Muller

B editions
Daniel Bové Portillo

Daniel Bové Portillo
LARS
MÜLLER
B editions

3
index

I) introduction
II) who?
III) when?
IV) where?
V) what?
VI) conclusion
VII) reference
5/6
7/10
11/12
13/14
15/30
31/32
33/34
4

5
introduction
I
This book might be a special one,
you will get to know one of the smartest publisher and graphic
designers of our current generation.
He influenced the industry in so many ways and changed the way of
thinking and isnpired lots of nowadays publishers.
Do you want to know more about him ? So keep reading

The digital hype is over. New media and
digital tools are integrated into our
work and lives. Are we still excited? Do
we feel something is missing? Perhaps
the experience of reality? By means of real-time
processes and physical objects (like buildings
and books)the lecture explores sensations
of the ordinary and qualities of the familiar
to promote a spectacular third way into the
medial future: digital and analog.
Lars Müller is a graphic designer and publisher
based in Switzerland. He established his
design studio in 1982 and started publishing
books on typography, design, art, photography,
and architecture.
Lars Müller Publishers have published over
600 titles to date, many winning awards for
their content and design. Müller has taught at
various universities in Switzerland and Europe
and is currently a guest lecturer at the Harvard
University Graduate School of Design.
6

7
who?
II
Be prepared to know one of the mos important and influencing
book designers of all times, his work
is magnificient as he knows everything about books.
For him a book is not just an object that you read, is more
than that. It is an amazing
experience that involves all senses.

Lars Müller was born in Oslo in 1955, and
although a Norwegian citizen, has been
based in Switzerland since 1963.
After an apprenticeship as a graphic designer
and some years as a peripatetic student
in the United States and Holland, Lars
Müller returned to Switzerland in 1982 and
established his studio in Baden. Since 1996, he
has been a partner of “Integral Concept,” an
interdisciplinary design group active in Paris,
Milan, Zürich, Berlin, and Montreal.
Lars Müller started publishing books on
typography, design, art, photography, and
architecture in 1983 and, as Lars Müller
Publishers, has produced some 300 titles
to date. Recently, he has branched out into
visually oriented books on social issues, such as
human rights and ecology.
He is a passionate educator and has taught
at various universities in Switzerland and
elsewhere in Europe. Since 2009 he has
been a guest lecturer at Harvard's Graduate
School of Design. Lars Müller is currently
the international president of AGI Alliance
Graphique Internationale and a member of
MOTOVUN International Publisher's Group.
8

9
II) who?

Lars Müller is a graphic designer and publisher
based in Switzerland. He established his design
studio in 1982 and started publishing books
on typography, design, art, photography, and
architecture.
Lars Müller Publishers have published over
600 titles to date, many winning awards for
their content and design. Müller has taught at
various universities in Switzerland and Europe
and is currently a guest lecturer at the Harvard
University Graduate School of Design.
As well as being a publisher, Lars Müller
is also a designer outside the sphere of books.
Corporate Design, Corporate Publishing
and Signage Systems are the focal points for
“Integral Lars Müller,” the design studio, which
currently employs four designers.
Lars Müller offers his conceptual advice
in communication and design to institutions
and enterprises according to his personal
interests. He frequently serves on academic and
competition juries.
Since 1996 the studio has been a partner of
Integral Concept, a group of five studios with
the same intellectual approach but different
key interests from architecture to product
design, and located in Paris, Milan, Zürich,
Berlin, and Montreal.
Lars Müller Publishers is an internationally
active publishing house based in Zurich,
Switzerland. It came into being in 1983, as a
result of the bibliophile passion of designer Lars
Müller. The press has made a worldwide name
for itself – and not just in specialist fields – with
carefully edited and designed publications
on architecture, design, photography,
contemporary art and society.
Lars Müller works closely with his
authors to produce significant publications of
great independence, to the highest possible
standards.
Lars Müller Publishers presents its program
as a “school of seeing.” It offers a precise
selection from the unmanageable flood of
visual events, and brings together authors,
designers, and artists who stand for quality and
tenacity in their own right.
Lars Müller Publishers is a member of SWIPS
(Swiss Independent Publishers).
10

