Business of Fall Fashion 2015

FASHION XCHANGE 

FALL 2015 | ISSUE 12 

ALL FASHION. ALL BUSINESS. NO GOSSIP. 

The 

BUSINESS of 

FALL 

FASHION 

Issue 

CUFF 

SMART JEWLERY 

WITH STYLE & PURPOSE 

NEO MOD 

The Nu Generation 

Of Style 

SOAZIG KAAM 

Fashion Designer, Director Of 

FAST, Cal Berkley Student, Humble, 

Professional & much more! 

DRESS LIKE A 

PROFESSIONAL 

With Macy’s Fall Fashion 

LIFE AFTER 

DESIGN SCHOOL 

Explains Jeanne Allen of 

Fashion Incubator San Francisco 

Fashion Xchange Magazine | Business of Fall Fashion | 1

ROBERT SILVER 

editor in chief 

IVANNA WOODS 

creative director 

ALLANAH GARCIA 

director of promotions 

DERRICK RODGERS 

director of photography (LA) 

CAITY SHREVE, ALEXA PALACIOS , AMY ROILAND, OLYA ROSTOV, 

ANGELINA MAH, CAITLIN MCCULLOCH 

contributing writers 

ENGEL CHING 

photographer 

MICHAEL MOORE 

photographer 

Fashion Xchange Magazine is a fashion industry trade magazine. As a resource for emerging and established talent, we 

advocate the brands, events and professionals that embody the success of the fashion industry. We provide a platform where 

arising talent can be showcased alongside today’s leading professionals. 

Beyond mere product placement, our goal is to deliver informative content on the most influential trends that are shaping 

fashion today. Furthermore we enlighten our readers with the necessary advice of how to create and maintain a sustainable 

career in the marketplace. 

Whether you’re a model, fashion designer, photographer, student or a fan of fashion, Fashion Xchange Magazine allows its 

readers to gain knowledge often only revealed behind closed doors. 

FASHION XCHANGE MAGAZINE 

a Silver Publishing Company 

Hayward, CA 

SALES & QUESTIONS 

510-904-7899 

info@fashionxchangemag.com

THE CHOICE OF WORKING PROFESSIONALS 

CARRYING SOLUTIONS FOR CAMERA GEAR 

www.thinktankphoto.com 

engage with nature 

www.mindshiftgear.com 


TABLE OF CONTENTS 

06// The Business of Blogging 

26// 

Bunnies In Wonderland 

Mister Triple X by Erik Rosete 

08// 54// Money Matters: Life After Design 

34// 

School 

Cuff 

Smart Jewelry With a Purpose 

44// Burkhaulter Couture 

Stephanie Burkhalter conquers 

Hollywood with her new collection, 

Californication! 

58// 

Nicole Bonifacio 

An international model’s gaze 

into the business of the modeling 

world. 

4 | Business of Fall Fashion Issue | Fashion Xchange Magazine

LETTER FROM THE EDITOR 

Before choosing what articles to write, talent to showcase 

and trends to highlight, the right title had to be chosen. 

The title of any issue or book is one of the single most 

important decisions to make. The title sets the tone for the 

voice of the issue and gives readers an expectation of the 

content covered. During the season, the title ‘Fall Fashion’ 

is synonymous on covers of fashion magazines on any 

newsstand near you. 

New Mod 

New Generation of Style 

10// 

12// 

14// 

38// 

48// 

62// 

64// 

66// 

Models In Tech 

//20 

FashionTap: Connecting the Fashion 

World 

Dress Like A Professional 

Tuttalo Italy by Maximilian 

Francesco, Men’s Fashion 

Soazig Kaam 

For The Modern Woman 

Meet DESIGNER JAKE From 

Project Runway Season 14 

Amra and Elma Take On NYFW 

Uncommon Threads: 10th 

Annevsary of fashionART 

We began with the question , “What makes the fall season 

the most important season for fashion?” More advertisers 

invest, fall/winter trends are showcased, fall begins retailers 

4th quarter push, magazines print the most articles of 

clothing for fall/winter than spring/summer, the biggest 

fashion shows are presented, and high end and designers 

releasing their lookbooks are just a few examples of what 

makes this season so important. 

Every emerging professional should take notice of these 

factors that could help you maximize this time to further 

your position in the fashion industry. Designers, take heed 

to the advice given by Jeanne Allen (Money Matters: Life 

After Design School, p.54) of the importance of monetizing 

your artistry. Fashion-tech innovators like Deepa Sood of 

CUFF Jewelry (p.34), find inspiration in developing a way 

to connect fashion & technology without alienating your 

sense of style in the article on the emerging CEO. 

Mobile app companies (FashionTap, p.12) are making 

the mark and influencing how the fashion industry are 

meeting the ever changing & demanding needs of fashion 

consumers. The Business of Fall Fashion is all about what 

makes this time the most important season of the year. 

- R. Silver, editor 



The Business 

of Blogging 

THERE ARE SO MANY DIFFERENT 

APPROACHES TO BECOMING A 

SUCCESSFUL BLOGGER. YES, SOME 

GIRLS SEEM TO JUST POP UP OUT 

OF NOWHERE WITH TONS OF 

FOLLOWERS—BUT IN MY EXPERIENCE, 

THESE “OVERNIGHT SUCCESSES” 

HAVE USUALLY BEEN BLOGGING FOR 

YEARS AND ONLY STARTED BEING 

RECOGNIZED FOR THEIR HARD WORK 

RECENTLY. AS BIZ STONE ONCE SAID, 

“TIMING, PERSEVERANCE, AND TEN 

YEARS OF TRYING WILL EVENTUALLY 

MAKE YOU LOOK LIKE AN OVERNIGHT 

SUCCESS.” WRITTEN BY AMY ROILAND 

Most of the biggest bloggers you know started their blogs 

back in 2009 or earlier. It takes a lot of time to build your 

audience. I started A Fashion Nerd over two years ago, 

and after 693 posts, I now have over 35,000 followers on 

Instagram and 7,000,000 views on vine. Over the span of 

two years, I went out almost every single day and shot an entire blog, 

edited that blog, and posted that blog up on every single social media 

platform I had access to. I was determined and relentless. I never let 

anything get in my way—not even sickness could stop me. 

[continue on page 8] 


I started my blog by shooting myself with a Nikon 

5100, a 50mm lens, and a clicker. I would use a self 

timer on the camera with the clicker and a tripod. 

These are essentially the only three things you need 

to start a blog. I would drive to train stations, beaches, 

woodlands, and climb onto roof tops; combined with 

my tools, I created a huge amount of content to share 

with my followers. I used Blogger.com to set up my 

blog, and it began to grow. 

