Communications & New Media Nov 2015 Vol 29 No 11
odwyers-magazine-november-2015
odwyers-magazine-november-2015
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Profiles of Technology PR Firms<br />
mwwPr<br />
8 California Street, 2nd Floor<br />
San Francisco, CA 94<strong>11</strong>1<br />
415/464-6422<br />
www.mww.com<br />
mmulloy@mww.com<br />
Molly Mulloy, Executive Vice President,<br />
General Manager<br />
At MWWPR, tech savvy doesn’t<br />
even begin to describe us. From the<br />
hardware and software that drive<br />
our digital lifestyles, to the content<br />
and services that we engage with<br />
and consume daily, technology<br />
brands turn to MWWPR to help<br />
shape and tell their story. Anchored<br />
in San Francisco, MWWPR’s global<br />
technology practice is comprised<br />
of diverse subject matter experts<br />
spanning the U.S. and Europe.<br />
Our team brings deep expertise in<br />
consumer electronics and connected<br />
home, mobile/telecom, digital<br />
marketing, entertainment tech, enterprise<br />
software, health tech, and<br />
database and analytics.<br />
With capabilities that span corporate<br />
communications, consumer<br />
lifestyle marketing and public<br />
affairs for many of the world’s<br />
leading technology brands, our<br />
campaigns are developed and informed<br />
with proprietary research<br />
and well-crafted insights, then<br />
launched by leveraging influencer<br />
relationships in tandem with customized<br />
paid, owned and earned<br />
media strategies.<br />
With an approach to communications<br />
that goes beyond the boundaries<br />
of expected thinking, we remain<br />
at the forefront of the fast-paced<br />
technology world and deliver even<br />
faster results for our clients.<br />
PAdillACrT<br />
<strong>11</strong>01 West River Pkwy., #400<br />
Minneapolis, MN 55<strong>11</strong>2<br />
612/455-1700<br />
PadillaCRT.com<br />
Scott Davila, Senior Vice President<br />
PadillaCRT is a top 15 independent<br />
public relations and communications<br />
company. We use insightful<br />
strategies to help our clients develop<br />
deep connections with their audiences.<br />
Our 360-degree approach<br />
includes research, branding, marketing,<br />
advertising, design, digital,<br />
social, mobile, media relations,<br />
corporate and investor relations and<br />
crisis management.<br />
PadillaCRT’s Technology Practice<br />
is wired into B2B technology<br />
and related market trends, including<br />
enterprise software and hardware,<br />
IT services and solutions,<br />
engineering, materials science and<br />
cloud computing services. Our<br />
technology teams work with clients<br />
around the globe to turn their<br />
complex stories into compelling IT<br />
communications that achieve real<br />
business results.<br />
Clients in the technology sectors<br />
include Cisco, Rockwell Automation,<br />
SAP and Tyco Retail Solutions.<br />
PadillaCRT is a founding<br />
member of the Worldcom Public<br />
Relations Group, a partnership of<br />
<strong>11</strong>1 independently owned partner<br />
offices in 140 cities on six continents.<br />
PAn<br />
CommuniCATions<br />
255 State St.<br />
Boston, MA 02109<br />
617/502-4300<br />
Fax: 617/502-4343<br />
www.prspeak.com<br />
www.pancommunications.com<br />
Twitter: @PANComm<br />
LinkedIn: www.linkedin.com/<br />
company/pan-communications<br />
info@pancomm.com<br />
mnardone@pancomm.com<br />
Philip A. Nardone, Jr., Pres. &<br />
Founder<br />
Mark Nardone, Executive VP<br />
Elizabeth Famiglietti, Senior Vice<br />
President, Human Resources<br />
Gene Carozza, Lisa Astor, Dan<br />
Martin, Darlene Doyle, Lauren Arnold,<br />
and Tim Monroe, VPs<br />
David Saggio, VP, PANdigital<br />
PAN <strong>Communications</strong> is a data<br />
focused public relations, content<br />
marketing, and digital agency<br />
providing technology, healthcare<br />
and consumer tech brands with<br />
award-winning, integrated marketing<br />
communications programs. For<br />
two decades, PAN has delivered<br />
insight-driven, measurable public<br />
relations programs for leading and<br />
emerging brands nationally and<br />
globally. The firm provides marketers<br />
with impactful communications,<br />
influencer relations, social<br />
media and PANdigital services that<br />
expand our client’s brand equity,<br />
positively impacting their customers’<br />
path to purchase through consistent<br />
engagement. For more information<br />
visit our website at www.<br />
pancommunications.com, follow<br />
us on Twitter (@PANcomm) or call<br />
617/502-4300.<br />
PePPerComm,<br />
inC.<br />
470 Park Ave. South,<br />
4th Floor <strong>No</strong>rth<br />
<strong>New</strong> York, NY 10016<br />
212/931-6100<br />
hello@peppercomm.com<br />
www.peppercomm.com<br />
