RLE_CD-Manual_200x200mm_AS

Corporate Manual 

RLE INTERNATIONAL Group

2 

RLE Corporate Manual

Engineering Excellence. Worldwide. 

Expertise in development since 1985. 

The RLE INTERNATIONAL Group is one of the world’s 

leading development, technology and consulting service 

providers to the international mobility and energy 

industries. On the basis of our many years of development 

and methodological expertise, we can lay claim to 30 

years of experience in devising innovative and effective 

solutions for our international customers. Locations in 

Europe, North America and Asia allow us to remain close 

to our customers. 

Our 1,500 employees constantly keep abreast of 

technological progress. Thanks to their wide-ranging skills 

and innovative ideas, they play an active role in shaping 

the future of our company. So that this remains the case, 

we continuously promote their personal and technical 

development. 

As world leaders in engineering and technology, 

our clients expect the highest quality of 

us, along with maximum flexibility, reliability 

and efficiency. Having skilled, creative and innovative 

personnel is key to our success, as 

they enable us to meet these requirements. 

Drawing upon their knowledge – which is 

continuously expanding through a broad array 

of personnel development programs – is how 

we add value for our international partners 

along the value chain. 

Ralf Laufenberg, CEO 

RLE INTERNATIONAL Group 

RLE Corporate Manual 3

“Identity cannot be reinvented but can be very 

well and consciously turned into an experience 

and made visible.” 

Kurt Weidemann 

Designer (among others for Mercedes-Benz and Porsche) 

4 


Introduction 

This corporate manual serves as a guideline for all persons, 

departments and subsidiaries in the RLE INTERNATIONAL 

Group who communicate the brand. The aim is to generate 

a consistent and coherent identity internally and externally 

for all divisions of the company. Strict branding conveys a 

clear target for sustainability and values. 

Consistently applied corporate design forms the basis 

for successful corporate communication. 

The following pages present the basic design constants that 

have defined the individual identity of the RLE INTERNATIONAL 

Group. 

This manual is divided into modules to allow for updates 

and additions at any time. Standard applications are given 

as examples, rules for use are defined and assistance is 

provided for applications. 

The identity summarises the complex features and services 

of a corporate personality to present a credible visual 

identity that is easy to remember. It generates a “remembrance 

value”. 


Part I 

6 


1. Corporate identity 08 

2. Expertise with history 14 

3. Hidden champions 16 

4. Brand with history 18 

5. RLE is a brand 20 

6. Word/symbol logo and tag line 22 


1. Corporate identity 

Corporate identity reflects a company’s personality and 

includes coordinated use of the identity internally and 

externally. The basis is formed by the corporate mission 

statement. It is brought to life by the corporate identity, 

aiming to achieve and foster sustainable corporate development. 

Thus, corporate identity is the personality of an organisation 

that operates as a consistent player and is consequently 

perceived as such. 

The corporate identity describes and determines the 

consistent and mandatory appearance for the company 

and defines the form and design of the external identity 

(corporate design), corporate communication by applying 

a balanced marketing mix, the appearance for customers 

and partners (corporate behaviour) as well as the corporate 

culture and values. 

The development and observance of corporate identity 

are the basis for customer and employee loyalty. The 

identity of the company with its mission statement, selfexpression 

and behaviour need to have a strict structure 

and be sustainably cultivated. It has to be mandatory and 

valid in the long term in order for the corporate logo to 

sustainably develop and gain value and guarantee a high 

degree of recognition. 

Responsible for applying and observing a consistent external 

identity is the Corporate Marketing & Communication 

department. All components of the identity for the whole 

corporate group are controlled and applied from here. 

8 


Corporate culture 

Corporate behaviour 

Values & rules 

Strategy 

Management culture 

Innovation competency 

Price structure 

Behaviour when making offers 

Sales culture 

Social behaviour 

Finance policy 

Corporate communication 

Corporate Design 

Online media 

Advertising 

Trade fairs/events 

Sponsorship 

Public relations 

Logo 

Typeface 

Colours 

Design guidelines 

Product design 

RLE Corporate Manual 

9


1.1 Brand core 

Nowadays, the term “corporate identity” (CI) is often 

colloquially equated – or better confused – with “ corporate 

design” (CD). 

The brand core is the centre of every brand – and its 

authentic origin. This comprises the brand tradition 

(“heritage”) and the brand values. Both of these are fixed 

brand components, which can no longer change or, if so, 

very slowly. Together, they constitute the identity of the 

brand. 

1.1.1 Heritage 

Each brand normally has its own history of origin and 

development, from which part of its unique character is 

derived: fixed, verifiable facts that make up what the 

brand is. 

1.1.2 Brand values 

These describe how the brand works – what it stands for 

emotionally: how it offers its services and how it competes 

with other brands. 

10 


Brand core 

Heritage 

Brand values 

Brand core = brand identity 



1.2 Brand shell 

The brand shell around the brand core comprises corporate 

behaviour, corporate communication and corporate 

design. 

1.2.1 Corporate behaviour (CB) 

CB refers to the company’s manner internally and externally: 

the personal behaviour in contact with other people 

(among colleagues, with management and customers) 

and the behaviour of the company with respect to the 

public and press. 

1.2.3 Corporate design (CD) 

The identity of the company and the brand in all two and 

three-dimensional applications is described by the CD. It 

incorporates the design framework for the uniqueness, 

perception and recognition in the face of the numerous 

competitors. 