Now that you know how to start your blog, here are 

some tips to grow your blog faster: 

Tip #1: Establish and maintain a consistent flow of 

content to your blog, Instagram, Twitter, Facebook, 

and FashionTap accounts. When people visit your 

social profiles, they will want to see that you are 

active before they begin to follow or work with you. 

Tip #2: Interact with bloggers similar to you. If their 

look and style matches yours, comment on their 

Instagram photos to build a connection with them 

and their fans. You will build relationships with others 

in the industry, but more importantly, you will gain 

interested and involved fans. 

Tip #3: If you have great content, you may start 

working with smaller brands right away. I styled all 

of my own blogs using my existing wardrobe and 

mixing in a few new pieces here and there. Instead 

of waiting for them to find me, I began to reach 

out to different brands to work with via Instagram. 

I would comment on photos to ask for PR emails. 

Often times, I would get a response, follow up, and 

gain a partnership. While having unique content will 

eventually draw attention, I think being proactive 

and reaching out to the right strategic partners is 

something you can begin to do right away. 

Tip #4: Get on all fashion social media sites or apps 

as soon as possible. If you are a smaller blogger, just 

starting out, or wanting to start a blog makes it hard 

to grow followers on social media. People at the top 

generally stay at the top, while people just starting 

have to fight their way up. This takes a lot of hard 

work! I personally manage accounts on each network 

you can name: Facebook, Twitter, Instagram, Vine, 

Pinterest, Blogger, and several others. If you can 

get onto new platforms early in their product life, 

this is a great way to build a large following. Chiara 

Ferragni started her blog in 2009 and has clearly 

become hugely successful over the past several 

years. Many YouTube and Vine celebrities started on 

those channels on day one, hence one of the biggest 

reasons many of them have such huge followings. 

If you are an early adopter on any network, you 

will become big on that network, growing your 

8 | Business of Fall Fashion Issue | Fashion Xchange Magazine 

following as the network itself grows its user base. I’m 

always vigilant about new upcoming sites, networks, and 

publications where I can get involved early. 

FashionTap is a great example of an opportunity to be 

discovered and to grow your following. This fashion 

social network for bloggers and the fashion industry 

just launched in March, so jumping on board as an early 

adopter will benefit when the network becomes big and 

has millions of users. 

Tip #5: The last piece of advice I will offer is do not buy 

followers on any social network! My followers are all real, 

and I worked the hardest I’ve ever worked for them. There 

are new apps coming out that detect fake followers on 

Instagram, Twitter, and Facebook. You will be found out 

and lose credibility. 

Good luck! Stay strong, stay determined, stay vigilant, and 

be yourself! 

Twitter https://twitter.com/afashionnerd 

Instagram https://instagram.com/afashionnerd 

Facebook https://www.facebook.com/amyroiland 

YouTube https://www.youtube.com/channel/ 

UCfVQ_4Af8tX3yoSqBawah_g 

Website http://www.afashionnerd.com/

FASHIONTAP 

IS A GREAT 

EXAMPLE OF AN 

OPPORTUNITY TO 

BE DISCOVERED 

AND TO 

GROW YOUR 

FOLLOWING. 


Models In Tech 

MODELS IN TECH IS A MODELING AGENCY THAT PROVIDES 

SPOKESMODELS, PRODUCT DEMONSTRATORS, ATMOSPHERE 

MODELS, BRAND AMBASSADORS, HOSTS AND GREETERS 

FOR TECH COMPANIES AND BRANDS. CEO and Founder Olya 

Ischukova is a Marketing and PR specialist with a deep-seated 

passion for connecting fashion and technology. She exemplifies 

the core of what the business of fashion truly is, representing 

and promoting brands in an attractive and innovative manner. 

Interview by Ivanna Woods & CEO and Founder Olya Ischukova 

Fashion Xchange Magazine: What inspired you to 

create Models in Tech? What void in the industry 

has your company filled by starting this agency? 

Olya Ischukova: The idea to create Models In Tech 

came to me naturally. I’ve been modeling, consulting, 

doing PR and social media for tech companies, so first 

I became a “model in tech”. Working at various events 

I developed a lot of connections and couldn’t fulfill all 

the bookings myself, so I started to recruit my model 

friends. Smart models. Intelligence and product 

knowledge makes them more efficient than just a 

pretty face. I realized that I can create a company 

which is much needed on the market. 

FXM: In what way do the models of Models in Tech 

promote the brands you work with? 

OI: We always listen to our client’s business goals and 


event objectives. Before any engagement, models 

are trained on the product(s) they represent, so they 

develop into an extension of the sales/marketing 

team. 

Agency services include spokes and promotional 

models, brand ambassadors, lead generators, hosts 

and greeters, social media brand engagement. Social 

media is a huge part of marketing campaigns, and 

Models In Tech can help generate buzz around for 

companies during the event through multiple posts 

on Twitter and Instagram using special hashtags. 

FXM: How do you seek out models with 

backgrounds in marketing, social media, branding 

and public relations? 

OI: It’s a selective process (laughing). Networking and 

personal connections helped me form the base, but 

I’m always scouting. We are launching a program for

University students to join while they are 

still studying, so they get part-time job 

and networking opportunities with main 

tech players at the biggest conferences. 

We look for models who are outgoing, 

friendly, well spoken, know how to hold 

themselves in a professional manner 

and can sell anything: a software, a car, a 

wearable or medical device, virtual reality 

set or get new users intrigued in a newly 

released app. But first of all I’m looking 

for personality! 

FXM: What is the criteria for the 

models’ level of education for them to 

be considered? 

OI: Our team members are not just pretty 

faces. They are educated women who 

have earned degrees from eminent 

universities such as U.C. Berkeley and 

Hult International Business School. These 

schools have a certain reputation and 

if you see a prestigious University on a 

candidate’s resume, one would consider 

them to be well educated. 

Education is what makes Models In 

Tech stand out! We empower models 

to be intelligent and successful, not 

just attractive. Fashion models often 

become role-models for young girls, but 

the paradigm has shifted in terms of the 

inspiration from models not only being 

comprised of looking good, but also 

being intelligent and well-rounded. 

You can check models profiles on my 

website www.modelsintech.com, besides 

pictures and statistics we provide 

information about education and 

experience. 

FXM: What process do the models go 

through to learn about the brands you 

work with? 

OI: Training is a mandatory process 

in my agency. The client provides all 

the detailed information and we set 

up a training where models learn 

about the company, its’ products and 

services. Sometimes the product is 

pretty simple and it’s enough to look 

through the website to get an idea, but 

when we work with more sophisticated 

technology, it takes time to become 

familiar and one on one training is 

required. 