Steve Cody, Co-CEO & Co-Founder<br />
Ed Moed, Co-CEO & Co-Founder<br />
Ted Birkhahn, Partner & President<br />
Ann Barlow, Partner & President,<br />
West Coast<br />
Deborah Brown, Jacqueline<br />
Kolek, and Maggie O’Neill, Partner<br />
& Managing Director<br />
Peppercomm is an independently<br />
owned 20-year-old integrated<br />
communications and marketing<br />
agency headquartered in <strong>New</strong><br />
York with offices in San Francisco,<br />
Boulder and London.<br />
Everyone loves a good listener<br />
— and at Peppercomm, we’re<br />
always paying attention. We’re<br />
a strategic partner that listens to<br />
uncover your business objectives.<br />
Then we listen to your audiences<br />
to learn what they need and how<br />
they think. We look around corners<br />
to see what’s coming next,<br />
and help our clients creatively<br />
push boundaries while avoiding<br />
minefields and mitigating risk.<br />
Founded in 1995 by Steve Cody<br />
and Ed Moed, Peppercomm began<br />
as a traditional PR agency and has<br />
evolved into a fully integrated firm<br />
with a focus on financial and professional<br />
services, B2B industrial<br />
and consumer lifestyle and the<br />
technology that serves them all.<br />
Our combined years of deep category<br />
experience and love of what<br />
we do shapes our work. We engage<br />
your audiences on every level and<br />
set your brand apart. And we do<br />
all this to help your bottom-line<br />
and build your business. So get in<br />
touch. We’re all ears.<br />
rACePoinT<br />
GloBAl<br />
53 State Street<br />
Boston, MA 02109<br />
617/624-3200<br />
agencymarketing@racepointglobal.com<br />
www.racepointglobal.com<br />
Twitter: @racepointglobal<br />
Facebook.com/racepointglobal<br />
Instagram.com/racepointglobal<br />
Additional offices in San Francisco,<br />
Washington, D.C., Detroit, London,<br />
Hong Kong, Beijing and Shanghai<br />
Larry Weber, Chairman & CEO<br />
Peter Prodromou, President<br />
Dan Carter, EVP, Managing Director,<br />
<strong>No</strong>rth America<br />
Andrew Laxton, EVP, Managing<br />
Director, Europe & Asia<br />
If you’ve been paying attention<br />
for the past decade, you know that<br />
every marketing agency has promised<br />
a new kind of integrated solution.<br />
The only problem is, nobody<br />
has delivered … until now.<br />
Racepoint Global is defining<br />
what it means to be an intelligence-driven<br />
marketing agency.<br />
We deliver a new kind of accountability<br />
based on our ability to better<br />
understand your customers, their<br />
psychology and how they consume<br />
information. The key is our proprietary<br />
software, FieldFacts. It’s the<br />
industry’s best tool for identifying<br />
influencers and targeting them<br />
where they engage verbally, visually<br />
and emotionally.<br />
Armed with this intelligence,<br />
we give our clients PR, advertising<br />
and precision-marketing campaigns<br />
that speak to the right people<br />
at the right time. Then we dare<br />
to measure performance and report<br />
how many times high-level influencers<br />
have acted on your behalf.<br />
That’s accountability. That’s Racepoint<br />
Global. And that’s how we<br />
make you successful.<br />
ruder Finn<br />
301 East 57th Street<br />
<strong>New</strong> York, NY 10022<br />
www.ruderfinn.com<br />
Kathy Bloomgarden, CEO, Ruder<br />
Finn<br />
Robin Kim, EVP, MD, Global Technology<br />
& Innovation, Ruder Finn<br />
Transformation is our business,<br />
and nowhere is this competency<br />
in communications more relevant<br />
than in the technology sector. As<br />
the technology continues to advance<br />
the way we communicate,<br />
shop, work, learn and entertain,<br />
every sector is leveraging the<br />
power of a technology to advance<br />
and drive business success. Ruder<br />
Finn’s Technology practice is one<br />
of our largest global groups, with<br />
numerous signature projects with<br />
leading-edge startups and some of<br />
the largest multinational technology<br />
innovators. Whether you’re<br />
powering the cloud, digitizing entire<br />
countries, transforming how<br />
people communicate, or pioneering<br />
innovations in virtual reality, our<br />
team of passionate storytellers is<br />
committed to helping innovative<br />
technology companies stretch their<br />
influence outside of their industry.<br />
Further, we have a deep knowledge<br />
of the technology verticals that<br />
are making an impact, from consumer<br />
technologies and devices to<br />
healthcare, and manufacturing to<br />
telecommunications — to enhance<br />
their positioning in competitive<br />
_ Continued on page 52<br />
ADVERTISING SECTION | www.ODwyERPR.COM | NOVEMBER <strong>2015</strong><br />
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