Business of Fall Fashion 2015

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Amra & Elma Take On New York Amra and Elma are sisters that are true digital influencers with a following of 840,000+ on social media. They are the founders of amraandelma.com, their personal lifestyle blog, and clubfashionista.com, an invite-only blogging platform dedicated to high quality content. Having just wrapped-up with New York Fashion Week, we wanted to get their take on NYFW that just closed! Here is what they had to say. 64 | Business of Fall Fashion Issue | Fashion Xchange Magazine
Fashion Xchange: What were some of your favorite shows and events you attended during NYFW? Amra & Elma: It was our honor to participate in NYFW, where talented people from all over the world flew in to be here for these special series of events. Some of our personal favorite shows were Desigual, Lauren DeWitt, and La Petite Robe di Chiara Boni, and then the private parties, like Haney for Net-a-Porter at Elizabeth Taylor’s former home and an NFL celebrity brunch, were loads of fun. Fashion Xchange: What are you predictions for fall trends? Amra & Elma: Our take on the fall fashion after NYFW is to keep it simple yet be recognizable. We noticed that trends range from the minimalist-chic to colorful 1970s hippie. With that said, we would always suggest to balance out your outfit with neutral colors like black, white, camel and gray. If you prefer the minimalist trend, add some spectacular detail like glasses with colorful frames, an extra pointy collar or even be bold an add a punk rock nose ring. Fashion Xchange: What are some fall essentials or must-have pieces for one’s wardrobe? Amra & Elma: For fall staple pieces, always have on hand a khaki colored trench and a wide brimmed hat, you can never go wrong with those two. They are easy to throw-on and add so much sass to your look. Fashion Xchange: Tell us a little bit about some of these photos, where were they taken and any behind the scenes moments you wanted to share? Amra & Elma: Below, we have included some of our favorites from the first day of NYFW to the last day of NYFW. On the first day, the weather was not so kind to us—it started pouring as we were catching a cab to Moynihan Station, where most of the large fashion shows took place this year. These first photos were taken on and around Park Avenue, and one was captured at the Desigual show, where we spotted our all-time favorite fashion icon, Iris Apfel—she is 94 and still the belle of the ball! Fashion Xchange: Any last words for our readers, advice on how to keep stylish without becoming a fashion victim? Amra & Elma: We would say that aside from the “it” trends that quickly pass by, style is above anything else staying true to who you are and expressing your own personality. A good starting point is finding the basics, and then it is easy to add on beautiful and eye-catching pieces. That would have to be it in a nutshell—so until we see you again, from New York with love! Fashion Xchange Magazine | Business of Fall Fashion | 65
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FASHION XCHANGE FALL 2015 | ISSUE 1
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THE CHOICE OF WORKING PROFESSIONALS
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LETTER FROM THE EDITOR Before choos
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The Business of Blogging THERE ARE
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FASHIONTAP IS A GREAT EXAMPLE OF AN
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University students to join while t
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Page 19 and 20: A TRUE FASHIONISTA ALLOWS NO EXCUSE
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