10.11.2015 Views

Communications & New Media Nov 2015 Vol 29 No 11

odwyers-magazine-november-2015

odwyers-magazine-november-2015

SHOW MORE
SHOW LESS

Create successful ePaper yourself

Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.

Profiles of Technology PR Firms<br />

RUDER FINN<br />

_Continued from page 51<br />

markets.<br />

Together with our full-service<br />

digital unit RFI Studios, Ruder<br />

Finn works with some of the<br />

world’s leading technology companies<br />

to create meaningful content,<br />

including engaging visuals<br />

and videos, and dynamic stories<br />

for digital and traditional mediums<br />

that resonate with important stakeholders.<br />

This breadth of knowledge<br />

and capabilities has resulted<br />

in numerous close partnerships<br />

with C-suite and marketing executives<br />

at top technology companies<br />

to develop signature platforms to<br />

elevate their thought leadership<br />

externally.<br />

Ruder Finn also works to create<br />

technology mindsets and<br />

build new innovation capabilities<br />

in companies in industries outside<br />

tech who increasingly realize<br />

that technology is core to their<br />

competitiveness. From consumer<br />

packaged goods to healthcare and<br />

insurance companies, we’ve developed<br />

a multi-faceted offering<br />

around organizational transformation<br />

through technology. As part of<br />

this, we offer a formalized suite of<br />

services, known as RF TechTalent,<br />

that provides clients with the platforms<br />

and tools to identify, recruit,<br />

develop, and retain technology<br />

talent — no matter what industry<br />

the company is in. We also focus<br />

on driving cultural change within<br />

specific organizational functions<br />

via startup partnerships and accelerated<br />

collaborative timeframes. In<br />

addition, we provide clients with<br />

innovative technologies developed<br />

in-house, including real-time<br />

multi-market crisis training and<br />

sensory-driven interactive digital<br />

installations.<br />

sAGe<br />

CommuniCATions<br />

1651 Old Meadow Road<br />

Suite 500<br />

McLean, VA 22102<br />

703/748-0300<br />

info@aboutsage.com<br />

www.aboutsage.com<br />

Larry Rosenfeld, Co-Founder &<br />

CEO<br />

David Gorodetski, Co-Founder,<br />

COO, and Exec. Creative Director<br />

At Sage <strong>Communications</strong> we<br />

employ our ability for crafting stories<br />

to inform, educate, entice and<br />

shape perceptions across a wide<br />

variety of industries. We aim to<br />

cultivate relationships and motivate<br />

action, with a focus on implementing<br />

two–way communication<br />

between our clients and their consumers.<br />

We approach business by seamlessly<br />

integrating public relations,<br />

advertising, marketing, event and<br />

interactive services to Fortune 500<br />

companies, start-ups, non-profits,<br />

government agencies, associations<br />

and coalitions. Through the extensive<br />

knowledge of our team, we’re<br />

able to design the most authentic<br />

and unique strategies to successfully<br />

achieve our clients’ business<br />

goals. Our proactive efforts and<br />

determination allow us to provide<br />

our services in the most cost-effective<br />

manner while maintaining<br />

accountability to our clients.<br />

Within technology communications,<br />

the opportunities are infinite<br />

— and we don’t stop after our initial<br />

success. Instead, we continue<br />

to challenge ourselves and push<br />

the boundaries to enable our clients<br />

to develop groundbreaking<br />

programs that reap significant<br />

results. At Sage, we understand<br />

how to create and deliver powerful<br />

stories that have an impact at all<br />

levels of the technology ecosystem.<br />

We generate exposure and<br />

communicate expert insights that<br />

qualify our clients to lead and influence<br />

the conversation.<br />

From startups who are working<br />

from the ground up to international<br />

technology titans, our clients<br />

count on us to build momentum<br />

and deliver results that prompt<br />

industry leaders to pause and take<br />

notice.<br />

sPArk<br />

2 Bryant St., Suite #100<br />

San Francisco, CA 94105<br />

415/962-8200<br />

30 West 26th Street, 4th Floor<br />

<strong>New</strong> York, NY 10010<br />

6550 Vallejo Street, Suite 201<br />

Emeryville, CA 94608<br />

info@sparkpr.com<br />

www.sparkpr.com<br />

Alan Soucy, CEO<br />

Donna Burke, Co-Founder<br />

Tony Telloni, NY General Manager<br />

Aaron Mann, GM, Emeryville<br />

Toby Trevarthen, Chief Narrative<br />

Officer<br />

Spark is an award-winning 21st<br />

century communications and integrated<br />

marketing services agency<br />

that delivers high impact results<br />

for world-leading brands. Our<br />

approach has been influenced<br />

through partnering with over 1,000<br />

of the world’s leading technology<br />

companies, market disrupters and<br />

