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Client Summary Hands Up Ministries is a non-profit 501(c)3 organization based in Richmond, Virginia. Started in 2008 by Cassie Matthew and her husband, JT, HUM is focused on providing affordable housing in the Richmond community. To accomplish this goal, HUM purchases blighted homes and sells them to under privileged persons and families. Because HUM purchases the houses with cash, the organization is able to finance the homes for the families without an overseeing financial institution. “To change lives by providing affordable, stable housing opportunities for Richmond’s underserved.” -mission statement, Hands Up Ministries Goals and Objectives Hands Up Ministries has a multi-faceted goal aimed at bettering the Richmond community as a whole. A major facet of the organization’s goal is to purchase blighted homes, upgrade them, and sell them to underprivileged members of the community. HUM hopes that by being the sole institution involved in financing the houses, its beneficiaries will learn necessary skills to be responsible homeowners and renters in the future. To complement this goal, HUM also offers financial advising to members of the community. The overarching goal of HUM is to provide an opportunity for stability for all members of the Richmond community. Primary Beneficiaries of Hands Up Ministries Hands Up Ministries aims to serve all underprivileged and impoverished members of the community. However, to accomplish this goal, HUM focuses on one city block at a time. Currently, HUM is focused on empowering members of the Highland Park Community on 42nd street. Apart from its peers, Hands Up Ministries does not discriminate against persons with prior criminal records. As a charitable organization, HUM hopes to provide felons with an opportunity for stability. 4 vA MM
Project Summary Situation Analysis When VAMM began work with Hands Up Ministries they were in need of an update to their website, social media and interpersonal communication campaigns. In the realm of interpersonal communication, Hands Up Ministries lacked diverse and overarching methods of building relationships with the Highland Park community. While HUM does a consummate job securing a steadfast relationship with a small section of the Highland Park community, their efforts neglected an outlying section. Our goal in conducting research within the community was to aid HUM in developing efficacious methods of reaching members previously unaffected by their efforts. Specifically, VAMM’s research focused on tailoring methods for Cassie Matthew, president of Hands Up Ministries. HUM foundered in their communication methods by choosing to involve themselves in numerous engagements rather than injecting their full energy and attention into one project. This method led to attenuated efforts within each project HUM took on. Communication Objectives VAMM’s top priority when working with HUM was to evaluate how they, specifically Cassie Matthew, communicates and build relationships with the community members in Highland Park. Our first objective was to look inside the organization itself to see how the staff members view the work they produce for the community in Highland Park. We then went on to survey the community members in Highland Park to grasp their perspective on the work HUM does and how they interact with a nonprofit organization within their community. Lastly we coded websites and tra- 5 vA MM
Page 1 and 2: Evaluation of Interpersonal Communi
Page 3: Executive Summary When VAMM first m
Page 7 and 8: Qualitative Methods of Research Met
Page 9 and 10: Survey Method Method Selection When
Page 11 and 12: When asked to rate their view of Ha
Page 13 and 14: 96% of articles did not mention a c
Page 15 and 16: Insights Summary While we found a s
Page 17 and 18: Newsletter As staff members noted i
Page 19 and 20: 3. What problems do you see the org
Page 21 and 22: 9. How do you see the side projects
Page 23 and 24: 5. How do you feel Hands Up Ministr
Page 25 and 26: . no 5. How would you rate your cur
Page 27 and 28: Appendix C: Content Analysis Instru
Page 29 and 30: Appendix D: Charts and Graphs How m
Page 31: 31 vA MM

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