FXM: Do models have to have a certain 

height and appearance to be signed 

with Models in Tech? 

OI: Like all modeling agencies, we do 

have beauty standard, but attracting 

attention is only 50% of Models In Tech’s 

mission. Our professionals’ main goal is 

to educate the event attendees on the 

product they represent. Appearance is 

as important as knowledge. Some client 

are looking for brand ambassadors who 

can blend into the crowd and look like a 

guest at the event and some are seeking 

attention to their demo area. We have 

an individual approach for each client 

depending on the company’s goals and 

marketing strategy. 

FXM: What are the most popular types 

of tech businesses you’ve worked 

with? 

OI: Our clients’ portfolio is pretty broad. 

We work with differed applications, 

virtual and augmented reality, wearables, 

fashion tech startups, gaming, medical, 

law and even real estate companies. 

Innovations are everywhere these days 

and we enjoy learning how technology 

affects all aspects of our lives. Here is a 

small list to give you an idea: Lunasleep 

(smart mattress cover), StyleBee (uber 

for beauty), Cortexica (visual search 

technology for brands and retailers), 

Viawear (smart bracelet), Fashion Tech 

Forum, PG Connects, Trnio App (3d face 

and objects scan), Selfie App (custom 

backgrounds for your selfie), Plazma 

Group (IoT company), Nexinfo (Oracle 

supply chain tech), Arloopa (augmented 

reality app), Helix (wearable cuff with 

Bluetooth headphones). Aren’t all of 

these companies fascinating? 

FXM: What are some plans for the 

future of your company? 

OI: Having Models in Tech’s headquarters 

in Silicon Valley is highly beneficial for us, 

as we target tech companies. As CEO, I 

enjoy meeting new people, researching 

new businesses and developing 

partnership opportunities. This truly 

is the place to be. The Silicon Valley 

ecosystem and entrepreneurial spirit is 

something people are trying to recreate 

around the world. 

The main goal is to expand. We have 

some presence in New York and Los 

Angeles. With a growing volume of 

clientele, the number one priority is to 

expand in these cities. I am so thankful 

to be surrounded by such brilliant 

people who are interested to work with 

my amazing team and maximize our 

exposure through creative partnership. 

Olya Ishchukova 

Founder and CEO 

www.modelsintech.com 


FashionTap: Connectin 

After becoming a hit success from her blog, A Fashion Nerd, Amy Roiland 

is revolutionizing the fashion industry by creating the app, FashionTap. 

Written by Angelina Mah 

After becoming a hit success from her blog, A 

Fashion Nerd, Amy Roiland revolutionized the 

fashion industry by creating the app, FashionTap. 

The name itself with it’s button logo represents an 

industry utilizing social media to form one network within 

the fashion industry. FashionTap is designed to connect the 

entire fashion world by a simple tap on the screen of your 

electronic device. Once a photo is tapped, links to purchase 

the items in the image, makeup tutorials linking to 

YouTube, or even new designers marketing their products 

become available to the user in moments. Since fashion 

cannot expand in our world without social media, as stated 

by Amy, her app is designed to be the connection between 

fashion and the world around us. 


How great would it be to receive 10-35% commission from 

tagging brands seen in your photo? From FashionTap, not 

only are you able to connect to friends you’re following, but 

designers have the capability of coming to fashionistas and 

bloggers for instance and paying them for networking their 

brand. In FashionTap’s database, there is an opportunity 

for every fashion-related position to show off their 

talent. FashionTap users range from bloggers to brands, 

boutiques to PR companies, designers to stylists, retailers, 

photographers and models. There’s even a section for the 

sheer fashion enthusiast! 

Interestingly enough, Amy found herself drawn to the 

technology world at a young age through fashion. When 

chosen at her job to find a fashion blogger in Austin, 

Texas, she knew there was an easier way to discover the 

existence of bloggers in each location without the intensive 

research. Teaming up with her friend from the technology 

department, Amy made the decision that it was time for 

a fashion app that would be able to locate every facet of 

people working in the industry. Once that decision was 

made, they began to develop the app. Her friend invested 

$100,000, and the app was put into action. 

AN APP TO FULLFIL ANYONE’S 

NETWORKING DESIRES 

While thinking from the perspective of a model, blogger, 

etc., Amy was able to develop the app to fulfill anyone in 

the fashion world’s career networking desires. FashionTap 

is clean, simple, and provides the opportunity to connect 

your personal FashionTap to any social media platform. 

It equips the user to a simplified and more direct form 

of networking through the web of fashion. From years of 

blogging, Amy knows what bloggers and fashion-crazed 

viewers crave - an accessible way to direct themselves 

through the fashion network. 

On FashionTap, you can expect a Chanel sort-of-feel, 

consisting of a classy black-and-white wardrobe with 

playful colors mixed in-between. Amy states that when 

you scroll through the app, you should expect to see 

photos with minimal writing. FashionTap is meant for you 

to experience the fashionable sensation through visual 

interpretation, rather than reading through your feed as a 

blog.

g The Fashion World 

“You can really see my love 

for fashion in my app” 

If you’re looking for a quirky, lively 

fashion style, make sure to check out 

Amy’s page at @amyroiland where 

you’ll find a mixture of 60’s style with 

modern indie. Amy is a woman who has 

worked in every aspect of the fashion 

industry and has built an app out of 

her love for the fashion world. She 

takes no monetary gain from her users 

commissions and will never take cuts. 

“Most fashion apps are created by men 

who know nothing about the fashion 

industry and just want to make a buck 

off of everyone which is pathetic. You 

can really see my love for this industry 

and my app. I want to bring everyone 

together on one social platform in the 

fashion industry. I want these indie 

brands to finally be found by location 

by everyone. Instagram is NOT a 

fashion social network, its’ an everyone 

network and when you #fashion you 

see food, dogs, feet, etc. No one has 

created what I have created and no one 

shares profits with their users. I adore 

all of my users and want everyone 

to be seen, found, and be paid,” Amy 

graciously shares. 

Transform your passion 

Amy’s passion to further Fashion Tap 

will transform your belief of fashion 

being isolated from social media, 

and that same passion will make it 

the first fashion social media app to 

reach 10 million users. “Passion will 

take you anywhere in the world,” as 

stated by Amy Roiland, and she’s 

showing us that this is the truth. 

FashionTap is the social network for 

the fashion world that lets you make 

money from sharing and tagging 

the brands and products that you 

already love. 

