Annual Report 2015

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Tourism Development Aspire Clarksville Funding For Tourism Initiatives Contributed to a $202M Economic Impact In Fy14 A 5.3% Improvement Over FY13 National AdvertisinGtargets out of state/overnight visitors. THE RIVERS AND SPIRES FESTIVAL In <strong>2015</strong> we received over 37,000 Visitors to the Rivers and Spires Festival. The event was once again named a Top 100 event in North America and Top 20 Event in the Southeast by the American Bus Association. clarksvillepartnership.com/aspire 7
TM AAU Tournaments “ Total Economic Impact Estimated At $24 Million from <strong>2015</strong>-2018 “ Go Commando! In it’s fourth year, the Go Commando event continued its tradition of growth and success and remains one of the premier events in Middle Tennessee. The mission of the Go Commando Half Marathon, 10k, 5k Fun Run, is to promote health and fitness to the community while honoring our service members. Aspire funded advertising and marketing, along with community sponsorship and helped garner 2,000 competitors for the Go Commando half marathon, 10k, 5k and Fun Run. Group Tours The Clarksville-Montgomery County Convention and Visitors Bureau works diligently in sales and marketing to book large-scale group tour events throughout the year. Each event brings multi-night stays to our hotels with visitors enjoying local attractions, meals and entertainment. Evenings are filled with concerts and shows, and tour operators have the ability to customize their itinerary as they choose the attractions or sightseeing tours that are most appealing to their group. Traditionally groups will visit landmarks including Fort Campbell, Beachaven Winery, attractions in Historic Downtown Clarksville or Fort Defiance. clarksvillepartnership.com/aspire 22% of participants were out of town visitors 72 busses in FY14 had an $848,000 impact 8
Page 1 and 2: A FOCUS ON THE 2 0 1 5 A n n u a l
Page 4 and 5: Table of contents 2- - - - - - - -
Page 6 and 7: EASY ACCESS TO WATER, RAIL AIR, INT
Page 8 and 9: Trigg County Stewart County Houston
Page 12 and 13: Marketing & Communications Website
Page 14 and 15: Investors & Steering Committee DEVE
Page 16 and 17: MESSAGE FROM THE EXECUTIVE DIRECTOR
Page 18: CLARKSVILLEPARTNERSHIP.COM/ASPIRE

Annual Report 2015

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