Cleantech takes over consumer markets
Consumer_Cleantech_Report1
Consumer_Cleantech_Report1
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etplace<br />
platform<br />
process<br />
ptimisation<br />
1/3 OPTIMISATION<br />
1/3 SHARING<br />
STABLISHED<br />
3/3 SMART SUBSTITUTION AND DEMATERIALISATION<br />
e-commerce<br />
platform<br />
2/3 SMART SUBSTITUTION AND DEMATERIALISATION<br />
renewable energy<br />
production service innovation<br />
2/3 SMART SUBSTITUTION AND DEMATERIALISATION<br />
FIELD: other<br />
TOP5 ESTABLISHED<br />
connecting local<br />
businesses to<br />
substitution renewable of energy<br />
traditional energy commerce<br />
electronic payments<br />
p2p marketplace<br />
IoT and process<br />
NAME: Alibaba<br />
RESOURCE EFFICIENCY MODEL(S): Dematerialisation and smart<br />
substitution<br />
FROM: China<br />
1/4 SMART SUBSTITUTION AND DEMATERIALISATION<br />
WHAT they do: Alibaba is a Chinese e-commerce company that provides C2C,<br />
B2C, and B2B sales services and electronic payment services via several web<br />
portals. Alibaba has developed an entire e-commerce ecosystem around local,<br />
Chinese needs.<br />
2/3 SMART SUBSTITUTION AND DEMATERIALISATION<br />
renewable energy<br />
production<br />
COMPETITIVE EDGE: Alibaba first set their focus on B2B <strong>markets</strong> by<br />
connecting Chinese manufacturers and exporters to foreign companies<br />
looking to buy Chinese products. Unlike eBay, Alibaba lets people list for free,<br />
but charges for advertising. This is crucial for attracting Chinese companies<br />
and <strong>consumer</strong>s to start selling their goods online. A growing amount of digital<br />
services including taxi and restaurant reservations and ordering queue<br />
numbers are easily accessible through Alibaba’s ecosystem and mobile<br />
application, making Alibaba a big actor in <strong>consumer</strong> cleantech.<br />
smart product<br />
innovation<br />
novell energy<br />
storage<br />
3/4 OPTIMISATION<br />
energy source<br />
substitution<br />
renewable energy<br />
commerce<br />
p2p marketplace<br />
platform<br />
energy storage<br />
platform<br />
optimisation<br />
turnkey solutions<br />
1/3 SHARING<br />
1/4 SMART SUBSTITUTION AND DEMATERIALISATION<br />
smart product<br />
innovation<br />
novell energy<br />
storage<br />
1/3 OPTIMISATION<br />
3/4 OPTIMISATION<br />
energy source<br />
substitution<br />
3/3 SMART SUBSTITUTION AND DEMATERIALISATION<br />
e-commerce<br />
platform<br />
home automation<br />
digital service<br />
platform<br />
3/5 OPTIMISATION<br />
connecting local<br />
businesses to<br />
energy<br />
energy storage<br />
electronic payments<br />
2/5 UPCYCLING AND REFURBISHMENT<br />
management<br />
smart metering<br />
NAME: Tesla Energy, Tesla Motors and Solar City<br />
FIELD: mobility, housing<br />
RESOURCE EFFICIENCY MODEL(S): dematerialisation and smart<br />
substitution<br />
FROM: USA<br />
1/3 SHARING<br />
1/4 SMART SUBSTITUTION AND DEMATERIALISATION<br />
WHAT they do: Tesla’s vision is to make all energy generation, infrastructure,<br />
and mobility services carbon neutral.<br />
COMPETITIVE EDGE: Tesla has the opportunity to be a true pioneer in the<br />
global transformation towards a carbon neutral economy. Their concepts are<br />
unique and ready for market deployment in a way that leaves them with no<br />
comparable competition at the current time.<br />
smart product<br />
innovation<br />
novell energy<br />
storage<br />
energy source<br />
substitution<br />
energy storage<br />
3/4 OPTIMISATION<br />
turnkey solutions<br />
home automation<br />
3/5 OPTIMISATION<br />
energy<br />
management<br />
NAME: Nest (Google)<br />
FIELD: housing<br />
RESOURCE EFFICIENCY MODEL(S): optimisation<br />
FROM: USA<br />
WHAT they do: Nest – a s startup acquired by Google in 2014 – produces<br />
home automation devices with user-friendly interfaces. The devices enable<br />
fast energy conservation and have a high ROI for the user.<br />
COMPETITIVE EDGE: Nest places special attention to the UX of the products,<br />
which makes them intuitive and easy to install and use. Competing metering<br />
companies have not put as much effort as Nest has to UX in home automation.<br />
digital service<br />
platform<br />
smart metering<br />
2/5 UPCYCLING AND REFURBISHMENT<br />
<strong>Cleantech</strong> <strong>takes</strong> <strong>over</strong> <strong>consumer</strong> <strong>markets</strong><br />
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