1.2.2 Corporate communication (CC) 

CC entails the type of advertising and the company’s own 

presentation which refers primarily to the company itself 

and not to its products. 

12 


Corporate design 

Corporate behaviour 

Corporate communication 

Brand shell = brand image 


2. Expertise with history 

1985 Founding of Rupa & Laufenberg GmbH 

with a focus on engineering and 

die design services 

1989 Founding of PLE Engineering GmbH with a 

focus on engineering services 

and personnel leasing 

1992 Extension of the product spectrum at Rupa & 

Laufenberg to include body development 

and manufacturing engineering 

1997 Extension of business and 

founding of subsidiaries in 

Europe and overseas 

1998 Fusion of Rupa & Laufenberg 

with PLE Engineering as the 


14 


2003 The new company headquarters in 

Overath open 

2004 Founding of RLE RHEIN MAIN GmbH, 

founding of the innovation platform 

RLE nova 

2005 Market launch in Asia, 

founding of RLE India pvt. 

2007 Implementation of the Engineering Center 

Strategy worldwide 

2012 The Engineering Center in Munich opens; 

extension of the product spectrum across 

other industries, RLE INVISION 

2013 Implementation of a new organisational 

structure with a focus on the engineering 

market worldwide 

2015 30 years of RLE INTERNATIONAL: 


2008 Extension of business activities in 

Southern Germany, the location 

Sindelfingen is established; 

strengthening of body structure expertise 

2011 Founding of EZE (development centre for 

renewable energies) in Overath 

Years Engineering Excellence. 

Worldwide. 


3. Hidden champions 

In the last 15 years a number of development service 

providers have developed which are comparable to many 

mid-sized automotive suppliers as regards turnover, 

workforce, location network and conception. In some 

cases owner-operated, in private hands or listed: the 

engineering service providers have become a force to be 

reckoned with, and have a great attraction for future 

up-and-coming engineering talents. 

Despite this, these providers are hardly known to the 

public at large and mostly just specialised experts in 

R & D. This is a result of the unique business model of 

engineering and development providers in which the intellectual 

property of the development results normally 

pass to the customer. This means that the R & D contribution 

of providers is frequently not conveyed and remains 

behind closed contractual doors. 

Source: Automotive Development Services, Future Location Germany, a survey by 

the association of German automotive manufacturers (VDA) in cooperation with 

Berylls Strategy Advisors GmbH 

16 



4. Brand with a history 

For more than 30 years now, RLE INTERNATIONAL has 

traditionally stood for innovative know-how in the core 

area of engineering. 

During the course of the decades, the company has continued 

to extend its areas of expertise and cultivate new fields of 

business. Today, the company with a workforce of more than 

1,500 is present around the globe. 

The two letters R and L in RLE’s name are a subtle 

reference to the two founders of the company Rupa and 

Laufenberg. 

Company founders: 

Pervez Sorabji Rupa and Hermann Josef Laufenberg 

The umbrella brand of the corporate group is: 

RLE INTERNATIONAL 

1985 1998 

18 


Strategy 

RLE INTERNATIONAL expressly professes its dedication to 

the international engineering market. Continual extension 

of its expertise profile and strengthening of the market 

position are the focus of globally oriented corporate 

strategy. 

Company management in second generation: 

Hans-Joachim Laufenberg, Ralf Laufenberg, 

Robert P. Rupa (from left to right) 

Clear dedication to the engineering market 

• Independent 

• Owner-operated 

• Regionally and globally positioned 

• Matured customer structure 

• Future-proof positioning 

• Among the top 20 engineering and development 

providers worldwide 

1998 2015 


5. RLE is a brand 

5.1 The word/symbol logo 

5.3 Use of the logo 

The logo of the RLE INTERNATIONAL Group is a word/ 

symbol logo comprising three elements that may be 

combined with each other: 

a) The flourish “RLE INTERNATIONAL” 

b) The arc 

c) The thinker 

The logo must always be taken from an original file for all 

applications. It may not be reproduced and not changed. 

Every application for the trademark must be coordinated 

before printing or production with the Corporate Marketing 

& Communication department of the RLE INTERNATIONAL 

Group. 

In this form, the trademark has been registered with the 

German Patent and Trademark Office (DPMA) and is protected 

by law. It may only be used in the forms set out in 

this corporate manual. 

In addition, any use of the trademark is impermissible 

without prior written approval of RLE INTERNATIONAL. 

5.2 Registration at the Patent and Trademark Office 

The RLE logo is protected and registered as a word/ 

symbol logo with the German Patent and Trademark 

Office under the number 3020150470635. 

https://register.dpma.de/DPMAregister/marke/register/3020150470635/DE?lang=en 

20 


6. Word/symbol logo and tag line 

6.1 The word logo 

6.2 The symbol logo 

RLE INTERNATIONAL was launched with this discerning 

name in 1998 – the corporate group today bears this 

name rightly. The international approach is acknowledged 

sustainably and with justification in this name. The word 

logo stands for the entire corporate group and functions 

as an umbrella brand for the individual companies. The 

name is established in the market. The emphasis of the 

letters “RLE” contribute in to the recognition effect – in 

the brief version, the name is just as familiar, the 

connection with the symbol logo is guaranteed. 

The thinker forms the centre of the symbol logo. It uniquely 

symbolises the approach to business the group of companies 

has. The thinker lends the product “Engineering” pictorial 

expression and supports the depiction in graphic form. 

