The Future of Influencer Marketing

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“Word of mouth is the primary factor behind 20 percent to 50 percent of all purchasing decisions.” Jonah Berger, Contagious: Why Things Catch On 10 Prediction 4
Prediction 2 Brands and agencies will falter before mastering the new, trusted web On the new, trusted web, consumers respond to disruptive communications in one of three ways: 1. Block ‘em 2. Close, dismiss, or otherwise exit ‘em as quickly as possible 3. Treat ‘em like background wallpaper — there, but not worth paying attention to On the new trusted web, consumers want communications on their terms. They want trusted messages from people like themselves, even people they don’t know personally. 11
Page 1 and 2: The Future of Influencer Marketing
Page 3 and 4: Introduction Hi. Welcome to The Fut
Page 5 and 6: Influencer marketing is catching fi
Page 7 and 8: With the advent of social, consumer
Page 9 and 10: Bots: another reason to shift budge
Page 11: Where do consumers turn if not to d
Page 15 and 16: Ready to take the new, trusted web
Page 17 and 18: Prediction 3 Brands will deepen cus
Page 19 and 20: It’s no wonder why marketers and
Page 21 and 22: In battles between brand- and influ
Page 23 and 24: Prediction 4 Content distribution w
Page 25 and 26: A Digital Marketing Puzzle Question
Page 27 and 28: What kind of content amplifies well
Page 29 and 30: A hypothetical: manually running an
Page 31 and 32: A comparison: running the same infl
Page 33 and 34: Prediction 6 Influencer marketing a
Page 35 and 36: A brand with IMA will: Deepen relat

The Future of Influencer Marketing

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