11
when?
III
To know more about the author we have to thimk about
the era that he lived to understand more his innovative
mind and his way of thinking that has been always
really advaced . If we get to know more about the years
that the editor has been working on the employment

The stage that covers the working
period of Lars Müller will be since he
established Lars Müller Publishers
in the 80s to the actuallity when
he is still currently working with the same
company, so we are talking about that he has
been working for his same enterprise for more
than 30 years.
On the last years there has been a huge
change of methods o making books, from the
way of thinking how to do the book to the
printing. And he has always adapted to the new
methods really quickly in order to learn the
best methodes to make our experience to read
books better.
12

13
where?
IV
Morover than thinking just about the time, we also have
to contemplate about the places that he was to.
In each country, in each city they have mostly
their own way to do things and the place where Müller
comes and the place where he belongs may have a lot
of things in common.

Lars Müller in his whole career,
his work has been based on the
methodes used on the countries
where he began to study and work.
The places where he has been are Oslo,
Norway, Switzerland, the United States of
Americas, Holland, Paris, Milan, Zürich, Berlin,
and Montreal among others.
14

15
what?
V
Lars Müller has worked on an endless list of books
so it's impossible to analise them all in one volume.
The idea is analising the mos important ones
but dividing them into subgroups so we can compare and
contrast the differences and similarities between each others.

We are analising his work by
outtstanding by my opinion
what are the two most
interesting volumes in every
different categories which Müller has worked
in.
The categories to be analised are
arquitecture, design, art, photography, society,
rarities and best sellers.
16

V) what?
2015
Genealogy of Modern Architecture
by Kenneth Frampton is a reference work on modern architecture one of today’s leading
architectural theorists. Conceived as a genealogy of twentieth century architecture from 1924 to 2000,
it compiles some sixteen comparative analyses of canonical modern buildings ranging from exhibition
pavilions and private houses to office buildings and various kinds of public institutions. The buildings
are compared in terms of their hierarchical spatial order, circulation structure and referential details.
The analyses are organized so as to show what is similar and different between two paired types, thus
revealing how modern tradition has been diversely inflected. Richly illustrated, Genealogy of Modern
Architecture is a new standard work in architectural education.
17

arquitecture
2014
L.A. [Ten]
by Stephen Phillips Catapulted to fame by the international media in and around the 1980s,
a loosely affiliated cadre of architects – the so-called L.A. Ten – emerged to define the future of Los
Angeles architecture. In this book, L.A. Ten architects Neil Denari, Frederick Fisher, Ming Fung, Craig
Hodgetts, Coy Howard, Franklin Israel (posthumously), Wes Jones, Thom Mayne, Eric Owen Moss, and
Michael Rotondi offer a casual, witty, and approachable retrospective on the characters, environment,
and cultural history of L.A. architecture as they remember it through a series of oral history interviews
conducted by Stephen Phillips alongside Wim de Wit, Christopher Alexander (both Getty Research
Institute), and the students of the Cal Poly LA Metro Program in Architecture and Urban Design.
Touching upon the intrigue and development surrounding the Los Angeles architecture scene from
Postmodernism through Deconstructivism, this book reveals deeply personal and moving stories and
events about many of the formative conferences, exhibitions, pedagogical developments, and formal
and material strategies of the avant-garde Los Angeles architecture community from the 1970s to the
1990s.
18