The thinker is striking and has a high degree of recognition, 

it is established in the market. The employees have 

attested a high degree of identification of the thinker to 

RLE. The arc below the symbol logo broadly seen picks up 

the globe: it stands for dynamism and foresight. The 

colour green is a unique aspect of the company within 

the branch and a feature that sets it apart from market 

competitors. The thinker has been modernised in its pose, 

hand gesture and profile. 

22 


6.3 The logo 

6.4 The tag line 

The word/symbol logo stands for modernity and flexibility. 

The values associated with the logo from the beginning 

remain evident. The whole corporate group is reflected in 

the logo. The recognition effect is completely evident, as 

is the distance from the competition. The logo is free of 

ballast and superfluous symbols. It suits all common 

applications and is flexible and practical to use. 

The tag line “Engineering Excellence. Worldwide.” 

symbolises the dedication of RLE INTERNATIONAL to the 

global engineering market. It integrates the entire core 

business throughout individual business models and the 

entire value chain. It is internationally valid and may be 

used internationally without any translation. 

“Engineering” stands for the extensive services we render 

along the value chain. “Excellence” stands for our 

customer proposition of quality and expertise as well as 

the mission for our own staff. “Worldwide” stands for the 

global approach to be close to our customers all over the 

world and being mobile with our service portfolio 

throughout all regions. 

The tag line means motivation, supplying the best results 

and living up to our own demands. 


Part II 

24 


7. Prescribed design details 26 

8. Business stationery 42 

9. External identity 52 

10. Application areas 70 

PRESCRIBED DESIGN DETAILS 

EXTERNAL IDENTITY 

BUSINESS STATIONERY 

RLE Corporate Manual 25 

APPLICATION AREAS

7. Prescribed design details 

26 


7.1 Dimensions for the logo 28 

7.2 Free zone around the logo & sizes 28 

7.3 Corporate colours 30 

7.4 Publications 32 

7.5 Correspondence 34 

7.6 Incorrect applications 36 

7.7 The CD grid 38 

7.8 Imagery 40 







7.1 Dimensions for the logo and its elements 

The RLE INTERNATIONAL word/symbol logo is always set 

at top right on a homogenous light background, preferably 

white. Any exceptions are to be explicitly approved by 

Corporate Marketing & Communication. 

Distances and relations are defined on the page on the 

right. 

7.2 Free zone around the logo & sizes 

The free zone around the logo and the additional logo 

zone for sizes smaller than A6: 

28 








7.3 Corporate colours 

7.3.1 Primary colours 

The primary colours HKS 56 K (RLE Green) and HKS 92 K 

(RLE Grey) have distinguished the RLE INTERNATIONAL 

Group from its competitors for many years now and remain 

as compelling colours. 

Green displays knowledge, information and expertise. 

Grey is noble, reserved and technical. 

7.3.2 Secondary colours 

In addition to the corporate colours, the secondary colours 

may be selected to distinguish between corporate divisions 

or when drawing up complex graphics. 

7.3.4 Spread colours 

The graphic areas of RLE designs should always have a 

flat white area containing the logo and heads at the upper 

edge and a coloured area in the lower part that, in turn, 

may contain text, graphics and images. 

If a spread colour forms the background, the following 

colour is defined depending on the print colours: 

• If the primary colours are printed in full tone, the 

coloured area corresponds to the 10% grid of HKS 92 K. 

• If the printing is in 4c Euroscale the coloured areas are 

covered by 8% black. 

7.3.3 Colours for highlighting content 

Eye-catching elements may be highlighted in HKS 15 K 

(red). 

30 


HKS 56 K (Pantone 3292 C) 

CMYK 100 | 50 | 80 | 0 

RGB 0 | 102 | 81 

RAL 6026 Opal Green 

#006651 

Oracal 060 (colour swatch 751 C) 


100 % 75 % 50 % 25 % 

HKS 92 K (Pantone 424 C) 

CMYK 10 | 0 | 0 | 70 

RGB 122 | 128 | 119 

RAL 7005 Mouse Grey 

#7a8077 

100 %: Oracal 713 (colour swatch 751 C) 

50 %: Oracal 076 (colour swatc 751 C) 


HKS 67 K CMYK 40 | 0 | 95 | 0 RGB 140 | 208 | 0 

RAL 6018 Yellow Green | #8cd000 | Pantone 382 C 

HKS 42 K CMYK 100 | 60 | 10 | 0 RGB 47 | 83 | 167 

RAL 5002 Ultramarine Blue | #2f53a7 | Pantone 287 C 

HKS 06 K CMYK 0 | 45 | 100 | 0 RGB 255 | 143 | 0 

RAL 1028 Melon Yellow | #ff8f00 | Pantone 1505 C 


HKS 15 K CMYK 10 | 100 | 80 | 0 RGB 204 | 31 | 47 

RAL 3020 Traffic Red | #cc1f2f | Pantone 193 C 




7.4 The image & publication matter 

In 1993, musician and inventor Hans Reichel from Wuppertal 

was commissioned to design a CD booklet. Because he 

had “a huge amount of text to set on twelve minute 

pages”, he started thinking about a legible, space-saving 

type. Dax Condensed was born with the use of a fine 

felt-tip pen and Tipp-Ex. The typical attributes: narrow, 

only a little contrast, missing descenders . . . typical 

characteristics of headline types. But when a talented 

type designer like Hans Reichel (a pupil of Günter Gerhard 

Langes) sets his mind on making Dax a text typeface, 

then he manages it. 

