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ANITA COBBY

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ISSUE 57 January 2016<br />

FOUNDED IN<br />

PARRAMATTA<br />

RAMA<br />

A<br />

WWW.WSBA.COM.AU<br />

W.WS<br />

WSBA<br />

.COM<br />

.AU<br />

Available at 250 outlets in Western<br />

Sydney, ACT and Asia PLUS online.<br />

<strong>ANITA</strong><br />

<strong>COBBY</strong><br />

30 years on<br />

It’s the 30th anniversary of Anita Cobby’s tragic abduction and murder. On February 2 businesses will come together at a special event<br />

at Blacktown Workers Club to raise money for a new homicide victims care facility called Graces Place, named after Anita’s mother<br />

Grace. On pages 23 to 26 Chief Inspector Gary Raymond (Ret’d) gives his EXCLUSIVE<br />

Last-minute deals on cruises<br />

Aiport EIS just a Squiggle<br />

Parent care at new kindy<br />

Elite Travelis offering last minute<br />

deals on selected cruises on Celebrity<br />

Solace and Radiance of the Seas.<br />

The people ofWestern Sydney have been<br />

treated with contempt in the Badgery’s<br />

Creek airport planning process.<br />

Caring for parents ranks withlooking<br />

after children, says the owner of<br />

a new mega child care centre.<br />

TRAVEL PAGE 46 NEWS PAGE 3<br />

NEWS PAGE 8<br />

HOW WILL YOU BE REMEMBERED?<br />

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To learn more, contact David Pring on 9455 9996.<br />

© 2015 KPMG, an Australian partnership. All rights reserved. December 2015. QLDN13577MKT.


2 WESTERN SYDNEY BUSINESS ACCESS JANUARY 2016


NEWS<br />

WWW.WSBA.COM.AU<br />

BLACKTOWN MAYOR ALL RILED UP<br />

Airport plan<br />

a “Squiggle”<br />

BADGERYS CREEK<br />

By Di Bartok<br />

7<br />

WINDFALL FROM NEW ZOO<br />

$28M catalyst for change<br />

JANUARY 2016<br />

5<br />

9<br />

THE people of Western Sydney have been<br />

“treated with contempt” in the Badgery’s<br />

Creek airport EIS process, says Blacktown<br />

Mayor Stephen Bali.<br />

In fact, the riled-up mayor has likened the<br />

process to the popular television character of the<br />

1960s - Mr Squiggle.<br />

“A team of Mr Squiggles is writing the Badgerys<br />

Creek EIS,” Clr Bali said in a release to WSBA.<br />

“They have been repeatedly caught out changing<br />

the EIS after being criticised or when false<br />

statements are discovered.<br />

“For example, we issued a media release based<br />

on EIS maps showing landing planes would be at<br />

2,000 feet (600 metres) above Blacktown when<br />

on approach to Badgerys Creek.<br />

“It got a strong run and people were upset<br />

about the low flights and the noise.<br />

“Within 48 hours, the map is changed to read<br />

2,500 feet (760 metres).<br />

“This sort of cover-up erodes any faith or trust<br />

we had in the process.<br />

“If it were a company prospectus, ASIC or Fair<br />

Trading would be prosecuting.”<br />

Clr Bali said there was no integrity in the EIS<br />

process.<br />

“Mr Squiggle would be proud of the way its<br />

authors constantly scribble and edit, trying to keep<br />

it as beneficial as possible for the development.<br />

“As I said before, it is an Airport Justification<br />

Statement rather than an Environmental Impact<br />

Statement.”<br />

Clr Bali also pointed out that Blacktown residents<br />

will have even greater noise and disruption<br />

that those in the Blue Mountains.<br />

“The Mayor of Blue Mountains is rightly upset<br />

about planes at 10,000 feet (three kilometres) …<br />

we have them at 2,000 feet (600 metres),” he said.<br />

“The people of Western Sydney are being<br />

treated with absolute contempt in the<br />

Blacktown Mayor Stephen Bali.<br />

Greg Norman golf course planned<br />

PARTNERSHIP<br />

A<br />

NEW nine-hole course, designed by<br />

the golfing great, Greg Norman, will<br />

be built within Sekisui House’s The<br />

Hermitage, 300-hectare site at Gledswood<br />

Hills, which is about 12 kilometres<br />

from Campbelltown.<br />

The project will also involve the redevelopment<br />

of the 18-hole Camden Lakeside<br />

Golf Course in collaboration between Greg<br />

Norman Golf Course Design, the club’s operator<br />

Wests Campbelltown and residential<br />

property developer Sekisui House.<br />

WESTERN SYDNEY BUSINESS ACCESS JANUARY 2016<br />

“<br />

A team of Mr Squiggles is<br />

writing the Badgerys Creek<br />

EIS.” – Mayor Bali.<br />

so-called consultation process. The current<br />

EIS has more holes in it than a block of Swiss<br />

cheese.” Blacktown Council has made 30<br />

recommendations in its submission to the<br />

Commonwealth Department of Infrastructure<br />

and Regional Development on the exhibited<br />

draft Western Sydney Airport Environmental<br />

Impact Statement.<br />

“Additional EIS Additional EIS work is<br />

needed,” Clr Bali said. “The limitations and omissions<br />

here are simply too egregious to ignore.<br />

“The Federal Government must take responsibility<br />

here – Blacktown residents need to be<br />

able to trust the EIS. “Right now there is no way<br />

anyone can.”<br />

Impact on Blacktown<br />

• Blacktown will cop the most noise.<br />

• Aircraft will descend from 10,000 ft<br />

at Blaxland to 5,000 ft over Penrith,<br />

then to 2,000 ft over Eastern Creek in<br />

Blacktown.<br />

• More than 140,000 existing residents<br />

and 15 suburbs will be exposed<br />

to noise levels of between 60dBA<br />

(equivalent to noise in a busy office)<br />

and 75dBA equivalent to noise by a<br />

passenger car/vacuum cleaner).<br />

• Draft EIS underestimates the impact<br />

on air quality of stage one by 300 per<br />

cent.<br />

Sekisui House’s project director, Craig<br />

D’Costa, said the partnership with Greg<br />

Norman Golf Course Design and Wests<br />

Campbelltown would contribute to their<br />

vision for The Hermitage.<br />

“Sekisui House Australia has already<br />

established a solid foundation with particular<br />

attention to detail and delivery of high<br />

quality outcomes with regard to the environment,<br />

infrastructure and community<br />

building,” Mr D’Costa said.<br />

Sekisui House, founded in 1960 and<br />

headquartered in Osaka, is one of Japan’s<br />

largest homebuilders.<br />

Sekisui House expanded into Australia<br />

in 2009 and is based at Macquarie Park.<br />

WORLD CLASS FORESHORE<br />

Parramatta moves closer to city beach<br />

TIPS FOR NEW YEAR SUCCESS<br />

Phychologist shares strategies<br />

Western Sydney Business Access (WSBA)<br />

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15<br />

28<br />

OCCUPATIONS WITH PSYCHOPATHS<br />

Is your job on the list? You may surprised<br />

34<br />

REEL ACTION ON GENDER<br />

Film industry addresses gender imbalance<br />

40<br />

TEACH YOUR KIDS CODE<br />

Why kids are learning computer launguage<br />

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INNOVATION SPECIAL EVENT<br />

Don’t miss this unique opportunity<br />

REPUTATION MANAGEMENT<br />

Expert tips to safeguard your brand<br />

19<br />

30<br />

CULTURAL AND SOCIAL BENEFITS<br />

Why Blacktown connected with Liaocheng<br />

WEDDING BELLS OR SINGLE AGAIN?<br />

Rate the fate of your relationship<br />

ETHICS OF ROBOT LOVE<br />

Ridiculous or real?<br />

38<br />

43<br />

Go West Gourmet<br />

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3


NEWS<br />

WWW.WSBA.COM.AU<br />

How the West has been spun<br />

By Di Bartok<br />

MERGERS<br />

“A<br />

FARCE, a political farce” is how Parramatta<br />

Lord Mayor Paul Garrard<br />

has described the State Government’s<br />

planned forced mergers of<br />

councils.<br />

An Independent Pricing and Regulatory<br />

Tribunal (IPART) review found nearly twothirds<br />

of the state’s councils were not “fit for<br />

the future”.<br />

So, under the Baird Government’s Fit for<br />

the Future proposal, 45 Sydney councils will<br />

be reduced to 25 councils.<br />

A new Local Government Act will include<br />

a new power for the minister to appoint<br />

a financial controller to a non-performing<br />

council deemed at high financial risk.<br />

But the amalgamations will be dealt with<br />

through the old act, which means there will<br />

need to be public hearings by the Boundaries<br />

Commission which will be re-constituted.<br />

The process will take at least six months<br />

and may require a delay in the local government<br />

elections due in September.<br />

In Western Sydney, most councils remain<br />

the same or have expanded, with Holroyd<br />

and parts of Auburn merging, with Parramatta<br />

also taking part of Auburn<br />

Clr Garrard slammed the move to remove<br />

Granville and include the whole of Epping as<br />

well as Olympic Park to Parramatta City LGA<br />

as a strategy to make Sydney’s second CBD a<br />

safe Liberal enclave.<br />

Woodville Ward, which takes in Granville<br />

and parts of Merrylands, is to go to a combined<br />

Auburn-Holroyd council.<br />

Clr Garrard has represented Woodville<br />

Ward, first as Labor member from 1974-2004<br />

and from then on as an independent supporting<br />

the Liberal side of the chamber - which<br />

is why he is a bit sore about having his power<br />

base taken away.<br />

“Granville has been part of Parramatta for<br />

70 years - it has that history and connection,<br />

it is part of the fabric of Parramatta,” Clr Garrard<br />

told WSBA.<br />

Clr Garrard said he always<br />

felt that councils would<br />

benefit not from mergers<br />

but rather from sharing<br />

resources to become more<br />

efficient.<br />

Clr Garrard’s sentiments<br />

were echoed by Labor<br />

councillors James Shaw and<br />

Parramatta Mayor Paul Garrard.<br />

Glenn Elmore, who represents Woodville<br />

ward.<br />

“The removal of the Woodville ward and<br />

the taking in of parts of the Hills, Hornsby<br />

and Olympic park is about establishing a<br />

Liberal Party council, to manage the CBD of<br />

Western Sydney,” Clr Shaw said.<br />

“The Liberal Party has relied on Clr<br />

Garrard’s vote three times in order to get<br />

support for Mayor, then they change the<br />

boundaries to remove him,” Clr Elmore<br />

said. “This is about Alex Hawke and<br />

his right-wing faction of the Liberal<br />

Party taking control.”<br />

But, while disappointed about<br />

losing Granville, Parramatta Council<br />

is happy to have grabbed the<br />

Hornsby shire part of Epping as well<br />

as Olympic Park and Wentworth Pt<br />

State of the councils<br />

• Parramatta loses Granville,<br />

gains Epping, North Rocks,<br />

Carlingford, Winston Hills, part<br />

of Auburn, Olympic Park and<br />

Wentworth Pt.<br />

• Holroyd merges with Auburn,<br />

Parramatta’s Woodville Ward<br />

goes to new council.<br />

• Hills merges with Hawkesbury,<br />

loses North Rocks, Carlingford,<br />

Winston Hills.<br />

• Penrith, Liverpool, Blacktown,<br />

Fairfield and Campbelltown to<br />

stand alone.<br />

- an acquisition that will drive jobs.<br />

If approved, the Government’s ‘Fit for<br />

the Future’ boundary proposals would see<br />

the Parramatta Local Government Area<br />

expanded slightly to encompass parts of the<br />

Hills, Hornsby, and Auburn council areas,<br />

and a small section of the Holroyd LGA.<br />

Under the proposals, The Hills will<br />

merge with Hawkesbury, but will lose<br />

Carlingford, North Rocks and all of Winston<br />

Hills to Parramatta.<br />

But not all Western Sydney councils<br />

are facing mergers, with Penrith, Liverpool,<br />

Blacktown, Fairfield and Campbelltown<br />

standing alone.<br />

Liverpool mayor Ned Mannoun said his<br />

council’s $12 million turnaround in finances<br />

and the vision it had for its future helped it<br />

stand alone.<br />

In announcing the proposed changes on<br />

December 18, Premier Mike Baird said the<br />

reforms were an important part of “how we<br />

make NSW sustainable”, but conceded they<br />

would not be easy.<br />

Want to grow your business<br />

but don’t know where to start…?<br />

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4 WESTERN SYDNEY BUSINESS ACCESS JANUARY 2016


NEWS<br />

Windfall expected from new zoo<br />

WWW.WSBA.COM.AU<br />

ATTRACTIONS<br />

By Red Dwyer<br />

HIGH hopes of an economic windfall<br />

are riding on the approval of a zoo in<br />

Blacktown. “If approved, the zoo would<br />

become a catalyst for change in the area,”<br />

according to a development application for<br />

a $28 million investment in the proposed<br />

16.5-hectare Sydney Zoo, which is on public<br />

exhibition until February 1.<br />

“It would encourage further revitalisation<br />

of the area, facilitate economic growth<br />

in Blacktown and its surroundings, increase<br />

employment opportunities and highlight<br />

Western Sydney as a key tourist destination.”<br />

The vision for Sydney Zoo is to create an<br />

iconic tourist attraction which complements<br />

the overall masterplan for the Bungarribee<br />

Precinct of the Western Sydney Parklands,<br />

according to the application.<br />

The zoo would be an important part of<br />

the cultural infrastructure for the region and<br />

wider Sydney area through the establishment<br />

of a key destination and tourist facility in the<br />

growing Western Sydney region.<br />

It is estimated that between 500,000 to<br />

800,000 visitors per annum would visit the<br />

proposed Zoo, which is intended to be a 2.5 to<br />

3 hour visitor experience.<br />

The zoo expects to employ approximately<br />

50 full-time staff, and 50-60 casual staff to<br />

accommodate peak visitation periods, such as<br />

school holiday periods.<br />

The proposed amenity falls within the<br />

Western Sydney Parklands, and is in close<br />

proximity to the Great Western Highway, M4<br />

Western Motorway and Westlink M7.<br />

• Up to 800,000 visitors PA<br />

Above and below: artost impressions of the live zoo.<br />

• Up to 50 full time staff • $28M project over 16.5H<br />

Master plan of the new zoo.<br />

WESTERN SYDNEY BUSINESS ACCESS JANUARY 2016<br />

5


NEWS<br />

Open doors to a smarter business - INNOVATION EVENT page 9<br />

WWW.WSBA.COM.AU<br />

Taste creations a winner for McDonalds<br />

CU STOMERS<br />

A<br />

CIABATTA roll with avocado, chilli<br />

tomato jam, grilled chicken, beetroot,<br />

lettuce, caramelised onions and aioli may<br />

be something you more likely to get at<br />

a café, so it’s hard to imagine you can get the<br />

same choices at the home of the cheese burger<br />

and Big Mac.<br />

The latest “Create Your Own Taste” range<br />

at McDonalds gives customers a chance to<br />

choose their own ingredients and build their<br />

own signature burger at the same place where<br />

others can enjoy the famous happy<br />

meal or Big Mac.<br />

The new menu has been well<br />

supported by customers, and even<br />

introduced a new clientele to Mc-<br />

Donalds. The options even gives<br />

you a chance to build a breadless<br />

burger with a lettuce wrap.<br />

Since the new menu was<br />

launched in July this year, franchisees<br />

have taken on more staff<br />

to meet the growing needs<br />

in terms of operations<br />

and higher customer<br />

demand.<br />

Allan Spinks, who<br />

is a franchisee for<br />

four stores across<br />

the Liverpool and<br />

Bankstown area<br />

said the menu<br />

has been very<br />

positive for business.<br />

“Yes, the new<br />

menu is very ‘un-<br />

McDonalds’ like the<br />

adverts says, but it is bringing people who did<br />

not really like our food into our restaurants.<br />

“The menu adds choice and variety. It<br />

gives people an opportunity to build healthy<br />

burgers,” he said.<br />

Allan said changes to the operation process<br />

means each stores has to have more staff.<br />

“We created new positions to meet the<br />

needs; this includes the chefs in the kitchen to<br />

prepare specific orders, as well as the host and<br />

hostesses to man the digital ordering system.”<br />

With a boost in employment across all<br />

stores, the next question would be if the menu<br />

change has increased turnover. According to<br />

Allan, it has been good for business turnover<br />

and staff enthusiasm.<br />

“We have had a lot of positive feedback<br />

from customers as well. They love<br />

it, they all say it’s different and they are<br />

enjoying the choices.<br />

Tina Allis, Corporate Communications<br />

Manager for McDonalds said the<br />

`Create Your Taste’ has been positively<br />

received by Australians.<br />

Speaking about the growth in employment,<br />

she said: “The introduction<br />

of Create Your Taste<br />

has also meant there are<br />

a number of brand new<br />

roles in our restaurants,<br />

such as front of<br />

house hosts.<br />

“As a result of<br />

these new roles, in<br />

2015 alone we’ve<br />

created 5,000 new<br />

jobs in NSW, many<br />

of which are in<br />

Western Sydney,<br />

and we expect these<br />

recruitment levels to<br />

continue into 2016.”<br />

Create Your Own Taste options are proving popular with McDonalds customers.<br />

Work starts on new<br />

School of Me dicine<br />

CONSTRUCTION of the $21 million<br />

Western Sydney University Macarthur<br />

Clinical School on the Campbelltown<br />

Hospital campus has started.<br />

It is the inaugural clinical school of the<br />

university’s School of Medicine, which was<br />

officially unveiled on the Campbelltown<br />

campus, in November 2008<br />

The four-storey building will feature<br />

facilities including a simulation laboratory,<br />

eight clinical trial rooms and education facilities<br />

that will help young medical students<br />

and researchers flourish in their fields.<br />

“It is such an exciting time for Campbelltown<br />

Hospital patients and staff - and now<br />

for the medical students and young clinicians<br />

of south-western Sydney,” said Minister for<br />

Health, Minister Jillian Skinner.<br />

The school is expected to be completed<br />

by December 2016 and open in early 2017.<br />

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6 WESTERN SYDNEY BUSINESS ACCESS JANUARY 2016


NEWS<br />

Open doors to a smarter business - INNOVATION EVENT page 9<br />

WWW.WSBA.COM.AU<br />

Closer to world class river foreshore<br />

ACQUISITION<br />

By Michael Walls<br />

PARRAMATTA City Council has moved<br />

closer to realising its vision of creating a<br />

world- class river foreshore.<br />

Council has acquired a number of<br />

properties critical to the success of its river<br />

strategy.<br />

The sites include: four sites along Phillip<br />

Street – the historic Willow Grove, St Georges<br />

Terrace and other commercial buildings – at<br />

a total cost of $35.5 million. The acquisitions<br />

open the way for Council to improve the<br />

CBD’s connection to Parramatta River.<br />

“These purchases will allow Council to<br />

provide a critical civic link within the City<br />

from Parramatta Square through to Riverbank<br />

and the foreshore. It allows Council to be<br />

more flexible in its activation and rejuvenation<br />

of a core precinct in our CBD,” Parramatta<br />

Lord Mayor Cr Paul Garrard said.<br />

“Prudent negotiations mean Council was<br />

able to achieve the best possible purchase prices<br />

in a competitive market in order to achieve<br />

its vision for Riverbank. Council is making a<br />

smart investment in the River Strategy that<br />

will deliver cultural and social benefits and<br />

another economic injection into the city.<br />

“Historic Willow Grove will be included<br />

in our plans to activate the Riverbank precinct<br />

which is a crucial part of Council’s River Strategy<br />

adopted earlier this year.”<br />

Council has also resumed control of the<br />

former David Jones car park site, which together<br />

with the four key purchases will create<br />

an 18,000sqm foreshore site.<br />

The site will become a lively mixed-used<br />

precinct featuring a variety of social, cultural<br />

and community assets as well as residential<br />

apartments.<br />

The River Strategy is Council’s vision to<br />

revitalise the foreshore between Gasworks<br />

Bridge and Rings Bridge, O’Connell Street.<br />

New and improved spaces will be created<br />

for walking, cycling, picnicking, outdoor<br />

dining and hosting major events such as New<br />

Year’s Eve and Loy Krathong.<br />

The $200 million River Strategy project<br />

will be completed in stages over a 20-year<br />

timeframe with funding from a range of<br />

sources including Council, the State Government<br />

and the private sector.<br />

“The development of the $2 billion Parramatta<br />

Square and our visionary River Strategy<br />

will ensure our city remains vibrant while<br />

celebrating our unique cultural, historical and<br />

economic credentials.”<br />

A blueprint for the Riverbank is currently<br />

being considered by Council.<br />

Artist impression of the completed foreshore development.<br />

Aerial view of the proposal.<br />

WESTERN SYDNEY BUSINESS ACCESS JANUARY 2016<br />

7


NEWS<br />

Mega child care centre opens<br />

WWW.WSBA.COM.AU<br />

NEW BUSINESS<br />

By Di Bartok<br />

JOAN Stone believes that to look after children<br />

properly, you have to also care for their<br />

parents.<br />

The concept of helping parents enjoy<br />

date nights, as well as having nutritious takehome<br />

meals prepared for them, is virtually<br />

unheard of in conventional childcare centres<br />

and preschools.<br />

But that holistic family care approach will<br />

be very much evident at Joan’s newest preschool,<br />

Young Scholars in Norwest Business<br />

Park, set to open this month.<br />

Centre owner, Joan said the centre, open<br />

from 7am to 6pm weeknights, would stay open<br />

later on Friday nights to allow parents to have a<br />

date night.<br />

“We believe that to look after children, you<br />

need to also give parents a break - we really<br />

like to be a family centre, as it is important for<br />

children’s welfare to keep marriages together,”<br />

Joan said.<br />

“And we have arranged with the cafe opposite<br />

for packaged meals to be made for parents<br />

to take home for the family, again to take that<br />

stress away from working parents.”<br />

Mother of one and grandmother to three,<br />

Joan knows all too well the pressure on working<br />

parents.<br />

She envisages that the scores of parents<br />

working in the burgeoning Norwest Business<br />

Park, and nearby, will appreciate to have a stateof-the-art<br />

centre close to work.<br />

“Having a good relationship with the medical<br />

centre above us, means that children who<br />

fall ill can be looked after adequately,” Joan said.<br />

Inside the new child care centre at Norwest.<br />

With 30 years’ experience at running<br />

award-winning preschools and after and before<br />

school care centres, the former primary and<br />

high school teacher is raring to go with her<br />

state-of-the-art centre that would be every<br />

child’s dream.<br />

I wanted to be a kid again after visiting<br />

the pristine centre, with learning equipment<br />

and toys all spanking new, waiting for eager<br />

littlies to begin their adventure in learning<br />

Olympic Park estate to include 5,500 apartments<br />

AN old industrial estate near Sydney’s<br />

Olympic Park is set to become one<br />

of the state’s largest urban renewal<br />

projects.s<br />

The estate, part-owned by Goodman<br />

Group, is set to include more than 5500<br />

Centre owner, Joan Stone.<br />

and socialising. Set in expansive 1100 sq ms<br />

premises, Young Scholars has a room and<br />

outdoor area for babies and the same for older<br />

children.<br />

There are also training rooms and office<br />

space for staff and trainees. It really is some operation<br />

this centre, ideally placed opposite Hills<br />

Shire Council chambers in Columbia Court.<br />

The holistic family philosophy aside, it is<br />

the educational program that will be the real<br />

apartments and a new commercial zone<br />

NSW Planning and Transport Department<br />

will dedicate more than $150 million<br />

to building better transport links around<br />

Goodman’s Carter Street industrial precinct<br />

in Lidcombe, in addition to schools and a<br />

drawcard to parents looking for more than a<br />

run-of-the-mill childcare centre.<br />

“At Young Scholars, children will learn<br />

at their own pace, along the lines of Montessori<br />

and Reggio Emilia self-guided learning<br />

processes,” Joan said.<br />

Young Scholars is licensed for 105 children<br />

from six months up to school age.<br />

For enrolment inquiries, call 0412 615<br />

728 or 1300 974 447.<br />

new foreshore reserve to improve its viability<br />

as a residential community.<br />

The estate is located less than 17 kilometres<br />

from Sydney’s CBD and close to<br />

train lines, ferries and a possible light rail to<br />

Parramatta.<br />

MAXIMISE YOUR EXPOSURE WITH THE MBE RANGE OF<br />

COLOUR PRINTING<br />

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Catalogues, magazines, books and manuals<br />

