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Research Questions After we determined Hands Up Ministries’ communication objectives, we developed three specific questions we needed to answer through our research. The questions we sought to answer are as follows: What is the most effective way for Cassie Matthew to reach the Highland Park Community? What are the best ways to build a relationship with the community? How much does a community interact with non-profit organizations? Research Methods To answer our three specific research questions, VAMM used three different research methods. The methods used included in-depth interviews, surveys and content analysis of related traditional and social media. First, we interviewed members of Hands Up Ministries to gather their thoughts and ideas on effective methods for Cassie to use in communication with the Highland Park community. Second, we surveyed members of the community to figure out the best way to build a relationship with the Highland Park community. Finally, we examined news articles relating to non-profits and nonprofits’ websites to determine their level of interaction with the community. 6 vA MM
Qualitative Methods of Research Method Selection VAMMs qualitative method was to provide in-depth interviews to the staff members and volunteers with HUM. Our goal was to evaluate the internal perspective of the staff on how effective Cassie Matthew is in communicating with the community in Highland Park. Data Collection Our goal was to interview the staff members and volunteers of HUM. VAMM got in contact with Debbie Ireland, the executive administrator, to send out our in-depth interview to their volunteers and other staff members. With the limited amount of staff employed at HUM, we received back four interviews. The Interview Protocol: Interviewees had to be involved with the organization’s day-to-day internal operations as a staff member, intern or volunteer. Data Analysis Vision of the Organization The interviewees came to a consensus on a short term goal for HUM: to be able to purchase and sell at least one house per year in Highland Park. By purchasing, refurbishing -- and eventually selling -- homes to families, HUM hopes to develop a heightened knowledge of home ownership skills in the Highland Park community. In five years, the interviewees see the organization purchasing and refurbishing more than one home per year. Particularly, interviewees hope for Hands Up Ministries to own 10 homes on 4th and 5th avenue. Making home ownership possible and seeing a positive change within the community is the overall vision. However, the interviewees feel that Hands Up Ministries needs to focus their time and energy on the vision of the organization, providing affordable housing, instead of taking on issues outside of the organization’s purpose. Interviewee #1: “Short term – to be able to purchase and refurbish at least one home per year (minimum) to be able to provide a family with affordable housing.” Interviewee #2: “To have ten homes sold to families living on 4/5th Ave in 5 years total.” Interviewee #3: “To buy up abandon/foreclosed homes on 4th & 5th Avenues, provide affordable rents in these homes, eventually sell these homes to the tenants, and watch the neighborhood become revitalized.” Interviewee #4: “Being able to purchase at least one home per year. And secondly, be able to sell at least one of the HUM homes each year to someone in the community to develop home ownership.” 7 vA MM
Page 1 and 2: Evaluation of Interpersonal Communi
Page 3 and 4: Executive Summary When VAMM first m
Page 5: Project Summary Situation Analysis
Page 9 and 10: Survey Method Method Selection When
Page 11 and 12: When asked to rate their view of Ha
Page 13 and 14: 96% of articles did not mention a c
Page 15 and 16: Insights Summary While we found a s
Page 17 and 18: Newsletter As staff members noted i
Page 19 and 20: 3. What problems do you see the org
Page 21 and 22: 9. How do you see the side projects
Page 23 and 24: 5. How do you feel Hands Up Ministr
Page 25 and 26: . no 5. How would you rate your cur
Page 27 and 28: Appendix C: Content Analysis Instru
Page 29 and 30: Appendix D: Charts and Graphs How m
Page 31: 31 vA MM

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