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Cleantech takes over consumer markets

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OUSING<br />

HOUSING<br />

OUSING<br />

smart metering<br />

turnkey solutions<br />

home automation<br />

creation of prosumers<br />

project financing<br />

digital service<br />

platform<br />

smart metering<br />

creation of prosumers<br />

project financing<br />

2/6 OPTIMISATION<br />

4/6 SMART SUBSTITUTION AND DEMATERIALISATION<br />

energy storage<br />

smart product<br />

innovation<br />

crowdfunding<br />

3/6 OPTIMISATION<br />

4/5 OPTIMISATION<br />

2/3 SHARING<br />

2/6 OPTIMISATION<br />

consulting &<br />

project coordination<br />

energy source<br />

subtitution<br />

4/6 SMART SUBSTITUTION AND DEMATERIALISATION<br />

energy<br />

management<br />

turnkey solution<br />

comfort control<br />

energy source<br />

subtitution<br />

energy source<br />

subtitution<br />

smart metering<br />

3/6 UPCYCLING AND REFURBISHMENT<br />

co-creation<br />

energy platform<br />

management<br />

turnkey solution<br />

1/5 SMART SUBSTITUTION AND DEMATERIALISATION<br />

1/3 UPCYCLING AND REFURBISHMENT<br />

energy<br />

energy<br />

management<br />

management<br />

smart metering<br />

NAME: GreenEnergetic<br />

FIELD: housing<br />

2/6 OPTIMISATION<br />

RESOURCE EFFICIENCY MODEL(S): smart substitution and<br />

dematerialisation, optimisation<br />

smart metering<br />

FROM: Germany<br />

WHAT do they do: Enabling decentralisation of energy system by providing<br />

one-stop-shop for homeowners to plan, purchase, and finance residential<br />

photovoltaic systems online.<br />

WHY is it promising: Makes adopting photovoltaic energy systems easy for<br />

homeowners by providing homeowners full service and thus decreasing the<br />

barriers to adapt solar energy systems. Various revenue streams including<br />

consulting, deployment, installation, and repairs. Shapes the image of solar<br />

panels to appear more like a typical <strong>consumer</strong> good resulting from increased<br />

demand for sustainable services. Also, typified example how energy can<br />

be seen as-a-service and how the energy systems are becoming more<br />

distributed.<br />

creation of prosumers<br />

project financing<br />

energy source<br />

subtitution<br />

4/6 SMART SUBSTITUTION AND DEMATERIALISATION<br />

energy<br />

management<br />

turnkey solution<br />

COMPANIES with similarities in the business model: GreenGoEnergy<br />

(Denmark), Savo Solar (residential applications - Finland)<br />

NAME: Bettervest<br />

FIELD: housing<br />

RESOURCE EFFICIENCY MODEL(S): sharing, upcycling and refurbishment<br />

FROM: Germany<br />

WHAT do they do: Crowdfunding platform that makes it possible for anyone<br />

to invest in energy efficiency projects and benefit from the savings.<br />

energy storage<br />

smart product<br />

innovation<br />

4/5 OPTIMISATION<br />

WHY is it promising: Offers a different approach to promoting energy<br />

efficiency through crowdfunding. Makes it easier for organisations and<br />

individuals to collaborate in energy efficiency projects. Especially for citizens<br />

it is an easier and more efficient way to encourage energy efficiency through<br />

investing in projects that matter to them. After crowdfunding, Bettervest<br />

supports the development by consulting the projects to get them done. This is<br />

where their main revenue comes from. Trends supporting their business are<br />

increased demand for sustainable services and distributed energy systems as<br />

energy source<br />

subtitution<br />

well as access <strong>over</strong> ownership becoming more important for <strong>consumer</strong>s.<br />

COMPANIES with similarities in the business model: We Share Solar<br />

(crowdfunding for solar energy projects - Netherlands)<br />

energy<br />

management<br />

1/5 SMART SUBSTITUTION AND DEMATERIALISATION<br />

smart metering<br />

energy storage<br />

smart product<br />

innovation<br />

4/5 OPTIMISATION<br />

energy source<br />

subtitution<br />

energy<br />

management<br />

1/5 SMART SUBSTITUTION AND DEMATERIALISATION<br />

smart metering<br />

NAME: Ferroamp<br />

FIELD: housing<br />

RESOURCE EFFICIENCY MODEL(S): optimisation, smart substitution and<br />

dematerialisation<br />

FROM: Sweden<br />

WHAT do they do: Ferroamp makes modular solar and storage solutions<br />

through an EnergyHub system, with a powerwall in the heart of the system<br />

that allows energy storage, bidirectional energy flows, savings on grid fees,<br />

and faster electric vehicle charging.<br />

WHY is it promising: Creates energy savings through smart system and<br />

innovative powerwall development, making it easier for <strong>consumer</strong>s to adopt<br />

solar energy as well as energy efficiency to their homes. Interesting, alreadyin-business<br />

competitor for more famous Tesla Powerwall. Main source of<br />

revenue from installations and product sales. Ferroamp is supporting the<br />

transition to more distributed energy systems and answering to the growing<br />

demand for sustainable services as well as demand for energy storage.<br />

COMPANIES with similarities in the business model: Tesla Powerwall (USA)<br />

<strong>Cleantech</strong> <strong>takes</strong> <strong>over</strong> <strong>consumer</strong> <strong>markets</strong><br />

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