Merchandise such as pens, clothing and bottles<br />

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YOUR ORDER<br />

FOR FREE!<br />

Order up to 500 A4, A3, A2<br />

& A1 posters and receive double<br />

the quantity (up to 1,000)*<br />

Terms & conditions apply.<br />

See centre for details.<br />

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1300 GR8 PRT<br />

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Whatever the product, size, shape, colour<br />

or quantity - we will print and deliver!<br />

29 Smith Street, Parramatta - 9891 1144 - parramatta@mbe.com.au<br />

8 WESTERN SYDNEY BUSINESS ACCESS JANUARY 2016


Special Event<br />

Open the doors to a smarter business<br />

The Prime Minister’s recent National Innovation and Science Agenda statement<br />

puts INNOVATION on the national agenda. Owners and managers have the<br />

opportunity to grow their business with the power of innovation and<br />

disruption. This special event features world class speakers.<br />

WHAT WILL YOU LEARN?<br />

What is innovation and why it dives success.<br />

Key attributes of an innovative business.<br />

How to capture your R & D knowledge.<br />

Habits of successful grant applicants.<br />

Make the most of Cloud technologies for innovation.<br />

Understand the threats from Cloud technology.<br />

How to identify your IP and the benefits of protection.<br />

Develop protection strategies for your IP.<br />

THE PRESENTERS<br />

Paul Van Bergen (Partner)<br />

- KPMG<br />

GAINING ACCESS TO<br />

INCENTIVES AND FUNDING<br />

David Newton<br />

- Cloud Solution Specialist, Telstra Business<br />

LEVERAGING TECHNOLOGY AND THE CLOUD<br />

Damon Henshaw and Will Hird (Partners)<br />

- Davies Collison Cave (DCC)<br />

WHAT IS YOUR IP WORTH?<br />

Dr Andy Marks<br />

Western Sydney University<br />

INNOVATION AND COLLABORATION IN ACTION<br />

Lucky door prize: $2000 holiday for 2 courtesy of Elite Travel Parramatta.<br />

One in 100 chance of winning. Drawn after the main presentations.<br />

Proudly sponsored by Telstra Business Centres<br />

West Sydney, Davies Collison Cave and KPMG<br />

This morning event will be presented over four sessions with breaks for networking.<br />

WHEN: Thursday, March 3, 2016, commencing 8am for 8.30am<br />

start, concluding 12 noon with optional lunch<br />

and networking.<br />

WHERE: Parramatta Novotel, Church St, Parramatta.<br />

COST: $66 per head inc GST, includes morning tea,<br />

lunch and work book.<br />

WESTERN SYDNEY BUSINESS ACCESS JANUARY 2016<br />

TO BOOK go to www.wsba.com.au<br />

and click on the top banner advertisement<br />

to be linked to the Eventbrite booking page.<br />

Enquiries: Michael Walls 0407 783 413<br />

9


NEWS<br />

WWW.WSBA.COM.AU<br />

“The [Badgerys Creek] airport will put<br />

Liverpool in the driver’s seat as Sydney’s most<br />

desirable location to invest.” – Liverpool<br />

Mayor, Ned Mannoun<br />

“Without a doubt, the proposed park is<br />

one of the most exciting developments slated<br />

for Penrith in recent years.” – Penrith Mayor,<br />

Karen McKeown on the proposal for the<br />

280-hectare Science Park, at Luddenham.<br />

“These buildings are significant to the<br />

history of NSW and this plan identifies an<br />

exceptional opportunity to fund conservation<br />

of the area’s historic buildings through sales of<br />

residential sites in the area.” – Marks Speakman,<br />

Minister for Heritage, on the revised<br />

vision for Parramatta North Precinct.<br />

“Liverpool Council is entering the next<br />

phase of its Building Our New City project,<br />

which will see Macquarie Street transformed<br />

into a boulevard of beautiful restaurants<br />

serving great food with an infusion of tastes<br />

from every corner of the globe.” - Liverpool<br />

Mayor, Ned Mannoun.<br />

“She will need to redirect her attention<br />

to Sydney’s greater west.” - NSW opposition<br />

leader, Luke Foley, on the appointment of<br />

Lucy Turnbull as the head of the Greater<br />

Sydney Commission to be based in Parramatta.<br />

“The fundamentals of the area are very<br />

positive and will come from the airport,<br />

transport and flow through to the retail and<br />

office sectors.” - Ben Pomroy , director of<br />

Rothelowman, said on a proposal for a<br />

$120 million apartment complex in the<br />

Liverpool CBD.<br />

“It’s disappointing some people do not<br />

support western Sydney getting better access<br />

to the state’s cultural treasures.” – David<br />

Borger, director, Sydney Business Chamber<br />

Western Sydney, on the Powerhouse’s<br />

relocation to Parramatta.<br />

“The paddock had become a torture<br />

chamber. Even though I looked at the photos<br />

forensically, I couldn’t help but contemplate<br />

what Anita went through; those last hours.” -<br />

Chief Inspector Gary Raymond APM,<br />

OAM (Ret’d) on Anita Cobby’s last hours.<br />

“With brand trust at all-time low, consumers<br />

– Millennials in particular – are looking for<br />

brands they can trust. Argenti urges companies<br />

to be authentic in their business dealings, to act<br />

according to their stated goals and values, even<br />

when it means taking a hit in the short term.” –<br />

KPMG Family Business excerpt.<br />

“The economic potential is huge. Blacktown<br />

businesses were given an early start at<br />

the “Doing Business with Asia” trade show,<br />

which was held at the Sister Cities conference.”<br />

- Blacktown Mayor, Stephen Bali on<br />

doing business with Asia.<br />

“Sekisui House Australia has already<br />

established a solid foundation with particular<br />

attention to detail and delivery of high quality<br />

outcomes with regard to the environment,<br />

infrastructure and community building,” -<br />

Sekisui House’s project director, Craig<br />

Artist impression of the revitalised Parramatta Rive r foreshore.<br />

D’Costa, on the new proposed Greg Norman<br />

Designed course at Campbelltown.<br />

“Granville has been part of Parramatta for<br />

70 years - it has that history and connection,<br />

it is part of the fabric of Parramatta. In our Fit<br />

for the Future submission, we made it clear<br />

that the present Parramatta Council boundaries<br />

would allow for plenty of growth.” -<br />

Parramatta Lord Mayor Paul Garrard on<br />

the Government’s merged councils model.<br />

“As the Director of a business development<br />

and consulting services organisation<br />

which helps CEOs enjoy running their<br />

businesses, I don’t actually have business<br />

New Year resolutions’ as such. I do however<br />

have an alternative process called ‘Accountable<br />

Growth’ which consists of regular peer<br />

reviews with my team where we work out the<br />

fundamentals of what we want to achieve in<br />

the year to come. “Geoffrey Ellis, Director of<br />

The Profit Advantage Group on the value of<br />

new Year resolutions.<br />

“Prudent negotiations mean Council<br />

was able to achieve the best possible<br />

purchase prices in a competitive market in<br />

order to achieve its vision for Riverbank.<br />

Council is making a smart investment in<br />

the River Strategy that will deliver cultural<br />

and social benefits and another economic<br />

injection into the city.” - Parramatta Lord<br />

Mayor Paul Garrard on Council’s acquisition<br />

of riverfront property to make way<br />

for redevelopment.<br />

“If approved, the zoo would become<br />

a catalyst for change in the area. It would<br />

encourage further revitalisation of the<br />

area, facilitate economic growth in<br />

Blacktown and its surroundings, increase<br />

employment opportunities and highlight<br />

Western Sydney as a key tourist destination.”<br />

- Development application for a<br />

$28 million investment in the proposed<br />

16.5-hectare Sydney Zoo at Blacktown<br />

which is on public exhibition until<br />

February 1.<br />

<br />

<br />

<br />

10 WESTERN SYDNEY BUSINESS ACCESS JANUARY 2016


NEWS<br />

WWW.WSBA.COM.AU<br />

Geoffrey Elliot.<br />

CEOs reveal their 2016 resolutions<br />

Jeff Jones.<br />

Stephanie Christopher.<br />

Stuart Heldon.<br />

ROAD AHEAD<br />

By Stephanie Christopher<br />

CEO The Executive Connection<br />

AS CEO of the world’s largest CEO network,<br />

I’ve seen first-hand what a big year<br />

2015 was for corporate Australia.<br />

Businesses welcomed the Trans-<br />

Pacific Partnership, fought hard against a low<br />

Aussie dollar and overcame the impact of<br />

political instability in a bid to stay one step<br />

ahead of their competitors.<br />

Looking ahead, 2016 is set to be an even<br />

bigger year for businesses, especially for those<br />

across the Western Sydney region.<br />

Officially the centre of Australia’s economic<br />

future, the opportunities to grow, expand<br />

and acquire throughout 2016 are plentiful.<br />

I spoke to a few local members of The<br />

Executive Connection to get a better understanding<br />

of what’s on their wish list for 2016<br />

and where they see their strongest opportunities<br />

for growth are. Here’s what they had to<br />

say:<br />

Stuart Heldon, Director of<br />

Tankworks Australia<br />

As we close off 2015, it is the perfect time<br />

to make plans and set goals for both business<br />

and personal life. This past year has been very<br />

successful; we’ve managed to grow our business<br />

in spite of economic uncertainty. Our<br />

plan is to continue this trajectory through<br />

2016, and to do this I believe we need to set<br />

goals and go after them.<br />

I plan to continue investing in our people<br />

at Tankworks, by providing training and<br />

development, to help get the most out of the<br />

resources we already have. Lastly, I will be<br />

investing in our brand, and particularly our<br />

online presence, using our website and email<br />

database to really engage with our customer<br />

base, and build long lasting customer relationships.<br />

For me personally in 2016, I plan to make<br />

sure that my family comes first. I believe a<br />

good balance of work and home is essential<br />

to make sure that work time is productive and<br />

efficient.<br />

Jeff Jones, CEO at Total Construction<br />

At Total Construction, we are midway<br />

through a transformation plan with stages<br />

that are defined as fix, focus and grow. The fix<br />

is predominantly behind us, so now we can<br />

enthusiastically tackle the focus phase. During<br />

2016 this will involve focusing on the specific<br />

market segments that we have proven experience<br />

in. The good news is there are positive<br />

indications that Western Sydney has construction<br />

opportunities in each of our market<br />

segments. The opportunities range from our<br />

traditional markets of commercial, industrial<br />

and education to the emerging and rapidly<br />

growing markets of health and aged care. We<br />

also see opportunity in the highly technical<br />

and specialised markets of renewable energies<br />

and process engineering for the food and<br />

beverage industry.<br />

It’s a very exciting time to be in a growing<br />

business with diversification across markets<br />

that can run at different cycles. Equally<br />

rewarding is our focus on the efficient use of<br />

energy through the Renewable Energies segment,<br />

as the world is moving towards a more<br />

sustainable model.<br />

Geoffrey Ellis, Director of The<br />

Profit Advantage Group<br />

As the Director of a business development<br />

and consulting services organisation which<br />

helps CEOs enjoy running their businesses, I<br />

don’t actually have business New Year resolutions’<br />

as such. I do however have an alternative<br />

process called ‘Accountable Growth’<br />

which consists of regular peer reviews with<br />

my team where we work out the fundamentals<br />

of what we want to achieve in the year to<br />

come.<br />

I guide the discussion and peer review<br />

process, holding the team and the business<br />

accountable for our growth targets. Through<br />

collaborating and challenging our business<br />

Lucy Turnbull to lead new<br />

Greater Sydney Commission<br />

PLANNING<br />

THE new metropolitan planning body,<br />

the Greater Sydney Commission, to be<br />

based in Parramatta, will be headed by<br />

Lucy Turnbull, a former Sydney lord<br />

mayor, the deputy chair of COAG’s City Expert<br />

Advisory Panel, and the current chair<br />

of the Committee for Sydney<br />

The NSW government has established<br />

the independent commission to be responsible<br />

for metropolitan planning in a partnership<br />

between State and local government.<br />

The commission will work closely with<br />

local councils and communities, helping<br />

Sydneysiders to get the most out of their<br />

neighbourhoods and suburbs.<br />

Ms Turnbull, as chief commissioner, will<br />

be assisted by three other commissioners:<br />

Heather Nesbitt, as social commissioner<br />

has over 30 years’ experience in social<br />

sustainability, social housing, community<br />

infrastructure planning and social impact<br />

assessment. She has primarily worked on<br />

major greenfield and urban renewal projects<br />

Rod Simpson, as environment commissioner,<br />

is director of the urban design<br />

and master of urbanism programs in the<br />

faculty of architecture, design and planning<br />

performance and future planning, we change<br />

those items that need changing (stopping,<br />

starting or modifying) as well report on results<br />

against growth targets. This kind of peer<br />

review process allows the team to discover<br />

their individual strengths.<br />

This review process of Accountable<br />

Growth, would not work without the appropriate<br />

peer support and accountability<br />

for taking action. The benefits are in fact,<br />

immeasurable.<br />

Stephanie Christopher is Chief Executive Officer of<br />

The Executive Connection, which has more than<br />

20,000 members globally and 1,200 members in Australia<br />

and New Zealand.<br />

Lucy Turnbull<br />

at the University of Sydney and principal of<br />

simpson+wilson whose work ranges across<br />

architecture, urban design and strategic<br />

planning.<br />

Geoff Roberts as economic commissioner<br />

has 35 years’ experience in Australia<br />

and internationally.<br />

He is a specialist in city strategy, governance<br />

and leadership and currently holds<br />

an adjunct professor position in the city<br />

futures research centre at the University of<br />

NSW.<br />

WESTERN SYDNEY BUSINESS ACCESS JANUARY 2016<br />

11


REGIONAL ROUND-UP<br />

NORTH WEST<br />

Bought for $1.9m<br />

THE Verrell Unit Trust has bought a<br />

1369-square-metre industrial site, at 11 Verrell<br />

Street, Wetherill Park, for $1.9 million from a<br />

vendor.<br />

Vendor sells site<br />

A VENDOR has sold a1712-square-metre industrial<br />

property, at 26 Penny Place. Arndell Park,<br />

for $2.7 million, from an undisclosed vendor<br />

Eastern Creek expansion<br />

DB Schenker’s total occupancy in Frasers<br />

Property Australia’s Eastern Creek Business Park,<br />

has increased to 40,000 square metres by adding<br />

a 4.8-hectare site, comprising a 24,250-squaremetre<br />

warehouse and a 250-square-metre office.<br />

Green’s short-listed<br />

GREEN’S Food Holdings, based at Glendenning,<br />

with revenues growing at almost $40 per<br />

cent this year, has been short-listed a a finalist for<br />

the 2015 Australian Growth Company Awards.<br />

Sold for $18.65 million<br />

MELBOURNE-based funds manager, Peak<br />

Equities, has sold a 3177-square-metre building,<br />

at16-18 Bridge Street, Epping, for $18.65 million,<br />

to a not-for-profit aged care provider. Peak<br />

purchased the building for $14.2 million from<br />

Centuria in 2012.<br />

Quest Bella Vista<br />

QUEST Serviced Apartments, which is seeking<br />

new franchises to keep up with rapid demand,<br />

plans to open Quest Bella Vista in the next 12<br />

months.<br />

SOUTH WEST<br />

Largest yum cha<br />

THE new $80 million food, retail, office<br />

INNOVATION<br />

Open the doors to a smarter business<br />

SPECIAL EVENT: PG 9<br />

and entertainment complex Little Saigon<br />

Plaza, in Chapel Road, Bankstown, which is<br />

said to include the largest yum cha restaurant<br />

in Sydney seating 500 people. Fam International<br />

are the developers.<br />

Library wins award<br />

BANKSTOWN Library and Knowledge<br />

Centre won the top interior architecture award<br />

in the 2015 Australian Institute of Architects’<br />

National Architecture Awards. Francis Jones<br />

Morehen Thorp was the winning firm.<br />

2500 New homes<br />

PLANS for 2500 new homes to be built<br />

near Leppington station have been unveiled<br />

by the NSW government. It is the first stage<br />

in a rezoning process that will eventually see<br />

about 9,000 homes built in the suburb<br />

Professor wins gold<br />

PROFESSOR Michael Barton, research<br />

director, of the Ingham Institute, in Liverpool,<br />

has been awarded a gold medal for his work in<br />

improving radiotherapy services and treatment<br />

for cancer patients, the by Royal Australian<br />

and New Zealand College of Radiologists.<br />

Plaza sold for $90 million<br />

THE Charter Hall Group has finalised a<br />

deal to buy the 19,600-square-metre Bass Hill<br />

Plaza from the Singapore-based the private<br />

company, Memo Corporation, for just over<br />

$90 million. The shopping centre, which is<br />

anchored by Woolworths and Kmart outlets<br />

and includes 53 specialty stores, also offers<br />

another 46,600 square metres of additional<br />

residential and retail development.<br />

Planning law changes<br />

LIVERPOOL City Council’s new planning<br />

laws, approved by the NSW government,<br />

will see more than 242,000 square<br />

metres of the city centre converted from<br />

commercial to mixed use space<br />

High school sale<br />

THE sale of the 140-hectare Hurlstone<br />

Agriculture High School site is expected<br />

to net the NSW government $170 million.<br />

The site will become the Glenfield High<br />

School with up to 110m000 new dwellings<br />

built on the former agricultural land<br />

surrounding it. The Hurlstone Agriculture<br />

High School will relocate to the Western<br />

Sydney University Hawkesbury campus<br />

from 2020.<br />

Plaza sold for $90 million<br />

BASS Hill Plaza has been sold by<br />

investment company Memocorp Australia<br />

for more than $90 million by Charter Hall<br />

Group, which acquired the Hume Highway<br />

centre after Memocorp Australia had owned<br />

the complex for the past 25 years. The<br />

two-level shopping centre includes Kmart,<br />

Woolworths, Aldi and 53 specialty stores.<br />

CENTRAL WEST<br />

$100,000 for study<br />

PARRAMATTA City Council has approved<br />

$100,000 for a business case study<br />

to examine whether to refurbish the existing<br />

Riverside Theatres or build a new facility.<br />

WWW.WSBA.COM.AU<br />

Bentley Safes leases<br />

BENTLEY Safes has leased a<br />

965-square-metre site, at unit 48, Slough<br />

Business Park, Silverwater, from a private<br />

investor, for three years, at $125 a square<br />

metre net<br />

Uni and Optus deal<br />

MACQUARIE University and Optus<br />

have partnered to offer a cadetship program<br />

to engineering students, launched earlier<br />

this year. The cadetship program is offered<br />

to students who major in telecommunications<br />

engineering. Successful students will<br />

be paid to study through their degree and<br />

will accrue work experience with Optus in<br />

their semester breaks.<br />

EOI in Mercure<br />

EXPRESSIONS of interest in the<br />

165-room Mercure Hotel, at Rosehill, have<br />

closed. The 4997-square-metre site has<br />

“mixed-use/residential”.<br />

Start this year<br />

PARRAMATTA City Council expects<br />

construction work on the 41-storey, $260<br />

million residential Riverside Tower, on the<br />

site of the Lennox Bridge carpark, behind<br />

the restaurant precinct in Church Street, to<br />

start next year. Council and Lidis are coventurers<br />

in the project.<br />

DA for carpark<br />

THE NSW Department of Planning &<br />

Environment is considering submissions to<br />

the exhibition of a development application<br />

by the Health Administration Corporation<br />

for an eight-storey carpark, at Westmead<br />

Hospital.<br />

Lester buys property<br />

THE Perth-based Lester Group<br />

paid $14.56 million for a four-level,<br />

3887-square-metre commercial office<br />

property, at 12 Waterloo Road, in Macquarie<br />

Park.<br />

Can you afford<br />

not to be a member?<br />

• Get involved<br />

• Get connected<br />

• Get heard<br />

• Get informed<br />

• Get trained<br />

mobile: 0417 046 665<br />

website: www.merrylandschamber.com.au<br />

email: merrylandscbd@live.com.au<br />

www.liverpoolchamber.org.au<br />

MERRY CHRISTMAS<br />

AND A HAPPY NEW YEAR<br />

The Liverpool Chamber of Commerce and<br />

Industry wishes all our Members<br />

a wonderful Christmas and a prosperous<br />

New Year.<br />

We look forward to seeing you at one of<br />

our events soon.<br />

Check for latest updates<br />

www.liverpoolchamber.org.au<br />

or phone Karress: 0408 679 045<br />

12 WESTERN SYDNEY BUSINESS ACCESS JANUARY 2016


COMMENTARY<br />

WWW.WSBA.COM.AU<br />

Parramatta redrawn under reforms<br />

MERGERS<br />

By Cr Paul Garrard<br />

Lord Mayor of Parramatta<br />

IN late December the State Government revealed<br />

plans to expand the Parramatta Local<br />

Government Area as part of its ‘Fit for the<br />

Future’ reforms.<br />

The proposal would see Parramatta’s<br />

boundaries redrawn to include parts of the<br />

Hills, Hornsby and Auburn LGAs, and a small<br />

section of Holroyd Council, while the ward of<br />

Woodville would be removed from Parramatta<br />

to become part of a new LGA with the<br />

remainder of Holroyd and Auburn.<br />

Woodville includes the Granville town<br />

centre and parts of Guildford, Chester Hill<br />

and Merrylands. It has been an integral component<br />

of our city for more than 70 years and<br />

the decision to remove it from Parramatta is<br />

most disappointing for Council.<br />

Under the amalgamation proposal the<br />

Sydney Olympic Park precinct, Wentworth<br />

Point and the entire Epping town centre<br />

would be incorporated as part of Parramatta.<br />

This change would bring the key economic<br />

corridor between Parramatta and Sydney<br />

Olympic Park under the management of a<br />

single Council and help drive jobs growth in<br />

Western Sydney’s heartland.<br />

In addition, the recently announced<br />

first stages of the Western Sydney Light Rail<br />

network will also fall almost entirely within<br />

the boundaries of the new Parramatta LGA,<br />

which would help streamline planning decisions<br />

around the proposed corridors.<br />

The Government has announced that the<br />

first stage of the much-anticipated Light Rail<br />

network will consist of two routes.<br />

Farewelling a Council institution: Alan Hyam OAM, John Books, Lord Mayor of Parramatta Cr Paul Garrard, and John Haines OAM at a reunion of Parramatta City<br />