7.4.1 Type sizes in image and popular texts 

The type size should be the same in all publications of the 

RLE INTERNATIONAL Group: 

Top heads: 36 pt, line spacing: 40 pt 

Headlines: 24 pt, line spacing: 26 pt 

Copy: 10 pt, line spacing: 16 pt 

Body copy is always set flush right and left, lists are flush 

left. Indentation of text sections at the beginning of a 

paragraph is possible up to 5 mm for longer texts. 

For the RLE INTERNATIONAL Group, four type weights in 

the Dax family have been selected: 

Dax Light (as a bread-and-butter type for reading 

texts and headlines) 

Dax Regular (in the logo “INTERNATIONAL”) 

Dax Medium (for highlighting in copy and subheads) 

Dax Bold (in the logo “RLE”) 

7.4.2 How the type is never used 

To ensure a consistent appearance for all text applications, 

a number of rules are to be observed. To allow flush 

left and flush right text to flow better, it is permissible to 

optimise character spacing as sparingly as possible. Type 

widths are never changed! 

32 


Light 

Light 

Medium 

Lorem ipsum 

Lorem ipsum dolor sit amet, consectetuer adipiscing 

elit. Aenean commodo ligula eget dolor. Aenean 

massa. Cum sociis natoque penatibus et magnis dis 

parturient montes, nascetur ridiculus mus. Donec 

quam felis, ultricies nec, pellentesque eu, pretium 

quis, sem. Nulla consequat massa quis enim. Donec 

pede justo, fringilla vel, aliquet nec, vulputate eget, 

arcu. In enim justo, rhoncus ut, imperdiet a, venenatis 

vitae, justo. Nullam dictum felis eu pede mollis 

pretium. Integer tincidunt. Cras dapibus. Vivamus 

elementum semper nisi. Aenean vulputate eleifend 

tellus. Aenean leo ligula, porttitor eu, consequat vitae, 

eleifend ac, enim. Aliquam lorem ante, dapibus 

in, viverra quis, feugiat a, tellus. Phasellus viverra 

nulla ut metus varius laoreet. Sed consequat, leo 

eget bibendum sodales, augue velit cursus nunc. 

Lorem ipsum dolor sit amet, consectetuer adipiscing 

elit. Aenean commodo ligula eget dolor. 

Aenean massa. 


Bold 

Regular 


APPLICATION AREAS 


BUSINESS STATIONERY PRESCRIBED DESIGN DETAILS


7.5 The correspondence font 

In internal communication correspondence not normally 

laid out, the standard font is Arial Narrow. The following 

standards have been defined here to achieve a consistent 

appearance: 

Correspondence font Arial Narrow 

• 100% black 

• Type size 11 pt 

• Headlines up to max. 18 pt 

• Bold type/underlining are allowed 

34 


Arial Narrow 

Headline 

Subheadline 

Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean commodo 

ligula eget dolor. Aenean massa. Cum sociis natoque penatibus et 

magnis dis parturient montes, nascetur ridiculus mus. Donec quam felis, 

ultricies nec, pellentesque eu, pretium quis, sem. Nulla consequat massa 

quis enim. Donec pede justo, fringilla vel, aliquet nec, vulputate 

eget, arcu. In enim justo, rhoncus ut, imperdiet a, venenatis vitae, justo. 

Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean commodo 

ligula eget dolor. Aenean massa. Cum sociis natoque penatibus 

et magnis dis parturient montes, nascetur ridiculus mus. Donec quam 

felis, ultricies nec, pellentesque eu, pretium quis, sem. Nulla consequat 

massa quis enim. Donec pede justo, fringilla vel, aliquet nec, vulputate 

eget, arcu. In enim justo, rhoncus ut, imperdiet a, venenatis vitae, justo. 







7.6 Incorrect applications for image & publication matter (examples) 

The new corporate typeface is 

not used like this in headlines 

No coloured headlines 

The new corporate typeface is 

not used like this in headlines 

No exaggerated spacing 

The new corporate typeface is not 

used like this in headlines 

The character and line spacing may not be too narrow 

36 


Incorrect logo applications (examples) 


The thinker is 

NEVER reversed! 

NO deviation 

in colour! 


It is absolutely 

NO tilting/turning! 

mandatory to 

observe proportions 

and distances! 





7.7 The CD grid 

The basis of our design is formed by a simple grid. 

It is always divided into units of 5 mm. Layout within this 

grid can be flexible. Not only the logo and images are 

oriented to this, but also headlines and text frames. This 

grid guarantees a high degree of recognition irrespective 

of the size of the advertising aid. 

For the RLE INTERNATIONAL Group, we always think the 

grid is starting from the top right! 

The grid offers assistance, but it is not an immobile dogma. 

It may be freely scaled to offer options for various 

formats, as shown in the example on the right. 

The grid is used in this way: 

a: up to A5 5 mm 

b: up to A3 10 mm 

c: up to A1 20 mm 

d: from A0 40 mm 

e: 18/1 80 mm 

38 


c 

b 

a 


d 


e 





7.8 Imagery 

In line with our mission that competent, creative and innovative 

employees are the key to the success of the RLE 

INTERNATIONAL Group, images should always be selected 

which show interaction between humans and technology. 