brilliant entrepreneurs over the<br />

last 15 years.<br />

Today, Spark represents global<br />

technology and consumer leaders<br />

as well as startups. We are proud<br />

to have helped a long list of companies<br />

achieve their business<br />

objectives through a wide range<br />

of marketing services, including<br />

Univision, Dropcam, Chobani,<br />

Kuaidi Dache, Verizon, Monster,<br />

Electronic Arts, Visa, Walmart,<br />

The Economist, Trulia, Flickr,<br />

Bloomberg, Nielsen, <strong>No</strong>kia,<br />

NVIDIA, Skype and Yahoo!<br />

We are large enough to deliver<br />

a full range of communications<br />

and digital marketing services, yet<br />

small enough to assure that every<br />

client receives senior level attention.<br />

Our deep industry knowledge<br />

is cultivated through collaborative<br />

teams with expertise in venture<br />

capital, financial tech, enterprise<br />

tech, ad and marketing tech, consumer<br />

tech, consumer lifestyle,<br />

mobile and wireless, digital entertainment,<br />

sports technology and<br />

health & wellness market segments.<br />

Our vision is to help clients<br />

increase their market relevance<br />

through shaping narratives and<br />

transforming their brands, one<br />

conversation at a time.<br />

Trevelino/<br />

keller<br />

949 W. Marietta St.<br />

Suite X-106<br />

Atlanta, GA 30318<br />

404/214-0722<br />

Fax: 404/214-07<strong>29</strong><br />

dtrevelino@trevelinokeller.com<br />

www.trevelinokeller.com<br />

www.start-opia.com<br />

In response to increased market<br />

demand to establish reputation,<br />

create demand and drive acceleration,<br />

Trevelino/Keller, positioned<br />

today as a “Digital PR and Marketing<br />

Firm,” has expanded its<br />

service capabilities around four<br />

core strengths: Brand-Content,<br />

PR-Social, Creative-Web and<br />

Inbound-Outbound Marketing.<br />

Having successfully solidified its<br />

position as one of the preeminent<br />

technology firms in the Southeast<br />

with clients ranging from<br />

the region’s leading angel group,<br />

ATA, the new breed of incubator/co-working<br />

brands, ATV, and<br />

a diverse mix of early stage and<br />

established hardware, software,<br />

SaaS, wireless, networking, health<br />

IT, security, ecommerce, mobile<br />

applications and vertically rich<br />

technology companies, the firm<br />

is beginning to compete outside<br />

the region to take advantage of<br />

its San Francisco footprint established<br />

in late 2014. Enhancing the<br />

firm’s PR-Social capabilities is its<br />

Groovy Studios brand, made up of<br />

in-house specialists that deliver its<br />

content, creative, web and digital<br />

marketing capabilities. Groovy<br />

Studios serves clients in an integrated<br />

fashion as well as for specific<br />

creative executions.<br />

Furthering its commitment to<br />

technology and startups, the firm<br />

is relaunching its Start-Opia startup<br />

portal in Q4 as a startup exchange<br />

designed to connect startups<br />

with service providers across<br />

eight core disciplines: PR, Social,<br />

Web, Brand, Legal, Coding, Accounting<br />

and Content. With one<br />

of the industry’s highest retention<br />

rates, Trevelino/Keller successfully<br />

leverages its technology practice<br />

across each of its supporting<br />

practices — technology, corporate,<br />

lifestyle, health, greenworks<br />

and food & beverage, from offices<br />

in Atlanta, Charleston, SC and Orlando,<br />

FL and the Bay Area.<br />

volume PuBliC<br />

relATions<br />

1745 Shea Center Drive, #400<br />

Highlands Ranch, Co 801<strong>29</strong><br />

www.volumepr.com<br />

Edwards@volumepr.com<br />

Elizabeth Edwards, Founder,<br />

President & CEO<br />

<strong>Vol</strong>ume Public Relations is the<br />

nation’s first and only technology<br />

PR firm to offer the guarantees of<br />

scientific precision in the practice<br />

of marketing, communication, PR<br />

and sales strategy.<br />

<strong>Vol</strong>ume PR’s award-winning<br />

strategic communications firm<br />

boasts 20+ years of experience in<br />

consumer technology, B2B technology<br />

and telecommunications,<br />

and is fluent in even the most<br />

complicated of infrastructure-level<br />

technologies. The agency is<br />

known for creating more awareness,<br />

more customers, and more<br />

results for technology brands of all<br />

sizes by designing messages, strategies,<br />

and promotions perfected<br />

with the principles of cognitive<br />

and behavioral science.<br />

<strong>Vol</strong>ume’s technology clients<br />

consistently enjoy rapid growth<br />

to positions on the prestigious Inc<br />

and Software 500 lists, and widespread<br />

coverage in leading technology<br />

media. When you’re ready<br />

_ Continued on page 54<br />

52 NOVEMBER <strong>2015</strong> | www.ODwyERPR.COM | ADVERTISING SECTION

Hooray! Your file is uploaded and ready to be published.

Saved successfully!

Ooh no, something went wrong!