Business of Fall Fashion 2015

FashionTap: Connectin
After becoming a hit success from her blog, A Fashion Nerd, Amy Roiland
is revolutionizing the fashion industry by creating the app, FashionTap.
Written by Angelina Mah
After becoming a hit success from her blog, A
Fashion Nerd, Amy Roiland revolutionized the
fashion industry by creating the app, FashionTap.
The name itself with it’s button logo represents an
industry utilizing social media to form one network within
the fashion industry. FashionTap is designed to connect the
entire fashion world by a simple tap on the screen of your
electronic device. Once a photo is tapped, links to purchase
the items in the image, makeup tutorials linking to
YouTube, or even new designers marketing their products
become available to the user in moments. Since fashion
cannot expand in our world without social media, as stated
by Amy, her app is designed to be the connection between
fashion and the world around us.
12 | Business of Fall Fashion Issue | Fashion Xchange Magazine
How great would it be to receive 10-35% commission from
tagging brands seen in your photo? From FashionTap, not
only are you able to connect to friends you’re following, but
designers have the capability of coming to fashionistas and
bloggers for instance and paying them for networking their
brand. In FashionTap’s database, there is an opportunity
for every fashion-related position to show off their
talent. FashionTap users range from bloggers to brands,
boutiques to PR companies, designers to stylists, retailers,
photographers and models. There’s even a section for the
sheer fashion enthusiast!
Interestingly enough, Amy found herself drawn to the
technology world at a young age through fashion. When
chosen at her job to find a fashion blogger in Austin,
Texas, she knew there was an easier way to discover the
existence of bloggers in each location without the intensive
research. Teaming up with her friend from the technology
department, Amy made the decision that it was time for
a fashion app that would be able to locate every facet of
people working in the industry. Once that decision was
made, they began to develop the app. Her friend invested
$100,000, and the app was put into action.
AN APP TO FULLFIL ANYONE’S
NETWORKING DESIRES
While thinking from the perspective of a model, blogger,
etc., Amy was able to develop the app to fulfill anyone in
the fashion world’s career networking desires. FashionTap
is clean, simple, and provides the opportunity to connect
your personal FashionTap to any social media platform.
It equips the user to a simplified and more direct form
of networking through the web of fashion. From years of
blogging, Amy knows what bloggers and fashion-crazed
viewers crave - an accessible way to direct themselves
through the fashion network.
On FashionTap, you can expect a Chanel sort-of-feel,
consisting of a classy black-and-white wardrobe with
playful colors mixed in-between. Amy states that when
you scroll through the app, you should expect to see
photos with minimal writing. FashionTap is meant for you
to experience the fashionable sensation through visual
interpretation, rather than reading through your feed as a
blog.