Business of Fall Fashion 2015

University students to join while they are
still studying, so they get part-time job
and networking opportunities with main
tech players at the biggest conferences.
We look for models who are outgoing,
friendly, well spoken, know how to hold
themselves in a professional manner
and can sell anything: a software, a car, a
wearable or medical device, virtual reality
set or get new users intrigued in a newly
released app. But first of all I’m looking
for personality!
FXM: What is the criteria for the
models’ level of education for them to
be considered?
OI: Our team members are not just pretty
faces. They are educated women who
have earned degrees from eminent
universities such as U.C. Berkeley and
Hult International Business School. These
schools have a certain reputation and
if you see a prestigious University on a
candidate’s resume, one would consider
them to be well educated.
Education is what makes Models In
Tech stand out! We empower models
to be intelligent and successful, not
just attractive. Fashion models often
become role-models for young girls, but
the paradigm has shifted in terms of the
inspiration from models not only being
comprised of looking good, but also
being intelligent and well-rounded.
You can check models profiles on my
website www.modelsintech.com, besides
pictures and statistics we provide
information about education and
experience.
FXM: What process do the models go
through to learn about the brands you
work with?
OI: Training is a mandatory process
in my agency. The client provides all
the detailed information and we set
up a training where models learn
about the company, its’ products and
services. Sometimes the product is
pretty simple and it’s enough to look
through the website to get an idea, but
when we work with more sophisticated
technology, it takes time to become
familiar and one on one training is
required.
FXM: Do models have to have a certain
height and appearance to be signed
with Models in Tech?
OI: Like all modeling agencies, we do
have beauty standard, but attracting
attention is only 50% of Models In Tech’s
mission. Our professionals’ main goal is
to educate the event attendees on the
product they represent. Appearance is
as important as knowledge. Some client
are looking for brand ambassadors who
can blend into the crowd and look like a
guest at the event and some are seeking
attention to their demo area. We have
an individual approach for each client
depending on the company’s goals and
marketing strategy.
FXM: What are the most popular types
of tech businesses you’ve worked
with?
OI: Our clients’ portfolio is pretty broad.
We work with differed applications,
virtual and augmented reality, wearables,
fashion tech startups, gaming, medical,
law and even real estate companies.
Innovations are everywhere these days
and we enjoy learning how technology
affects all aspects of our lives. Here is a
small list to give you an idea: Lunasleep
(smart mattress cover), StyleBee (uber
for beauty), Cortexica (visual search
technology for brands and retailers),
Viawear (smart bracelet), Fashion Tech
Forum, PG Connects, Trnio App (3d face
and objects scan), Selfie App (custom
backgrounds for your selfie), Plazma
Group (IoT company), Nexinfo (Oracle
supply chain tech), Arloopa (augmented
reality app), Helix (wearable cuff with
Bluetooth headphones). Aren’t all of
these companies fascinating?
FXM: What are some plans for the
future of your company?
OI: Having Models in Tech’s headquarters
in Silicon Valley is highly beneficial for us,
as we target tech companies. As CEO, I
enjoy meeting new people, researching
new businesses and developing
partnership opportunities. This truly
is the place to be. The Silicon Valley
ecosystem and entrepreneurial spirit is
something people are trying to recreate
around the world.
The main goal is to expand. We have
some presence in New York and Los
Angeles. With a growing volume of
clientele, the number one priority is to
expand in these cities. I am so thankful
to be surrounded by such brilliant
people who are interested to work with
my amazing team and maximize our
exposure through creative partnership.
Olya Ishchukova
Founder and CEO
www.modelsintech.com
Fashion Xchange Magazine | Business of Fall Fashion | 11