- Be an inspiration 

You can share your looks with the 

built-in camera, apply filters, and tag 

the brands you’re wearing directly from 

the FashionTap app. 

- Be Inspired 

You can find and follow top ranked 

fashion bloggers, models, designers, 

photographers, brands, etc., from all 

over the world to keep up with the 

latest style and fashion trends. 

- Tag what you’re wearing. 

FashionTap is the 

social network 

for the fashion 

world that lets you 

make money from 

sharing and tagging 

the brands and 

products that you 

already love. 

Wonder no more. Tag all your photos 

and support the brands you love. 

- Find out what’s trending this season. 

Search looks by hashtags, brands, 

products, and specific users. 

- Find the top ranked fashion bloggers 

and models in your city. 

Whether you’re based in New York, 

Paris, Tokyo, London, Los Angeles, 

San Francisco, Sydney, Seoul, etc., 

FashionTap ranks all users by popularity 

and geographical location (i.e. every city 

in the world). 

- Make money while having fun. 

Everyone can make money by tagging 

products with links directly to their 

stores or by using affiliate programs 

(FashionTap does not take a cut of 

your commission so you receive 100% 

commissions). You’re incentivized to 

share not only who makes that cool 

dress, shoes, bracelet, etc., but also 

where to buy it. You will be able to 

support the brands and influencers you 

love not just by your likes and follows 

but when you purchase products from 

their photos. 

Download FashionTap on iTunes 

www.FashionTap.com 


STYLE 

DRESS LIKE A 

professional 

Regardless of the role you play in the inudstry, there is no 

excuse for not expressing a sense of style. Stylist Vivian Yao 

utilizes Macy’s fall fashion to upgrade your appearance while 

working in fashion. 

Photographed by Robert Silver 

Styled by Vivian Yao 

Hair & Makeup by Bonice Halverson

THE WORK 

OF AN ARTIST 

IS ALWAYS SEEN 

BUT NEVER HEARD 

Just because black is 

the default color worn 

backstage by makeup 

& hair stylists it doesn’t 

mean your style has to be 

boring. 

Gerard Deral black 

sleeveless jump suit 

$129 Coach shoes $195 

Available at Macys.com 

Amanda Strachan 

model 


A MODEL IS 

ALWAYS PREPARED 

Whether it be a casting 

call or a go-see the 

mark of a professional 

model is her ability to 

be effortlessy always be 

ready for any opportunity. 

Eileen Fisher tan cap 

$398 DKNY JEANS 

sleeveless blouse $49.50 

skinny jeans by Joe’s 

$198 

Available at Macy’s Stores 

or www.Macys.com 


FASHION 

DESIGNERS ARE 

HELD TO A HIGH 

STANDARD OF 

STYLE. 

Le Rickie of Roc Rio 

Designs undersands that 

he must not only look the 

part, he must embody it. 

Bar III Navy vest $79.99 

Bar III Navy pants $105 

white sneakers by 

Lacoste $80 



Le Rickie 

designer 


PHOTOGRAPHER’S 

MOST IMPORTANT 

LENS IS THE EYE 

Rain, hail, sleet, or 

snow you don’t have to 

sacrifice style for rugged 

functionality. 

Ralph Lauren plaid shirt 

$98.50 Ralph Lauren 

orange sweater $98.50 

Ralph Lauren navy vest 

$225 Ralph Lauren jeans 

$98 Nautica black shoes 

$60 



Saksham Ghai 

model 


A TRUE 

FASHIONISTA 

ALLOWS NO 

EXCUSE 

She wears her devotion 

for fashion like a tiger 

wear stripes, effortlessly. 

And the world loves her 

for it. 

Elie Tahari grey fur vest 

$898 Vince Camuto pink 

sleeveless top $69 Calvin 

Klein pattern shorts $70 




Neo MOD 

We’ve seen a fashion trend expressed on the street to the runway - an approach 

to fashion that represents change of modern culture. With the inclusion of samesex 

marriage now the law of the land, and many schools from grade school to 

colleges offering unisex restrooms, it’s challenging not to notice the result of the 

shift characterized in the pieces made by the next generation of designers (e.g. 2016 

Academy of Art University Spring 2016 collection). 

We’ve teamed up with Macy’s fall fashion and Stylist Sherelle Williams to create a few 

looks that best communicated this growing trend. A modern movement of style that 

represents a step away from the masculine and / or feminine characteristic labels of 

fashion. 

ROBERT SILVER photographer ADRIANNNA RELOBA model 

SHERELLE WILLIAMS stylist BONICE HALVERSON beauty 


STAY HOODED 

Sexiness is about 

confidence, not about 

how much is revealed. 

Eileen Fisher mesh 

hoodie $168 RTW 

Clothing leather pants 

$158 DKNY black long 

shirt $56 Circus by Sam 

Edelman boots $100 

Michael Kors traveller 

bag $328 





COLORFUL IN 

ALL BLACK 

Taking one color 

and making it your 

own symbolizes true 

individuality. 

Max Mara turtleneck 

$350 Eileen Fisher vest 

$358 Designer Impulse 

pants $265 New Balance 

sneakers $74.99 Kenneth 

Cole bag $235 Available 

at Macy’s Stores or www. 

Macys.com 


OWN YOUR 

STYLE IN LAYERS 

Adding layers to your 

outfit lends you an 

opportunity to unvail 

your individuality. 

London Fog overcoat 

$165 Free People denim 

shirt $98 Rachel Roy 

jeans $79 Eileen Fisher 

white t-shirt $98 Dirty 

Laundry boots $39 

Michael Kors bakcpack 

$398 





Bun 

In 

Wonde 

wit 

Mister T 

PROFILE 

Photographer: Miles Schuster 

Designer: Erik Rosete 

Brand: Mister Triple X 

MUA: Erik Torppe 

Hair: Rockstar Wigs 

Models: Miss Phillipines / Universe Janine Tugonon, 

ANTM Star Kiara Belen, Kody Klein 


nies 

rland 

h 

riple X 








CUFF 

smart jewelry with a purpose 

WRITTEN BY IVANNA WOODS // PHOTOGRAPHED BY ENGEL CHING 

Today’s 

wearable 

tech 

industry 

is as 

exponentially 

profitable as it is a 

stylish niche market. 

Deepa Sood, 

Founder and CEO 

of CUFF realized 

just shy of a few 

years ago in 2013. 

CUFF is an elegant 

jewelry and accessory 

company. It’s 

interchangeable 

module, CuffLinc 

alerts your personal network when you are either busy or 

need help. Your CUFF will vibrate when someone needs 

to reach you, and you control who can break through. 

