– to turn industrial wastelands into a vibrant
riverfront precinct with 10,000 homes. A new
town centre will be created in the north-western
corner of the Camellia Precinct.
It provides a coordinated approach to the
need to unlock much needed housing lands
close to major employment centres as part of
the Plan for Growing Sydney. It is estimated
that Sydney will grow by one million people
over the next 10 years. We must plan for the
future growth of Sydney.
The 350 hectare Camellia Precinct is
ideally located 2km from Parramatta’s CBD.
The precinct will be a major component of
the economic corridor comprising Westmead
Biomedical Precinct, Parramatta CBD, Silverwater
and Sydney Olympic Park.
Since 2011, two external factors have
provided the impetus for change. The first is
Shell’s decision to cease its refinery operations
in 2012 with Viva Energy transitioning the site
from refinery to distribution, freeing up more
land for alternative use.
The second was a decision by Remondis
in 2013 to withdraw their proposal to build
a waste plant that would have processed up
to 150,000 tonnes of garbage a year. Had this
plant gone ahead it would have committed
the land use to heavy industrial for the next 20
years.
These factors as well as Camellia’s strategic
proximity to Parramatta’s CBD have contributed
to the push to rezone the area. This
recognises Camellia’s housing and employment
potential. It is an opportunity to address
the decline in jobs in heavy industry that
dominated the Camellia Precinct in the 20 th
Century. Only 3,000 people currently work in
the area, that’s less than 10 people per hectare.
We need to plan for 21 st Century jobs in
cleaner high-tech and innovation sectors.
We now have the opportunity to get the
planning right to build suburbs where people
want to live and work. Early planning of
Camellia allows us to get the right infrastructure,
transport solutions, and community and
recreation facilities in place.
Arterial roads and intersections need to
be upgraded and connected with new bridges
proposed to link Camellia to Silverwater and
Camellia to Rydalmere.
Rydalmere as a high-tech jobs centre
will become increasing important. Already
Time to review
your strategy
Western Sydney University’s largest campus
with around 16,000 students is located in
Rydalmere and Parramatta City Council has
designated the area a future technology hub.
Rosehill Gardens will be an integral player
in Camellia’s redevelopment.
The Australian Turf Club
is planning a $1 billion
expansion of Rosehill
Gardens to deliver a
new sports and leisure
precinct along James
Ruse Drive.
A revitalised Camellia
riverfront promenade will
provide the public access to
the Parramatta River. Opening
up the foreshore will allow
pedestrians and cyclists to
get to work in Parramatta
without
going on a
road.
Highfrequency
and accessible
public
transport
is essential
for a redevelopment
of
this scale. I have consistently advocated for the
Carlingford Line with light-rail – this would
enable the new town centre in Camellia to be
directly connected to Parramatta’s CBD. The
NSW Government is currently evaluating the
best light-rail route for Parramatta.
The Camellia Precinct is yet another
demonstration that the NSW Government
is committed to delivering a strong Global
Sydney – one that’s resilient and sustainable
with a competitive edge, choice of homes
and lifestyles and well-connected communities.
The Camellia Precinct will be a vibrant
new waterfront suburb, strategically close to
major jobs centres and leisure facilities – providing
a convenient and exciting lifestyle.
Camellia moves one step closer
to realising its true potential
with the recent
release of the ‘Land
Use and Infrastructure
Strategy’ for
public comment.
The strategy is on
exhibition and
residents and
landowners are
being invited
to provide
their
feedback
to inform
the
rezoning
proposal.
For
more information
visit
planning.nsw.
gov.au.
GROWTH
By Anthony Moss
Chairman Sydney Hills Business Chamber
WELCOME to spring! There’s no better
time of year to plant some new
seeds for your business and nurture
their growth.
One of the best ways to do that is to review
your business strategy – and or develop
a written strategy document if you haven’t
taken the time to do it in the past.
It’s tempting to skip this if you think
you’re too busy or if the process seems
daunting but I’m going explain here why not
doing it could be costing your business a
fortune.
• It starts with a picture of success or vision
for your business. Before you dismiss
this because the ‘vision and mission
thing’ turns you off, think on this:
if you don’t have a clear vision of the
outcome you hope to achieve, neither
do your employees your suppliers and
just maybe your customers. A strong
vision creates clarity of expectations
which impacts everything from the
quality of customer service provided to
the morale of your team and your ability
to retain good personnel.
• Preparing a written strategy document
also helps to articulate the spirit or
purpose of your business. That might
not seem like a big deal but in fact, the
purpose of your business is the identity
that your customers see. And like a person
without a strong sense of identity,
a business without one will coast along
with things happening to it, rather than
following a defined path or leading the
way in the industry.
• A good strategy will identify important
factors that help you determine the
right path to take. Who are your customers
– are they the ‘right’ customers
you need to attract? Does the way you
sell or provide service suit those customers?
Are your margins sustainable?
The process of preparing or reviewing
a strategy is very enlightening. It’s the
point where more than a few business
owners and management teams realise
they’ve been delivering the wrong
message, targeting the wrong clients,
or that their current business model
has become unsustainable. It’s also the
point where some owners realise their
business has failed to adapt to changes
in the market place, or that they’ve
overlooked the threat – or opportunities
from emerging technologies,
changing legislation, or simply changing
consumer expectations.
A clear vision – purpose and strategy
provides that true north that guides you and
your team’s decision making.
Whilst larger business sometimes struggle
with the challenges of executing strategy
research has clearly shown that nimble small
and medium business benefit greatly from the
development and execution of a strategic plan.
Strategy for small and
medium businesses
Developing a clear purpose, vision
and strategy can seem a daunting process.
There are many approaches, a multitude of
templates and software programs to assist, all
of which have to be experienced to determine
the ‘fit’ for your business. For most
businesses the process needs to engage all
stakeholders and be detailed, thorough and
engaging –but the process followed needs to
fit the scale of the business.
At the Chamber business breakfast on
September 9, I’ll be presenting on this very
topic. As CEO of Lead Your Industry Pty Ltd
I’ve assisted many businesses large and small
in developing their strategic plans.
At the breakfast I’ll be outlining the five
most important questions you’ll need to
answer to develop the right strategy for your
business.
You don’t have to be a Chamber member
to attend one of our events, but bookings are
essential.
The 9 September breakfast will be at the
Castle Hill RSL Club from 7.00am – 8.30am.
To book visit the Events page at www.sydneyhillsbusiness.com.au,
register and book
your ticket/s.
Phone: Natalie
0478 106 597
n.donders@liverpool.nsw.gov.au
BOOK
ON LINE
www.liverpoolchamber.org.au
3.00PM - 8.30PM
16 SEPTEMBER
CHAMBER
LIVERPOOL CHAMBER
SMALL BIZ-expo
Major Sponsor
Partners
Featuring expert speakers,
product demonstrations and
information
Promote Your Business
Network - Free Give-aways
WIN AN I PAD
Members:
Ticket Stall Display $50 (Includes 1 entry ticket)
Ticket Entry: $40 (Includes free banner display)
Non Members
Ticket Stall Display $150 (Includes 1 entry ticket)
Ticket Entry: $45
Banner Display: $50 (Includes 1 entry ticket)
Venue: Country Comfort Hunts Liverpool Cnr. York Street t &
Hume Highwway Casula
WESTERN SYDNEY BUSINESS ACCESS SEPTEMBER 2015
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