V) what?
2013
100 Years of Swiss Graphic Design
by Museum of Design Zürich. Years of Swiss Graphic Design takes a fresh look at Swiss typography
and photo-graphics, posters, corporate image design, book design, journalism and typefaces over
the past hundred years. With illuminating essays by prominent experts in the field and captivating
illustrations, this book, designed by the Zürich studio NORM, presents the diversity of contemporary
visual design while also tracing the fine lines of tradition that connect the work of different periods. The
changes in generations and paradigms as manifested in their different visual languages and convictions
are organized along a timeline as well as by theme. The various fields of endeavor and media are
described, along with how they relate to advertising, art, and politics. Graphic design from Switzerland
reflects both international trends and local concerns. High conceptual and formal quality, irony and wit
are its constant companions. A new, comprehensive reference work on Swiss design.
19

design
2009
Poster Collection 19 / Head to Head> Political Portraits
by the Museum of Design Zurich Politicians are omnipresent in our society. How they present
themselves depends on historical context as well as on the prevailing form of government and cultural
environment. Vital components of political work are image building, political advertising, election
campaigns, and self-representation, but also the tearing down of one’s opponent. The exchange between
politicians and the people is marked by a complex disparity. While politicians seek to rally broad
sectors of the population behind their programs, they only engage sporadically in a genuine exchange
with individuals. This publication illuminates historical roots, epoch-making election campaigns,
recurrent patterns in political public relations, and defining figures such as Lenin, Che Guevara, Arnold
Schwarzenegger, and Yulia Tymoshenko.
20

V) what?
2014
Futebol> Urban Euphoria in Brazil
by Leonardo Finotti and Ed Viggiani I n Brazil soccer is more than just a sport. It is hope for a
better future, a distraction from everyday life, creator of identity and community. If there is no ball
around, people kick fruit or cans; when there is no field, they make one. Soccer marks the soul of the
Brazilian people, as well as the image of city and landscape. Any land that is somewhat level and not
overgrown or built up becomes a soccer field. Even though there may be a lack of meeting places, parks,
or village centers, there is always a campo de pelada. In this volume, two Brazilian photographers seek
and find soccer in places where one might not expect to find it.
Leonardo Finotti creates a kind of inventory, showing pictures from his series Campos Sagrados,
for which he traveled through all of Brazil, to neighborhoods rich and poor, to industrial zones, urban
peripheries, and to the country, to take photographs from an elevated standpoint of temporary and
“real” soccer fields and their surroundings. In his photo series Brasilieiros Futebol Clube Ed Viggiani
accompanies his fellow countrymen everywhere where soccer is played or a team followed.
21

photography
2013
LC FOTO: Le Corbusier Secret Photographer
by Tim Bentonh In Le Corbusier: Secret Photographer Tim Benton reflects on the famous
architect’s use of photography, starting with the young Charles-Edouard Jeanneret’s attempts to
take professional photographs during his travels in central Europe, the Balkans, Turkey, Greece, and
Italy. While Le Corbusier always claimed that he saw no virtue in taking photographs, he actually
bought three cameras and took several hundred photographs between 1907 and 1917, many of them
of publishable quality. In 1936 he acquired a 16mm movie camera and took 120 sequences of film and
nearly 6,000 photographs with it.
This previously unpublished material is the basis for the publication. It reveals Le Corbusier to
be a sensitive and brilliant manipulator of a wide range of photographic styles. Le Corbusier: Secret
Photographer provides dramatically new insights into Le Corbusier’s visual imagination, his changing
attitudes towards nature and materials in the 1930s, and his distrust of progress.
22

V) what?
2009
Paradoxes of Appearing> Essays on Art, Architecture and Philosophy
by Michael Asgaard Andersen and Henrik Oxvig The book contains a collection of essays by
scholars and artists from a range of different fields including art, art history, architectural theory and
philosophy. The essays are based on papers given at a symposium in Copenhagen in June 2008 and
refer to the following considerations: When spectators confront and designers invent works of art and
architecture, vital questions regarding their appearance arise. These are not simply questions about
what appears, also what does not, i.e. what withdraws when works are experienced and created. How
do we cope with this withdrawal, with latencies that escape concretization? What are the productive
paradoxes associated hereto and how do they influence the processes of making? Based on multiple
discourses on these subjects, contemporary positions in art, architecture and philosophy draw up new
challenges, especially with regard to the creative practices. Within and between these positions emerge
potentials for modes of thinking and doing with a new sensitivity.
23