Councillors to mark the closing of the Council Chambers.<br />

The spine of the network will connect<br />

Westmead with the Parramatta CBD via<br />

North Parramatta and continue on to Rosehill<br />

where it will branch.<br />

From there one line will continue to<br />

Strathfield via Olympic Park and the other<br />

will travel to Carlingford along the existing<br />

heavy rail corridor.<br />

The Carlingford line largely follows Council’s<br />

preferred first route for the network, and<br />

we are pleased that the State Government has<br />

left open the possibility of extending the line<br />

to Epping and Macquarie Park in the future.<br />

The Light Rail Network will revolutionise<br />

public transport, not only in Parramatta, but in<br />

Western and North Western Sydney.<br />

It will connect key economic, education,<br />

residential and sporting hubs in our region,<br />

and provide a direct link between Sydney’s<br />

largest health precinct at Westmead and the $2<br />

billion Parramatta Square project in the CBD.<br />

Light rail will help secure Parramatta’s<br />

future as greater Sydney’s dual CBD and<br />

Council is delighted to see its long-standing<br />

vision for the network becoming a reality.<br />

The Parramatta Square development has<br />

taken another important step forward. In<br />

December Council farewelled its Chambers<br />

building, which will be demolished in the second<br />

half of 2016 to make way for the construction<br />

of an iconic new civic building and library<br />

as part of the urban renewal project.<br />

The Chambers was home to Council for<br />

almost 60 years and prior to our final meeting<br />

of 2015 I was happy to host a gathering<br />

of past and present Councillors to celebrate<br />

the important role the building has played<br />

in Parramatta’s history, overseeing the city’s<br />

transformation from a suburban centre to a<br />

true CBD.<br />

Over the next six months Council meetings<br />

will be held primarily at Granville Town<br />

Hall, with some community-based meetings<br />

to be conducted at various locations throughout<br />

Parramatta’s wards.<br />

<br />

<br />

<br />

<br />

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<br />

<br />

<br />

<br />

<br />

<br />

<br />

<br />

<br />

<br />

<br />

<br />

<br />

<br />

<br />

<br />

<br />

<br />

<br />

Cumberland Business Chamber sponsors<br />

<br />

<br />

<br />

WESTERN SYDNEY BUSINESS ACCESS JANUARY 2016<br />

13


INTELLIGENCE<br />

Reconsider the purpose of your city<br />

By Kate Hill<br />

Partner Deloitte<br />

PROSPERITY<br />

WWW.WSBA.COM.AU<br />

WE can all play a part in the growth of<br />

Australia, its productivity and prosperity,<br />

if we work together.<br />

The concept of place, what it<br />

means to Australians, and why unlocking the<br />

productive potential of places as Australia<br />

transitions to a knowledge and service-based<br />

economy needs to be reconsidered, has been<br />

revealed in the fifth issue of Deloitte’s Building<br />

the Lucky Country series, The purpose of<br />

place: Reconsidered.<br />

The report presents a detailed framework<br />

that classifies place and identifies the forces<br />

and players that interact to create flourishing<br />

places.<br />

The four players that can drive change<br />

- businesses, communities, individuals and<br />

government – have much to offer and much to<br />

gain, and reconsidering the purpose of place is<br />

ultimately a call for collaboration, as Australia’s<br />

cities and regions have much potential when<br />

it comes to prosperity and getting them right<br />

is yet another way to meet the productivity<br />

challenge.<br />

The need to boost producvity growth<br />

to sustain rising levels of material<br />

welfare is clear. And reconsidering<br />

the purpose of place begins with four<br />

quesons:<br />

• What does flourishing look like?<br />

• Which of the 10 dimensions of prosperity<br />

most need to improve?<br />

Parramatta CBD<br />

• Which of the four dynamic forces<br />

will most likely catalyse a virtuous<br />

circle of prosperity?<br />

• How can each of the four players best<br />

collaborate with the others to set the<br />

process in motion?<br />

Western Sydney is already at the centre of<br />

much discussion regarding growth, investment<br />

and potential; noting in particular the<br />

development of the light rail in Sydney’s<br />

Olympic Corridor, Sydney’s second airport<br />

at Badgerys Creek, and even the move of The<br />

Powerhouse Museum to Western Sydney.<br />

Deloitte is further contributing through the<br />

‘Shaping Future Cities:<br />

Designing Western Sydney’ initiative –<br />

uniting multiple business, government and<br />

community perspectives toward developing<br />

a blueprint that will create 200,000 jobs and<br />

allow the region to achieve its full prosperity<br />

potential.<br />

And with the huge potential of the West<br />

as a great example, creating flourishing and<br />

productive places isn’t just about inner cities<br />

– most people, of course, don’t live close to<br />

a city’s CBD, but rather most live in our suburbs,<br />

outer urban areas and regional cities.<br />

The challenge is making it easier for<br />

people, no matter where they live, to be<br />

knowledge workers and to get to places where<br />

other knowledge workers are – all while living<br />

enjoyable and fulfilling lives.<br />

Businesses, in particular, have a responsibility<br />

to be innovative and creative, to invest in<br />

place, and to think about the potential of place<br />

as a driver of commercial success. Ignoring<br />

the dynamics of flourishing places, or failing<br />

to act as a place languishes, can lead to missed<br />

opportunities and stranded assets.<br />

Ultimately, creating flourishing places<br />

that act as magnets for people, investment<br />

and industry has enormous potential to drive<br />

innovation, collaboration and productivity<br />

and be one of the keys to Australia’s future<br />

prosperity.<br />

14 WESTERN SYDNEY BUSINESS ACCESS JANUARY 2016


INTELLIGENCE<br />

WWW.WSBA.COM.AU<br />

Six tips for New Year success<br />

MINDSET<br />

By Melissa Harries<br />

Psychologist<br />

DIETS have probably never been worse<br />

than at this time of year when holiday<br />

festivities tempt one with all kinds of<br />

deliciousness.<br />

If you are anything like me then you have<br />

postponed eating well and exercising until after<br />

Christmas and are starting to think about your<br />

New Year’s resolutions.<br />

According to finder.com.au, who surveyed<br />

2000 Australians, 2 out of 3 people failed their<br />

New Year’s resolutions last year.<br />

This is not surprising because if these things<br />

were easy, you would be doing them already.<br />

Health psychologists have tried to understand<br />

the mechanisms for improving diet, exercise<br />

compliance, quit smoking and reducing alcohol<br />

intake for many years.<br />

These researchers know that change is not<br />

easy. Fortunately, there are some strategies that<br />

will help to improve the success of your New<br />

Year’s Resolution. 2016 will be different…<br />

Tip #1- Set clear goals. I know, snore,<br />

right? But this oldie is a goodie. That old<br />

SMART goal acronym (specific, measurable,<br />

attractive, realistic and time framed) has a lot of<br />

support by researchers in helping resolutions to<br />

become a reality. Before you set your goals, read<br />

tip #2.<br />

Tip #2 -Aim for small changes. Are you<br />

planning from going from a couch potato to<br />

a gym bunny overnight? The problem with<br />

dramatic changes is that they require too much<br />

self-control to sustain. Consequently these<br />

dramatic changes become too difficult and are<br />

abandoned completely after typically 3-4 weeks.<br />

RESOLUTIONS<br />

You will me much more successful making a 5%<br />

change each week than doing a complete 180 on<br />

your current behaviour.<br />

Tip #3 –Make your goals public. Goals<br />

that you share with others are much more likely<br />

to be achieved than private goals. When you tell<br />

a mate you are going to the gym after work it<br />

activates something called the consistency bias.<br />

The consistency bias motivates us to behave<br />

consistently with our word. It’s much harder to<br />

pike on the gym after posting it on Facebook<br />

than if you just thought to yourself “I’ll go to the<br />

gym tonight”.<br />

Tip #4 – Enlist partner support. Researchers<br />

have shown that when partners are committed<br />

to the same goals and they address forecasted<br />

potential barriers (e.g. agreeing ahead of time<br />

to cook a healthy meal in spite of feeling tired<br />

after work) then changes are more successful.<br />

Encouragement here is useful. Send reminder<br />

texts to each other throughout the day to stay focused<br />

on what you should be doing (e.g. “don’t<br />

forget to eat your snacks”) rather than focusing<br />

on what you shouldn’t be doing (“eg “don’t eat<br />

Maccas on your way home”).<br />

Tip #5 - Choose your mates. Researchers<br />

have found a “cluster effect” for mates as well<br />

as work colleagues. Your BMI, smoking status<br />

and alcohol intake are influenced by (“clustered”<br />

around) those health behaviours in other<br />

people. If you chose to socialize with people<br />

who are already doing the healthy things that<br />

you want to achieve then this will rub off on<br />

you. Think of it like swimming with the current.<br />

Tip #6 – Get a coach. Outsource all of the<br />

above by seeking professional support through<br />

a coach. There are various professions that can<br />

help here. A personal trainer, a life coach, a<br />

psychologist, a corporate coach, a health coach.<br />

There are no specific qualifications you need to<br />

be a coach but all of these trades are experts at<br />

goal setting and facilitating behaviour change.<br />

If you know from previous experience that<br />

you don’t have the spare self-control to sustain<br />

changes then use professional options to “top<br />

up” your own resources.<br />

For further information about setting<br />

New Year’s resolutions or making changes to<br />

health behaviours Melissa can be contacted<br />

at psychologist@parramattapsychologyclinic.com.au<br />

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WESTERN SYDNEY BUSINESS ACCESS JANUARY 2016<br />

15


COMMENTARY<br />

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EXPOSURE<br />

WE often work on deals that result in<br />

a payment being due to us based on<br />

a percentage of business written by<br />

our clients. Therefore, our business is<br />

very much based on trust.<br />

So where does that leave us if a client isn’t<br />

open with us about the volume of business<br />

written as a result of our good work? Some<br />

would argue that leaves us up a very brown<br />

waterway with no way to manoeuvre our way<br />

out.<br />

But, does it?<br />

We recently had a client contact us to<br />

advise that he had written a large amount of<br />

business as a result of an introduction made<br />

by our team, and therefore required an invoice<br />

from us so he could pay the commission<br />

owed. What a nice Christmas present that<br />

was!<br />

At that time, we had no knowledge of<br />

the deal being done by our honest client and<br />

would have been none the wiser (in the short<br />

term) had he not disclosed it to us.<br />

That experience prompted this article, and<br />

caused us to reflect on the concept of transparency<br />

in business. What would you have<br />

done in our client’s position? Would you have<br />

disclosed the deal and cost yourself a great<br />

deal of money or would you have kept it quiet<br />

and held onto the commission owed?<br />

We cover this topic at length in our<br />

Mastering Introductions Training Program<br />

if you’d like to know more, but here are a few<br />

thoughts on the pros and cons of honesty and<br />

openness.<br />

• What do you stand for? In business<br />

as in life, there are certain things we<br />

place value on. Our foundational<br />

beliefs and values guide our behaviours<br />

and decision making processes.<br />

If you say you stand for honesty and<br />

truth, then walking that out in business<br />

requires that you would disclose<br />

the deal and pay the commission.<br />

No compromise, no quibbling. Just a<br />

straight disclosure.<br />

• Who do you know? Our business<br />

network is already of mammoth proportions,<br />

and with over 30 Chamber<br />

of Commerce memberships around<br />

the globe, it is growing exponentially.<br />

Chances are, at some point, your<br />

exciting news will become gossip<br />

amongst our network and make its<br />

way back to us. Unless you have a<br />

tiny network, keeping secrets may<br />

not be an option for long.<br />

• How are you marketing? Corporate<br />

pride and founder ego aside, some<br />

news is worth shouting to the world.<br />

Commercial opportunities come<br />

from sharing your news but this<br />

requires you disclosing certain information<br />

to the marketplace. Timing<br />

is the key of course, but if you can<br />

gain a competitive advantage from<br />

including information about past<br />

jobs or testimonials in your marketing,<br />

transparency will be demanded<br />

beforehand.<br />

• How do you want to be treated?<br />

It’s always interesting to see how this<br />

one plays out in the discussions in<br />

our training. Would you expect to<br />

be paid the commission owed in the<br />

scenario above? We love the aha<br />

moments that come from a realisation<br />

that you do indeed, reap what<br />

you sow. If you don’t pay your bills<br />

when due, don’t expect people to pay<br />

you! If you’re not honest with others,<br />

don’t expect them to be hones with<br />

you.<br />

• Transparency fosters deep relationships.<br />

Just as with any type of<br />

relationship, business relationships<br />

grow strong, deep roots when based<br />

on a foundation of truth. In our line<br />

of work, when we are making representations<br />

on behalf of other businesses<br />

in order to facilitate business<br />

introductions, it is critical that we<br />

know and trust our clients. A sniff<br />

of untruth or deception will halt any<br />

relationship in its tracks, requiring<br />

effort and time to be invested in order<br />

to overcome fears or misgivings<br />

before moving forward as a partnership.<br />

Some breaches can never be<br />

undone.<br />

• What to share and what to hold<br />

back? We operate from a place of<br />

100% transparency, and in order to<br />

be able to represent our clients effectively,<br />

we need that from them<br />

as well. This extends to a range of<br />

topics, and our initial meetings with<br />

clients involve a strenuous questioning<br />

process that helps us to truly<br />

understand the ins and outs of their<br />

business.<br />

Items on our agenda include:<br />

• Capability – how good are you?<br />

• Capacity – how much can you do?<br />

• Experience – what have you done<br />

before?<br />

• Education – what do you know and<br />

where did you learn it?<br />

• Value – what do your clients say?<br />

• Needs – what do you need in your<br />

business?<br />

The decision to share or not to share requires<br />

wisdom, but in our experience honesty<br />

is always the best policy. If you would like to<br />

learn more about Know My Business, please<br />

visit www.knowmybusiness.com.au.<br />

16 WESTERN SYDNEY BUSINESS ACCESS JANUARY 2016


COMMENTARY<br />

WWW.WSBA.COM.AU<br />

Total transformation of Merrylands<br />

TOWN CENTRE<br />

By Cr Greg Cummingss<br />

Holroyd City Mayor<br />

New City Square a<br />

place of celebration<br />

HOLROYD City Council is investing in a<br />

bold new future for Merrylands. A modern<br />

public domain for the new City Centre<br />

will provide a welcoming and vibrant<br />

experience for residents, shoppers and visitors.<br />

The community has told Council in<br />

workshops held last year that the City Square<br />

should be:<br />

• A public space for civic events and<br />

celebration.<br />

• An active space fringed with cafes<br />

and restaurants.<br />

• A meeting place for the whole community.<br />

• A welcoming place for small groups<br />

and families as well as for large gatherings<br />

and events.<br />

• A space that is safe, day and night.<br />

• A place for locals that means ‘Holroyd’.<br />

• A unique landmark in the City Centre<br />

with colour and shelter.<br />

During the community consultation<br />

workshops a number of ideas were raised<br />

including:<br />

• A grass mound for sitting, relaxing<br />

and playing.<br />

• Native trees for shade.<br />

• Shade structures and seating.<br />

• Functional and festive lighting.<br />

• Bins, bubblers and bicycle racks.<br />

• An iconic canopy structure as a place<br />

marker for the City Square.<br />

• A water feature for movement, sound<br />

and play.<br />

Developing a strong sense of place will be<br />

important for the success of the Merrylands<br />

City Centre Revitalisation Project as council<br />

creates a fresh new modern look and feel for<br />

the streets of the Merrylands CBD.<br />

The project will provide a consistent look<br />

across the city, specifically in the areas of hard<br />

and soft streetscape landscaping for existing<br />

and future developments.<br />

The City Centre Revitalisation (Public<br />

Domain) Project will activate laneways and<br />

transport areas for pedestrians throughout<br />

the City Centre with suitable lighting and<br />

walkways.<br />

The project will involve all public<br />

areas of hard and soft landscaping with<br />

design concepts being developed to cover<br />

streets, laneways and open space including:<br />

• Seating.<br />

• Lighting.<br />

• Bins.<br />

• Bus stops.<br />

• Footpaths.<br />

• Cycling facilities.<br />

• Companion and animal facilities.<br />

• Street signage.<br />

• Trees and soft landscaping.<br />

• Hard paving.<br />

For more information about how the<br />

public domain of Merrylands City Centre will<br />

transform in coming years visit www.holroyd.<br />

nsw.gov.au<br />

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Contact us for a free consultation on<br />

