The Nordic outbound travel market
the nordic outbound travel Market
the nordic outbound travel Market
Create successful ePaper yourself
Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.
06: Booking<br />
Behaviour and<br />
Platforms<br />
28<br />
06: Booking Behaviour<br />
and Platforms<br />
Summary<br />
Information Searchers<br />
– Online Bookers<br />
<strong>The</strong> <strong>Nordic</strong> countries are at the forefront<br />
when it comes to penetration and use of<br />
Information and communication<br />
technologies (ICT).<br />
<strong>Nordic</strong> tourists are therefore well<br />
acquainted with and heavy users of all<br />
the new communication platforms.<br />
This means that online information<br />
searches on the Internet are increasing<br />
and an average of 60 % book their<br />
vacations online.<br />
<strong>Nordic</strong> tourists prefer booking online<br />
because it is flexible and they can search<br />
and plan their holiday exactly the way<br />
they want it, and they can do it<br />
whenever it fits their busy schedule.<br />
<strong>The</strong> high level of ICT penetration also<br />
means that social and mobile media<br />
play an important role when tour<br />
operators are inspiring or communicating<br />
with potential tourists.
Change language