Cleantech takes over consumer markets

4.2 Selected Examples of Major Companies with
Top Consumer Cleantech Solutions
TOP5 ESTABLISHED
2/3 SMART SUBSTITUTION AND DEMATERIALISATION
service innovation
1/3 OPTIMISATION
substitution of
traditional energy
IoT and process
optimisation
NAME: Siemens
FIELD: housing
RESOURCE EFFICIENCY MODEL(S): smart substitution and
dematerialisation, optimisation
FROM: Germany
WHAT they do: Siemens has a dominating presence in renewable
energy (leading position in off-shore wind), lighting (OSRAM), green
building solutions, and energy transmission and distribution. The
company has also made great leaps in for example the fields of
high-speed railways and new generation high voltage DC electricity
transmission.
COMPETITIVE EDGE: Today, Siemens is one of the world’s biggest
cleantech companies, reporting EUR 28 billion in its environmental
portfolio. The company has definite technological and incumbent
advantages despite great competition in the sector. The focus on
emerging markets like India and China should yield decent growth for
the company.
2/3 SMART SUBSTITUTION AND DEMATERIALISATION
renewable energy
production
1/3 SHARING
renewable energy
commerce
p2p marketplace
platform
3/3 SMART SUBSTITUTION AND DEMATERIALISATION
e-commerce
platform
STABLISHED
3/5 OPTIMISATION
connecting local
businesses to
2/3 SMART SUBSTITUTION AND DEMATERIALISATION
renewable energy
production
turnkey solutions
home automation
1/3 SHARING
electronic payments
renewable energy
commerce
p2p marketplace
platform
energy
management
1/4 SMART SUBSTITUTION AND DEMATERIALISATION
NAME: Oulun Energia, Oulun Sähkönmyynti Oy’s Farmivirta
FIELD: housing
RESOURCE EFFICIENCY MODEL(S): smart substitution and
dematerialisation, sharing
FROM: Finland
WHAT they do: Farmivirta is a P2P clean energy electricity product;
a consumer can buy electricity produced by another consumer
in a market-based manner while Oulun Sähkönmyynti handles
practicalities such as marketing, contracts, billing, and balance
settlement.
smart product
innovation
novell energy
storage
3/4 OPTIMISATION
energy source
substitution
energy storage
COMPETITIVE EDGE: Energy is produced at micro and small
power stations with fully renewable power sources such as hydro,
wind, solar, and biomass, and practically any household can become
a producer. If preferred and to avoid shortages in demand, the
producers may also access the Nordic power market with the help of
Farmivirta and sell all their production at the Nordpool SPOT-price to
the common electricity market.
1/4 SMART SUBSTITUTION AND DEMATERIALISATION
energy source
substitution
digital service
platform
smart metering
2/5 UPCYCLING AND REFURBISHMENT
Cleantech takes over consumer markets
novell energy
storage
ation
art product
energy storage
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