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davies.com.au<br />

WESTERN SYDNEY BUSINESS ACCESS JANUARY 2016<br />

17


WELCOME<br />

By David Pring<br />

Welcome to 2016! The New Year brings with it renewed<br />

energy and enthusiasm for our businesses and often<br />

thinking turns to doing things differently. Innovation<br />

was the buzz word for 2015 and we’ve seen some great<br />

examples in the market of all types of businesses using innovation<br />

to get an advantage in the market. Our first article focuses<br />

on Innovation and the keys to success. The reputation of your<br />

BF<br />

FAMILY<br />

BUSINESS<br />

WESTERN SYDNEY<br />

business is your most valuable asset however it can be overlooked<br />

given that it is intangible. Our article on safeguarding the<br />

reputation of your business provides some useful pointers. Last,<br />

we look at High Net Worth Individuals (HNWIs) as a source of<br />

capital for family businesses. All the best for a prosperous 2016.<br />

You can contact me at 9455 9996 or email davidpring@kpmg.<br />

com.au<br />

Achieving innovation by inspiring people<br />

LEADERSHIP<br />

FAMILY businesses succeed through multiple<br />

generations by striving to be the best.<br />

As the world around us changes at an ever<br />

faster rate it’s important to inspire management<br />

teams to innovate to grow.<br />

In this article, we focus on what it takes for<br />

family businesses to create a high performance<br />

environment.<br />

When coaching Family Businesses in<br />

innovation, the ultimate challenge is in<br />

achieving the balance between the traditions<br />

of the family’s business with innovative ideas<br />

and business practices that will enhance the<br />

growth, profit and sustainability of the family’s<br />

business.<br />

To develop a successful family business<br />

innovation program, the mind set of both<br />

management and family members needs to be<br />

considered.<br />

Specifically:<br />

• Employee motivation – the difference<br />

between ‘emotions’ versus<br />

‘reason’. In non-family businesses the<br />

business model is based on ‘rational<br />

problems’ and ‘rational solutions’. In<br />

family businesses you have ‘rational<br />

problems’ and ‘emotional solutions’.<br />

In some family businesses decisions<br />

are not based on what is best for the<br />

business but what is best for the family<br />

or a member of the family.<br />

• Envisioning Capabilities – the difference<br />

between ‘what you wish/want’<br />

versus ‘what is’. Being able to honestly<br />

and accurately assess the strengths<br />

and weaknesses of your family’s business<br />

is the starting point.<br />

• Today’s ‘Gen Y’ expect to have potentially<br />

15-16 different employers<br />

during the length of their career. This<br />

means that the family business of<br />

the future will be influenced by the<br />

need for increased flexibility across<br />

the workplace and the changing demands<br />

of both employees and family<br />

members.<br />

The organisational responses<br />

are likely to be:<br />

• The organisations of the future will<br />

operate with a new set of principles.<br />

Future organisations that are purely<br />

driven by profit will always put money<br />

ahead of people, organisations<br />

that are driven by prosperity will put<br />

people ahead of wealth.<br />

• Companies will need to brand and<br />

position the business and talent ecosystem<br />

in ways that can attract the<br />

best talent and engage them to participate,<br />

whether that talent resides<br />

within or outside the enterprise. It<br />

will also be key to be attractive to<br />

next generation family members.<br />

• Organisational purpose is important<br />

– it is not just about what and how<br />

but why we do things. The issue is<br />

not whether a company has articulated<br />

its purpose, visions or values<br />

– but rather – how motivating and<br />

invigorating are they? How much are<br />

they actually lived and breathed by<br />

those within the business? How do<br />

family members who are leading the<br />

business demonstrate this purpose<br />

in action?<br />

• The future organisation enables innovation<br />

to come from anywhere and<br />

at any time, and it sees learning from<br />

failure as a strength. Innovation can<br />

come from five places: employees,<br />

customers, partners, the general public<br />

or from competitors.<br />

• An intrapreneur is an employee of<br />

a corporation allowed to exercise<br />

some independent entrepreneurial<br />

initiative. In the future, organisations<br />

will need to allow its employees to<br />

innovate, exercise creative thought<br />

and contribute to the shape of the<br />

business.<br />

A number of myths surround innovation<br />

which can lead us to underestimate the<br />

role of good management and leadership in<br />

making innovation happen. For example,<br />

there are actually two sides to innovation:<br />

exploration of ideas and the execution of<br />

those ideas.<br />

So what are the barriers, enablers and<br />

misconceptions that impede innovation in<br />

terms of the ideas and the execution? What<br />

can individuals, teams and leaders do to allow<br />

innovation to flourish?<br />

The leader’s role in innovation is often<br />

overlooked; with the emphasis on creative,<br />

entrepreneurial types simply making innovation<br />

happen. But the reality is that innovation<br />

is unlikely to succeed if not managed effectively.<br />

For instance, depending on the nature<br />

and scope of innovation, the exploration and<br />

execution phases might be carried out by<br />

separate teams. Strong leadership is needed to<br />

ensure true collaboration between the team<br />

tasked with generating the ideas and the team<br />

responsible for implementing them.<br />

Leaders also need to manage the tension<br />

between innovation and core business. Often,<br />

radical innovation should be separated from<br />

business as usual (BAU).<br />

This protects the core business from the<br />

inevitable uncertainty of radical innovation.<br />

At the same time, you maintain strong discipline<br />

around the process of testing innovative<br />

concepts, rigorously reviewing outcomes and<br />

making explicit decisions on when to stop,<br />

continue and whether to integrate into business<br />

as usual. Trials don’t end up merging into<br />

BAU without proper testing.<br />

If you don’t practice asking questions you<br />

are going to fear change. If you are comfortable<br />

questioning, experimenting, connecting<br />

things then change becomes an adventure.<br />

THIS ARTICLE IS BASED ON AN ORIGINAL PIECE WRITTEN BY INGRID WATERFIELD,<br />

KPMG AND DOMINIC MAHONY, LANE4.<br />

Thinking<br />

Beyond<br />

today<br />

Are you thinking<br />

beyond today?<br />

So are we. Talk to KPMG.<br />

kpmg.com.au<br />

© 2015 KPMG, an Australian partnership. All rights reserved.<br />

18 WESTERN SYDNEY BUSINESS ACCESS JANUARY 2016


BF<br />

FAMILY<br />

BUSINESS<br />

WESTERN SYDNEY<br />

WWW.WSBA.COM.AU<br />

Safeguarding your business reputation<br />

YOUR VALUES<br />

YOUR company has no single asset more<br />

valuable than its reputation. Yet because<br />

of its intangible nature, it is an often<br />

overlooked or side-lined one by managers<br />

more caught up with short-term goals like<br />

increased revenue, which can be easily measured<br />

and seen.<br />

Paul Argenti, Professor of Corporate<br />

Communications at Tuck School of Business<br />

at Dartmouth, says companies need to be cognisant<br />

of what he terms their ‘reputational risk’.<br />

Argenti says companies that communicate<br />

or take actions which are out of alignment<br />

with their stated mission and values are<br />

putting their reputations at risk.<br />

With brand trust at all-time low, consumers<br />

– Millennials in particular – are looking<br />

for brands they can trust. Argenti urges<br />

companies to be authentic in their business<br />

dealings, to act according to their stated goals<br />

and values, even when it means taking a hit in<br />

the short term.<br />

Think, for example, of recalling a widely<br />

sold faulty part, ceasing to sell a high-grossing<br />

product that has recently been proved to be<br />

harmful or withdrawing from a particular<br />

market for sanctioning reasons.<br />

These actions may cost the company<br />

excessively in monetary terms, but long term<br />

they protect the values and reputation of<br />

the company, and their worth is therefore<br />

incalculable.<br />

Identifying your company’s<br />

reputational risks<br />

Argenti believes that companies can<br />

evaluate their reputational risk by answering<br />

the following two questions:<br />

• What are we doing that we should<br />

not be doing?<br />

• What aren’t we doing that we should<br />

be doing?<br />

Once you’ve answered those questions,<br />

be directed by them in policy and strategy,<br />

even I the immediate cost or inconvenience<br />

seems high.<br />

Competitive advantages of<br />

firms with strong reputations<br />

For those unconvinced of the value of<br />

placing reputational concerns above all others,<br />

consider the following pay-offs of having<br />

a strong, tried-and-tested reputation:<br />

• Better class of recruits<br />

• Greater investor loyalty<br />

• Greater long-term stability<br />

• More stable revenue<br />

• Reduced susceptibility to crises<br />

• Higher benefit of the doubt from<br />

stakeholders<br />

Pay attention to what you say<br />

A final point from Argenti about safeguarding<br />

your brand’s reputation is to be careful<br />

what your executives and spokespeople<br />

say.<br />

Many businesses have landed in hot<br />

water not because they are doing anything<br />

wrong, but because their communication<br />

has been misguided. In a world of social<br />

media where things can quickly go viral,<br />

you don’t want to speak flippantly, thoughtlessly,<br />

or speak out of turn, as the damage<br />

can quickly escalate outside of your control<br />

to contain it.<br />

The adage “Say what you mean, and<br />

mean what you say” will stand you in good<br />

stead as a guiding principle for communications<br />

that will protect – even bolster – your<br />

reputation.<br />

Long-term horizons, current income and<br />

diversification drive investment decisions<br />

LONG-TERM<br />

HIGH net worth individuals (HWNIs)<br />

invest for three main purposes:<br />

• Long-term capital appreciation,<br />

• Current income, and:<br />

• Gaining a level of diversification.<br />

Long-term capital appreciation ranks as<br />

the primary reason HNWIs invest in familyrun<br />

businesses according to the report Family<br />

Matters – Financing Family Business Growth<br />

through Individual Investors. (The report<br />

was based on the findings of the KPMG 2014<br />

Family Business Global Survey, which in turn<br />

interviewed 125 family businesses and 125<br />

HNWIs from around the globe.)<br />

The second main reason HNWIs gave for<br />

investing in family firms is current income, followed<br />

by gaining a level of diversification. That<br />

said, many HNWIs also seek to match their<br />

investment choices with their expertise and<br />

experience in running companies – entrepreneurship<br />

and a passion for business are also<br />

important drivers for HNWI investments.<br />

A risky business<br />

The desire for long-term capital appreciation<br />

is reflected in HNWIs’ appetite for risk.<br />

The majority (60%) of HNWIs canvassed in<br />

the survey said they take a balanced approach<br />

to risk for investments outside of their main<br />

WESTERN SYDNEY BUSINESS ACCESS JANUARY 2016<br />

business, searching for reasonable risk with<br />

reasonable returns. As one entrepreneur said:<br />

“Wealth management for me is a focus on<br />

maintenance rather than rapid growth and<br />

mostly I prefer slow and steady gains to risky<br />

investment opportunities.”<br />

Nevertheless, there are HNWIs at both<br />

ends of the risk spectrum. One-fifth of<br />

HNWIs are prepared to assume high risk<br />

investment strategies in a bid to generate high<br />

returns. A further fifth are risk-averse and will<br />

settle for low returns in exchange for low risk.<br />

This is an encouraging scenario for family<br />

businesses wishing to investigate the pool of<br />

HNWIs – there may well be an investor suited<br />

to your needs and requirements.<br />

What is the appetite for HNWIs<br />

investing directly in businesses?<br />

HNWIs are extremely active business<br />

investors and the vast majority invest directly<br />

in companies. While some have an appetite<br />

for investing in larger companies and startups,<br />

the sweetspot for most HNWIs is small<br />

and medium-sized companies where their<br />

capital and expertise may be highly valued and<br />

where there is significant potential for upside<br />

through growth.<br />

Direct investing second<br />

only to listed equities<br />

Direct investment in businesses is a large<br />

part of the typical HNWI portfolio. These<br />

investments account for the second-highest<br />

proportion of committed investment from<br />

HNWI overall. Only listed equities account<br />

for a larger share. Moreover, direct investment<br />

in business is the most important part<br />

of the investment portfolio for nearly a third<br />

of HNWIs (29%). Some 73% of respondents<br />

already invest directly in other businesses.<br />

The reasons for investing directly in businesses<br />

vary, although are generally centered<br />

around the need for some diversification<br />

from their own businesses and from stock<br />

market volatility, and also because this type<br />

of investment often closely matches HNWIs’<br />

risk appetite. As one HNWI commented: “We<br />

expect a good amount of liquid returns from<br />

our investments. We invest in businesses so<br />

that we can procure adequate working capital<br />

for our operational needs.”<br />

The value of familiarity<br />

Familiarity is another reason for investing<br />

directly. “With the rise in media and communication,<br />

a substantial amount of our investments<br />

go towards direct businesses, mainly<br />

businesses which are in the same sector,” said<br />

an Australian HNWI.<br />

Favouring small and midsized<br />

businesses<br />

Consistent with the risk profile and<br />

long-term return horizons preferred by most<br />

HNWIs, small and middle-sized companies<br />

are their most popular investment targets,<br />

with 62% and 68% respectively citing these,<br />

and a smaller proportion targeting start-ups<br />

and large companies. This is because many<br />

HNWIs see these types of business as offering<br />

the potential for a degree of stability but also<br />

rapid growth.<br />

Another entrepreneur noted: “Small companies<br />

have more phases to go through and if<br />

managed well in the initial stages, a lot of success<br />

can be expected in little time by defining<br />

processes, monitoring financial synergies, and<br />

adapting to the latest technology.”<br />

Another investor added: “As small companies<br />

have more possibilities to be tweaked<br />

and appraised, I feel comfortable approaching<br />

small companies who have opportunities to<br />

make it large in the near future. I prefer investing<br />

for at least three years and I reinvest the<br />

best I can.”<br />

“Mid-size companies are good targets as<br />

they are partially developed businesses … and<br />

with proper guidance they could outperform<br />

larger companies,” said a French HNWI.<br />

Unsurprisingly, given HNWIs’ preference<br />

for largely managing their wealth themselves,<br />

the majority (67%) like to make fewer, more<br />

significant investments. The remaining third<br />

prefer to make multiple, smaller investments.<br />

This article is based on the KPMG Family<br />

Business report “Family Matters – Financing<br />

Family Business Growth through Individual<br />

Investors”.<br />

19


Thinking<br />

Beyond<br />

today<br />

Positioning for continued success in a rapidly changing<br />

environment means thinking beyond today’s business models.<br />

KPMG’s Private Enterprise group works with family businesses<br />

to help them envision what tomorrow might look like.<br />

We help them harness innovation to enhance productivity, reduce<br />

costs and develop new products and services.<br />

We think big and we think long-term, just like you do.<br />

Contact David Pring on 9455 9996 or<br />

Leanne Hegarty on 9335 7397.<br />

kpmg.com/au/familybusiness<br />

© 2015 KPMG, an Australian partnership. All rights reserved. August 2015. VICN13132PE.<br />

20 WESTERN SYDNEY BUSINESS ACCESS JANUARY 2016


BF<br />

FAMILY<br />

BUSINESS<br />

WESTERN SYDNEY<br />

Essential tips for business owners<br />

WWW.WSBA.COM.AU<br />

IMPROVEMENT<br />

By Chelsea Winter<br />

Solicitor Watts McCray<br />

HERE are our six tips for business success.<br />

1) Cash Flow – all businesses, at<br />

some point or another, may cash flow<br />

challenges. This may be as a result of;<br />

• Revenue decline due to your marketing<br />

mix not performing, a new entrant<br />

into your market segment or your<br />

competitors becoming stronger in<br />

their sales and marketing programs;<br />

• Overhead mismanagement;<br />

• Increase in rent not budgeted;<br />

• Ongoing debtor issues that need to<br />

be chased; and<br />

• Under-valuing your product by offering<br />

“free” samples or advice.<br />

Cash flow makes the world continue to<br />

go around for any business, therefore regular<br />

reporting, review of the 5 key elements above<br />

and those closely related, is the only answer.<br />

Seeking input from your accountant, other<br />

professionals and building a trustworthy<br />

relationship with your banking institution/s<br />

to support your knowledge and understanding<br />

is also critical to your ability to remain in<br />

business.<br />

2) Review your business purpose?<br />

How - review your business plan weekly or<br />

at least monthly<br />

• What do you really want your business<br />

to be; is your business what you<br />

originally planned it would be?<br />

• What does your business look like,<br />

compared to your original plan?<br />

• Have you achieved your objectives<br />

– Strategic .v. Operational<br />

.v. Financial;<br />

1. Do you understand the<br />

“where to compete versus<br />

how to compete” model<br />

for the business<br />

• Who is your typical customer/<br />

client and what are their needs<br />

or wants? Are your customers/<br />

clients who you planned to<br />

target?<br />

• Are you delivering on your<br />

mission statement to those customers/clients<br />

and yourself?<br />

• Are you Value Proposition/s<br />

correct for the segments you<br />

are targeting (the unique benefit<br />

your product/s will provide<br />

customers/client segments)?;<br />

• Finally, is your “Unique Selling<br />

Proposition (USP or market<br />

gap)” working?<br />

• Have you conducted a detailed<br />

S.W.O.T. of your business lately?<br />

Include here potential substitute or<br />

new entrant considerations due to<br />

the on-going context in which your<br />

business will operate i.e. think about<br />

any political, economic, social/<br />

cultural, technological, legal & environmental<br />

potential impacts, short,<br />

medium and longer term that may<br />

affect the business;<br />

Competitors<br />

• Who are your top three? Are they the<br />

same as when you begun, if not what<br />

are the differences and what is their<br />

S.W.O.T. characteristics compared to<br />

yours? Consider also;<br />

• Define their customer segments.<br />

Are you targeting these<br />

segments as well?<br />

• Which competitor has grown<br />

faster than any other? Why do<br />

you think?<br />

• Why are your competitors<br />

good at what they do?<br />

• Can they do things better if<br />

they received some help?<br />

• What will set your business<br />

apart from them? Can your<br />

competitors copy you quickly,<br />

if so how?<br />

Human Resources<br />

• Has your culture evolved as planned?<br />

• Is your management framework generating<br />

value?:<br />

• How is the firm managed/led/<br />

directed. Which family members<br />

will do what? and:<br />

• How are strategic and operational<br />

(day to day) decisions<br />

made and who by?<br />

• What are your key Human Resource<br />

and culture policies/procedures?<br />

• How are people to be trained?<br />

• What is the recruitment, development,<br />

review, performance management<br />

and termination criteria that<br />

you will use?<br />

• What is the organizational structure<br />

including role definitions and credentials?<br />

Technology information<br />

• Is your management information<br />

system ideal? Can it help you manage<br />

and understand all operational and<br />

financial elements i.e. information<br />

on clients, products, competitors,<br />

creditors, debtors, expenses, profit/<br />

loss etc;<br />

Marketing<br />

• Is your marketing informing your<br />

customer/client segments that you<br />

are in business and can help them?<br />

• Advertising – what has<br />

worked?<br />

• Personal meetings – have they<br />

worked?<br />

• Other promotional elements –<br />

if so what?<br />

1. Culture matters – you<br />

will retain good people<br />

for the long term if you<br />

have a good workplace<br />

and practice. Establish a<br />

good and friendly yet professional<br />

culture from the<br />

beginning. Think carefully<br />

about what is important<br />

to you in a workplace and<br />

lead by example. Ensure<br />

your staff feels valued,<br />

appreciated and part of<br />

a team. Hire interesting<br />

people who have energy<br />

and can energise others<br />

around them is the secret.<br />

• Keep going – There will be challenges<br />

and hard times. Success and<br />

results takes time. There is a time for<br />

building, a time for sowing, a time<br />

for growth and a time for rest. Stay<br />

on the path despite the business<br />

season you are experiencing. Keep<br />

going and know that your determination<br />

will pay off. Perhaps consider<br />

talking things through with a business<br />

coach. Surround yourself with<br />

positive and can-do people. Work<br />

with people who hold to your vision<br />

and are fun to work with. These<br />

people will get you through the challenges.<br />

• Make procedures and process for<br />

your people – One of the most common<br />

challenges for business owners<br />

is staffing. By establishing procedures<br />

for staff to follow with their input,<br />

your employees will understand their<br />

responsibilities and what you expect<br />

from them. No successful organisation<br />

operates without processes in<br />

place whether it is a restaurant, accountancy<br />

firm, electrical business<br />

or so on. These are essential for any<br />

business owner.<br />

• Let others come along on the business<br />

journey – I know many people<br />

who have been in business but have<br />

not taken their great ideas much further<br />

as they were never able to partner<br />

with people and delegate. They<br />

failed to see the value in working<br />

with others. It if often said that the<br />

most important person in a company<br />

or business is the person who comes<br />

along second. The first person has<br />

the idea but the second takes the idea<br />

and makes it a reality. If you are that<br />

first person and have never allowed<br />

another person to come on board,<br />

perhaps this is your next step. Speak<br />

up and branch out. Bring others on<br />

board and let them take hold of the<br />

vision.<br />

• Don’t procrastinate – You should<br />

operate by the 2 important D’s -<br />

delegate or do it now. Procrastination<br />

postpones the inevitable. Take<br />

reading an email and responding for<br />

example. You take time to read the<br />

email and understand what it says.<br />

If you then leave the email and do<br />

not respond then and there, you use<br />

pointless time coming back again<br />

later on to re-read the email and then<br />

responding accordingly. Of course,<br />

there are times in which you will<br />

need to consider what response is<br />

appropriate so please take your time<br />

in responding but do not delay, do it<br />

now. I recall during my first year as<br />

a lawyer a very senior and successful<br />

partner said to me that he only reads<br />

a letter, an email or an article once.<br />

He gives his mind one opportunity<br />

to read the content and that’s it. If his<br />

mind knows there is only one shot,<br />

then his mind will take it all in and<br />

use the time in an efficient and timely<br />

way.<br />

For more information and assistance in<br />

any of the above, please do not hesitate to<br />

contact Chelsea Winter, Commercial Lawyer<br />

or Mr Tony Hercok, Partner & Chief<br />

Operating Officer. Visit www.wattsmccray.<br />

com.au<br />

WESTERN SYDNEY BUSINESS ACCESS JANUARY 2016<br />

21


Legal solutions<br />

delivered differently<br />

Watts McCray Lawyers – legal specialists for<br />

individuals, small to medium and corporate<br />

enterprises that require tailored legal solutions<br />

delivered differently.<br />

To know more go to www.wattsmccray.com.au<br />

<br />

22 WESTERN SYDNEY BUSINESS ACCESS JANUARY 2016


BusinessLIFE<br />

UNSUNG HEROES • LEGACY BUILDERS • NETWORKERS<br />

www.wsba.com.au<br />

Something good can come from something bad<br />

A<br />

SPECIAL event is planned for February 2 to raise fuds for<br />

victims of these homicides. Their lives are changed forever. We<br />

Grace’s Place. Grace’s Place will be there to provide support<br />

in a safe place where children, teenagers, and their<br />

rely on the generosity of individuals, businesses, and the com-<br />

will never charge families for our services. Grace’s Place will<br />

families grieving the death of someone they love through<br />

munity to he lp the HVSG with its vision. Grace’s Place will be<br />

homicide can share their experiences, receive counselling, be<br />

a world first - a residential trauma recovery centre for children<br />

involved in therapeutic programs and to learn life skills on how<br />

after homicide. It will be a have two areas - the programs building<br />

and the residential building which will be a twelve bedroom<br />

to survive the trauma without their loved one. It will be a place<br />

to get care and respite. There are limited services and facilities<br />

available to assist children with their trauma, healing and<br />

the mother of Anita Cobby, who with her husband Gary and<br />

facility. Grace’s Place will be named in honour of Grace Lynch,<br />

recovery after a homicide. By having this specifically targeted<br />

the parents of Ebony Simpson, Peter and Christine founded the<br />

facility we will be able to provide many services now lacking to<br />

HVSG. Grace was a gentle, caring woman who shared her life<br />

the younger members of the Homicide Victims’ Support Group<br />

and loss with so many, becoming a mother to so many. Grace’s<br />

(Aust) Inc. (HVSG). In NSW one homicide is committed on<br />

Place will be a special place where our young members can heal<br />

average every 3-4 days. Children are often the unseen, unheard<br />

and survive.<br />

Nightmare on Newton Rd<br />

REMEMBERING <strong>ANITA</strong> <strong>COBBY</strong><br />

EXCLUSIVE reflections<br />

o f an investigating officer<br />

By Chief Inspector<br />

Gary Raymond APM,<br />

OAM (Ret’d)<br />

IT was a hot summer’s night on<br />

February 4, 1986.<br />

The attractive 26-year-old<br />

Registered Nurse Anita Lorraine<br />

Cobby stepped off the train at<br />

Blacktown. As she had done many<br />

times, she’d decided to phone her<br />

Dad and get him to meet her at the station and drive her home.<br />

This was the normal arrangement but no public phones<br />

worked, due to vandalism. I don’t think vandals calculate the<br />

enormous inconvenience they cause people when they damage<br />

public or private property. The cost and time it takes to replace<br />

or repair things can be substantive.<br />

Sometimes damaged property is irreplaceable. Because<br />

mobile phones were rare back then people like Anita relied on<br />

public phones. I wonder if the vandal(s) who damaged those<br />

phones at Blacktown in 1986 ever counted the cost of that<br />

senseless act of damage - a woman murdered.<br />

Anita decided to walk home after a happy time at a Lebanese<br />

restaurant in Redfern, Sydney with two female nursing<br />

friends; she felt good. All was well. All was right with the world.<br />

She’d walk to her parents as the weather was good. As she<br />

left the train, she had no idea monstrous things would happen<br />

to her within minutes. She would never reach home, but in fact<br />

only reach the end of her life.<br />

For the nurse it was a routine walk, one she’d done many<br />

times being raised in Blacktown. It wasn’t too late, no danger.<br />

This night was to walk not be driven. No need to disturb her<br />

parents.<br />

If only she’d spoken to her Dad. But life cannot be lived<br />

backwards on if only. That’s too late.<br />

SPECIAL<br />

FEATURE<br />

Meanwhile, five intoxicated men, all with lengthy criminal<br />

records, were on the prowl looking for a woman to abduct and<br />

abuse. One had seeded the idea and all agreed to “get a Sheila”.<br />

It’s unclear whether they wanted money, a sexual victim or<br />

both. Probably both. They talk about terrorism today, yet every<br />

act of violent crime terrorises the victim, so every such crime<br />

is an act of terrorism not only those committed by Islamic<br />

extremists.<br />

However, not even the most hardened people and police<br />

officers could have expected these criminals to act the way they<br />

did against this innocent female.<br />

A steady walk on a pleasant Australian evening and in a<br />

safe Sydney suburb and enter five evil men in a stolen car. The<br />

car slowed beside the walking nurse. When the car stopped, a<br />

crime followed.<br />

Julia Sheppard, author of Someone Else’s Daughter believes<br />

it was a crime so shocking it should never be forgotten.<br />

As the parents, Garry and Grace Lynch, waited at home<br />

for the arrival of their daughter they had no idea of the tragic<br />

circumstances that would soon engulf them and change their<br />

lives forever.<br />

It was not a long walk from the Blacktown Railway Station<br />

to the Lynch home. With five men, high on a cocktail of<br />

alcohol and drugs and fueled by each other’s lust, looking for<br />

trouble, anything can happen.<br />

Anita Cobby could never in her wildest dreams have even<br />

begun to imagine the evil that was about to launch itself upon<br />

her.<br />

Certainly shades of a Nightmare on Elm Street had to be far<br />

from her mind. The foul deeds that would be committed were<br />

worse than any horror film Anita may have seen at a cinema or<br />

read about in a book.<br />

The gang of five was led by John Travers, a person who’d<br />

been in endless trouble with the police since the age of 13. His<br />

four followers were like willing slaves that dark night as they<br />

drove around the Blacktown streets seeking someone they<br />

might treat as the object of their wicked desires.<br />

For Travers, a predator, rape was his favourite crime. He<br />

had done it many times before with men, women and animals.<br />

He saw Anita as she walked along Newtown Road. Suddenly<br />

she became his target. “Stop the car.”<br />

The men needed no second command. They pounced on<br />

Anita. She shrieked with fear, writhed, struggled and kicked as<br />

she was shoved without ceremony into the back seat of the car,<br />

then onto the floor.<br />

The car sped off with its unwilling captive. The gruesome,<br />

degrading process began immediately. From the moment she<br />

Continued on page 24<br />

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WESTERN SYDNEY BUSINESS ACCESS JANUARY 2016<br />