It pairs with the user’s smartphone using Bluetooth 

technology that slides into a variety of beautifully made 

bracelets and necklace pendants. 

Not only does CUFF provide a feminine spin on wearable 

tech, but the CuffLinc application has a multitude of incredibly 

helpful applications for the savvy tech girl. The sensor 

can alert the wearer when she’s in a meeting and receives a 

phone call or a text from one of the people in their select network, 

such as a babysitter or husband. It also has a safety alert 

function that with the push of a button sends a notification 

for help and her GPS coordinates to her specified network. 

‘Safety with a press. Notifications with a buzz. Stay safe and 

notified with style.’ 

The concept for CUFF began after Sood observed her 

husband and his friends excitedly trying on a fitness bracelet 

he’d recently purchased. When she tried it on, the first 

thing she did was hide it behind her jewelry and thus, the 

idea behind CUFF was born. “CUFF was birthed from a very 

simple idea. 

Wearable tech 

was becoming 

so prevalent, and 

the idea was to 

create designs 

people would 

actually love to 

wear and that 

factored into 

the business of 

fashion,” says 

Sood. “Fashion 

and tech 

make strange 

bedfellows. 

The safety and 

security function 

is certainly a calling card for us, and we’re super proud about 

it, but there’s more. The secondary function was born out of 

necessity. I felt like I was becoming a bit of a zombie toward 

my phone. Always checking it and not being present with my 

husband or my children, I was thinking of ways we can safely 

untether ourselves from our phones and still be available for 

our most important people.” 

CUFF is about being present in real life, and unless your CUFF 

vibrates, you don’t have to check your phone every moment 

you get a notification. “That notification function, as well 

as the safety function, sort of dovetales into how we refer 

to ethos as plural - in regard to staying connected to your 

most important people all the time. If you’re in trouble, your 

most important people have you. If you’re not in trouble, you 

can still be available to your most important people,” Sood 

expresses. “Perhaps not knowing what wasn’t possible is 

what lead us to some monochrome of success. There are very 

few women of Silicon Valley. There’s a zeitgeist going on right 

now. Number one, how is Silicon Valley going to adopt to the 

business of fashion? Number two, how is SIlicon Valley going 

to evolve from the wonderful bounty of riches it’s already 

created to articulating itself to the people who actually buy 


Kylie Brianne Kucinski 

model 

Bonice Halverson 

hair & makeup 


stuff - women?” 

Interestingly enough, Sood has attended investor 

meetings where the men ask, ‘Do women really buy 

jewelry?’ which was rather astounding to her.. “This 

explains that the ‘For Silicon Valley, by Silicon Valley’ 

model is going to go by the way of the Dodo bird. You 

have to understand the consumer that’s purchasing 

your product. I’m kind of a neophyte that’s landed in 

Silicon Valley land,” she says. CUFF has defied all the 

odds to get to where she is. A lot of investors in Silicon 

Valley are “a bit myopic about what’s the next Uber 

for smart jewelry vs. what do people actually want to 

buy? It takes an open mind, and they oftentimes want 

formulas to replicate past successes / models,” she 

shares. And although it took hours upon hours and 

countless meetings to convince the investors and to get 

them to understand the profit within the multi-billion 

dollar jewelry industry, Sood has overcome it and CUFF 

has taken flight. 

Can we cut this sentence and the next paragraph? It’s 

not really necessary this far into the article, and it isn’t 

that groundbreaking of a way to start. I would mention 

the two largest manufacturers, suppliers, distributors 

statistic somewhere at the very beginning or at the very 

end instead. 

. Two of our biggest partners are two of the largest 

manufacturers, suppliers, and distributors in the world. 

CUFF has teamed up with Richline, a subsidiary of 

Warren Buffet’s Berkshire Hathaway that deals with high 

end jewelry for stores such as Macy’s, Nordstrom, QVS, 

and Tiffany’s. Since Richline has such extensive retail 

partners that provide unique ways to customize the 

jewelry she and her design team create, a vast amount 

of new opportunities await for CUFF.. “It’s an exciting 

industry to be in. The electronics go in and out of an 

ever-expanding assortment of jewelry. Kate Spade, 

Mont Blanc, and Diesel (just to name a few) want to 

put CuffLinc into their pieces. And all the pieces can 

talk together - creating a CUFF network. That’s very 

powerful,” she says. 

As far as future developments with CUFF, there will be 

gesture control sensors where the Bluetooth technology can turn on / off house lights upon entering / leaving, turn on music at 

the touch of the wrist or pendant, or alert a break- in. Health and fitness will also be implemented into the technology shortly 

.Sood recently signed a deal with Comcast Xfinity Home that will integrate CUFF with other ‘smart home’ products. 

“Of all the ways a product like ours can interact in the way the internet continues to evolve, I want to continue to make beautiful 

pieces that people treasure,” she says. Sood is certainly on the pulse of what’s both fashionable and tech savvy. She’s developed 

CUFF at a time when there’s an insatiable appetite for fashion tech; the possibilities are innumerable. 

“Jewelry as smart as it is beautiful.” 

Pre-order your CUFF today to be shipped Fall 2015 at https://cuff.io/. 



Tuttalo 

Italy 

Menswear By 

Maximilian Francesco 

PHOTOGRAPHED BY DERRICK RODGERS 

“Designer: Tuttaio Mastedoni ...Tuttlo of Italy 

Hair: Nereyda Gutierrez 

Make-up: Cindy Lamora 







Burkhalter 

Couture 

ATTENTION LOS ANGELES! 

Swiss Fashion Designer Stephanie Burkhalter 

conquers Hollywood with her new collection of 

Burkhalter Couture, Californication! 

PHOTOGRAPHER Derrick 

Rodgers PHOTOGRAPHY 

ASST Sascha Lee MODELS 

Kaila Karns, Keyera Cherise, 

Nicole Moon Bush, 

Stephanie Burkhaulter 

& Audrey MorriseyHAIR 

Kenney B MAKEUP Trinidad 

De Leon, Shyenia Lebron, 

Crystall Franklin JEWLERY 

Carol Lynn Sweets, Sweets 

Jewelry 


The streets of Los Angeles are getting a colorful make-over with her new 

line of flashy, playful garments and vibrant accessories. Burkhalter Couture 

has created an army of angels to help spread the colorful energy and share 

the love. This army, the Burkhalter Couture Angels, are marching through 

the streets launching flowers into the hearts of people from their bows, 

bringing forth smiles that bloom from their faces. These colorful, vibrant 

beings have traveled across the world to bring light and celebration to 

California's coast and give a new meaning to the city of Los Angeles. 

