Pod Business Plan
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<strong>Pod</strong> Giving<br />
Execution<br />
Marketing, Sales & Revenue<br />
Marketing <strong>Plan</strong><br />
Attracting both customers and users with measurable results is crucial to the success<br />
of <strong>Pod</strong>. There are seven elements to our advertising strategy, each outlined below:<br />
Pastor Referrals<br />
To date, almost all of our customers have come from pastor referrals. While we won't<br />
rely on this outlet because it's out of our control, we will take advantage of it. We will<br />
run a messaging campaign to current customers asking for referrals allowing current<br />
churches to monetarily benefit by marketing <strong>Pod</strong> for us. One of our current pastors has<br />
already planned to take <strong>Pod</strong> with him to any church conferences he attends. Charitable<br />
organizations, especially churches, are a tightly-knit group, and real value spreads<br />
within their community.<br />
Church Conferences<br />
While we don't have the money to sponsor conferences or purchase a booth, we do<br />
have the ability to attend the events where our customers gather. We have identified<br />
dozens of conferences planned in 2016 focused around fundraising and church<br />
technology we can attend. We're a talkative, social group, and we'll pitch our product<br />
to anyone willing to listen. It helps that we have a physical product to show off instead<br />
of an intangible software solution.<br />
Media Coverage<br />
Everyone thinks their idea will go viral, but gaining coverage by the media still takes an<br />
immense first push. We've contacted multiple media outlets and many have already<br />
agreed to cover our story. Our first story, covered by Current in Carmel, brought us<br />
three new churches, and we have a story in the IBJ going live in December<br />
2015. Additionally, we are also talking with other journalists from Indianapolis Star,<br />
TechPoint, and Fox59 to name a few. These are all leading media brands in the<br />
CONFIDENTIAL - DO NOT DISSEMINATE. This business plan contains confidential, trade-secret<br />
information and is shared only with the understanding that you will not share its contents or ideas with<br />
third parties without the express written consent of the plan author.<br />
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