23


BusinessLIFE<br />

UNSUNG HEROES • LEGACY BULIDERS • NETWORKERS<br />

WWW.WSBA.COM.AU<br />

Continued from page 23<br />

was dragged into the car, indecent acts followed.<br />

She was told to strip. She refused. Her<br />

clothes were ripped off. Money for petrol was<br />

taken from her purse. The process of taking<br />

everything started from her money to her life<br />

itself. They obtained petrol with her money<br />

and drove off as Anita was kept quiet, under<br />

threat, on the back floor.<br />

Since there was no phone call to pick her<br />

up at the station, Anita’s parents thought their<br />

daughter had decided to stay in the city with<br />

friends.<br />

Next day, after a nursing sister from<br />

Sydney Hospital called to find out why Anita<br />

hadn’t reported for work without a call being<br />

sick, her father went to Blacktown Police Station.<br />

He reported his daughter missing.<br />

Out went a description. Aged 26, thin<br />

build, 175cm tall, black wavy hair, hazel eyes<br />

and a light olive complexion. Blacktown Police<br />

had already received reports of a girl being<br />

abducted into a car that night in the area of<br />

Newton Road.<br />

They were starting to put two and two<br />

together. One of the most extensive Australian<br />

manhunts was on. Time was of the essence.<br />

When I heard about what happened to<br />

Anita Cobby like many others, I found it hard<br />

to believe. Not even a crime writer could have<br />

thought of something like this.<br />

Even after five years in the Ambulance Service,<br />

10 years in Police Rescue and Detectives,<br />

I thought I’d seen it all.<br />

Was it possible that in Sydney in the 1980’s<br />

a woman could be restrained, bashed, raped,<br />

tortured, brutalized, have her throat slashed<br />

so badly she was almost decapitated, have her<br />

fingers broken and all this happen while she<br />

was still alive?<br />

Defense wounds from the sharp blade of<br />

the knife on her hands and fingers proved that<br />

she fought for her life to the bitter end.<br />

As I looked at the crime scene I found<br />

it hard to believe anything like the rape and<br />

murder of Anita Cobby could happen. It was<br />

a somewhat isolated place with dairy farming<br />

and grazing land with eucalypt trees.<br />

It also had long grass which helped to<br />

hide the crime scene. There was blood, Anita’s<br />

blood, on the blades of grass. It was not that<br />

far from the Great Western Highway, a busy<br />

motorway.<br />

Yet far enough away so that no one heard a<br />

cry for help as Anita fought for her life.<br />

A herd of dairy cows first found her body.<br />

They gathered around her almost like a curious<br />

protective cordon when the dairy farmer,<br />

Mr Reen, investigated and found her. He had<br />

seen his cows in a circle facing inwards which<br />

was unusual causing him to “sus it out’.<br />

My thoughts turned to the police who<br />

had to tell Anita’s family that a body had been<br />

found and was believed to be Anita’s.<br />

No longer a missing person but a found<br />

person in the worst possible condition, dead.<br />

The missing person investigation had regrettably<br />

turned into a homicide investigation; a<br />

family’s worst nightmare.<br />

How would we tell them that all that’s left<br />

of their beautiful missing daughter?<br />

I remembered the many times when as a<br />

police officer I’d had to knock on a door to tell<br />

a family their loved one was not coming home.<br />

I used to pray, swallow hard and take deep<br />

breaths as I approached the front door.<br />

Then I had to watch as I delivered the<br />

terrible news to a stunned family. It was often<br />

late at night or the early hours of the morning<br />

when people were awakened from their sleep<br />

and expected to comprehend what I was telling<br />

them.<br />

Often babies woken by people in the<br />

lounge room added to the already hard job.<br />

Then I watched as the terrible news was delivered<br />

and began to sink into stunned minds.<br />

Tenderly, with God’s help I comforted the<br />

people and often prayed with them. I’d wait<br />

for the reaction which was accompanied by<br />

denial, disbelief, anger, bargaining with God<br />

and shock.<br />

It was like the family was hit by a freight<br />

train they didn’t know was coming. Some<br />

thought it was a practical joke or a prank.<br />

Many said: “Come on Inspector you’re having<br />

a lend of me”.<br />

Some would walk out of their door, look<br />

around for their loved one thinking they were<br />

hiding and would jump from behind the<br />

bushes as a surprise.<br />

Although, sometimes with drug users or<br />

crazy drivers the family would say to me: “We<br />

knew one day this knock on the door would<br />

come.”<br />

That wasn’t the case with the Lynch or<br />

Cobby family. Their knock on the door had<br />

no forewarning although Anita’s father had an<br />

inkling that something was wrong with Anita’s<br />

unusual disappearance.<br />

She was a very responsible person and<br />

would never not come home or be absent<br />

from work without notifying someone. The<br />

shock still resonates whenever Anita’s name is<br />

mentioned.<br />

The sheer horror of what was to be revealed<br />

to Anita’s parents is hard for us to even<br />

start to imagine.<br />

At the time of the murder, I was out of<br />

Sydney on an investigation with Detective<br />

Tony (Muddy) Waters. We were urgently<br />

called back to Blacktown Police Station. Once<br />

there we were briefed on the murder.<br />

I was given the job to hit the streets go<br />

gather information and get leads on possible<br />

suspects for the murder. My task was to find<br />

out as much as possible about individuals<br />

who’d recently been released from gaol, mental<br />

health units or juvenile institutions that<br />

may have the Modus Operandi (MO) and be<br />

capable of committing such a crime.<br />

With other Detectives I was instructed to<br />

leave no stone unturned to get information.<br />

A vital lead on the case was out there on the<br />

streets just waiting to be found.<br />

Junkies, drug dealers, gang members, the<br />

homeless, prostitutes and thieves were all to<br />

“<br />

The paddock had become<br />

a torture chamber. Even<br />

though I looked at the<br />

photos forensically,<br />

I couldn’t help but<br />

contemplate what Anita<br />

went through; those last<br />

hours.”<br />

be approached. A sense of urgency hovered<br />

over us.<br />

The killers were on the loose and they<br />

could rape or kill again, especially if they knew<br />

they’d get caught and spend a long time in<br />

gaol.<br />

They may use their short freedom to cram<br />

in as much evil pleasure as possible. The other<br />

detectives and I were afraid the offenders<br />

might go on a frenzy feed of violence before<br />

they were captured. A last perverted fling.<br />

Like many others close to the investigation,<br />

I saw them as monstrous criminals who<br />

attacked a woman in an uncontrolled frenzied<br />

outburst.<br />

They’d acted like a pack of wild animals,<br />

although wild animals have a reason to attack;<br />

being food or self-defense. This pack didn’t<br />

have that reason or any other reason except<br />

their self-gratification. They must be caught,<br />

and caught soon.<br />

Looking back, there was fear throughout<br />

Western Sydney. You could just about smell<br />

the fear in the air around Blacktown. Fear the<br />

crime might be repeated was front of people’s<br />

minds.<br />

The crime was taken so seriously many<br />

stayed home, locked, barricaded their doors<br />

and windows, especially single women or<br />

those with children.<br />

Continued on page 25<br />

Proud Supporter of the Anita Cobby Memorial Dinner.<br />

Serving the community for over 50 years.<br />

guardianfunerals.com.au<br />

24 WESTERN SYDNEY BUSINESS ACCESS JANUARY 2016


BusinessLIFE<br />

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Continued from page 24<br />

Some even obtained weapons, whether<br />

legally or otherwise. Men were over-protective<br />

of their wives and daughters. They met them<br />

at railway or bus stations and took them<br />

straight home. Some employers engaged security<br />

guards to escort women from home to<br />

work and return. Staff at Blacktown Hospital<br />

were escorted by security guards to and from<br />

the carpark.<br />

Every woman in the area was terrified and<br />

it was real fear, not perceived. I had never seen<br />

people so scared, hypersensitive and hypervigilant.<br />

Even the toughest blokes around the<br />

streets of Blacktown were anxious for two<br />

reasons.<br />

They were disgusted by the crime and it<br />

had caused an unusual amount of police attention<br />

on their activities. The heat was on.<br />

It also deeply affected police like me who<br />

left their families at home as we investigated<br />

the crime. Many police sent their family to<br />

relatives or friends houses until the offenders<br />

was arrested. I kept a constant check on my<br />

wife Michelle who was home alone. All this<br />

adds to the stress of the manhunt.<br />

Your mind goes to and fro; investigation -<br />

home - investigation – home and so it goes on.<br />

Along with other police officers, I attended<br />

a homicide briefing at the Detective’s Office.<br />

Photographs, diagrams of the crime scene and<br />

autopsy photos were displayed. As I looked<br />

at the photographs, I couldn’t believe human<br />

beings could treat another human being in<br />

such a way.<br />

The paddock had become a torture<br />

chamber. Even though I looked at the photos<br />

forensically, I couldn’t help but contemplate<br />

what Anita went through; those last hours.<br />

As I gazed at the photos a shiver rippled<br />

through my spine. The hairs on my neck were<br />

standing. How could they have done this,<br />

I kept repeating to myself. As a hardened<br />

ambulance officer and police veteran, I was<br />

used to seeing human remains but this one<br />

was different.<br />

Retired investigator, Gary Raymond pictured in the<br />

days on the investigation.<br />

For details about<br />

booking tickets to the<br />

Anita Cobby Memorial<br />

Charity Dinner on<br />

February 2 see page 26<br />

With Anita’s murder, the sheer force of the<br />

attack on this innocent nurse beggared description.<br />

Words failed me. If some ravenous<br />

beast had been responsible it might have been<br />

easier to cope with, but humans? In trying to<br />

defend herself, it was evident she had fought<br />

hard to her last breath.<br />

John Travers had a distinct teardrop tattoo<br />

under his left eye. Maybe in the moonlight<br />

Anita saw this teardrop and by this she might<br />

identify her assailant and put him in gaol.<br />

Travers thought it far too risky.<br />

On that fateful night, after a discussion<br />

with Travers, they all agreed she must die. This<br />

permission by the gang to kill, fuelled Traver’s<br />

lust for blood.<br />

The way they sniggered together in court<br />

later meant they probably laughed as Traver’s<br />

cut her throat and left Anita lying dead in the<br />

muddy grass dairy paddock.<br />

Justice Alan Maxwell was later to describe<br />

the crime as: “One of the most horrifying<br />

physical and sexual assaults. This was a calculated<br />

killing done in cold blood.”<br />

I thought about that and realised in my<br />

mind the judge was not accurate. It wasn’t cold<br />

blood. It was Anita’s warm blood circulating<br />

giving her life until a cold blooded Travers<br />

caused her life blood to ebb away.<br />

As the investigation proceeded, a neighbour<br />

saw clothes being burnt in a backyard the<br />

morning after the crime had been committed.<br />

There was also a report of a stolen car. As<br />

information came in, the search was on for<br />

where the offenders might stay. Who might<br />

shelter them? There were many tips.<br />

Some by phone others by people going<br />

to the Police Station. The TRG (Tactical<br />

Response Groups) was called in. After a tip,<br />

police sped off in convoy to a place where the<br />

suspects might be.<br />

There’s never an excuse for rape. Nobody<br />

has the right to rape another. It’s been said:<br />

“Rape is the only crime in which the victim<br />

becomes the accused.” (Freda Adler).<br />

Sadly: “Rape is the easiest charge to make<br />

and the most difficult to prove.” (Anon).<br />

From a Christian viewpoint we must be<br />

reminded of the words of Eli Khamarov: “To<br />

admit there’s no God is to provide free license<br />

to pillage and rape with clear conscience.”<br />

One thing is certain, there’s no way a<br />

Christian can rape for it takes away a person’s<br />

inalienable right.<br />

A ring was taken from Anita’s finger. Detective<br />

Sgt Ian Kennedy had the responsibility<br />

of taking that tiny ring to the Lynch home.<br />

The ring was identified as belonging to<br />

Anita. Garry Lynch was taken to Westmead<br />

Hospital. He identified the broken and<br />

bruised body of his daughter.<br />

As it was a Coroner’s homicide investigation,<br />

no contamination of the body was<br />

allowed which meant Gary was unable to<br />

embrace his daughter’s body. The ache was<br />

unfathomable and hurt Garry Lynch deeply.<br />

In tracking those who raped Anita Cobby<br />

at one stage police chased a car but lost it. Many<br />

tips came in.<br />

The critical break came when a hidden<br />

microphone carried by an informant at the cell<br />

complex at Blacktown Police recorded Travers’<br />

confession of his deadly deeds.<br />

At one stage when I was back at the police<br />

station, I helped and purchased some take-away<br />

food for my fellow police officers. I made coffee<br />

after they had conducted a raid looking for the<br />

offenders.<br />

“<br />

John Travers had a distinct<br />

teardrop tattoo under<br />

his left eye. Maybe in the<br />

moonlight Anita saw this<br />

teardrop. By this she might<br />

identify her assailant and<br />

put him in gaol: Travers<br />

thought it far too risky.”<br />

The offenders had got away before police<br />

arrival on that raid. I heard a banging noise<br />

coming from the locker room. It was a loud<br />

metallic echoing sound like thunder.<br />

I went to the door of the locker room.<br />

He stood for a moment amazed. There was a<br />

detective pounding his fists into a metal locker<br />

door. I paused and just watched. I didn’t know<br />

what the punching was all about.<br />

The detective turned, looked at me and<br />

with gritted teeth and an angry look said: “We<br />

missed the bastards.”<br />

It was frustrating and beyond belief that<br />

the people who harboured them were women.<br />

Fear of reprisal may have been a factor.<br />

I felt sorry for the detective but even sorrier<br />

for Anita’s parents who were at the Police<br />

Station.<br />

Garry and Grace Lynch just had blank<br />

looks on their faces. I gently said to them: “Can<br />

I get you something to eat or drink?” Garry<br />

said: “No thanks. I want information. Informa-<br />

Continued on page 26<br />

WESTERN SYDNEY BUSINESS ACCESS JANUARY 2016<br />

25


BusinessLIFE<br />

UNSUNG HEROES • LEGACY BULIDERS • NETWORKERS<br />

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Continued from page 25<br />

