Collaboration

CONTRIBUTORS
ADRIANNE MACHINA
PAM MCGEE
Email: Amachina@tornadomktg.com
Facebook: Adrianne.machina
Twitter: Adriannemachina
LinkedIn: Adriannemachina
Email: Pmcgee2@hotmail.com
ADRIANNE MACHINA IS THE CHIEF VELOCITY OFFICER of Tornado Marketing,
Inc. and an Authorized Duct Tape Marketing Coach. A huge Web 2.0 advocate,
Adrianne’s marketing strategies and copywriting service help clients leverage
the Web to bring in more leads and most importantly – more sales! Having
worked in the Microsoft Dynamics channel since 2000, Adrianne provides
valuable insight into how to market complex solutions.
PAM MCGEE IS THE PRINCIPAL OF PMCGEE CONSULTING and specializes in
helping businesses get to the future instead of having their future get to them.
Specialty areas that you can count on Pam for are building a culture, defining
shared values, coaching, leadership, and basic HR practices. Pam has more
than 20 years business experience, 10 years consulting experience, and strong
leadership and management skills.
BARBARA PFEIFFER
PETER JOECKEL
Email: Barbara@thepartnermarketinggroup.com
Twitter: PartnerMktGrp
LinkedIn: Pfeifferbarbara
Blog: www.thepartnermarketinggroup.com/blog
Email: Pjoeckel@turnondynamics.com
Twitter: TurnOnDynamics
LinkedIn: Peter Joeckel
Website: www.turnondynamics.com
Blog: blog.TurnOnDynamics.com
WHEN IT COMES TO INNOVATIVE MARKETING FOR TECHNOLOGY COMPANIES
and their channel, few people possess the level of expertise, leadership,
and passion as Barbara Pfeiffer, senior marketing consultant for The Partner
Marketing Group. Barbara has spent most of her career developing and driving
high-performing marketing programs for Microsoft and a global network of
VARs and ISVs. She was the strategic mind behind many exclusive Microsoft
programs such as GAP, Landlord, Butterfly Publisher, Marketing Essentials,
and Marketing Office Hours. Barbara is constantly on the leading edge of
marketing and specializes in helping clients build and execute comprehensive
marketing plans including social media, inbound marketing, nurture marketing,
and content marketing, as well as marketing assessments and plan/program
development and management.
LINDA YATES
Email: Linda@lhyatesconsulting.com
Facebook: Lindahyatesconsulting
Twitter: Lhyates
LinkedIn: Lhyates
YouTube: Lhyates
Website: www.lindahyates.com
KNOWN AS “THE IMAGE ENERGIZER”, Linda is a highly-sought international
keynote speaker, executive coach, and corporate trainer. She has produced
more than 250 educational seminars on helping individuals and businesses
uncover, realize, and accomplish their goals. She has motivated more than
10,000 individuals representing Fortune 500 companies throughout North
America – including Tyco, American Express, Wells Fargo, Microsoft, Fannie
Mae, Century 21, and Office Depot – on their internal processes and corporate
initiatives. Host of “The Executive Edge” podcast and author of “6 Steps to
ENERGIZE Your Brand”, Linda believes that nothing is impossible.
PETER JOECKEL HAS BEEN A LEADER IN MID-MARKET ERP SINCE 1986 when
his company installed some of the first network-based manufacturing systems
in the country. As a business owner, Peter built and eventually sold one of the
fastest-growing and forward-thinking value-added software dealerships in the
country. Its success was fueled by innovative software selection techniques and
an outstanding project delivery team. He sold the organization in 1999 to an
e-commerce provider when it had grown in less than three years from zero to
$6 million in annual revenue with more than 300 customers and 45 employees.
He has assisted in the selection and implementation of hundreds of ERP
solutions and has been recognized for his ability to match the right solution for a
customer’s needs rather than “pushing boxes of software.” Today, Peter focuses
on helping companies select and implement ERP solutions by using advanced
tools and processes that increase the likelihood of successful projects. His goal
is to continue to improve those tools and processes to build value for customers
and provide a smooth transition from the selection to implementation process.
TRACEY KANTRUD
Email: v-trlaq@microsoft.com
Website: www.microsoft.com/dynamicsAA
TRACEY KANTRUD IS A PROGRAM MANAGER for the Microsoft Dynamics
Academic Alliance. She works with Microsoft Partners and educational
institutions worldwide to get new Microsoft Dynamics junior resources into the
industry. Tracey enjoys the opportunity to share students’ excitement when
they get their first Microsoft Dynamics job through Academic Alliance success
stories. Tracey has a background in journalism, communications, and project
management.
8 FALL 2015 | THEPARTNERCHANNEL.COM