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Table of Contents 3 4 5 7 9 Executive Summary Client Summary Project Summary Method: In-Depth Interview Method: Survey 12 Method: Content Analysis 15 Insight Summary 16 Recommendations 18 Appendix vA MM
Executive Summary When VAMM first met with Hands Up Ministries they communicated various goals they had for their organization. As an organization, they work on numerous small projects while also focusing on their main goal of refurbishing blighted housing. HUM needed more volunteers, more donors, more media, and most importantly, they needed help building stronger lasting relationships with the community. That is where VAMM came in. Moving forward, we needed to establish specific components of HUM’s relationship with the community that needed improvement, and also figure out what they were doing that worked. Additionally, we wanted to compare HUM’s interpersonal communication strategies with those of other nonprofits. To find out where HUM currently stood with their interpersonal communication strategies, we decided it would benefit the organization to get insight from three different perspectives: Members of the organization The community it serves (Highland Park) Other nonprofits First, we established what members of Hands Up Ministries’ staff thought the organization was doing right, and what they needed to work on by doing in-depth interviews with four of the staff members. The thoughts and ideas of those directly associated with HUM were useful because they allowed VAMM to tailor communication strategies to fit the personality of the organization. Second, we surveyed members of the Highland Park community to gauge their attitude towards Hands Up Ministries. VAMM developed a set of questions designed to determine HUM’s current relationship status with the community. Additionally, we included questions to gauge how much time and energy the community is willing to commit to HUM. Finally, we analyzed both traditional and alternative media to determine the normal level of communication other nonprofits have with their community. Our content analysis included both traditional media (i.e. newspaper articles) and alternative media (i.e. nonprofits’ websites. Through coding, we sought to determine what communication strategies other nonprofits used. This allowed us to determine their effectiveness. 3 vA MM
Page 1: Evaluation of Interpersonal Communi
Page 5 and 6: Project Summary Situation Analysis
Page 7 and 8: Qualitative Methods of Research Met
Page 9 and 10: Survey Method Method Selection When
Page 11 and 12: When asked to rate their view of Ha
Page 13 and 14: 96% of articles did not mention a c
Page 15 and 16: Insights Summary While we found a s
Page 17 and 18: Newsletter As staff members noted i
Page 19 and 20: 3. What problems do you see the org
Page 21 and 22: 9. How do you see the side projects
Page 23 and 24: 5. How do you feel Hands Up Ministr
Page 25 and 26: . no 5. How would you rate your cur
Page 27 and 28: Appendix C: Content Analysis Instru
Page 29 and 30: Appendix D: Charts and Graphs How m
Page 31: 31 vA MM

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