Pod Business Plan

Pod Giving
Executive Summary
Opportunity
Problem
Our culture is quickly becoming cashless, and there are no options for churchgoers
and charitable givers to donate quickly in-person without cash.
Solution
Pod allows anyone with a card, the most popular form of payment, the convenience to
donate in a single second.
Market
We expect our strongest target market to be churches. According to our research,
there are 350,000 churches in the United States, and churches account for 32% of all
charitable donations totaling $114 billion. To start, Pod will focus on churches, but we
see a large opportunity in the fundraising industry as we grow.
Competition
There are multiple options to give in-person, but each of them have an element of
inconvenience. Below is a summary of our competition and the issues for each option
are described in more detail under the competition section.
• Online Giving: easily forgotten and non-participative
• Kiosks: slow and non-participative
• Mobile Applications: slow, not user-friendly for everyone, and distractive
• Text Giving: slow, not user-friendly for everyone, and distractive
• Products Like Square: slow and not user-friendly for all age groups
• Cash and Check: unpopular
Contrary to our competition, Pod offer the least resistance to give being fast,
participative, user-friendly, non-distractive, understandable by all age groups, and
CONFIDENTIAL - DO NOT DISSEMINATE. This business plan contains confidential, trade-secret
information and is shared only with the understanding that you will not share its contents or ideas with
third parties without the express written consent of the plan author.
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