The special factor that RLE INTERNATIONAL generally 

develops models for customers and may not show the 

results will also lead in future to us having to obtain stock 

material from photo agencies. 

Please observe the following points when selecting images: 

• Dynamic basic mood for the colours (brilliant and intensive) 

• Technology not identifiable as a specific model (details, 

sections) 

• Modern perspective (up, down) 

Image motifs purchased are collected centrally in the 

Marketing department and may be called up from there. 

40 







8. Business stationery 

42 


8.1 Business cards 44 

8.2 Letterhead A4 format 46 

8.3 Letterhead letter format 48 

8.4 Templates & forms 50 







8.1 Business cards 

The business cards for the RLE INTERNATIONAL Group (D) 

are laid out according to the layout deposited and ordered 

decentrally from the business card shop. 

The international locations draw up their business cards 

according to prescribed local CD details. 

Back 

Engineering Excellence. 

Worldwide. 

www.rle.international 

44 


Academic Degree 

First Name Surname 

Position/Function 

Business area 

Standard format 85 x 55 mm 


RLE INTERNATIONAL GmbH 

Robert-Bosch-Straße 10 

50769 Köln 

Phone +49 221 8886-XXX 

Fax +49 221 8886-XXX 

Mobile +49 XXX 

firstname.surname@rle.de 


Academic Degree 

First Name Surname 

Position/Function 

Business area 

US format 3,5 x 2 in (88,9 x 50,8 mm) 


RLE INTERNATIONAL North America Inc. 

31701 Research Park Drive 

Madison Heights, MI 48071 

Phone +1 - 248 - 498 - 520 

Fax +1 - 248 - 298 - 2570 

Mobile xxx 

firstname.surname@rleusa.com 




150 40 20 

8.2 Letterhead A4 format 

Page 1 

50 

20 

30 

Logo: 

Size: 40 x 30 mm (width x height) 

Position: left 150 mm 

top 20 mm 

Address line: Dax light 6 pt 


top 50 mm 

50 

RLE INTERNATIONAL GmbH • Robert-Bosch-Str. 10 • D-50769 Köln 

Address block below: 

TÜV certification: 



Text: Dax Light 6 pt, line spacing 7.2 pt 


Distance to lower edge 5 mm 

12 

5 

5 

12 

RLE INTERNATIONAL GmbH 


50769 Köln 

Phone +49 221 8886-500 

Fax +49 221 8886-502 

www.rle.de 

info@rle.de 

Headquarters: 

Brodhausen 1, 

51491 Overath 

Phone +49 2204 9725-0 

AG Köln 

HRB 19445 

USt.-ID DE122803511 

St.-Nr. 217/5777/0715 

Geschäftsführer: 

Ralf Laufenberg 

Robert P. Rupa 

Ricardo Arau 

Bankverbindung: 


Commerzbank AG 

Postbank Essen 

BIC/SWIFT: COBADEFF370 

BIC/SWIFT: PBNKDEFF 

IBAN DE44 3704 044 0272 7881 00 IBAN: DE80 3601 0043 0924 7244 31 

46 


172 30 8 

7,5 

22 

Page 2 

Logo: 



top 7.5 mm 




RLE-Briefpapier_Gruppe_30Jahre_final.indd 4 18.09.14 15:42 




160 40 15 

8.3 Letterhead letter format 

Page 1 

52 

20 

30 

RLE INTERNATIONAL North America • 31701 Research Park Drive • Madison Heights 

14,5 

Footer 

15 

48 


178,5 30 7,5 

7,5 

22 

Page 2 






Nehmen Sie Ihre Eintragungen in den grauunterlegten Feldern vor. 

Springen Sie von Feld zu Feld mittels der Tab-Taste. 

Minutes taken by: 

RLE Engineering & Services GmbH · Goethestraße 1 · 04109 Leipzig · Phone +49 341 246513-72 · Fax +49 341 246513-70 · info@rle.de · www.rle.de 

Ja 

Nein 


8.4 Templates & forms 

Templates and forms frequently used and rules for e-mail 

signatures are provided in a template list created for 

these so that users have constant access to the latest version 

as far as possible. 

Examples: 

Abwesenheitsantrag 

meeting minutes 

Telefax-Message 

Bedarfsanforderung 

-Meeting 

Name: 

Vorname: 

Day/Date: 

Time: 

Place: 

Presenter: 

Copy to: 

To: 

Musterfirma GmbH 

Frau/Herr Muster 

Musterweg 88 

5xxxx Köln 

From: RLE-Mitarbeiter 

Innerhalb der Planung Firma 

bitte wählen 

NAME ANFORDERER ABTEILUNG KOSTENSTELLE DATUM 

ANZAHL EINHEIT BESCHREIBUNG ANLIEFERUNGSORT 

Abteilung: 

Kostenstelle: 

Fax: 0123 / 456 

Phone: -eigene Durchwahl 

Date: 26.11.2014 

Fax: 

-eigene Durchwahl 

Ich beantrage Arbeitstage bezahlten Urlaub von/bis: – 

(Datum erster und letzter Tag) 

* participated ** late ° participated temporarily 

Pages: Anzahl 

E-Mail: 

eigenername@rle.de 

Ich beantrage Arbeitstage unbezahlten Urlaub von/bis: – 


Ich beantrage Arbeitstage Gleitzeit von/bis: – 


Member Executed 

No. Agenda Result Deadline 

respons. by 

Ihr Text ... 