tion no matter how bad it is that you and your<br />

colleagues find out and I want to know every<br />

bit of information. Some people left behind<br />

after a homicide don’t want to know or need<br />

to know. I want to know and I need to know<br />

everything.”<br />

When all the offenders were subsequently<br />

caught, I was away from the police station following<br />

a lead.<br />

As I arrived back at the station, the offenders<br />

were being brought in. Ugliness on two<br />

legs. They were interviewed, walked around<br />

the crime scene and charged. They showed no<br />

emotion, no remorse or no regret. They were<br />

only sorry they got caught, not sorry for the<br />

murder.<br />

When the interviewing, charging and<br />

court appearance were finished an announcement<br />

came over the station public address<br />

system: “All available police to urgently<br />

assemble at the front of the police station for<br />

crowd control. I immediately put on my gun<br />

and handcuffs. The entire Kildare Road was<br />

packed with a crowd of about or so 500 people<br />

yelling obscenities and threats towards the<br />

perpetrators. I have never seen anything like it<br />

before or since.<br />

What amazed me was the composition<br />

of the crowd. All ages, nationalities and both<br />

genders. The terror and rage on their faces was<br />

noticeable yet with some relief the offenders<br />

had been captured and charged. It was a crowd<br />

yelling threats of reprisal and wanting an eye for<br />

an eye.<br />

The Westfield Shopping Centre is opposite<br />

the police station and word had spread<br />

through the media and by word of mouth that<br />

the Cobby killers were at Blacktown Police<br />

Station.<br />

Gracious: Anita’s parents Gary and Grace Lynch being interviewed.<br />

Hanging from the roof of the Shopping<br />

Centre carpark was a rope noose. The crowd<br />

wanted to lynch them on the spot. The area<br />

was in lockdown. The police virtually faced a<br />

modern day lynch mob.<br />

As the police vehicles came out with the<br />

offenders, I recall the crowd lunged forward.<br />

Along with other police I yelled: “Move back,<br />

Move back.” Physical encounters started<br />

occurring between the crowd and the police.<br />

People looked straight through me and continued<br />

to push forward.<br />

They wanted a look at the offenders and<br />

give them a mouth full of abuse. An elderly<br />

lady of about 80-years-old looked at me and<br />

said as she pointed to the nooses hanging from<br />

the building opposite: “That’s what we’re going<br />

to do with them and you’re going to let us.”<br />

The rhythmic cries of: “Hang the bastards”<br />

became very loud. Another woman looked at<br />

me and said: “Do you have a daughter?” I said,<br />

“No”. She said with rage in his eyes: “I do, let<br />

me get the mongrels and string ‘em up.”<br />

For John Travers, the word mercy was an<br />

unknown. Even in the last act of throat slitting.<br />

A wild cowardly act however, we couldn’t allow<br />

street justice to prevail and the lynch mob was<br />

restrained and controlled with a lot of difficulty<br />

and high emotion.<br />

One policeman told me he wanted to leave<br />

the cops join the lynch mob and hang the<br />

bastards.<br />

So the police cars moved away and the<br />

crowd slowly dispersed, but I have never<br />

forgotten the scene. I am convinced beyond<br />

doubt had the police lost control of the crowd,<br />

they would have released the offenders from<br />

the vans and hung them all by the neck until<br />

dead.<br />

One of the most amazing things about the<br />

whole Cobby killing is the sheer grace shown<br />

“<br />

Every woman in the area<br />

was terrified and it was<br />

real fear, not perceived.<br />

I had never seen people<br />

so scared, hypersensitive<br />

and hypervigilant. Even the<br />

toughest blokes around the<br />

streets of Blacktown were<br />

anxious for two reasons.”<br />

by Anita’s parents and the fact her father served<br />

on the Parole Board for some years after the<br />

murder.<br />

One thing he did stipulate was that if any<br />

of his daughter’s killers came before the board,<br />

he would not attend as he had a conflict of<br />

interest.<br />

For Garry Lynch the loss of his daughter<br />

pained him to his dying day. He said: “It feels<br />

like a dagger goes through your heart.”<br />

Grace Lynch said it was: “An experience<br />

beyond thinking.” They helped establish the<br />

Homicide Victim’s Support Group which is<br />

an amazing non-profit organisation working<br />

miracles in those left behind after a murder,<br />

especially children. For a Christian like me, to<br />

put such an act as the Anita Cobby murder into<br />

perspective has been hard.<br />

As I turned to the scriptures I thought perhaps<br />

there’s help in the words of Romans 8:28:<br />

“<br />

And we know that all things work together for<br />

good to those who love God, to those who are<br />

the called according to His purpose”.<br />

After all, there’s no way in which God can<br />

be blamed for the crimes of the Travers gang.<br />

This gang of five made their decision against<br />

God’s will and the consequences of their sins<br />

were catastrophic.<br />

Does this offer some explanation? For<br />

surely it well describes those who have no time<br />

for God and God was the last person in the<br />

mind of those five when they attacked Anita<br />

Cobby. Perhaps they did know it was grossly<br />

wrong but went ahead anyway.<br />

At the trial, the judge said: “Wild animals<br />

are given to assault and killing for the purpose<br />

of survival. Not so these prisoners. They assaulted<br />

in a pack for satisfying their lust and<br />

killed for the purpose of identification.”<br />

As Steve Liebmann, television presenter,<br />

put it the Cobby case is: “A scar that will never<br />

go away.” After an urgent change in legislation,<br />

justly the files on the accused were marked,<br />

never to be released.<br />

For me there’s hope. As a Christian I believe<br />

things will not always stay as they are.<br />

A change is on the way: “God will wipe every<br />

tear from their eyes. There will be no more<br />

death or mourning or crying or pain, for the<br />

old order of things has passed away” (Revelation<br />

21: 3-4).<br />

The memory of Anita Cobby should and<br />

must be kept alive. Anita’s parents were never<br />

the same after her murder. Garry Lynch passed<br />

away recently followed by her mother.<br />

The dark deeds of that night should never<br />

be shrouded in mystery but kept clearly in the<br />

light of truth. A woman was violated in a most<br />

despicable way and we should never let this<br />

act be forgotten.<br />

26 WESTERN SYDNEY BUSINESS ACCESS JANUARY 2016


WESTERN SYDNEY BUSINESS ACCESS JANUARY 2016<br />

27


FEATURE<br />

WWW.WSBA.COM.AU<br />

10 professions<br />

with the<br />

most<br />

psychopaths<br />

Is your job on the list?<br />

OCCUPATIONS<br />

WHAT comes to mind when you<br />

picture a psychopath? A crazy axemurderer?<br />

Psychopaths don’t always<br />

fit that mould.<br />

The clinical diagnosis is a person who has<br />

shallow emotions or lacks empathy. Sounds<br />

like corporate America is loaded with them!<br />

Kevin Dutton, a research psychologist at<br />

the University of Oxford, has dedicated much<br />

of his life to studying the brains of psychopaths<br />

and he’s been able to piece together a list<br />

of the most likely professions psychopaths end<br />

up in. Is your career on the list?<br />

1. CEOs<br />

Corporate America is loaded with brutal<br />

metaphors. When you succeed, it’s because<br />

you were cutthroat and ended up making<br />

a killing, and now you’re known as a shark.<br />

Doesn’t that just sound like a wonderful place<br />

for a psychopath? I’m sure plenty of CEOs are<br />

great people, but several studies suggest that<br />

4% of CEOs qualify as psychopaths. That’s 4x<br />

as many people as in the general population.<br />

2. Lawyer<br />

There are lots of heartless lawyer jokes, but<br />

there may be some credence to them. Many<br />

lawyers exhibit signs of psychopathy, which<br />

makes lying, cheating, and obsessing with<br />

profit nothing to bat an eye at. As one lawyer<br />

he interviewed said: “Deep inside me there’s a<br />

serial killer lurking somewhere. But I keep him<br />

amused with cocaine, Formula One, booty<br />

calls, and coruscating cross-examination.”<br />

3. Media (Radio/TV)<br />

How could one be attracted to a job<br />

involving the limelight and/or the admiration<br />

of one’s work without having an over-inflated<br />

ego? If a person did not have a big ego to begin<br />

with, would this be possible to avoid after<br />

spending time pursuing such a career path?<br />

The career attracts people who like their faces<br />

and voices to be recognized. It’s important<br />

in this line of work to be able to make light<br />

conversation on a regular basis (read shallow<br />

and insincere), to not have (or at least not<br />

exhibit) fear, to be overly confident, and to<br />

Celebrity chef, Gord on Ramsey as depicted at one of his restaurants.<br />

have somewhat of a narrow focus to the task at<br />

hand, each job being very particular. Obviously,<br />

not everyone in the media industry scores<br />

high on the psychopath meter, but if you think<br />

of some of the most prominent psychopathic<br />

personalities in our world right now, it all<br />

seems to make sense.<br />

4. Sales People<br />

In Working With Monsters: How to Identify<br />

and Protect Yourself from the Workplace<br />

Psychopath, John Clarke says that having a<br />

psychopath on your team can be a really good<br />

thing. “The psychopath is very likely to be a<br />

good salesperson, if they are intelligent as well<br />

as glib and superficial,” Clarke writes. “In fact,<br />

a study done in 2001 by Marc Hamer found<br />

that superior sales performance was associated<br />

with higher levels of narcissism (egocentric<br />

and grandiose), sociopathy and cognitive<br />

empathy.” The drawback there is that you’re<br />

bound to run into their self-centered attitude.<br />

They’re also more likely to exploit the system<br />

in which they work.<br />

5. Surgeons<br />

This one really surprised me. Doctors<br />

and nurses landed on the list of careers with<br />

the fewest psychopaths, but surgeons are one<br />

of the most psychopathic around. In a 2014<br />

piece in Pacific Standard, Wen Shen states<br />

“the trouble with surgeons [is]...[m]any are<br />

abrasive, abusive, and wildly self-centered—<br />

so much so that observers have speculated<br />

that they suffer from psychiatric disorders.”<br />

She thinks this can be traced back to when<br />

surgery was performed without anesthesia.<br />

Being a surgeon meant you had to operate to<br />

“a soundtrack of screams” and keeping it cool.<br />

There’s an active push for kinder surgeons<br />

today.<br />

6. Journalists<br />

Jeff Cash, a freelance writer, once wrote<br />

that, “a hint of psychopathy is actually a<br />

prerequisite for public purpose journalism.”<br />

“Psychopathy can creep in all too easily in the<br />

world of journalism, as any reporter who’s had<br />

an after-hours fight with some obnoxious public<br />

relations officer can attest to. (That’s pretty<br />

much all of them, by the way). Seeing your<br />

name in a national newspaper on a daily basis<br />

is enough to turn even the most humble being<br />

into a fountain of narcissism. And if you think<br />

that’s bad, just imagine how much appearing<br />

on national television would contribute to<br />

one’s superiority complex.” I can see that being<br />

the case.<br />

7. Police officer<br />

Most disturbingly, the people charged<br />

with keeping the peace may be the most<br />

likely ones to shatter it. According to Police<br />

Domestic Violence: A Handbook for Victims,<br />

“Women suffer domestic abuse in at least 40<br />

percent of police officer families.” Additionally,<br />

“Police families are two to four times more<br />

likely than the general population to experience<br />

domestic violence.”<br />

8. Clergy<br />

This one is pretty amusing to me. The<br />

clergy is supposed to promote the gospel and<br />

make the world better, but as we saw with the<br />

Catholic Church’s child sex abuse scandals,<br />

psychopathy was at play. First in the act of<br />

molesting these children, then in the church’s<br />

desire to cover it all up. Psychopaths may be<br />

attracted to the clergy because of easy access<br />

to victims. Many televangelists and preachers<br />

have been accused of megalomaniacal behavior,<br />

like Ted Haggard, Bill Gothard, Creflo<br />

Dollar, and Geronimo Aguilar.<br />

9. Chefs<br />

Chef Gordon Ramsay once told Vanity<br />

Fair that “Chefs are nutters. They’re all<br />

self-obsessed, delicate, dainty, insecure little<br />

souls and absolute psychopaths. Every last one<br />

of them.” It seems like such a strange profession<br />

for that kind of behavior, but Anthony<br />

Bourdain perhaps correctly chocked it up to<br />

a combination of working with assholes and<br />

being a perfectionist. “Some chefs borrow<br />

money, they do everything they can, they kill<br />

themselves, it’s the culmination of a career<br />

working 100 hours a week or more. They<br />

finally open a place and within eight minutes<br />

of opening, some asshole has posted on Yelp,<br />

‘Worst meal ever.’ You can understand why<br />

they go insane, and do everything they can to<br />

ameliorate that.”<br />

10. Civil Servants<br />

It certainly isn’t out of the realm of possibility<br />

that a DMV worker might be kind of<br />

a psychopath. There’s power in the roles of<br />

civil servants, and psychopaths often singlemindedly<br />

crave power. Dennis Rader, who<br />

was the self-dubbed BTK killer, was a census<br />

field operations supervisor in Kansas. He was<br />

later a dogcatcher. From wikipedia: “neighbors<br />

recalled him as being sometimes overzealous<br />

and extremely strict; one neighbour<br />

complained that he euthanized her dog for no<br />

reason.”<br />

THIS ARTICLE WAS FIRST PUBLISHED AT WWW.HIGHERPERSPECTIVE.COM.AU<br />

28 WESTERN SYDNEY BUSINESS ACCESS JANUARY 2016


Merrylands City Centre Revitalisation<br />

Public Domain Project<br />

Did you know<br />

Holroyd City Council is investing in a bold new future<br />

for Merrylands. A modern public domain for the new<br />

City Centre will provide a fresh, welcoming and vibrant<br />

experience for residents, shoppers and visitors.<br />

As part of the Merrylands City Centre Revitalisation<br />

Project, Holroyd will create a fresh new modern look<br />

and feel for the streets of the Merrylands CBD.<br />

The project will provide a consistent look across<br />

the City, specifically in the areas of hard and soft<br />

streetscape landscaping for existing and future<br />

developments. The City Centre Revitalisation (Public<br />

Domain) Project will promote activation between<br />

laneways and transport areas for pedestrians<br />

throughout the Merrylands City Centre by providing<br />

suitable lighting and walkways.<br />

The project will involve all public areas of hard and<br />

soft landscaping within the streetscape across the<br />

Merrylands City Centre.<br />

Design concept designs are currently being<br />

developed to cover all streets, laneways, open space,<br />

transport areas, City Square and retail strips. Designs<br />

will include:<br />

• Seating<br />

• Lighting<br />

• bins<br />

• bus stops<br />

• footpaths<br />

• cycling facilities<br />

• companion and animal facilities<br />

• street signage<br />

• trees and soft landscaping<br />

• hard paving<br />

For more information about how the public domain<br />

of Merrylands City Centre will transform in coming<br />

years visit www.holroyd.nsw.gov.au<br />

Holroyd City Council<br />

16 Memorial Avenue<br />

PO Box 42<br />

Merrylands NSW 2160<br />

T 9840 9840<br />

F 9840 9734<br />

E hcc@holroyd.nsw.gov.au<br />

www.holroyd.nsw.gov.au<br />

WESTERN SYDNEY BUSINESS ACCESS JANUARY 2016<br />

29


Blacktown City Council raises<br />

the bar on water safety<br />

INNOVATION<br />

BLACKTOWN City Council recently<br />

showcased its commitment to innovative<br />

when it took part in the World<br />

Conference on Drowning Prevention<br />

(WCDP). The conference took place in Penang,<br />

Malaysia.<br />

Joining other leading experts from<br />

around the world and representing Blacktown<br />

City Council at the annual conference<br />

was Blacktown Venue Management Chief<br />

Operations Manager, Nichole Edsall.<br />

Blacktown<br />

and Liaocheng<br />

sign exchange<br />

agreement<br />

Nichole was invited to present on the<br />

initiatives Blacktown City Council has<br />

employed to support water safety and education<br />

including the installation of Australia’s<br />

first and only computer aided drowning<br />

detection system, Poseidon at Blacktown<br />

Leisure Centre Stanhope.<br />

“With an alarming 271 people drowning<br />

in Australian waterways between July 2014<br />

and June 2015, according to the Royal Life<br />

Saving National Drowning Report 2015,<br />

the need for knowledge in survival swimming,<br />

water safety and basic rescue is vital,”<br />

said Mayor of Blacktown City, Councillor<br />

Stephen Bali.<br />

Launched at Blacktown Leisure Centre<br />

Stanhope in 2007, Poseidon integrates stateof-the-art<br />

technologies in computer vision<br />

and aquatic image processing, using a network<br />

of cameras above and below the water<br />

surface and specialised software that analyses<br />

the activity of all swimmers in the pool.<br />

The system can alert lifeguards via an<br />

audible alarm and a visual display when a<br />

swimmer is motionless or having trouble<br />

beneath the surface in as little as 10 seconds.<br />

It also identifies the exact location of<br />

the swimmer in the pool, saving precious<br />

seconds in a rescue situation.<br />

Not a replacement for lifeguards or<br />

parental supervision, Poseidon is another<br />

way to support the lifeguards who supervise<br />

the pool.<br />

The system has helped detect eight near<br />

drowning rescue situations at the Centre<br />

since its installation at the Leisure Centre.<br />

“Although we have fantastic systems such<br />

as the Poseidon in place and highly qualified<br />

staff at our leisure and aquatics facilities,<br />

it remains the responsibility of parents to<br />

actively supervise their children when enjoying<br />

our facilities. It is only through education<br />

and supervision we can hope to reduce these<br />

statistics,” added Mayor Bali.<br />

SISTER CITY<br />

BLACKTOWN City and its Chinese<br />

sister city, Liaocheng, have signed a<br />

memorandum of cooperation, which<br />

will increase the cultural, social and<br />

business exchange between the two cities.<br />

The Mayors of both cities signed<br />

and exchanged agreements at the recent<br />

National Sister Cites conference, held at<br />

Rooty Hill RSL.<br />

“Blacktown and Liaocheng have been<br />

Sister Cites since 2003,” said the Mayor of<br />

Blacktown City, Councillor Stephen Bali.<br />

“This memorandum increases the level<br />

of economic, educational, cultural and commercial<br />

interaction between the two cities.<br />

One of the key note speakers at the<br />

National Sister Cities Conference was<br />

former Foreign Affairs Minister and NSW<br />

Premier, Bob Carr.<br />

“It was appropriate that the document<br />

was signed the same day Bob Carr highlighted<br />

the need for Australia to move fast<br />

in order to take advantage of its favoured<br />

nation status in China,” Mayor Bali said.<br />

Mr Carr told delegates to the Sister<br />

Cities conference that Australia currently<br />

held a unique and highly favourable economic<br />

and strategic status with China that<br />

won’t last long.<br />

“The free trade agreement with China<br />

gives us a privileged access to their markets,”<br />

he said.<br />

“At the moment, we are one of the very<br />

few countries to have such unfettered access,<br />

but this won’t last. “As other deals are<br />

signed, so the competition will increase.<br />

“As China completes other Free Trade<br />

Agreements with other countries, we will<br />

lose exclusivity,” Mr Carr said, strongly<br />

emphasising just how enormous the<br />

economic impact on Australia (and globally)<br />

of the massive Chinese economy and<br />

rapidly growing spending power of the<br />

Chinese population.<br />

Under the agreement, the two cities<br />

will promote: trade and business contacts<br />

Chairman of Liocheng Municipal Committee, Mr Jin Weimin and Blacktown Mayor Stephen Bali.<br />

and deals, exchanges and cooperation<br />

between educational institutions, and<br />

undertake cultural activities.<br />

“The economic potential is huge,”<br />

Mayor Bali said. “Blacktown businesses<br />

were given an early start at the “Doing<br />

Business with Asia” trade show, which was<br />

held at the Sister Cities conference.<br />

“The event was booked out with more<br />

than 100 delegates and local businesses<br />

getting an inside running to make contact<br />

and strike deals.”<br />

30 WESTERN SYDNEY BUSINESS ACCESS JANUARY 2016


INDIAAUSTRALIA<br />

Business Connect<br />

WWW.WSBA.COM.AU<br />

Fascination continues with Indian fashion<br />

By Rani Benepal<br />

FASHION<br />

GARIMA Walia and Hanin Jones are the<br />

masterminds behind the brand Walia-<br />

Jones.<br />

Friends, bio-medical graduates,<br />

professional work colleagues and business<br />

partners are the face of what the new breed of<br />

smart sassy young entrepreneurs are all about.<br />

I had the opportunity to meet the charming<br />

young girls ‘Ms Walia and Ms Jones’ at<br />

their first ever exhibition recently at the luxury<br />

Langham Hotel in Sydney and was instantly<br />

blown away.<br />

We were greeted with champagne and<br />

cocktails upon arrival to the spectacular<br />

showcase of top designers with their exquisite<br />

collections from party wear to formal bridal<br />

wear.<br />

The designers were at hand to discuss<br />

styles and offer advice. Both Garima and<br />

Hanin charmingly moved around the exhibition<br />

gleaming over the beautiful handpicked,<br />

hand curated designer collection, meeting and<br />

greeting clientele during all three sold out sessions<br />

on the day.<br />

They were both overwhelmed and humbly<br />

satisfied with the amazing public response<br />

well exceeding their expectations.<br />

“We’re very fortunate to be working with<br />

India’s finest young, fresh talent, including<br />

Little Black Bow, Sapana Amin, Bhaavya<br />

Bhatnagar, Reneé, Malasa and many more. All<br />

these designers have added a breath of fresh<br />

air to Indian fashion bringing in their unique<br />

styles and modernising Indian fashion. We<br />

also have designers like Anita Dongre and<br />

Payal Singhal who are seen as the epitome of<br />

the Indian fashion industry,” said Garima.<br />

It was during Garima’s own wedding in<br />

New Zealand that thoughts of such a business<br />

started running through her mind.<br />

It was so difficult to find nice Indian outfits<br />

for the wedding, Garima said.<br />

The same trend was being repeated globally<br />

and what made it real was that her cousins<br />

and friends would soon be in the same<br />

predicament.<br />

There was a much younger age bracket<br />

(from early teens) out there with a strong<br />

fashion sense.<br />

Indian fashion was becoming so versatile<br />

you could wear it anywhere; a western event,<br />

a work party.<br />

How many red carpets around the world<br />

have we seen with stars shining in Indian wear.<br />

In recent times Indian fashion has been<br />

producing quality stuff. The traditional heavy<br />

embroidery look has given way to a simple yet<br />

elegant designer look where less is more.<br />

They were ready to take calculated risks<br />

and after careful planning of finances and<br />

logistics the Brand WaliaJones was launched<br />

in August 2014.<br />

As directors and working to their<br />

strengths Garima and Hanin took charge of<br />

WaliaJones with Garima managing corporate<br />

strategy and designer expectations and Hanin<br />

marketing, social media and web development.<br />

Passion was and always will remain the<br />

main driving force of WaliaJones with financial<br />

gain playing second fiddle.<br />

Although they have a formidable global<br />

following of 24,000+, they keep a low profile<br />

minimising risks and streamlining processes.<br />

They oblige to orders based on capacity.<br />

They prefer quality over quantity. They thrive<br />

on customer satisfaction. Moving ahead in<br />

2016, they wish to become more community<br />

focussed, attend gala events and establish their<br />

brand further.<br />

It was obvious how far Garima Walia and<br />

HanIn Jones had come in such little time at<br />

their most successful exhibition.<br />

ACCESS extends best wishes to the two<br />

creators of WaliaJones as they continue their<br />

journey in this glamour world we now call the<br />

fashion industry.<br />

WESTERN SYDNEY BUSINESS ACCESS JANUARY 2016<br />

31


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32 WESTERN SYDNEY BUSINESS ACCESS JANUARY 2016


HEALTH<br />

WWW.WSBA.COM.AU<br />

What’s the best time to exercise?<br />

FITNESS<br />

By Michele Lo<br />

PhD candidate in Sport Science at the<br />

College of Sport & Exercise Science<br />

and Institute of Sport Exercise &<br />

Active Living, Victoria University<br />

David Kennaway<br />

Professor, University of Adelaide<br />

MOST people are aware of the importance<br />

of being active and exercising<br />

daily. Unfortunately, due to busy<br />

schedules, most people are forced to<br />

exercise around other numerous commitments.<br />

However, the timing of exercise can<br />

have profound effects on performance.<br />

All the functions and systems of the human<br />

body are moderated by a pattern called<br />

circadian rhythms (from Latin circa dies about<br />

a day). As the name suggests, these rhythms<br />

are a biological phenomena with a periodic<br />

oscillation of 24.2 hours on average.<br />

Examples of these rhythms include our<br />

body temperature, sleep/wake cycles, and the<br />

production of hormones. Human and animal<br />

lives are synchronized with the solar day and<br />

the cyclic alternations of light and darkness.<br />

When the eyes are exposed to light, a<br />

signal reaches light/darkness receptors in the<br />

brain called zeitgebers (German for “time<br />

givers”). This portion of our brain, the suprachiasmatic<br />

nucleus, also often referred to as<br />

the “master biological clock”, is the head of a<br />

complex hierarchical system that controls how<br />

the rhythms of our body are synchronized.<br />

When to exercise<br />

These rhythms are also related to many aspects<br />

of exercise, although their influence on<br />

athletic performance is still a matter of debate.<br />

Some argue the performance of professional<br />

athletes might be influenced by the scheduled<br />

time of a competition.<br />

However, performance is a complex<br />

process involving many different factors and<br />

the influence of circadian rhythms on the<br />

outcomes of athletes is still uncertain.<br />

The time window of performing physical<br />

activity is broad and can change according to<br />

individual differences. In particular, people<br />

can be assigned to two broad groups: larks<br />

(people who go to bed early and rise early)<br />

and owls (people who go to bed late and rise<br />

late).<br />

This time preference affects all biological<br />

rhythms, including the ability to exercise and<br />

perform. In general, it seems the best athletic<br />

performance is achieved late afternoon/early<br />

evening when several exercise related rhythms<br />

reach their circadian peak. This means<br />

exercising at this time has the best results for<br />

increasing fitness, increasing lean muscle, and<br />

reducing fat tissue.<br />

The ability to perform endurance exercise<br />

is stable across the day but it is during the<br />

evening that reaction time, joint flexibility,<br />

muscle strength and power reach their highest<br />

level.<br />

During evening hours, the rating of<br />

perceived exertion (a measure that represents<br />

how hard a person feels their body is working)<br />

is lower. This means we feel less exerted<br />

so we can work harder and get better results.<br />

Several world records in a number of<br />

sports have been broken in the late evening.<br />

However, training too late during the evening<br />

can have detrimental effects on the sleepwake<br />

cycle.<br />

Cost of exercise on sleep<br />

Sleep is a particular circadian rhythm.<br />

The function of sleep is still not completely<br />

understood although it is known that sleep is<br />

very important for many biological functions.<br />

In particular, sleep is one of the best ways to<br />

recover after exercise.<br />

The onset of sleep is generally associated<br />

with a decrease of body temperature and<br />

an increase in the production of a hormone<br />

called melatonin.<br />

Exercising late at night causes an increase<br />

in body temperature and reduces the production<br />

of melatonin, affecting our ability to sleep.<br />

Although certain strategies such as diet may<br />

somewhat counteract these effects on sleep.<br />

Physical activity results in energy consumption.<br />

It is important at the end of a<br />

training session to replenish our tank with the<br />

appropriate quantity and quality of fuel. The<br />

human body is propelled by food but choosing<br />

the right diet can be difficult.<br />

Nevertheless, there are guiding principles<br />

that have to be followed. For instance, diets<br />

should be personalised and based on individual<br />

needs and goals.<br />

All that is lost during exercise should be replenished<br />

with a balanced meal post-exercise.<br />

In the case of a late evening training session,<br />

the quality and the time of the post-exercise<br />

meal can be crucial for the subsequent night<br />

of sleep. To enhance our sleep quality, the last<br />

meal of the day should be eaten no later than<br />

one hour before going to bed.<br />

This last meal should be high in both<br />

carbohydrates and proteins. These two macronutrients<br />

can respectively reduce the time<br />

required to fall asleep and improve the quality<br />

of sleep. On the other hand, meals high in fat<br />

should be avoided since they appear to reduce<br />

the duration of sleep.<br />

The timing of exercise can have a meaningful<br />

influence on the quality of training and<br />

recovery, especially for athletes. However,<br />

most people should be more concerned about<br />

the act of exercising itself than its timing.<br />

THIS ARTICLE WAS FIRST PUBLISHED AT WWW.THECONVERSATION.COM.AU<br />

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33


WOMEN IN BUSINESS<br />

WWW.WSBA.COM.AU<br />

Screen Australia sets minimum targets for female-led projects<br />

Reel action on gender<br />

IMBALANCE<br />

By Lisa French<br />

Deputy Dean, School of Media<br />

and Communication, RMIT<br />

University, RMIT University<br />

SCREEN Australia has announced a A$5<br />

million plan called Gender Matters, a<br />

three-year suite of initiatives aimed at addressing<br />

gender imbalances in the Australian<br />

film industry.<br />

In order to attract funding, projects<br />

must have at least three of their four key<br />

creative roles – director, writer, producer<br />

and protagonist – occupied by a woman.<br />

This plan follows a string of initiatives<br />

aimed at addressing gender<br />

diversity from within the Australian<br />

film industry.<br />

In the past month, Screen NSW<br />

set targets for 50/50 gender equity<br />

for development and production<br />

funding by 2020; Film Victoria<br />

announced a A$50K partnership<br />

with the Natalie Miller Fellowship<br />

to advance the careers/leadership<br />

roles of women in the screen industry;<br />

and the Australian Director’s<br />

Guild has proposed quotas of 50%<br />

for directors getting Screen Australia<br />

funding.<br />

Women are a vital and underappreciated<br />

part of Australia’s film industry. If Screen<br />

Australia can follow through on these targets,<br />

we might see real change in a stubbornly<br />

persistent gender imbalance.<br />

Best in show: why gender matters<br />

The industry has been slow to acknowledge<br />

the low participation of women, that<br />

they get paid less, and that they are a minority<br />

across key creative fields.<br />

And more significantly, there has been no<br />

acknowledgement that not only are women<br />

not increasing their participation – but in<br />

some areas it is declining. In 1992, women<br />

were 18% of directors of feature films; today<br />

they are only 16%.<br />

One reason this issue has been slow to attract<br />

attention is that Australian women punch<br />

well above their weight in the film industry.<br />

The presence of highly successful women<br />

makes the industry look more representative<br />

than it actually is.<br />

According to my research of the AFI (now<br />

AACTA) feature film categories between<br />

2000 and 2010, women won Best Film 80% of<br />

the time, Best Direction 40% of the time and<br />

Best Original Screenplay 50% of the time.<br />

In that period, women made up, respectively,<br />

33%, 18% and 20% of the workforce in<br />

those<br />

categories.<br />

The Dressmaker.<br />

Courtesy of<br />

Universal Pictures.<br />

The strong performance<br />

of women illustrates the business<br />

case for drawing more women<br />

into the industry. Promoting the work of<br />

women also promotes innovation and diversity<br />

in the stories that are reaching our screens.<br />

It is becoming difficult to ignore that<br />

audiences are flocking to the cinemas to see<br />

films such as The Dressmaker (2015), or to<br />

the small screen to see female-centred Australian<br />

shows such as Puberty Blues (2012),<br />

Wentworth (2013-), Paper Giants: The Birth<br />

of Cleo (2011).<br />

Shows made by female creatives have also<br />

made an impact, such as Miss Fisher’s Murder<br />

Mysteries (2012–), created by Deb Cox and<br />

Fiona Eagger, and Offspring (2010–), created<br />

by Debra Oswald, John Edwards and Imogen<br />

Banks.<br />

Scene from The<br />

Dressmaker.<br />

Quotas or targets?<br />

Senior leadership at Screen<br />

Australia has been very firm<br />

in saying these initiatives<br />

are targets, not quotas. The<br />

operative difference is that a<br />

target is optional and a quota<br />

is mandatory.<br />

The issue of quotas is<br />

complex, but many, including<br />

myself, believe quotas (and affirmative<br />

action) are necessary<br />

to get some change.<br />

However, some women<br />

are ambivalent about them<br />

and it does mean they<br />

have to deal with perceptions<br />

that they got<br />

an unfair<br />

leg-up.<br />

Quotas<br />

can be<br />

seen as<br />

divisive, at at a<br />

time when everyone, men<br />

and women, should be working together to<br />

get the best possible industry.<br />

Setting targets, with firm plans on how<br />

to achieve them, may counterbalance the<br />

perceived drawbacks of quotas.<br />

It’s worth noting that a comparable situation<br />

has played out in the political arena: in<br />

1994 the ALP adopted a quota system, which<br />

Howard rejected as “patronising women”. Today,<br />

the ALP has around twice as many female<br />

“<br />

It’s worth noting that a<br />

comparable situation<br />

has played<br />

out in the<br />

political<br />

arena:<br />

in 1994 the ALP<br />

adopted a quota<br />

system, which Howard<br />

rejected as patronising<br />

women. Today, the ALP<br />

has around twice as many<br />

female MPs as the Liberal<br />

party.”<br />

MPs as the Liberal party.<br />

Ultimately, whether you<br />

call it a target or a quota, the<br />

key will be strong leadership, and<br />

a commitment from Screen Australia<br />

to integrate this policy into every level of<br />

their funding policies.<br />

We know that dedicated resources for underrepresented<br />

populations can have a highly<br />

positive results: Indigenous filmmaking funds<br />

spurred a whole generation of filmmakers<br />

who produced some of the most vibrant work<br />

Australia had seen for decades.<br />

This is long overdue action from the industry,<br />

but is likely to make a significant positive<br />

impact on its success – and I commend the<br />

industry for putting gender on the agenda.<br />

T HIS ARTICLE WAS FIRST PUBLISHED AT WWW.THECONVERSATION.COM.AU<br />

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34 WESTERN SYDNEY BUSINESS ACCESS JANUARY 2016