art
2013
Dan Graham> Video – Architecture – Television
by Benjamin H. D. Buchloh This title, published in 1979 and long since out of print, now appears
as a reprint from Lars Müller Publishers. The original book was released in the series of publications
Source Materials of the Contemporary Arts initiated by Kasper König and produced by the Press of
the Nova Scotia College of Art and Design. The publication represents an important document in
Dan Graham’s artistic examination of the video medium. Graham’s installations and performances
with video from the years 1970–78 are documented with numerous illustrations, photos, and brief
descriptions. In addition, the volume contains an essay by the artist in which he examines the various
possibilities and forms of representation offered by the video medium, and draws the boundaries
between these and representational spaces in television, film, or architecture. The book also offers
contributions by Michael Asher and Dara Birnbaum, as well as an annex with a biography and
bibliography.
24

V) what?
2007
All We Need
by Holzer Kobler Architekturen and iart interactive The economist Manfred Max-Neef
formulated the ten needs of every person: subsistence, protection, affection, participation, recreation,
creativity, understanding, identity, freedom, and transcendence, which formed the starting point for
the exhibition All We Need in Luxemburg in 2007. Each of these needs has a single chapter of the book
devoted to it: Survive, Protect, Love, Stand Up, Relax, Create, Understand, Choose, Dream. An extensive
collage of texts and images illustrates the needs, supplemented by journalistic and art-historical images
and philosophical quotations.
25

society
2010
The World of Giving
by Jeffrey Inaba The last decade was largely defined by consumption and greed. An untold
story, however, is the rise in benevolent giving seen in institutional, public and private sectors. Such
characteristics as altruism and duty are now as influential as self-interest. The geography of aid has
also broadened; networks of NGOs now supplement philanthropy and the global operations of official
channels. It has become a crucial counterpart of authorized programs; agencies that provide vital
services rely on contributions to augment official doctrines. Yet, the current recession threatens to limit
support, diminishing aid at this critical moment when distress is increasing. A new culture of giving
that includes volunteering and action, coupled with accumulated expertise may enable imminent needs
to be met. “The World of Giving” presents aid's history as an index of past and current relationships,
indicating how its future promises a significant global role.
26

V) what?
2014
Photosuisse
by Christian Eggenberger and Lars Müller Switzerland has world-class photographers in
Robert Frank, Werner Bischof and René Burri. Photosuisse is now taking a look at contemporary Swiss
photography, which enjoys an international reputation with names like Thomas Flechtner, Annelies
Strba, Balthasar Burkhard, Luc Chessex and Georg Gerster. Photosuisse is a “musée imaginaire” of
current Swiss photography, putting forward some quite different viewpoints between the covers of
a book. However diverse the positions presented might be, they share the specific precision of the
photographic eye. Photosuisse sees itself as a photographic reader. It provides detailed information
about 28 viewpoints, and an essay investigates whether there is a specifically Swiss way of shooting the
world. The book is accompanied by two DVDs with film portraits of the 28 artists. These were produced
by Swiss Television (SRG SSR idée suisse) as the book’s editor.
27

arities
2010
Felice Varini >Point of view
by Fabiola Lopez Felice Varini has been exploring architectural space with his painting for over
twenty years. His sensitive interventions have fascinated observers all over the world, as his work
makes seeing into a real experience. Varini takes enclosed spaces or the urban environment and
arranges lines in them whose formal organization is not clear at first glance. Then, all of a sudden, a
figure is revealed to the viewer at a single point, the “point of view”. If viewers leave the invisible coordinates
of the point of view, the ostensible order is broken again.
This publication brings all the major works together, along with an essay by the art historian Fabiola
Lopez, who explains Varini’s approach
and places it in art-historical terms.
28