As an international supermodel, Stephanie Burkhalter has always drawn 

inspiration from the places she would travel and used that inspiration to 

create. Her career began with Ford Modeling agency, and she was able to 

experience first hand the world of fashion. Her passion grew and she entered 

into the Fashion Institute of Marangoni in Milan, Italy, to expand her talents 

and develop new skills in fashion design. After graduating, she created her 

brand Burkhalter Couture and her following grew with every place that she 

touched. Last year, Stephanie found herself being drawn to the California 

coastlines and decided to pursue new love and inspiration by moving out to 

Malibu. She set up her studio and began exploring her new home, discovering 

the colorful heart of California’s coast which gave birth to a new vision in her 

heart- flowers. Burkhalter Couture has taken California sunshine to the next 

level with the newest line of flower packed vibrant garments that cannot be 

missed. Recently the new collection was released to the runway in what was 

Los Angeles’s first look at the next big trend. Stephanie Burkhalter is now on 

a mission to spread the love with her innovative Swiss designs and captivating 

glamour. She has created her Army of Burkhalter Couture Angels, and plans 

to expand the movement from coast to coast, sharing a message of love and 

positive vibes.



Her new line of flowery dresses and 

flamboyant accessories are sure to make 

a big splash in this upcoming season. 

Whether it be a casual stroll on the 

boulevard or a glamorous night on the 

town, Burkhalter Couture will make any 

woman look and feel like a superstar that 

will always be noticed. When you wear 

Burkhalter Couture, you are not only 

looking fabulous, but you are also joining 

an army of bold and beautiful angels that 

are making the city blossom! 

www.burkhaltercouture.com 

www.facebook.com/ 

stephanieburkhalterdesigns 

IG @stephanieburkhalter 

Twitter @StephBurkhalter 

Stephanie Burkhalter 

www.burkhaltercouture.com 


Ozichi Emeziem 

model 


Soazig 

Kaam 

PHOTOGRAPHED BY MICHAEL MOORE 

DIRECTED BY ROBERT SILVER 

HAIR & MAKEUP BY BONICE HALVERSON 

Soazig Kaam is a PhD student in Architecture and Building 

Sciences at the University of California, Berkeley. While she is 

persuing engineering studies, she has always been interested in 

artistic design. At 10, she started to sell her colections of handbags and jewelry 

at school. In fall 2011, she discovered the student-run non-profit association FAST 

(Fashion and Student Trends) at UC Berkeley and designed her first collection 

for FAST fashion show under her brand Ponée Ka. Born and raised in France with 

Cameroonian parents, Soazig grew up with the influence of these cultures she 

likes to blend in her designs. She associates African fabrics (Wax, Kente, Ankara, 

Bazin) with European inspired shapes and designs. Her latest collection, Negatives, 

proposes retrospective but also new perspectives in her Euro-Africano designs. 

Mixing of angles and viewpoints, the collection reverses colors and expectation. 

Soazig draws her inspiration from a role model, the woman she is inspired to 

become. The designs are not intended for African women only. Rather, the brand 

wants to speak for all cosmopolitan women with the desire of defining themselves 

as fashion-conscious, independent, confident, and self-aware women. 






MONEY MATTERS 

LIFE AFTER 

DESIGN 

SCHOOL 

Written by Caity Shreve | Photographs by Robert Silver 

“What am I going to do when I graduate?” 

This is one of the main concerns 

facing graduates in today’s 

increasingly challenging job market. 

What was once a simple college-tocareer 

transition has become filled 

with obstacles in recent years. From a 

reduction in the number of new jobs 

available to a decrease in the growth 

of certain industries—there’s a great 

deal of strategy required in order 

to find, and retain, a worthwhile 

position today. 

This is why Fashion Xchange Magazine was 

especially thrilled to sit down with designer, 

mentor, and Fashion Incubator SF Executive 

Director, Jeanne Allen. Not only does she have 

a background in design and the valuable 

experience of having launched her own 

business to bring to our readers, but as a 

member of the CFDA and an author, she’s taken 

her vast expertise and learned how to convey 

those lessons to a rapt audience. 

Coming out of an undergraduate program or 

an arts school and looking toward a future 

in the fashion industry can be a daunting 


prospect. How can you make yourself stand out 

to potential employers? How can you gain the 

experiences that you need to succeed? What 

types of classes and extracurricular activities can 

help you meet those goals? 

Allen suggests a three-pronged approach to not 

only get the most of your time in school, but 

to ensure that you’re creating a diverse resume 

and getting the necessary experiences in order 

to prepare yourself. 

First, she suggests that you “take every 

opportunity to get exposure to different 

aspects of the fashion industry. Seek out varied 

internships, volunteer opportunities, check all 

the fashion school message boards, reach out 

and express your willingness to volunteer with 

specific fashion organizations (like FiSF), then 

show up on time and do a good job. You don’t 

really know what area of fashion is most suitable 

until you have tested the waters.” 

Her second recommendation is that you 

spend time working retail; it’s essential to 

understanding and respecting your customers. 

That kind of on-the-ground experience is 

invaluable if you plan to create your own 

designs or launch a business, as you must 

understand who you’re creating products for


and their specific needs as consumers. 

The third step is practical but 

advantageous—document! When you 

take on jobs, volunteer positions, or join 

programs, document your experiences 

for your resume and request letters of 

acknowledgement at the time that you’re 

participating, rather than waiting until 

you need to scramble to collect the data 

and references for a potential job. 

Getting the most out of your schooling 

and the extracurricular programs you 

join is all about diversity and keeping an 

open mind. Allen supports the Jack-ofall-trades 

approach: “Most of the fashion 

schools offer a broad curriculum— 

embrace the exposure to marketing, 

merchandising, event planning, 

styling, photography, fashion law—it 

is a vast industry, and the options and 

opportunities are almost endless.” 

Keeping your eyes open for new 

experiences and keeping your mind 

open to possibilities could be the 

determining factor in finding the career 

that you’re most passionate about in the 

long run. 

What should you keep in mind when 

you’re considering a career in fashion? 

“The business of the fashion business is 

business.” These words ring especially 

true when you consider the number of 

companies that fail due to poor planning 

or management, and how the titans of 

fashion rise and continue to prosper 

through clever marketing, excellent 

customer engagement, and thriving 

business models. 

In Allen’s experience, the essentials that 

you must keep in mind when you’re 

building a business are: “Marketing, 

accounting, branding, fashion law, and 

social media. Having a solid business plan, a nimble marketing plan, and a far-reaching social media plan make up the 

roadmap to building a solid, profitable business, or being able to make money at what you love the best.” 