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36 WESTERN SYDNEY BUSINESS ACCESS JANUARY 2016


LEGAL<br />

WWW.WSBA.COM.AU<br />

A ustralian court holds Google responsible<br />

DEFAMATION<br />

By Nicolas Suzor<br />

Senior Lecturer, Faculty of Law,<br />

Queensland University of Technology<br />

THE South Australian Supreme Court<br />

recently found that Google is legally responsible<br />

when its search results link to<br />

defamatory content on the web.<br />

In this long-running case, Dr Janice Duffy<br />

has been trying for more than six years to clear<br />

her name and remove links to defamatory<br />

material when people search for her using<br />

Google.<br />

The main culprit is the US based website<br />

Ripoff Reports, where people have posted<br />

negative reviews of Dr Duffy. Under United<br />

States law, defamation is very hard to prove,<br />

and US websites are not liable for comments<br />

made by their users.<br />

Since it was not possible to get harmful or<br />

abusive comments removed from the source,<br />

Dr Duffy instead asked Google to remove the<br />

links from its search results. Google removed<br />

some of these links, but only from its Australian<br />

domain (google.com.au), and it left many<br />

of them active.<br />

This latest court decision is a big win for<br />

Dr Duffy. The court found that once Google<br />

was alerted to the defamatory material, it was<br />

then under an obligation to act to censor its<br />

search results and prevent further harm to Dr<br />

Duffy’s reputation.<br />

This case is not yet over. It now goes back<br />

to court on November 3 to establish damages<br />

that Google may be ordered to pay. Google<br />

may also choose to appeal to the High Court.<br />

Jurisdictional uncertainty<br />

This case highlights a complex jurisdiction<br />

problem: this case was against Google Inc, a<br />

US company, not Google Australia. Dr Duffy<br />

lost a case against Google Australia several<br />

years ago, because the court found that the<br />

search giant’s Australian arm had no effective<br />

control over search results.<br />

Essentially, transnational corporations<br />

like Google are able to structure their operations<br />

to benefit from US law, which provides<br />

them with much greater protection. Google’s<br />

Australian arm handles support and sales, but<br />

does not operate the search engine itself.<br />

In the United States, the First Amendment<br />

protects publishers, unless the plaintiff<br />

can show that the publisher deliberately acted<br />

maliciously.<br />

Search engines, website hosts, social<br />

networks and other internet operators have an<br />

additional layer of protection in the US under<br />

Section 230 of the Communications Decency<br />

Act. This means that they are immune from<br />

lawsuits over content that is posted by third<br />

parties.<br />

What this means is that foreign corporations<br />

can often ignore Australian judgements.<br />

It is practically impossible to enforce an Australian<br />

award for damages<br />

or an order that the search<br />

engine remove the content<br />

in US courts.<br />

It also means that<br />

Australian technology<br />

companies are disadvantaged<br />

compared to foreign<br />

operators. The uncertainty<br />

and risks of our law mean<br />

that many companies are<br />

unable to operate in Australia,<br />

which is a real loss to<br />

Australian innovation and<br />

to local consumers.<br />

Liability for linking<br />

Australian courts face a difficult question<br />

when interpreting defamation law. The law is<br />

still unclear about when someone can be held<br />

responsible for the actions of an unrelated<br />

third party. This is only the latest in a series of<br />

cases against Google and others – and courts<br />

have come to conflicting decisions.<br />

Defamation law protects the reputation<br />

of individuals. It is unlawful to publish false<br />

information that causes others to think less of<br />

another person. Historically, defamation law<br />

applies to everyone involved in publication<br />

– from journalists, to editors, publishers and<br />

even newsagents.<br />

In the digital age, the boundaries of liability<br />

are very uncertain. Google has argued<br />

that it should not be treated as a “publisher”<br />

just because it indexes websites created by<br />

others. Google also argued that it should not<br />

be responsible for search results produced<br />

automatically by its search algorithms.<br />

But the court here found that Google was<br />

liable for just linking to defamatory content.<br />

In this case, Google has no control over what<br />

people post on the Ripoff Report but it does<br />

help people find and access those comments.<br />

Balancing law enforcement<br />

with freedom of speech<br />

Australians deserve to be protected by<br />

the law; it is dangerous to enable US law to<br />

dictate our standards. This threat of American<br />

legal hegemony is what worried the High<br />

Court so much in the 2002 Dow Jones v<br />

Gutnick case.<br />

At the same time, it is dangerous to require<br />

private companies to decide what content is<br />

lawful and what content must be removed.<br />

The trade-offs here are extremely difficult.<br />

On the one hand, where search engines and<br />

other intermediaries are not held to account,<br />

people are exposed to real harm by the continued<br />

availability of abusive and defamatory<br />

content.<br />

On the other hand, holding these private<br />

companies responsible, particularly if they are<br />

forced to pay damages, means that they will<br />

often either leave the country or limit their<br />

risks by removing speech that may not actually<br />

be unlawful.<br />

A faster, more legitimate process<br />

Internet intermediaries like Google,<br />

Facebook and others clearly have some role to<br />

play in preventing the distribution of harmful<br />

abuse and defamatory material on their<br />

networks. But the law must also be sensitive<br />

to the real dangers of holding these companies<br />

liable.<br />

More than anything, this case shows that<br />

we need better, more legitimate mechanisms<br />

for addressing complaints about harmful<br />

material online.<br />

Ultimately, it’s likely that we need some<br />

compromise here – new procedures that do<br />

not take six years and millions of dollars in<br />

court costs to protect people’s rights, but that<br />

are able to efficiently, transparently and legitimately<br />

investigate complaints.<br />

THIS ARTICLE WAS FIRST PUBLISHED AT WWW.THECONVERSATION.COM.AU<br />

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37


RELATIONSHIPS<br />

WWW.WSBA.COM.AU<br />

Wedding bells or single again?<br />

IS HE OR SHE THE ONE?<br />

By Gary W Lewandowski Jr<br />

Chair/Professor of Psychology,<br />

Monmouth University<br />

YOU know… the one to introduce to my<br />

parents, the one to move in with, the one<br />

to start a family with, the one to marry?<br />

At some point in every dating relationship,<br />

you ask yourself some version of these<br />

questions.<br />

Of course you’re invested in predicting<br />

the fate of your own relationship. Psychology<br />

researchers are interested as well.<br />

Are there recognizable signs that can<br />

foretell where a relationship is headed?<br />

Typically researchers have tried to puzzle out<br />

this question by measuring some aspect of a<br />

relationship at one moment in time and then<br />

seeing how that measurement coincides with<br />

relationship outcomes months or years later.<br />

For example, one group found that greater<br />

boredom now predicts less relationship satisfaction<br />

nine years later.<br />

These types of one-shot measurements are<br />

useful, but how you feel about any facet of your<br />

relationship fluctuates over time.<br />

Some researchers, including Ximena<br />

Arriaga at Purdue University, have suggested<br />

that the typical method of measuring a single<br />

moment in time may not fully capture the relationship<br />

experience; it might be more revealing<br />

to look at patterns of change as the relationship<br />

develops.<br />

To know your relationship’s fate, the ups<br />

and downs may matter more than its quality<br />

at one specific moment. A newly published<br />

study examined this question by tracking how<br />

relationships progressed over time via people’s<br />

own changing senses of where things were<br />

headed.<br />

Charting the course of<br />

love, true or otherwise<br />

Some days your relationship feels like it<br />

will be happily ever after, while other days it<br />

feels more like happily never after. Researchers<br />

call your sense of whether your relationship<br />

will eventually result in marriage your commitment<br />

to wed.<br />

If you could chart the story of your<br />

relationship, what would it look like? Maybe<br />

a straight, ascending line showing steady<br />

progress? Or maybe a curvy line showing that<br />

you’ve hit some bumps along the way? It’s this<br />

trajectory that may influence how your story<br />

will end.<br />

In the recent study, researcher Brian<br />

Ogolsky and colleagues hypothesized that how<br />

individuals’ commitment to wed fluctuated<br />

over time would predict future relationship<br />

outcomes.<br />

To test the idea, interviewers had 376 dating<br />

couples in their mid-20’s chart out graphs<br />

of how their sense of marriage likelihood (the<br />

vertical axis ranged from 0% to 100%) changed<br />

over time (time in months appeared on the<br />

horizontal axis).<br />

The interviewer plotted key dates, noting<br />

where the likelihood of marriage changed, for<br />

better or worse. For example, spending too<br />

much time with friends, fighting or just being<br />

too different could nudge commitment to wed<br />

down.<br />

Conversely, meeting the partner’s family,<br />

spending a lot of time together, having a lot in<br />

common and receiving positive feedback from<br />

friends or family could make commitment to<br />

wed rise.<br />

Participants updated their graphs via short<br />

interviews for each of the next seven months,<br />

concluding with a final interview nine months<br />

after the start of the study.<br />

Participants also provided information<br />

about changes in relationship status – such as<br />

transitioning from dating to broken up, from<br />

casual to serious dating, from serious dating to<br />

engaged, and so on.<br />

Researchers analyzed the graphs for<br />

the number of turning points or changes in<br />

commitment to wed, particularly noting any<br />

downturns or times when chances of marriage<br />

decreased.<br />

They also examined the slope or degree of<br />

change during turning points to see if things<br />

were escalating quickly, slowly eroding or following<br />

any of the other trajectories a relationship<br />

can take.<br />

Breaking commitment<br />

types into four groups<br />

Using participants’ monthly feedback, the<br />

researchers identified four distinct commitment<br />

patterns.<br />

Dramatic (34% of the sample) – This<br />

group had an “up and down” type of relationship,<br />

with more downturns and steeper<br />

changes in commitment than other groups.<br />

These individuals spent more time apart and<br />

had lower opinions of the relationship, and<br />

their families and friends were less supportive<br />

of their relationship.<br />

Partner-focused (30% of the sample)<br />

– This group had a “my partner is the centre<br />

of my universe” approach to commitment<br />

and experienced very few downturns. Their<br />

changes in commitment hinged on how much<br />

time they could spend together.<br />

Socially involved (19% of the sample) –<br />

This group experienced very little variability,<br />

and fewer downturns than those in the dramatic<br />

and conflict-ridden groups. When changes<br />

occurred, they were largely determined by the<br />

amount of interaction with their social network<br />

and what those friends and family thought of<br />

the relationship.<br />

Conflict-ridden (12% of the sample)<br />

– This group includes the fighters. Like the<br />

dramatic group, this group had a large number<br />

“Some days your<br />

relationship feels like it<br />

will be happily ever after,<br />

while other days it feels like<br />

happy never after.”<br />

of downturns. The sizes of the changes were<br />

not as steep, but they were disproportionately<br />

due to conflict in the relationship. Those in this<br />

cluster also reported fewer positive things to say<br />

about the relationship than those in the partnerfocused<br />

group, and less support from family and<br />

friends than the socially involved group.<br />

Much like boiling your entire personality<br />

down into a color or series of letters, fitting<br />

your relationship into one of four tidy categories<br />

has intuitive appeal. Yet classification is<br />

simplification.<br />

Our relationships and psychological<br />

experiences are complex in a way that defies<br />

basic categories or groups; every relationship<br />

cannot fit neatly within these four categories.<br />

However, they provide one framework for<br />

understanding how relationships progress.<br />

So is my relationship doomed?<br />

Importantly, knowing how commitment<br />

to wed changed over time was a better<br />

predictor of relationship outcomes than<br />

the basic measure of relationship quality at<br />

the first interview.<br />

Individuals in the dramatic group were<br />

more than twice as likely to break up than<br />

any of the other three groups. Those in the<br />

partner-focused group were more likely<br />

to have their relationship progress (for<br />

instance, advancing from casual to serious<br />

dating) than those in the dramatic group,<br />

while the conflict-ridden group was more<br />

likely to keep their relationship status<br />

stable compared to the dramatic group.<br />

Taken together, these results suggest<br />

it is good to be partner-focused, but not<br />

dramatic. In other words, those who frequently<br />

experience substantial fluctuations<br />

in their commitment should have concerns<br />

about the relationship’s long-term sustainability.<br />

The dramatic group may be particularly<br />

susceptible to breakup because they<br />

maintain so much contact with their social<br />

network. Some of these pals may serve as<br />

“backburner” relationships in which the<br />

person maintains contact for the possibility<br />

of starting a later relationship.<br />

Relationships move at difference paces<br />

and in different patterns. Whether your<br />

relationship is moving quickly or slowly,<br />

smoothly or has been a bit rocky, this research<br />

demonstrates how your relationship’s<br />

past trajectory can offer a glimpse into its<br />

future.<br />

THIS ARTICLE WAS FIRST PUBLISHED AT WWW.THECONVERSATION.COM.AU<br />

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38 WESTERN SYDNEY BUSINESS ACCESS JANUARY 2016


ARTS<br />

Major award for Flood! exhibition<br />

WWW.WSBA.COM.AU<br />

MUSEUMS<br />

HAWKESBURY Regional Museum in<br />

Windsor has won the award for Best Exhibition<br />

(Exhibition Projects – Museums;<br />

3-10 Paid Staff) in the 2015 IMAGinE<br />

awards, presented annually by Museums &<br />

Galleries NSW.<br />

Museums & Galleries NSW is the peak<br />

body representing 500 museums, galleries and<br />

Aboriginal cultural centres across the state.<br />

Promotional image for the award-winning Flood Exhibition.<br />

The annual IMAGinE awards recognise the<br />

outstanding achievements of over 8,000 professionals<br />

and volunteers, and the work they do to<br />

enhance the state’s vibrant cultural economy.<br />

The winning exhibition, Flood!, set out<br />

to raise awareness about what it means to live<br />

on a flood plain and how flooding shaped the<br />

Hawkesbury community.<br />

Creative visual displays illustrate what has<br />

happened to people in the Hawkesbury in the<br />

past, and what could happen in the future.<br />

The exhibition features rarely-seen archival<br />

film footage, including the first ever moving pictures<br />

of the Hawkesbury<br />

in flood (dated<br />

1913), TV reports<br />

from the 1960s,<br />

70s and 80s, and a<br />

display of still photographs<br />

showing parts<br />

of the district in<br />

flood and how they<br />

look normally.<br />

The exhibition<br />

has a strong<br />

educational element,<br />

looking at why<br />

floods happen, and<br />

the history of flood<br />

rescue, including a<br />

presentation by the<br />

State Emergency<br />

Services (SES) on<br />

how to protect your<br />

home, business and<br />

family in times of<br />

flood.<br />

Since opening in<br />

2008, the Museum<br />

has won several<br />

awards including<br />

tourism awards,<br />

an award for its<br />

volunteers and an<br />

award for cultural<br />

infrastructure. The<br />

Museum has also<br />

been successful in<br />

securing ongoing<br />

financial support<br />

from the Arts NSW,<br />

the NSW Government’s<br />

arts and<br />

culture policy and<br />

development body.<br />

Visitors particularly like the photographic display showing familiar scenes as they<br />