Ich beantrage Arbeitstage Sonderurlaub von/bis: – 


Grund für unbezahlten Sonderurlaub / weitere Bemerkungen: 

(Geben Sie hier Ihren Grund / Bemerkungen an) 

Datum/Unterschrift Antragsteller/-in: 26. November 2014, 

Datum/Unterschrift Kunde: 

Wenn Sie von bestimmten Firmen Angebote haben möchten, füllen Sie bitte die Felder 1. bis 3. Angebot aus. 

Sind diese Felder nicht ausgefüllt, werden die Firmen durch den Einkauf bestimmt. 

Datum/Unterschrift RLE- Vorgesetzter: 

Lieferant/Firma: 

Ansprechpartner: 

1. ANGEBOT 2. ANGEBOT 3. ANGEBOT 

Next presenter: 

Next meeting on/at: 

Place: 

Telefon: 

Telefax: 

Preis: 

Datum des Angebots: 

50 


RLE INTERNATIONAL GmbH • Robert-Bosch-Str. 10 • D-50769 Köln 

RLE INTERNATIONAL GmbH Phone +49 221 8886-500 Headquarters: 

AG Köln 

Geschäftsführer: Bankverbindung: 


Fax +49 221 8886-502 Brodhausen 1, 

HRB 19445 

Ralf Laufenberg Commerzbank AG 

Postbank Essen 

Robert-Bosch-Straße 10 www.rle.de 

51491 Overath 

USt.-ID DE122803511 Robert P. Rupa BIC/SWIFT: COBADEFF370 

BIC/SWIFT: PBNKDEFF 

50769 Köln 

info@rle.de 

Phone +49 2204 9725-0 St.-Nr. 217/5777/0715 Ricardo Arau IBAN DE44 3704 044 0272 7881 00 IBAN: DE80 3601 0043 0924 7244 31 

RLE-Briefpapier_Gruppe_30Jahre_final.indd 1 18.09.14 15:42 



Newsletter 

Text Dear deutsch Employees 

Liebe Text englisch Mitarbeiterinnen und Mitarbeiter 

of the RLE INTERNATIONAL Group, 

der RLE INTERNATIONAL Gruppe, 

We experienced the highlight of the year exactly four weeks vor genau vier Wochen haben wir mit einem weltweiten 

ago when we jointly got the corporate refresh under way Kick-Off den Corporate Refresh als Höhepunkt des Jahres 

with a worldwide kick-off. We would now like to express gemeinsam auf den Weg gebracht. Wir möchten uns an 

our warm thanks to all employees of the RLE Group for the dieser Stelle bei allen Mitarbeiterinnen und Mitarbeitern 

incredibly positive feedback and the extraordinary spirit der RLE Gruppe recht herzlich für das außerordentlich positive 

Feedback und den großartigen Spirit bedanken, von 

that made the events at all our locations possible. 

The inauguration of the corporate refresh also marked dem die Events an allen Standorten getragen worden sind. 

the launch of the celebration of RLE INTERNATIONAL’s 30th Der Refresh zu diesem Zeitpunkt läutet gleichzeitig das 30-jährige 

Firmenjubiläum des Unternehmens RLE INTERNATIONAL in 

anniversary in 2015. 

As an owner-operated family business, we look back 2015 ein. 

with pride at our achievements and look forward to shaping Als familien- und inhabergeführtes Unternehmen blicken 

the future of the company with you, our highly skilled and wir mit Stolz auf das Erreichte zurück und freuen uns, 

dedicated employees. 

gemeinsam mit Ihnen als kompetente und engagierte Mitarbeiter 

die weitere Zukunft des Unternehmens zu gestalten. 

Together with this small recap of the previous weeks 

we would like to wish you the best of everything during 

the final weeks of the year, plus a wonderful holiday Wochen möchten wir Ihnen alles Gute für die kommen- 

Mit einem kleinen Rückblick aus den vergangenen 

season and all the best personally. 

den letzten Wochen des Jahres wünschen, eine frohe 

Weihnachts zeit und persönlich alles Gute. 

Many thanks and best regards 

Vielen Dank & mit freundlichen Grüßen 

on behalf of the entire Management Board, 

im Namen des gesamten Management-Boards 





Chief Executive Officer 

Chief Executive Officer 


Text 

Text 

Text 

Text 

Text 

Abteilung 



9. External identity 

52 


9.1 External signage 54 

9.2 Internal signage 56 

9.3 Vehicle design 58 

9.4 Brochures 60 

9.5 Offer folder & press kit 61 

9.6 Product sheets 62 

9.7 Advertisements 64 

9.8 Trade fair walls 66 

9.9 Displays 67 

9.10 Online 68 







9.1 External signage 

External advertising is to be adapted to the local conditions 

and any possible instructions of landlords/partners; 

special forms are coordinated with Corporate 

Marketing & Communication. 

Example of a special form of external advertising: 

54 








9.2 Internal signage 

RLE is optically present at every location in the world with 

an LED display which is available in two sizes. This should 

be mounted at a prominent position (foyer/entrance). 

In addition, it is possible to “brand” rooms in CD – 

depending on the conditions using tarpaulins, frames, 

signage systems, etc. 

56 








9.3 Vehicle design 

The silver sticker with the laterally placed word/symbol 

logo is available centrally for the corporate fleet. This 

should be affixed to vehicles with dark paintwork on the 

right-hand side of the vehicle at the rear. It would be 

desirable to have it placed above the rear lights, but 

depending on the vehicle model, it is also permissible to 

place it below these. 