Does this mean that you need to be the founder, the business head, and the chief marketing officer of your business? 

Absolutely not. Running an effective company is about developing a core team and learning how to manage your time 

and delegate responsibilities. You need to play to your strengths and focus on what you’re passionate about; in order 

to do that, you need to hand over the reins on other aspects of your business. Allen reminds us that “business owners 

cannot do everything.” And, truthfully, they shouldn’t. They should find specialists, cultivate talented up-and-comers, 

and surround themselves with a skilled team with the right outlook, goals, and attitude. 

So you’ve survived school and you’ve created a business concept that you want to devote your resources towards 

achieving—how do you make that business a success? 

Fashion, like most industries in this day in age, is about understanding your clients. Today’s consumers aren’t the same 

as they were five or 10 years ago. Websites, social media platforms, and mobile shopping capabilities are important 

for creating a profitable business and reaching your desired clientele. Allen reinforces the importance of embracing 


technology and modern marketing practices to 

identify your ideal customer, get their attention and, 

hopefully, gain business. She recommends engaging 

on every medium that you can via something called 

omnichannel retailing. This new approach to retail 

includes everything from retail stores, online stores, 

and mobile stores to mobile apps, telephone sales, 

and other types of transactions, depending on your 

product. 

“Few brands can sell just one area—things change too 

fast,” says Allen. “Emerging brands have to do it all. The 

variety of options becomes especially critical because 

of the difference in margins that can be achieved in 

the different channels. Wholesale is usually what new 

businesses try first, but this is where they get the 

poorest return.” 

Creating a website, ensuring mobile shopping 

capabilities, developing a consistent brand 

personality— these are all steps that modern day 

business owners have to think about as they’re getting 

started. 

So take a page out of the Jeanne Allen’s book and 

while you’re in school focus on getting a variety of 

experiences, take on all sorts of opportunities, and 

build a strong, diverse resume for potential employers. 

For those interested in starting a business or taking 

on business-centric roles in the future, spend some 

time taking classes, seminars, and getting exposure to 

all forms of modern business – From marketing and 

entertainment law to merchandising, photography, and 

social media. The stronger your foundation in the basics 

is, the easier it will be to build on that background 

when you begin developing your career. 

Jeanne Allen 

Executive Director 

fishexecutivedirector@gmail.com 

www.fashionincubatorsf.org 



Nicole 

Bonifacio 

An international model’s gaze into the business of the 

modeling world. 


FASHION XCHANGE MAGAZINE: 

What are your top three of your greatest 

accomplishments thus far in the modeling industry? 

NICOLE BONIFACIO: 

My top 3 greatest accomplishments thus far in the 

modeling industry would have to be - hands down - not 

only meeting America’s Next Top Model alumni (Naima 

Mora Cycle 4, Lluvy Gomez Cycle 4, Lisa D’amato Cycle 

5, Cory Wade Hindorff Cycle 20, Shei Phan Cycle 21, 

Annaliese Dayes Cycle 11), but working with them on 

modeling gigs as well. I’m so very blessed to consider 

them as friends in the industry. My second would be 

getting my photo published in UK’s Harper’s Bazaar July 

2015 issue with my fellow Bay Area fashion industry 

people - Lashan Goodwin (designer), Cedric Wilkins 

(stylist), Jowhari Trahan (creative director), and Nancy 

Garcia (photographer). My third would be walking for 

NYFW this upcoming September 2015 for Fabio Costa 

from Project Runway Season 10 for his line ‘NotEqual.’ 

FXM: Having been signed by three modeling agencies 

in a short span of two years, what advice would you 

give aspiring models? 

NB: The advice I would give is to never lose hope. In this 

industry, rejection is common, but it should never falter 

your confidence and faith. If you believe in yourself 


enough to know you can achieve greatness, then you have the power to do so. A 

quote I like to live by: “Let your faith be bigger than your fear.” As far as building 

a portfolio, as an artist, choose wisely on who you want to work with and what 

kind of material you want to have in your model book, but definitely show a 

range of pictures from sweet and girly to hard and edgy and all in between. 

Lastly, always network yourself with smiles and positive energy because likability 

counts just as much as looks do when meeting with industry professionals. 

Nobody wants to work with someone who complains a lot or has negative 

energy to bring to the table. 

FXM: What advice would you give your younger self about preparing for 

what’s comes with the territory of modeling? 

NB: The advice I would give my younger self would be two things - it gets 

better and if you didn’t book a gig, it just meant that God has something better 

planned for you. There were so many times I would think of all the things I did 

wrong for me to not book a specific gig, but I just picked myself back up with 

reassurance that God is saving me for something better. With the opportunities I 

have been given, it’s a sure fact that God is working out his plans for me. 

FXM: Any additional key preparatory / maintenance advice you can share 

with our readers? We’re all ears for your insight! 

NB: With 2 years of modeling experience, I have people come up to me with the 

sweetest comments and the area I would mostly receive compliments on is my 

runway walk, in which I give my gratitude to Charleston Pierce, Arcadia Maximo 

and Colton Dowling who have trained me in that area. To have a good runway 

walk, you have to have presence; it comes from within. Colton’s advice would 

be to have a thought or a song in your head. It could be from thinking, “I’m the 

baddest girl on this runway!” to playing a Beyonce verse in your head. Whatever 

makes you feel something, commit to it 100% and it will show in your walk. 

Ms.Bonifacio is signed 

with three agencies, MMG 

in New York, ITA in Los 

Angeles and Quickbook in 

Seattle. Follow her on her 

incredibly inspiring journey 

through the modeling 

world on Instagram @ 

Nikkibon_ 


EVENTS 

MEET DESIGNER 

JAKE FROM 

PROJECT RUNWAY 

SEASON 14 

PHOTOGRAPHY BY ROBERT SILVER 

Bloomingdale’s and Bespoke, Westfield 

San Francisco Centre’s newly launched 

co-working, event and demo space will 

be hosted ‘Cocktails, Conversation and 

Runway Glamour’, a runway fashion show 

and styling soiree featuring the latest 

looks from local San Francisco and Project 

Runway Season 14 designers, Jake Wall of 

JAKE and Blake Patterson of Blake Morris. 


Blake Patterson, Ivanna Woods, Jake Wall (L-R)

Amra & Elma 

Take On New York 

Amra and Elma are sisters that are true digital influencers 

with a following of 840,000+ on social media. They are the 

founders of amraandelma.com, their personal lifestyle blog, 

and clubfashionista.com, an invite-only blogging platform 

dedicated to high quality content. Having just wrapped-up 

with New York Fashion Week, we wanted to get their take on 

NYFW that just closed! Here is what they had to say. 