V) what?
2014
Helvetica >Homage to a Typeface
by Lars Müller In 1957, Swiss typographer Max Miedinger came up with “Haas Grotesk”. Renamed
Helvetica after 1960, this typeface went on to become one of the world’s most used typefaces ever.
It embodies the myth of Sachlichkeit, propagated at the time by Swiss Typography. This book sings
the praises of this shift-worker and solo entertainer of typefaces, of its forgotten creator and all those
who have contributed to its unparalleled international march of triumph over the past forty years.
The designs gathered together here in honour of Helvetica have been created by superb designers and
anonymous amateurs from all over the world. They present a unique panoply of this icon of modern
design. Superb applications are juxtaposed with an anonymous collection of ugly, ingenious, charming,
and hair-raising samples of its use. Helvetica is not only the preferred typeface of leading professionals,
it is also an all-time favourite among the multitude of codes and signals and commands that enliven
urban life.
29

estsellers
2010
Lufthansa and Graphic Design Visual History of an Airline
by Jens Müller und Karen Weiland Deutsche Lufthansa is one of the most important airlines in
the world. Just as long and varied as ist history is the history of its visual identity. The beginning of the
1960s witnessed one of the most important developments in corporate communication. The company
employed the designer Otl Aicher and his Gruppe E5 student group at the Hochschule für Gestaltung
Ulm to develop a new visual identity for Lufthansa. Largely implemented beginning in 1963, today it
ranks as one of the most groundbreaking corporate design solutions of the twentieth century.
With a particular focus on its famous corporate identity, the design and advertising history of
Deutsche Lufthansa from the 1920s until today is comprehensively documented here for the first time.
Alongside numerous illustrations from the corporate archive and background articles and interviews,
this volume contains reproductions from the Ulm study of 1962 and the first corporate design manual
for Lufthansa from 1963.
30

31
con -
clusion
VI
Lars Müller has worked on an endless list of books
so it's impossible to analise them all in one volume.
The idea is analising the mos important ones
but dividing them into subgroups so we can compare and
contrast the differences and similarities between each others.

Lars Müller has been from the beggining
a worldwide reference in the industry of
making books and converting it into an
art. He choses every detail for the book
carefully so he and his publishers know they
are always making the right choice.
His way of seing the books made him
create innovative books in a different range of
different categories and he dominated all.
He wants us to have a different experience
with every book, now books are not just
reading, books makes you change your feelings,
makes you think and persuade you so I trully
believe that thanks to him the books have
developed in a more interesting and interactive
way.
32

33
refe -
rence
VII
Lars Müller has worked on an endless list of books
so it's impossible to analise them all in one volume.
The idea is analising the mos important ones
but dividing them into subgroups so we can compare and
contrast the differences and similarities between each others.

Lars Müller Publishers Spring 2014 [on line]. Lars Müller. Zürich
Switzerland, 2014. [Consulta: 20 oct. 2014]. Available at: http://
www.londonbookfair.co.uk/__novadocuments/44248?v=635254752
638700000B%20editions
>Lars Müller: 2014: Avant-Garde is Analog [on line]. Lars Müller.
Zürich, Switzerland, 2014. [Consulta: 25 oct. 2014]. Available at:
http://sma.sciarc.edu/livestream/lars-muller-2014-avant-gardeanalog/
>Lars Müller Publishers [on line]. Lars Müller. Zürich, Switzerland,
2014. [Consulta: 15 oct. 2014]. Available at: http://www.lars-muellerpublishers.com/
34

Lars Müller
The digital hype is over. New media and digital tools are integrated into our work and lives. Are we still
excited? Do we feel something is missing? Perhaps the experience of reality? By means of real-time
processes and physical objects (like buildings and books)the lecture explores sensations of the ordinary
and qualities of the familiar to promote a spectacular third way into the medial future: digital and analog.
Lars Müller is a graphic designer and publi-sher based in Switzerland. He established his design studio in
1982 and started publishing books on typography, design, art, photography, and architecture.
Lars Müller Publishers have published over 600 titles to date, many winning awards for their content
and design. Müller has taught at various universities in Switzerland and Europe and is currently a guest
lecturer at the Harvard University Graduate School of Design.
Daniel Bové Portillo
B editions