Special forms for vehicles with light paintwork or showcars 

may be requested direct from Corporate Marketing & 

Communication. 

Corporate vehicles are fitted with branded license plate 

holders (German fleet). 

58 







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1 

1 

1 


9.4 Brochures 

50 

RLE INVISION 

Starke Teams für starke Kunden. 

100 

Kluge Köpfe. 

Weltweit. 

Potenziale erkennen. Innovation schaffen. 

60 


Worldwide. 

40 

45 

RLE Campus. 

Haus der Kompetenz. 

Stark machen für eine 

erfolgreiche Personalentwicklung. 

2 

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1 

1/3 1/3 1/3 

60 



geschlossenes Format: 

22,0 x 31,0 cm (BxH) 

offenes Format: 

53,0 x 39,5 cm (BxH) 

rechte Lasche: – 

linke Lasche: 

8,0 cm breit 

untere Lasche: 

8,0 cm breit 

Füllhöhe: 

0,5 cm 

Extras & Infos: 

- Schlitz für Visitenkarte (8,5 x 5,5 cm) 

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9.5 Offer folders & press kits 

150 40 20 

20 

30 


10 


Worldwide. 



Worldwide. 


6RW425 


6RW425 

geschlossenes Format: 

22,0 x 31,0 cm (BxH) 

offenes Format: 

53,0 x 39,5 cm (BxH) 



9.6 Product sheets 

50 

Gefahrstoffmanagement 

50 

182 

7,5 

7,5 

Sicherer Umgang mit Gefahrstoffen 

RLE INTERNATIONAL berät die Kunden umfassend in allen Belangen des 

internationalen Chemikalienrechts und reduziert die vorhandene Prozesskomplexität 

auf ein Minimum. Des Weiteren wird die weltweite und zentrale 

Verfügbarkeit aller relevanten Daten und Dokumente sichergestellt. 

Die Gewährleistung von Aktualität und Rechtskonformität ist Kern der Lösung 

der RLE INTERNATIONAL und bietet Sicherheit im Umgang mit Gefahrstoffen 

und deren Verwaltung. 

Die Herausforderung 

Der sensible Umgang mit gefahrstoffrechtlich relevanten Produkten unterliegt 

einer Vielzahl von nationalen und internationalen gesetzlichen Vorschriften. 

Sowohl weltweite Gesetzgebungen als auch unternehmensinterne 

Abläufe sind entscheidend für die Handhabung dieser Produkte. Sicherheitsdatenblätter & Etiketten 

Erstellung und Aktualisierung von: 

Die gesetzlichen Anforderungen an die betreffenden Daten und Dokumente 

sind umfangreich und unterliegen häufigen Änderungen. Dabei sind besondere 

Anforderungen und Prozesse in Bezug auf die Erstellung, Freigabe, • Gefahrstoffetiketten und Artworks 

Verfolgung und Verwaltung der Dokumente zu berücksichtigen. 

Beratungsleistungen sowie regelmäßige Anpassungen und Erweiterungen 

der gefahrstoffrechtlich relevanten Dokumente sind somit unvermeidlich. 

Ihr Nutzen 

• Sicherstellung der Rechtskonformität 

Unsere Leistungen 

Compliance 

Beratung: 

• Rechtskonformität 

• Melde-/Registrierungsprozesse 

• Internationale Vermarktung 

von Produkten 

• Prüfung auf Rechtskonformität 

gefahrstoffrechtlich relevanter 

Dokumente für den internationalen 

• Ein Partner für alle Belange des Gefahrstoffmanagements 

• Vereinfachung der internen Prozessstruktur 


Markt 

Unterstützung bei der Stoffregistrierung/ 

-meldung für das 

europäische C&L-Inventar (REACH) 

• Sicherheitsdatenblättern 

• Inhaltsstoffdatenblättern 

für den globalen Markt in 

EXAMPLE 

zahlreichen Sprachen 

Schulungen im Bereich 

Gefahrstoffmanagement 

1/3 1/3 1/3 

62 



General back cover 


Die RLE INTERNATIONAL Gruppe gehört zu den weltweit führenden Anbietern von Entwicklungs- und Beratungsdienstleistungen. 

Auf der Basis fundierter Entwicklungs- und Methodenkompetenz erarbeiten unsere Mitarbeiter in enger Abstimmung 

mit unseren internationalen Auftraggebern effektive Lösungen. Die globale Aufstellung an Standorten in Europa, 

Nordamerika und Asien garantiert ein hohes Maß an Flexibilität und Kundennähe. 

Innovationsfreude, Flexibilität und ein hoher technischer Anspruch 

sind die Katalysatoren unseres Unternehmens. 

Die RLE INTERNATIONAL Gruppe stellt sich gezielt den Anforderungen der Zeit und behandelt unter dem Topic „RLE nova“ 

Zukunftsthemen, um diese für die technologisch-gesellschaftliche Weiterentwicklung nutzbar zu machen. 

Mobility I 

Das Kerngeschäft des Unternehmens bilden effektive und technologisch 

hochwertige Lösungen auf dem Gebiet der Fahrzeug- und Komponentenentwicklung. 

Besondere Themenschwerpunkte liegen in den Bereichen Fahrzeugentwicklung, 

CAE & Vehicle Safety, Vehicle Integration, Powertrain & Chassis, 

Elektrik / Elektronik, Elektromobilität und Leichtbau. 