look today and as they looked during times of flood.<br />

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39


CHILDSCENE<br />

WWW.WSBA.COM.AU<br />

Why teach your kids code?<br />

LITERACY<br />

By Steve Goschnick<br />

Adjunct Professor, Swinburne<br />

University of Technology<br />

AMONG Malcolm Turnbull’s first words<br />

as the newly elected leader of the Liberal<br />

Party, and hence heading for the Prime<br />

Minister’s job, were: “The Australia of<br />

the future has to be a nation that is agile, that<br />

is innovative, that is creative.”<br />

And near the heart of the matter is the<br />

code literacy movement. This is a movement<br />

to introduce all school children to the concepts<br />

of coding computers, starting in primary<br />

school.<br />

One full year after the computing curriculum<br />

was introduced by the UK government, a<br />

survey there found that six out of ten parents<br />

want their kids to learn a computer language<br />

instead of French.<br />

The language of code<br />

The language comparison is interesting<br />

because computer languages are first and<br />

foremost, languages. They are analogous to the<br />

written versions of human languages but simpler,<br />

requiring expressions without ambiguity.<br />

They have a defining grammar. They come<br />

with equivalent dictionaries of nouns, verbs,<br />

adjectives and adverbs; with prepositions and<br />

phrase patterns, conjunctions, conditionals<br />

and clauses. Of course the dictionaries are less<br />

extensive than those of human languages, but<br />

the pattern rendering nature of the grammars<br />

have much the same purpose.<br />

Kids that code gain a good appreciation of<br />

computational thinking and logical thought,<br />

which helps them develop good critical<br />

thinking skills. I’ve sometimes heard the term<br />

“language lawyer” used as a euphemism for a<br />

pedantic programmer. Code literacy is good<br />

for their life skills kit, never mind their career<br />

prospects.<br />

Scratch is one of a new generation of block<br />

programming languages aimed at teaching<br />

novices and kids as young as eight or nine to<br />

write code.<br />

Scratch teaches code with movable instruction<br />

blocks. Screenshot from code.org<br />

The Scratch language uses coloured blocks<br />

to represent the set of language constructs in<br />

its grammar. A novice programmer can build<br />

up a new program by dragging-and-dropping<br />

from a palette of these blocks onto a blank<br />

canvas or workspace.<br />

The individual shapes of the blocks are<br />

puzzle-like, such that only certain pieces can<br />

interlock. This visually enforces the grammar,<br />

allowing the coder to concentrate on the<br />

creativeness of their whole program.<br />

The Scratch language (and its derivatives)<br />

are embedded in a number of different<br />

tools and websites, each dedicated to a<br />

particular niche of novice programmers. The<br />

code.org website is a prime example and has<br />

a series of exercises using the block language<br />

to teach the fundamentals of computer science.<br />

Code.org is a non-profit used by 6 million<br />

students, 43% of whom are female. It runs the<br />

Hour of Code events each year, a global effort<br />

to get novices to try to do at least an hour of<br />

code.<br />

For a week in May this year, Microsoft<br />

Australia partnered with Code.org to run the<br />

#WeSpeakCode event, teaching coding to<br />

more than 7,000 young Australians. My local<br />

primary school in Belgrave South in Victoria is<br />

using Code.org successfully with grade 5 and<br />

6 students.<br />

Unlike prose in a human language, computer<br />

programs are most often interactive. In<br />

the screenshot of the Scratch example (above)<br />

it has graphics from the popular Plants vs<br />

Zombies game, one that most kids have already<br />

played. They get to program some basic<br />

mechanics of what looks a little like the game.<br />

But code.org has a ‘Show Code’ button<br />

that reveals the JavaScript code generated<br />

behind the coloured blocks (see above). This<br />

shows novices what they created in tiles, translated<br />

into the formal syntax of a programming<br />

language widely used in industry.<br />

It’s not all about the ICT industry<br />

Both parents and politicians with an eye<br />

to the future see the best jobs as the creative<br />

ones. Digging up rocks, importing, consuming<br />

and servicing is not all that should be done in<br />

a forward-thinking nation.<br />

But teaching kids to code is not all about<br />

careers in computer programming, science<br />

and software engineering. Introducing young<br />

minds to the process of instructing a computer<br />

allows them to go from “I swiped this”<br />

to “I made this”. From watching YouTube stars,<br />

to showing schoolyard peers how they made<br />

their pet cat photo meow.<br />

It opens up young minds to the creative aspects<br />

of programming. Not only widening the<br />

possible cohort who may well study computer<br />

science or some other information and communications<br />

technology (ICT) professions,<br />

but also in design and the creative arts, and<br />

other fields of endeavour yet to transpire or be<br />

disrupted.<br />

For most kids, teaching them to code is<br />

about opening their mind to a means to an<br />

end, not necessarily the end in itself.<br />

THIS ARTICLE WAS FIRST PUBLISHED AT WWW.THECONVERSATION.COM.AU<br />

40 WESTERN SYDNEY BUSINESS ACCESS JANUARY 2016


CHILDSCENE<br />

How parents can<br />

prevent and deal<br />

with bullying<br />

PARENTING<br />

By Sheryl Hemphill<br />

Professor of Psychology, Australian<br />

Catholic University<br />

PARENTS are one of the most influential<br />

factors when talking about bullying - in<br />

that they are the most likely to be able to<br />

prevent it.<br />

The way parents model appropriate interactions<br />

and communication to their children<br />

(for example, resolve disagreements, be assertive<br />

when appropriate) will impact on how<br />

their children interact with others – at school,<br />

online, or in the workplace.<br />

In particular, children learn about interacting<br />

with others through their observations of<br />

others (for example how their parents treat<br />

one another and other family members).<br />

Parents should aim for an authoritative<br />

parenting style: one that includes showing<br />

love and care towards a child, gives a child an<br />

appropriate level of independence for their<br />

age, and also sets clear rules and consequences<br />

for inappropriate behaviour.<br />

Parents can help children to develop<br />

empathy and learn to take the perspective of<br />

another by talking with their children about<br />

how others might feel when they behave in<br />

certain ways and how they feel given certain<br />

behaviours by others.<br />

Providing children with opportunities<br />

to play with other children and learn how to<br />

do so in social ways under the supervision of<br />

parents, gives children the chance to practice<br />

interacting in socially acceptable ways from an<br />

early age.<br />

But how can the parents know<br />

what goes on at school?<br />

Despite our best efforts to prevent bullying,<br />

it may still occur and parents need to<br />

know what to do in situations where their<br />

child is bullying others or being bullied by<br />

others. Parents should be aware of signs that<br />

their children may be bullying someone.<br />

This comes down to knowing your child<br />

well and detecting changes in behaviour. This<br />

includes changes in demeanour, and more<br />

obvious signs such as acquisition of money or<br />

expensive possessions.<br />

Alternatively, another parent, child, or<br />

school staff member may alert a parent that<br />

their child is bullying others. In situations<br />

where a child is bullying others, parents need<br />

to focus on the behaviour (and avoid labelling<br />

their child) as behaviours can be changed.<br />

Important steps are for parents to find out<br />

from their child’s perspective what has been<br />

happening and why s/he may be bullying<br />

others.<br />

Parents also need to clearly explain that<br />

such behaviour is not acceptable and discuss<br />

with their children appropriate ways of behaving.<br />

In general, punishment is not effective<br />

because it does not teach the child alternative<br />

WESTERN SYDNEY BUSINESS ACCESS JANUARY 2016<br />

ways of behaving.<br />

It is a good idea for parents to seek advice<br />

and help from others who may be able to assist<br />

the child to learn new ways of interacting<br />

as early as possible.<br />

Parents may like to talk with a trusted<br />

friend or family member, their GP, the school<br />

principal or welfare co-ordinator, or search<br />

for information from reliable sources on the<br />

internet such as the Raising Children Network<br />

and National Centre Against Bullying.<br />

For parents who are concerned that their<br />

children are being bullied by others, communication<br />

with their children is crucial.<br />

Ensuring that there are open lines of communication<br />

makes it more likely a child will<br />

talk with a parent about being bullied. Parents<br />

should listen to their child’s experiences and<br />

then discuss possible solutions with him/her.<br />

It is important that parents convey to their<br />

children that they are taking what the children<br />

say seriously, that bullying is not okay, and that<br />

there are solutions available.<br />

Consistent with the approaches mentioned<br />

for preventing bullying, parents need to<br />

ensure that any solutions explored are socially<br />

acceptable and do not escalate the situation<br />

(for example, fighting back).<br />

Cyberbullying<br />

Bullying using technology (or cyberbullying)<br />

presents new challenges for parents.<br />

Given rapidly changing technologies, it can be<br />

difficult for parents to keep up with how to use<br />

the technology their children are using.<br />

However, monitoring a child’s behaviour<br />

is an important way of ensuring that their<br />

behaviour does not get out of hand.<br />

Monitoring that is focused on keeping<br />

children safe and ensuring acceptable behaviour<br />

is good parenting.<br />

Parents need to take an interest in the<br />

technology and sites their children are using.<br />

As for the offline environment, parents need<br />

to set ground rules for behaviour online.<br />

And just as parents teach children how<br />

to stay safe in the offline world (“don’t talk to<br />

strangers”, “look both ways when you cross<br />

the road”), children also need to learn how<br />

to stay safe in the online world for situations<br />

when parents are not present.<br />

A really important message for all parents<br />

is that as children grow up and enter adolescence<br />

and early adulthood, they still need<br />

and value their parents - although it may not<br />

always seem to be the case!<br />

It is therefore important that children,<br />

regardless of their age, can access their parents<br />

when situations such as being bullied or bullying<br />

others arise and know that they can rely<br />

on their parents to help them to resolve the<br />

situation.<br />

Finally, parents should not be expected to<br />

handle bullying on their own – they may need<br />

to work with their children’s friends and their<br />

parents, the school, a social networking site, or<br />

seek assistance from appropriate support and<br />

health services.<br />

THIS ARTICLE WAS FIRST PUBLISHED AT WWW.THECONVERSATION.COM.AU<br />

41


Experience a Divine Culture<br />

ShenYun.com<br />

Presenter: Falun Dafa Association of Australia Inc<br />

8-13 MARCH<br />

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1300 795 267 | Ticketmaster.com.au<br />

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THROUGH THE UNIVERSAL LANGUAGE of music and dance, Shen Yun weaves a wondrous<br />

tapestry of heavenly realms, ancient legends, and modern heroic tales, taking you on a journey<br />

through 5,000 years of Chinese culture. Its stunning beauty and tremendous energy leave<br />

audiences uplifted and inspired.<br />

A Shen Yun performance features the world’s foremost classically trained dancers, a unique<br />

orchestra blending East and West, and dazzling animated backdrops—together creating one<br />

spectacular performance.<br />

SHEN YUN CANNOT BE SEEN IN CHINA TODAY, where traditional culture has been nearly<br />

lost. Yet Shen Yun—a non-profit organization—has become an international phenomenon,<br />

bringing the wonders of ancient Chinese culture to millions across the globe.<br />

“I am completely<br />

enchanted.”<br />

— HRH Princess Michael of Kent<br />

“Demonstrating the highest realm in arts,<br />

Shen Yun inspires the performing arts world.”<br />

— Lead actor in Mao’s Last Dancer & principal dancer with<br />

Birmingham Royal Ballet<br />

“It was absolutely beautiful. It was so<br />

inspiring. I think I may have found some<br />

ideas for the next Avatar movie.”<br />

— Robert Stromberg, Academy award-winning production<br />

designer for Avatar<br />

“Groundbreaking.”<br />

– MSNBC News<br />

“A vision of<br />

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42 WESTERN SYDNEY BUSINESS ACCESS JANUARY 2016


TECHNOLOGY<br />

WWW.WSBA.COM.AU<br />

Deus sex machina: ethics of robot love<br />

INTELLIGENCE<br />

By Sean Welsh<br />

Doctoral Candidate in Robot Ethics,<br />

University of Canterbury<br />

THERE was to have been a conference in Malaysia<br />

recently called Love and Sex with Robots<br />

but it was cancelled. Malaysian police<br />

branded it “illegal” and “ridiculous”. “There<br />

is nothing scientific about sex with robots,” said<br />

a police chief. However, others believe there are<br />

many interesting and important aspects of intimate<br />

robot partners that are worth researching<br />

and discussing.<br />

There is a lot of science in Ava and Kyoko, the<br />

sexually capable robots in the movie Ex Machina,<br />

for example. Concepts raised in the film include<br />

the Turing Test and the Mary’s room thought<br />

experiment of ANU’s Frank Jackson, among others.<br />

Although, inevitably, as is the way of fiction, the<br />

robots turn on the humans.<br />

Putting aside the Artificial Intelligence (AI)<br />

and robophobic tropes of movies such as Oblivion,<br />

Robocop and Transcendence, is there a moral<br />

issue when it comes to intimacy with a robot?<br />

Some believe there is. There is a Campaign<br />

to Stop Sex Robots, which has called for sex with<br />

robots to be banned. The organisation’s argument<br />

is that sex robots would reinforce gender<br />

inequality. It links to similar arguments made<br />

against pornography and prostitution.<br />

However, if you argue that something<br />

ought to be banned because it reinforces gender<br />

inequality, you would be committed to banning<br />

the Iliad or various plays by Shakespeare, or<br />

novels by Jane Austen. If this is the objection,<br />

one could no doubt develop sexbots that do not<br />

reinforce gender stereotypes, either in behaviour<br />

or form.<br />

A more salient concern about sexbots might<br />

be: what would happen if everyone started<br />

bedding bots? What would be the trajectory?<br />

Where would humanity end up if these devices<br />

proliferated?<br />

Perhaps we’d be in much the same place as<br />

we are now. The invention of sex toys has not<br />

stopped people getting married and having<br />

babies. Slippery slope arguments are intuitively<br />

tempting but they need strong gravity and weak<br />

friction.<br />

Arguments in favour of sexbots put by<br />

proponents, such as David Levy, are that robot<br />

prostitutes are a lesser evil than human prostitutes.<br />

They will reduce incentives to traffic humans<br />

and subject them to the “degradation” of sex<br />

work. Robot prostitutes might be safer than human<br />

ones, and therefore preferable.<br />

Perhaps the stickiest moral problem is<br />

whether sex with a robot would count as<br />

adultery. But does an orgasm with a toy count<br />

as adultery? A sexbot today might be little more<br />

than a programmed artefact, but by 2050, who<br />

knows what it might look resemble?<br />

Artificial bonding<br />

Perhaps a more tractable moral issue in<br />

the short term is what Matthias Scheutz,<br />

Director of the Human Robot Interaction<br />

Lab at Tufts University, calls “unidirectional<br />

emotional bonds”. This is where someone falls<br />

in love with a robot, but the robot cannot fall<br />

genuinely reciprocate the sentiment.<br />

It is well-known that humans affectively<br />

bond with robots. People name their robot<br />

vacuum cleaners, and even introduce them to<br />

their parents by name. Gnarly bomb disposal<br />

specialists beg the Baghdad robot hospital<br />

to fix their beloved blown-up robots because<br />

they have gone through hell together.<br />

One could plausibly program a robot to<br />

go through the motions of expressing love. It<br />

could gaze at you with robo-dilated eyes, or<br />

could hold your hand and smile at you.<br />

It could play music like the “Gigolo Joe”<br />

character in Steven Spielberg’s movie Artificial<br />

Intelligence. It could do all this and yet feel<br />

nothing.<br />

With a flick of the head, Gigolo Joe plays<br />

music.<br />

It might have an ability to sense your affective<br />

states and produce actions that you would<br />

interpret as emotions, but inside the robot<br />

there would be no feeling, just a Turing machine<br />

applying its rulebook to sensory inputs,<br />

passing scripted outputs to its actuators.<br />

The robot would act “as if ” it loved you,<br />

but it would not love you any more than a rock<br />

would love you. Is this moral? Should such<br />

devices be banned?<br />

Personally, I think not, as long as we<br />

understand exactly what we are getting into<br />

bed with. People already get into bed with<br />

animated yet lifeless artefacts.<br />

There are artefacts on the market that<br />

enable people to experience orgasms. Are<br />

machine generated orgasms as good as the real<br />

human deal? Who is to judge? Opinions differ.<br />

I do not see a persuasive case for banning<br />

sex toys, whether they are manually<br />

or remotely piloted or even embodied and<br />

autonomous.<br />

However, there is a case for a health warning<br />

to ensure people know about unidirectional<br />

emotional bonding.<br />

Robots may be able to perform sex acts<br />

today but it may be decades or centuries before<br />

they can return your love.<br />

THIS ARTICLE WAS FIRST PUBLISHED AT WWW.THECONVERSATION.COM.AU<br />

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WESTERN SYDNEY BUSINESS ACCESS JANUARY 2016<br />

43


MONEY<br />

WWW.WSBA.COM.AU<br />

Moving beyond the mission<br />

NFP FUNDING<br />

By Simon Joyce<br />

Associate Director – Audit and Advisory YCG<br />

THE move to person-centred funding (as<br />

being implemented under the National<br />

Disability Insurance Scheme) is causing<br />

many organisations both within disability<br />

and other sub-sectors to critically assess their<br />

organisations.<br />

While Government reform is a significant<br />

driver of change within the sector, it cannot be<br />

seen as the only driver of change.<br />

Indeed, advances in technology, social<br />

media, pressures faced by donors and supporters;<br />

and the threat of entry of the private<br />

sector into service delivery, are not only seen<br />

as influencing the magnitude of the change,<br />

but also the speed with which it is likely to<br />

take effect.<br />

Many of these external factors create opportunities<br />

and challenges for current service<br />

providers and new entrants.<br />

Importantly, clients in an open, competitive<br />

market, will be able to allocate their<br />

support funding how they wish, and access a<br />

provider of their choice, giving them complete<br />

flexibility – possibly for the first time.<br />

While this is particularly pleasing for<br />

clients, it is unnerving for service providers.<br />

Many are being forced to anticipate change,<br />

act quickly and allocate funding to activities<br />

outside of the core mission.<br />

Many NFPs have fallen into, and in some<br />

instances actively fed the “Nonprofit Starvation<br />

Cycle” – the cycle of chronic underinvestment<br />

in NFP systems and infrastructure to<br />

allocate more money to the mission.<br />

Ironically, it is this sheer devotion to mission<br />

which is causing many NFPs to become<br />

unstuck in this rapidly changing environment.<br />

More and more, NFP organisations need<br />

to change their business models and challenge<br />

current thinking to remain sustainable.<br />

Equally, organisations are considering<br />

investment in technology and processes will<br />

make them more efficient.<br />

Spending on non-traditional activities<br />

(like marketing and branding) is being explored<br />

and embraced, and no longer considered<br />

the domain of the corporate sector.<br />

We have seen a convergence of boundaries<br />

that have existed between the corporate and<br />

social sectors.<br />

Corporate perspectives on CSR and social<br />

impact are shifting and social impact organisations<br />

are becoming more commercial in<br />

the way they are run and how they allocate<br />

funding.<br />

There is a lot to contemplate for NFP<br />

Boards and Management teams. Leaders<br />

within the sector are actively considering how<br />

best to respond and how they might make<br />

their business models more innovative and<br />

commercially sustainable.<br />

It is our view that a differentiated approach<br />

to running an NFP is required. Strategic<br />

planning cycles should be shortened from the<br />

traditional five year view, to a two year view,<br />

the power of technology (cloud computing<br />

and social media in particular) should be<br />

embraced and organisations should put the<br />

client at the centre of all it does, and all it plans<br />

to do.<br />

In this changing environment greater<br />

consideration should be given to external<br />

influences (like competitors, peers and the<br />

market) over internal influences and traditions,<br />

financial planning and robustness needs<br />

to be introduced to all new ventures, and,<br />

alliances with other NFPs and commercial<br />

organisations should be actively encouraged<br />

and pursued.<br />

Preparing an NFP for the future is fundamentally<br />

about embarking on a journey of<br />

self-discovery – who are we as an organisation;<br />

how will the legacy of our work succeed<br />

us as individuals and governance committees<br />

and what do we need to do to ensure we<br />

remain sustainable and relevant.<br />

Asking and seeking to answer telling key<br />

questions breaks th e problem down into bite<br />

sizes, and makes the aspiration of running a<br />

futureproofed organisation more realistic:<br />

Who are our clients (current and future)<br />

and what are their needs (met and unmet)?<br />

What are we seeking to achieve for our<br />

stakeholders?<br />

What services will we offer, and (importantly)<br />

what services will we choose not to<br />

offer? And why?<br />

What is our unique value proposition<br />

and how do we differentiate ourselves in a<br />

crowded and increasingly competitive market<br />

place?<br />

Who are our running mates – and how can<br />

we develop and incubate meaningful alliances<br />

and partnerships that strengthen our brand<br />

and increase the odds success in the long<br />

term?<br />

Will our overall strategic choices enable us<br />

to achieve our growth aspirations?<br />

It is our view that a wait-and-see approach<br />

is not a strategy. Boards, CEOs and Executive<br />

Teams must be able to shut out the noise<br />

and act decisively in driving towards a future<br />

vision.<br />

44 WESTERN SYDNEY BUSINESS ACCESS JANUARY 2016


Here is what you will discover at<br />

The Stress to Strength® Experience<br />

Saturday 5th March & Sunday 6th March<br />

2016 at the Brisbane Convention Centre<br />

At this 2 day event you will focus<br />

on gaining mastery over your<br />

personal stress, you will:<br />

• Quieten a mind that doesn’t easily<br />

shut off<br />

• Take home tangible stress reducing<br />

tools to apply immediately in<br />

your family, personal life and business<br />

- for less hassle, fatigue and<br />

irritability<br />

• Learn simple, sustainable, selfcare<br />

tools and strategies for stress<br />

management that really work<br />

• Be able to identify what triggers<br />

your stress in your everyday life -<br />

and how to cope with it<br />

• Learn to balance your mental<br />

and physical reactions to create a<br />

calmer environment<br />

• Learn how to understand and be<br />

more in control of your emotions,<br />

health and relationships in each<br />

moment<br />

• Regain your personal power and<br />

inner strength<br />

• Apply principles of kinesiology<br />

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• Begin to clarify what’s really important<br />

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laughter into your life<br />

• Painlessly release any heavy<br />

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• Anyone wanting to know how to<br />

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associated feelings like guilt, shame,<br />

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• Anyone who suffers from a lack of<br />

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• Anyone who wants strategies<br />

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‘stress storms’ if<br />

they appear in their life<br />

• Students wanting to deal with the<br />

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study, social life and other commitments<br />

Course fees: The Stress to Strength<br />

Experience is $597 for the 2 day public<br />

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Stress Management in the Workplace<br />

is $595 for the 1 day workshop in Sydney,<br />

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The Challenges of Stress Management<br />

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WESTERN SYDNEY BUSINESS ACCESS JANUARY 2016<br />

45


TRAVEL<br />

WWW.WSBA.COM.AU<br />

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cruise product continues with<br />

the cruise line’s Millennium-class<br />

ships, which embody even greater<br />

technical achievement and meaningful<br />

innovation, while retaining the<br />

distinctive style, sophistication and<br />

service elements that have become<br />

the hallmark of a Celebrity cruise.<br />

Celebrity Cruises recently announced<br />

a new “Extend Your Stay”<br />

program. Providing guests with<br />

convenience and relaxation, it will<br />

appeal to those facing waits at the<br />

airport before long flights home. In<br />

addition to the benefit of a leisurely<br />

last day on board, the program allows<br />

guests to stay in their stateroom<br />

for an extra hour on the day<br />

the cruise ends.<br />

Guests who participate in<br />

“Extend Your Stay” also can enjoy<br />

some of the ship’s services until as<br />

late as 90 minutes before the next<br />

cruise sets sail.<br />

Royal Caribbean’s Radiance of<br />

the Seas offers the ultimate “at-sea”<br />

experience by combining speed,<br />

added comfort, greater open spaces,<br />

sweeping ocean vistas and an exceptional<br />

cruise staff committed to<br />

serving your every whim.<br />

Among her spectacular features<br />

are the 10-story glass-constructed<br />

Centrum, glass elevators facing the<br />

sea, and the highest percentage of<br />

outside cabins in the Royal Caribbean<br />

fleet.<br />

Royal Caribbean International,<br />

the cruise line that delivers<br />

the “Wow!” and the one that put<br />

rock-climbing walls and ice-skating<br />

rinks on cruise ships. Whether<br />

you’ve sailed with us before or have<br />

just seen our commercials on TV,<br />

you may have the sense that we’re<br />

not your average cruise line.<br />

With more than 120 destinations<br />

worldwide and an amazing<br />

array of exciting shore excursions<br />

and cruise tour options, we’re<br />

reaching out to vacationers eager<br />

to try something new – whether it’s<br />

glacier-trekking in Alaska, swimming<br />

with stingrays in the Caribbean<br />

or strolling the Champs Élysées<br />

in Paris.<br />

Do not miss out on these<br />

amazing deals for 2016 brought<br />

to you by Elite Travel. For more<br />

information please contact one<br />

of our friendly travel experts. If<br />

you are travelling with families<br />

or friends find out how to earn<br />

‘EliteRewards’ which you can use<br />

it to pay for your next holiday.<br />

For group bookings find out<br />

more about our special deals. Call<br />

us on 1800 627 746 or enquire<br />

via info@elitetravel.com.au<br />

FREE UPGRADE^ + FREE DRINKS PACKAGE!<br />

HIDDEN TREASURES<br />

OF THE<br />

MEDITERRANEAN<br />

34 NIGHT ITINERARY VISITING 30 PORTS ABOARD AZAMARA JOURNEY ®<br />

9 COUNTRIES • 5 OVERNIGHT PORT STAYS • 15 LATE DEPARTURES<br />

NICE TO VENICE - 20 APRIL 2016<br />

Revel in the unique and unknown of Europe’s least-visited gateways, getting<br />

closer than others can.<br />

• 34 night cruise from Nice to Venice aboard the luxurious Azamara Journey<br />

• Visiting 30 ports of call, across 10 countries with a total of 5 overnight port<br />

stays in Ibiza, Amalfi (Ravello/Positano), Valletta, Dubrovnik and Venice<br />

• Main meals onboard (excluding specialty restaurants)<br />

• Complimentary drinks package including select beers, wines, spirits, cocktails and<br />

bar drinks throughout your cruise<br />

• Full on board programme of entertainment, enhancement and port lectures<br />

• Airport transfers at the beginning and end of your holiday<br />

Stateroom options<br />

VENICE<br />

Ravenna<br />

NICE<br />

St Tropez<br />

Cassis<br />

Sete<br />

Sanary-Sur-Mer<br />

Palamos<br />

Propriano<br />

Olbia<br />

Mahon<br />

Ibiza<br />

Trapani<br />

Porto Empedocle<br />

Mgarr<br />

1 Overnight<br />

Valletta<br />

Leaves after 9pm<br />

Koper<br />

Hvar<br />

Korcula<br />

Dubrovnik<br />

1 Amalfi<br />

Itea<br />

Syracuse Hydra Marmaris<br />

Kas Alanya<br />

Gythion<br />

Chania<br />

Limassol<br />

34 night luxury cruise holiday<br />

NOW from $9,000pp twin share or $15,750 sole occupancy<br />

Plus FREE guaranteed stateroom UPGRADE on selected cabins!<br />

Category<br />

Twin per<br />

person<br />

Sole<br />

Occupancy<br />

Club Interior Stateroom Guarantee+ 12 $9,000 $15,750<br />

Club Interior Stateroom Guarantee with a<br />

FREE UPGRADE to Club Oceanview Stateroom^<br />

8 $10,800 $18,900<br />

Club Oceanview Stateroom Guarantee with a<br />

FREE UPGRADE to Club Veranda Stateroom^<br />

V3 $12,900 $22,575<br />

Call us now on<br />

1800 627 746 or<br />

email info@elitetravel.com.au<br />

WHY CHOOSE ELITE TRAVEL?<br />

• Award winning Travel Management Company affiliated<br />

with a Powerful Global Group<br />

• Specialists Leisure and Corporate Travel Consultants<br />

• 24/7 After hours emergency service for all our clients<br />

• Join free and earn reward points with our loyalty<br />

program<br />

• Experts in Group Travel – Cultural, Adventure,<br />

Corporate Conferences, Weddings, Sporting and<br />

School groups<br />

• One stop Travel Management Company where we<br />

ensure whichever State you depart from, you travel in<br />

supreme comfort<br />

Prices are per adult in AUD based on twin-share or sole occupancy as specified, in suite categories as shown, including all savings/discounts, taxes, gratuities and onboard charges, correct as at 25 November<br />

2015. Valid for new bookings, for a limited time, are capacity controlled, subject to change/availability and can be withdrawn at any time without notice. +All cabins are on a guarantee basis. Cabin numbers will not<br />

be assigned until approximately 2 weeks prior to sailing. Some Club Oceanview staterooms may have an obstructed view. To be read in conjunction with the Exclusive Cruiseco Charter – Hidden Treasures of the<br />

Mediterranean 2016 brochure. Terms and Conditions apply. Ask for details.<br />

46 WESTERN SYDNEY BUSINESS ACCESS JANUARY 2016


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47


48 WESTERN SYDNEY BUSINESS ACCESS JANUARY 2016

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