Communications & New Media Nov 2015 Vol 29 No 11

w
ture Partners, Schoology, Sitecore,
Sumo Logic, Tegile Systems and
Virtustream.
BursonmArsTeller
Profiles of Technology PR Firms
BioseCTor 2
450 West 15th Street, 6th Floor
New York, NY 10011
212/845-5600
www.inventivhealth.com/B2
Twitter: @biosector2
b2view.biosector2.com
jokane@biosector2.com
Jeanine O’Kane, US Managing
Director
Jo Wunder, EU Managing Director
Biosector 2 (B2) is a global
healthcare communications agency
that partners with visionary clients
to deliver groundbreaking programs
and improve the health of
people’s lives. For more than a decade,
B2’s experience as an agency
spans virtually every category in
the industry and drives strategic
solutions for their clients.
With a dynamic and collaborative
team in New York, Washington,
Los Angeles, and London, B2 provides
clients with global reach and
fully integrated services. Biosector
2, as part of the InVentiv Health
Public Relations Group, delivers
unmatched perspective, creative
know-how, and a truly integrated
approach to communications.
At Biosector 2 our main goal is to
create measurable behavior change
for our clients’ most important
stakeholders. Digital and social
channels have become impossible
to ignore for patients, doctors,
providers and anyone accessing the
vast landscape of health and wellness
today. Biosector 2 has deep
experience in traditional healthcare
communications and commitment
to excellence that informs our understanding
of digital and social
media trends and how they can be
appropriately leveraged and executed
for pharmaceutical companies.
Our teams work closely with
our in-house digital experts to monitor
new technologies and trends,
relevant regulatory developments
(like FDA letters, or notices of violation
relating to digital initiatives,
etc.). Equally important, we have
developed extensive experience
in working with internal medical,
legal and regulatory review teams
to develop executable, high-impact
digital and social media initiatives.
Comprehensively, our track record
reflects the systematic approach
we take for all of our clients’
business needs. Our dynamic,
insightful approach allows us to
solve today’s problems while uncovering
tomorrow’s opportunities.
230 Park Ave. South
New York, NY 10003
212/614-4000
Fax: 212/598-5320
Www.burson-marsteller.com
Don Baer, Worldwide Chair & CEO
Rowan Benecke, Chair, Global
Technology Practice
Every business is becoming a
technology company.
Technology is no longer a function
to deliver more effectively,
rather a redefinition of how businesses
operate. While companies
have risen with a smart technology
strategy, others have swiftly been
brought down by technology failures.
Successful businesses must
have a strong technology strategy,
infrastructure and communications
narrative talent. Burson-Marsteller
has hundreds of technology-focused
communications professionals
around the world who focus on
the right audience—the influencers
who drive decisions impact success.
Our technology clients range
from some of the world’s largest
and most well-known technology
companies to niche and innovative
players.
We work with technology clients
across a spectrum of communications
challenges and issues, including
everything from enterprise
to consumer tech, from product
launches to brand positioning, we
work with each of our clients uncover
and develop great stories and
share them with your key influencers.
Our work is rooted in data,
drawing on a proprietary database
of two million individuals, to pinpoint
the clearest path to influence
your audience.
Burson-Marsteller leads in understanding
how to develop the
right narrative, and also knowing
the right audience in which it
should communicate. A technology
company’s narrative is critical to
communicate a compelling vision
of how their products and services
will change and improve the
world. Burson-Marsteller’s sphere
of influence extends beyond strong
media relationships to include customers,
investors, partners, and
employees, NGO’s, topical experts
and regulators around the world.
Coupling the story that makes the
most impact, with the audiences
who matter, therefore requiring a
deeper understanding of the company,
is true success. Being able to
deploy this story across all relevant
communications channels, including
paid, owned, earned and social,
Bateman Group Partners, (L to R): Bill Bourdon, General Manager , SF; Fred
Bateman, CEO and Founder; and Tyler L. Perry, General Manager, NY.
allows our clients to reach the appropriate
audiences to inform and
persuade behavior.
While we excel in technology
PR, we also translate the power
and depth of Burson-Marsteller’s
traditional capabilities in corporate
positioning, executive communications,
issues, crisis and stakeholder
outreach to deliver customized programs
for technology clients.
With the industry’s strongest
global footprint and a deep expertise
in complex technologies, we
scale to consistently deliver outcomes
for our technology clients
that grow their businesses and their
reputations.
IT has evolved from back office
to front office to every office.
CATAPulT Pr-ir
6560 Gunpark Dr., Suite C
Boulder, CO 80301
303/581-7760
Fax: 303/581-7762
tdouglas@catapultpr-ir.com
www.catapultpr-ir.com
Terri Douglas, Co-Founder & Principal
Ranked the leading technology
PR agency in Colorado, Catapult
PR helps B-2-B technology companies
establish market-leading positions
through strategic positioning
and messaging, aggressive media
and industry analyst relations, and
social media and community building.
Hence the name, “Catapult.” The
firm is expert at coordinating and
executing high-impact company/
product launches. Its work around
strategic narrative development,
starting with a full-day workshop,
helps tech firms define and own
market categories.
From startups to large enterprises,
Catapult has deep expertise in
all major vertical markets, along
with years’ long experience in application
development, cloud, big
data, commercial wireless and enterprise
platforms that disrupt market
norms.
Catapult’s success stems from its
personal and professional service,
along with partner-level account
involvement and strategy. It is the
preferred agency for technology
companies looking to establish and
build market-leading positions.
CHAmBerlAin
HeAlTHCAre Pr
450 West 15th Street, Suite 405
New York, NY 10011
212/884-0650
Inventivhealth.com/chamberlain
Christie.Anbar@inVentivhealth.com
Christie Anbar, Managing Director
Chamberlain is a healthcare public
relations company serving the
healthcare sector exclusively. For
more than 20 years, Chamberlain
has worked to redefine and shape
the standards by which health information
is communicated. As counselors
in this complex and evolving
environment, we are passionate
about translating science into meaningful
messages that empower and
inspire our audiences to take action
and make informed decisions about
their health. Chamberlain’s diverse
client roster represents several sectors
in healthcare — from leading
Fortune 100 & 500 pharmaceutical
companies, to nonprofit organizations,
to biotechnology and medical
organizations.
At Chamberlain, we offer a
complete suite of communications
services to reach target audiences
through appropriate channels —
fully matched to today’s technological
and geographic realities.
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