Fashion Xchange: What were some of your favorite 

shows and events you attended during NYFW? 

Amra & Elma: It was our honor to participate in NYFW, 

where talented people from all over the world flew in to 

be here for these special series of events. Some of our 

personal favorite shows were Desigual, Lauren DeWitt, and 

La Petite Robe di Chiara Boni, and then the private parties, 

like Haney for Net-a-Porter at Elizabeth Taylor’s former 

home and an NFL celebrity brunch, were loads of fun. 

Fashion Xchange: What are you predictions for fall 

trends? 

Amra & Elma: Our take on the fall fashion after NYFW is to 

keep it simple yet be recognizable. We noticed that trends 

range from the minimalist-chic to colorful 1970s hippie. 

With that said, we would always suggest to balance out 

your outfit with neutral colors like black, white, camel 

and gray. If you prefer the minimalist trend, add some 

spectacular detail like glasses with colorful frames, an extra 

pointy collar or even be bold an add a punk rock nose ring. 

Fashion Xchange: What are some fall essentials or 

must-have pieces for one’s wardrobe? 

Amra & Elma: For fall staple pieces, always have on hand 

a khaki colored trench and a wide brimmed hat, you can 

never go wrong with those two. They are easy to throw-on 

and add so much sass to your look. 

Fashion Xchange: Tell us a little bit about some of these 

photos, where were they taken and any behind the 

scenes moments you wanted to share? 

Amra & Elma: Below, we have included some of our 

favorites from the first day of NYFW to the last day of 

NYFW. On the first day, the weather was not so kind to 

us—it started pouring as we were catching a cab to 

Moynihan Station, where most of the large fashion shows 

took place this year. These first photos were taken on and 

around Park Avenue, and one was captured at the Desigual 

show, where we spotted our all-time favorite fashion icon, 

Iris Apfel—she is 94 and still the belle of the ball! 

Fashion Xchange: Any last words for our readers, 

advice on how to keep stylish without becoming a 

fashion victim? 

Amra & Elma: We would say that aside from the “it” trends 

that quickly pass by, style is above anything else staying 

true to who you are and expressing your own personality. 

A good starting point is finding the basics, and then it is 

easy to add on beautiful and eye-catching pieces. That 

would have to be it in a nutshell—so until we see you 

again, from New York with love! 


Uncommon 

Threads 

THE 10TH ANNIVERSARY OF FASHIONART. 

WRITTEN BY IVANNA WOODS 

PHOTOGRAPHED BY 

ROBERT SILVER 

Upon walking into the Santa Cruz 

Museum of Art and History to view 

the Uncommon Threads exhibit, a 

niche world of innovative artistry and 

futuristic pleasantries open up. Santa 

Cruz has given an admiring nod to the 

sustainable world of wearable art by 

displaying three local designers’ unique 

representations of period dresses inspired 

by costume collections that date 

back to the 1800’s. Designers I.B. Bayo 

and Rachel Riot hail from Santa Cruz 

and Miguel Marte from San Francisco 

were provided access to the MAH’s vast 

costume collection. Each artist chose 

one dress to be inspired by and then 

created their own from that inspiration. 

“Santa Cruz’s eclectic style stands apart 

from mass-market fashion trends. Each 

item in this exhibition is hand-made 

and one-of-a-kind. The looks on display 

explore unorthodox materials and a 

range of fine art practices,” states Justin 

Hoover, Curator of Exhibitions. “In creating 

personal fashion items, we redefine 

fashion itself. Here, the presence of the 

hand in each piece is paramount. A 

range of art techniques usually excluded 

from fashion are front and center. 

Wearable art becomes an investigation 

into our relationship to everyday objects. 

It asks us: What can be a textile? 

Where can our clothes come from? 

How can we explore new ways to wear 

art?” states Hoover. 

Uncommon Threads not only celebrates 

Santa Cruz’s unique artistic 

style, it also commemorates the 10th 

anniversary of FashionART, a runway 

fashion show that takes place in Santa 

Cruz every September. 

African-born designer I.B. Bayo is a 

natural garment maker, whose Nigerian 

family goes back nine generations in 

creating and designing textiles, chose 

a black and red beaded flapper dress 

that dates to the 1920’s from local 

artist Roy Rydell’s collection. The dress 

caught Bayo’s eye due to the beadwork 

his family used to adorn clothing made 

for Nigerian royalty. He titled his piece 

Beading to Love, made of silk gazar and 

beads and truly was a step up in the 

right direction of style and adornment 

- truly a more modern take from the 

original dress. 

Rachel Riot, the creative brain and Boss 

Lady behind the entire operation of 

Manic Designs, selected a green Victorian 

dress dates from the 1890’s as her 

inspiration piece. The gown truly spoke 

to Riot and thus inspired her to create a 

contemporary piece named ‘Old Soul/ 

New Skin’ made of chiffon and gimp 

trim. According to Rachel, “The woman 

that wore this green dress was a strong 


soul that was way ahead of her time and never afraid to express her individuality, even in a time when women had no 

rights and were required to be ‘covered,’” 

The dress Miguel Marte selected was a green dress and he named his piece La Marchesa Casati after the avant-garde 

Italian aristocratic. Made of silk organza, synthetic leather and burlap - the piece beholds a sense of orientalism, which 

is what drew Marte to the piece. “Her eccentric style was the muse for this piece, as if she was wearing a non-traditional 

body hugging one piece Chinese dress called a ‘cheongsam’’ Marte expressed. 

Uncommon Threads runs through December 6th. 

Museum of Art & History, Santa Cruz 7 

05 Front Street, Santa Cruz, CA 95060 

Clockwise: 

I. B. Bayo, 

Miguel Marte, 

Group shot of 

all the featured 

designers, 

Rachel Riot 

standing 

next one of 

her featured 

dresses, 

Christina 

Morgan Cree 


take a class or earn a degree 

FASHION DESIGN 

FASHION JOURNALISM 

FASHION MERCHANDISING 

FASHION STYLING 

online or in San Francisco 

ACADEMYART.EDU 

888.680.8691 

Yellow Ribbon Approved 

Visit www.academyart.edu to learn more about total costs, median 

student loan debt, potential occupations and other information. 

Accredited member WASC, NASAD, CIDA (BFA-IAD, MFA-IAD), 

NAAB (B.ARCH**, M.ARCH), CTC (California Teacher Credential). 

*B.Arch is currently in candidacy status.

Business of Fall Fashion 2015

You also want an ePaper? Increase the reach of your titles

Delete template?

Save as template?