Pod Business Plan

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Pod Giving comes from working in IT at Salesforce. Michael is focused on product, user experience, and marketing, and his experience comes from working in marketing at Appirio. James is focused on sales, and he has an outstanding record leading one of Appirio's sales teams. The combination of technology, marketing, and sales within the core team has proven to be advantageous in growing Pod from an idea to a valuable product in the Indianapolis area. CONFIDENTIAL - DO NOT DISSEMINATE. This business plan contains confidential, trade-secret information and is shared only with the understanding that you will not share its contents or ideas with third parties without the express written consent of the plan author. 13
Pod Giving Financial Plan Forecast Key Assumptions Our current data from our 12-month Pilot averages to about $400 in donations each week per Pod; we assume the average church will need 4 Pods resulting in about $11,440 a month in donations processed. Our discussions with potential payment processing partners has us to believe the interchange fee will be 2.5% per donation. Pod will have a list price of 3.5% per donation (leaving a 1% margin for profit or contract negotiation) and cost $50 per month per pod. For the forecast we estimate the average sale will be 3% per donation (0.5% margin) and $35 per pod per month. Pod assumes 5 churches per month will be added in FY16, 40 in FY17, and 75 in FY18. The large jump in revenue in F16 Q1 is assuming the Central Indiana Wesleyan Church deal goes through and adds 62 churches over 3 months. The jump in FY17 to FY18 is attributed to: 1. Recognition of Pod. 2. The ability to do more conferences and travel to land large deals. The jump from FY16 to FY17 is due to the assumption that: 1. Pod will be mass produced in FY17. 2. All 3 current members of Pod will be solely devoted to Pod and not have additional work responsibilities. CONFIDENTIAL - DO NOT DISSEMINATE. This business plan contains confidential, trade-secret information and is shared only with the understanding that you will not share its contents or ideas with third parties without the express written consent of the plan author. 14
Page 1 and 2: CONFIDENTIAL Pod Giving The modern
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Page 7 and 8: Pod Giving Target Market We expect
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Page 19 and 20: Pod Giving Revenue Forecast FY2016
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Pod Business Plan

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