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The Nordic outbound travel market

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Career<br />

<strong>travel</strong>lers<br />

As tourism develops, there seems to be<br />

a shift away from purely external <strong>travel</strong><br />

determinations, such as demography and<br />

climate towards internal determinations,<br />

such as self-development and creative<br />

expression.<br />

As people in the <strong>Nordic</strong> countries <strong>travel</strong><br />

more, they also become more aware of the<br />

culture and environment of the places they<br />

visit, and they reflect more on their own<br />

experiences and lifestyle.<br />

As <strong>travel</strong> experiences become richer, they<br />

feed the desire for more <strong>travel</strong>ling. People<br />

are therefore becoming so-called career<br />

<strong>travel</strong>lers, demanding an endless source<br />

of new experiences and looking for deeper<br />

experiences within the communities they<br />

visit.<br />

20<br />

04: Travel Habits

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