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Cleantech takes over consumer markets

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etplace<br />

platform<br />

process<br />

ptimisation<br />

1/3 OPTIMISATION<br />

1/3 SHARING<br />

STABLISHED<br />

3/3 SMART SUBSTITUTION AND DEMATERIALISATION<br />

e-commerce<br />

platform<br />

2/3 SMART SUBSTITUTION AND DEMATERIALISATION<br />

renewable energy<br />

production service innovation<br />

2/3 SMART SUBSTITUTION AND DEMATERIALISATION<br />

FIELD: other<br />

TOP5 ESTABLISHED<br />

connecting local<br />

businesses to<br />

substitution renewable of energy<br />

traditional energy commerce<br />

electronic payments<br />

p2p marketplace<br />

IoT and process<br />

NAME: Alibaba<br />

RESOURCE EFFICIENCY MODEL(S): Dematerialisation and smart<br />

substitution<br />

FROM: China<br />

1/4 SMART SUBSTITUTION AND DEMATERIALISATION<br />

WHAT they do: Alibaba is a Chinese e-commerce company that provides C2C,<br />

B2C, and B2B sales services and electronic payment services via several web<br />

portals. Alibaba has developed an entire e-commerce ecosystem around local,<br />

Chinese needs.<br />

2/3 SMART SUBSTITUTION AND DEMATERIALISATION<br />

renewable energy<br />

production<br />

COMPETITIVE EDGE: Alibaba first set their focus on B2B <strong>markets</strong> by<br />

connecting Chinese manufacturers and exporters to foreign companies<br />

looking to buy Chinese products. Unlike eBay, Alibaba lets people list for free,<br />

but charges for advertising. This is crucial for attracting Chinese companies<br />

and <strong>consumer</strong>s to start selling their goods online. A growing amount of digital<br />

services including taxi and restaurant reservations and ordering queue<br />

numbers are easily accessible through Alibaba’s ecosystem and mobile<br />

application, making Alibaba a big actor in <strong>consumer</strong> cleantech.<br />

smart product<br />

innovation<br />

novell energy<br />

storage<br />

3/4 OPTIMISATION<br />

energy source<br />

substitution<br />

renewable energy<br />

commerce<br />

p2p marketplace<br />

platform<br />

energy storage<br />

platform<br />

optimisation<br />

turnkey solutions<br />

1/3 SHARING<br />

1/4 SMART SUBSTITUTION AND DEMATERIALISATION<br />

smart product<br />

innovation<br />

novell energy<br />

storage<br />

1/3 OPTIMISATION<br />

3/4 OPTIMISATION<br />

energy source<br />

substitution<br />

3/3 SMART SUBSTITUTION AND DEMATERIALISATION<br />

e-commerce<br />

platform<br />

home automation<br />

digital service<br />

platform<br />

3/5 OPTIMISATION<br />

connecting local<br />

businesses to<br />

energy<br />

energy storage<br />

electronic payments<br />

2/5 UPCYCLING AND REFURBISHMENT<br />

management<br />

smart metering<br />

NAME: Tesla Energy, Tesla Motors and Solar City<br />

FIELD: mobility, housing<br />

RESOURCE EFFICIENCY MODEL(S): dematerialisation and smart<br />

substitution<br />

FROM: USA<br />

1/3 SHARING<br />

1/4 SMART SUBSTITUTION AND DEMATERIALISATION<br />

WHAT they do: Tesla’s vision is to make all energy generation, infrastructure,<br />

and mobility services carbon neutral.<br />

COMPETITIVE EDGE: Tesla has the opportunity to be a true pioneer in the<br />

global transformation towards a carbon neutral economy. Their concepts are<br />

unique and ready for market deployment in a way that leaves them with no<br />

comparable competition at the current time.<br />

smart product<br />

innovation<br />

novell energy<br />

storage<br />

energy source<br />

substitution<br />

energy storage<br />

3/4 OPTIMISATION<br />

turnkey solutions<br />

home automation<br />

3/5 OPTIMISATION<br />

energy<br />

management<br />

NAME: Nest (Google)<br />

FIELD: housing<br />

RESOURCE EFFICIENCY MODEL(S): optimisation<br />

FROM: USA<br />

WHAT they do: Nest – a s startup acquired by Google in 2014 – produces<br />

home automation devices with user-friendly interfaces. The devices enable<br />

fast energy conservation and have a high ROI for the user.<br />

COMPETITIVE EDGE: Nest places special attention to the UX of the products,<br />

which makes them intuitive and easy to install and use. Competing metering<br />

companies have not put as much effort as Nest has to UX in home automation.<br />

digital service<br />

platform<br />

smart metering<br />

2/5 UPCYCLING AND REFURBISHMENT<br />

<strong>Cleantech</strong> <strong>takes</strong> <strong>over</strong> <strong>consumer</strong> <strong>markets</strong><br />

33

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