Services I Der Geschäftsbereich Business Services & Consulting versteht sich 

als strategischer Partner für OEM’s, Zulieferer und Händler. Der Fokus des Dienstleistungsangebotes 

liegt im Product Lifecycle Management, im Sales- & After-Sales 

und in der Technischen Dokumentation. 

INVISION I RLE INVISION ist spezialisiert auf Engineering-Lösungen für branchenübergreifende 

Industrien wie Agrartechnik, Maschinen- und Anlagenbau, Elektro- 

EXAMPLE 

technik, Sondermaschinenbau und weitere Engineering-relevante Bereiche. 

RLE nova I Die in 2005 gegründete Innovationsinitiative greift gezielt Zukunftsthemen 

auf, um diese für die technologische Weiterentwicklung nutzbar zu machen. 

Das Streben der Initiative gilt insbesondere der Verfolgung von Ansätzen 

und Projekten, die sich gezielt auf nachhaltige Themen wie Umwelt und Energie, 

E-Mobilität und Materialeffizienz konzentrieren. 

Weitere Informationen: 

RLE INTERNATIONAL Gruppe 

Tel. +49(0) 221–88 86 0 

www.rle.de 

info@rle.de 






9.7 Advertisements 

As with all designs for RLE INTERNATIONAL, the proportional 

white area at the top of the advertisement must be 

observed; this ensures the prescribed free zone for the 

logo and slogan. Appealing, emotional images should 

take priority over too much information in text form. The 

brighter areas with the stripe at the side may – as with 

the brochures – be employed to increase the legibility of 

the text. 

As exceptions, special forms may be defined by Corporate 

Marketing & Communication. 


Worldwide. 

We have been leaving tracks in the 

future of mobility for 30 years. 

Follow us on Facebook: 

www.facebook.com/rle.international 


Elisabethenstr. 4 

65428 Rüsselsheim 


64 




Die RLE INTERNATIONAL Gruppe gehört zu den weltweit führenden Anbietern von Entwicklungs-, 

Technologie- und Beratungsdienst leistungen für die inter nationale Mobilitäts- und Serviceindustrie. 

Das Unternehmen wurde Mitte der achtziger Jahre gegründet und ist heute mit mehr als 1400 

Mitarbeitern ein anerkannter und hoch spezialisierter Partner der Branche. 

Werden Sie Teil unseres 

Entwicklungsteams! 

We have been leaving tracks 

in the future of mobility 

for 30 years. 


Wir suchen: 

Ingenieure und Projektleiter (m/w) 

• Gesamtfahrzeugentwicklung 

• Elektrik/Elektronik 

• CAE und Fahrzeugsicherheit 

• Qualitätsmanagement 

Wir bieten interessante, abwechslungsreiche und ver - 

antwortungsvolle Positionen in einem dynamischen und 

internationalen Umfeld. Dabei legen wir besonderen 

Wert auf die Weiterentwicklung unserer Mitarbeiter 

und fördern diese durch individuelle Weiterbildungsmaßnahmen 

innerhalb des RLE Campus. 


Worldwide. 

Die RLE INTERNATIONAL Gruppe gehört zu den weltweit 

führenden Anbietern von Entwicklungs-, Technologie- 

und Beratungsdienst leistungen für die internationale 

Mobilitäts- und Serviceindustrie. 


Follow us on Facebook: 




www.rle.de 



50769 Köln 


RLE_Image_DINA5_final.indd 1 06.03.15 12:53 



| | | | | | 

Fahrzeugentwicklung | Powertrain & Chassis | Elektrik/Elektronik | 

Elektromobilität & Hybridantriebe | Leichtbau | Rohbau, Türen, Klappen | 

Dachsysteme | Exterieur, Interieur | CAE 

Management-Beratung | Perfomance-Management | 

Kundenloyalitätsmanagement | Händler-Entwicklungsprogramme | 

Garantieprogramme | Technische Dokumentation | 

Gefahrstoff management 

Automotive | Agrartechnik | Anlagenbau | Elektrotechnik/Elektronik | 

Maschinen- und Sondermaschinenbau | Transportation 


Worldwide. 


9.8 Trade fair walls 


Automobilentwicklung 

Business Services & Consulting 

Engineering-Lösungen 


career.rle.de 

66 


9.9 Displays 







9.10 Online 

The RLE INTERNATIONAL Group is present on the Internet 

with its web portal www.rle.international and the 

careers website career.rle.de. 

The social networks number among the online channels 

used for integrated corporate communication: 


www.xing.com/companies/rleinternationalgmbh 

www.linkedin.com/company/53137 

plus.google.com/+rleinternational 

twitter.com/RLEgroup 

www.youtube.com/user/rlegruppe 

68 







10. Application areas 

70 








Advertising aids 

The range of advertising aids for the RLE INTERNATIONAL 

Group is centrally available in an online shop. 

Orders may be placed via defined persons at the respective 

locations. 

The portfolio targets practical and useful purposes, broad 

exposure and strong branding. 

RLE INTERNATIONAL attaches value to the observance of 

guidelines and prescribed details for corporate compliance. 

72 








74 








76 








78 








80 RLE Corporate Manual







82 RLE Corporate Manual




RLE Corporate Manual 

83 



Corporate Marketing & Communication 


50769 Cologne 

Germany 


© 2015, RLE INTERNATIONAL Group

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