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FEATURE 44 FALL 2015 | THEPARTNERCHANNEL.COM
story by TRACEY KANTRUD As a Microsoft Dynamics Partner, you are likely all too familiar with the challenges of finding the right talent to sustain and expand your business. The candidates are few and far between, and attracting experienced hires to your organization can be an expensive proposition. More and more of the top-performing Microsoft Dynamics Partners are focusing on bringing in net-new, junior resources by making recruiting new college graduates a priority. Getting the best talent – and getting those candidates early – is key to expanding not only your business, but also the Microsoft Dynamics ecosystem. “We know from our work with Partners large and small that focusing on college recruiting pays off,” says Katie Hasbargen, worldwide program lead for the Microsoft Dynamics Academic Alliance. During the last Microsoft fiscal year, more than 500 junior resources were hired into the channel worldwide (as reported by Partners that work with the Academic Alliance) and more than 284,000 students experienced Microsoft Dynamics in the classroom. This resource pool is the result of the Microsoft Dynamics Academic Alliance, a free Microsoft program that provides Microsoft Dynamics CRM and ERP licenses to colleges and universities to use in their curriculum. Currently, the Academic Alliance has 1,423 academic members worldwide. Getting in touch with this rich pool of resources is as simple as making connections and building relationships with your local colleges and universities. START EARLY AND THINK LONG TERM Begin by evaluating the current and future needs of your organization. How many new hires do you need to meet your future business needs? How many of those hires should be new graduates? Where would a new-graduate hire best fit in your organization? Do you have a plan in place for training and mentorship? Answering these type of questions is key to building an effective strategy for your organization. In the world of recruiting new college graduates, it is important to be proactive and not reactive. Start early and think long term when developing your strategy. “We encourage Partners to talk to students early in their college careers about opportunities, and then work to secure a hire no later than the fall of their senior year,” says Katie. “The best candidates are recruited early.” Getting to the right students requires laying the groundwork by building a relationship with the institution. “Start with a good idea of what kind of candidates you’re looking for and where they would best fit in your organization,” Katie explains. “Then target the schools that best fit the bill of what you need.” USE YOUR ALUMNI CONNECTIONS Look at where your current employees attended college or university. From where have your most successful hires come? If these colleges are regional and have programs that are a good fit for your organization, target those schools and work on building relationships with them. Sometimes your employees may still have connections to these institutions, which can make it easier to build a relationship. LEVERAGE THE MICROSOFT DYNAMICS ACADEMIC ALLIANCE “When we start working with Partners, we help them identify schools in their area that are already using Microsoft Dynamics in their curriculum and, thus, would be ideal institutions to target for recruiting,” says Katie. Working with Partners to build their recruiting strategies and getting connected to the right schools is a major focus of the Microsoft Dynamics Academic Alliance. “Our goal is to get students hired into the Microsoft Dynamics channel,” Katie says. “We’re here to assist with and encourage this process.” Once target schools have been identified, the Academic Alliance can facilitate a connection to the school to build a relationship. If the target schools are not members of the program, the Academic Alliance can help recruit them. THEPARTNERCHANNEL.COM | FALL 2015 45
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