The Nordic outbound travel market

How much do they
travel?
Travelling is a distinction from people’s
everyday life. People from the Nordic
countries generally experience pressure
during their leisure time, which means that
travelling in the future will involve more,
but shorter trips.
In Norway, there has been an increase of 4.6
% in travelling abroad from 2006-2011 and
since the millennium, Swedes’ holiday travel
has increased by 17.5 %.
According to new research, 50 % of Swedish
tourists are planning more travels abroad
in 2011 compared to last year. The corresponding
figures for Norway and Denmark
are 42 % and 36 % respectively.
16
04: Travel Habits
Nordic people have long holidays
compared to other countries. 5-6 weeks
is the average for all four countries. They
often take 3 successive weeks in the
summertime, where they have the time to
travel abroad.
Generally, tourists from the Nordic
countries travel a lot and they will be
travelling more in 2011 than in recent years.
• About 50 % of all their travels are to
foreign destinations
• On average, around 60 % of people in the
Nordic countries take at least one holiday
each year and the numbers are increasing
During 2009, Finnish residents aged 15-74
made a total of 5.6 million leisure trips
abroad.
How much money
do they spend on
travelling?
Research shows that Nordic tourists
spend more money on travelling than any
other European group and the numbers
are increasing each year. The research
also shows that after Germany and UK
the Nordic countries are the marked that
spends the most money on travelling in
Europe.
Danish travel spending has for instance
grown 63 % in just three years.
Swedish tourists’ holiday consumption in
2011 is expected to amount to 11.1 billion
euro, while the Norwegian tourists are
expected to spend 11.9 billion euro.
Research shows that
Nordic tourists spend
more money on travelling
than any other European
group and the numbers are
increasing each year.
Nordic tourists spend 90 % more money
than the average European tourists on
food, accommodation and attractions while
away on holiday.
The average Nordic tourist spends
more than 1,000 euro when vacationing
(including transport, accommodation and
consumption).